Professional Documents
Culture Documents
CI
implemented
Television
Viewing
Intention
(TVi)
to
create
categorization
agents
for
every
network,
competitor,
and
program.
TVi’s
semantic
filter
automatically
adjusts
for
ambiguous
titles
and
assures
a
comparable
set
of
shows.
Relying
on
Boolean
or
keyword
technology
in
the
form
of
simple
of
filters
would
not
have
been
as
effective
or
produce
as
accurate
results.
CI’s
solution
addresses
the
inaccuracy
and
bluntness
of
keyword
search
through
the
use
of
latent
semantic
analysis
(LSA).
By
using
semantic
filters,
CI
is
able
to
isolate
and
categorize
content
and
select
conversations
based
on
their
meaning.
The
resulting
data
is
more
relevant
and
pertinent
to
a
research
query,
which
is
a
critical
component
of
social
business
intelligence.
The
next
step
was
to
use
CI:Insight
to
create
a
reporting
schedule
that
allowed
for
self-‐service
analysis.
Working
collaboratively
with
the
client,
a
social
media
analytics
process
was
configured
to
allow
for
ongoing,
repeatable,
and
scalable
access
to
customer
insights
and
preference
in
real
to
near
real-‐time.
We
recommend
that
this
client
begin
to
feed
social
data
analytics
into
a
dynamic
dashboard
to
replace
monthly
updates.
This
improvement
would
allow
the
client
to
track
its
shows
in
near
real-‐time,
enabling
for
crisis
management,
course
correction
or
the
development
of
new
initiatives
to
respond
to
unexpected
customer
insights.
CI
Learn
(i.e.
TVi)
-
supports
clients
with
a
wide
array
of
full
service,
customized
social
media
research
deliverables
that
uncover
valuable
insights
into
consumers’
unprompted
and
unbiased
thoughts,
opinions,
considerations
and
preferences
that
they
express
in
social
media
conversations.