1.

4 custom iPhone and Data Packages which include text messages and visual voice
mail.
Price plan build – No change for iPhone Voice and Data Package at launch.
Monthly Fee $60 $75 $100 $115

Rogers Code IPDV3Y60 IPDV3Y75 IPDV3Y100 IPDV3Y115

English iPhone Voice and iPhone Voice and iPhone Voice and Data iPhone Voice and Data
Data Package Data Package Package Package
Description
English iPhone plan iPhone plan iPhone plan iPhone plan
Description
Voice
150 300 600 800
Minutes
Included
Nights and Unlimited
Weekend 9pm for Rogers
Minutes
SMS
75 SMS 100SMS 200SMS 300SMS
(Included)
Data (MB) 400MB
750MB 1GB 2GB
Included
Data call type GPRS data.
Visual
Included Included included Included
voicemail
36 months on 36 months on 36 months on both 36 months on both
Length of
both voice and both voice and voice and Data voice and Data
Contract
Data Data
Rogers
Hotspots
Unlimited
Wifi
Included

Out-of-
bucket Data
50¢/MB over the first 60MB overage, then 3¢/MB thereafter
Out-of-
bucket voice $0.35 per min $0.35 per min $0.25 per min $0.15 per min

Standard
bonus
Call waiting, group calling

Sign-in
bonus
In-market 3 months unlimited local calling
Eligible for My 5, 5pm and 6pm EEC
all standard incoming minutes;
WES LD saver, call forwarding, add-a-line etc

Device
eligibility iPhone device only
 Account type
All account types

Promotion Not eligible for 3 months freedom of data and in-market 10% promotion
Eligibility not eligible for any BPR discount, but eligible for employee discount and better
choice bundle

Data roaming US: $3/MB

International: market level PPU roaming rate
Invoice
description
(Rogers) iPhone voice and data package

2. Customers who want separate voice and data options can do so by selecting any in-
market voice plan and Data Service Plan.
1) Limited time offer: 3G Smartphone data plan promotion (NEW!)
Create stand-alone promotional BlackBerry and DSP Data plan
MSF $30
Data included 6GB = 6144MB, 6GB for the duration of service agreement
Rogers DSP code and DAT6GBX3 (
Description Data Service Plan 6GB Forfait Données 6 Go
Rogers BB code (BIS BB6GBIS3
only) and Description Blackberry Service 6GB Prime usage internet 6 Go

Overage $0.5/MB for the first 60MB, then $0.03/MB thereafter

Version BlackBerry (BIS only),
Data service Plan
Term Available on 3 year service agreement only
3 year data term only
DECF applies
Effective Period Positioning: July 11 to August 31
System: no system expiry date at launch. It will be expired via
separate PDP if needed.
Device eligibility Positioning: 3G smartphone only including iPhone 3G, Aircard
is not eligible for this new $30 promotional pricing

Price plan Eligibility Any voice plans except for V4DATA series.
Data only customers are not eligible for $30 6GB. A voice plan
is required.
Data Alert eligibility YES. Same messages as the iPhone voice and data package

Eligibility Details:
a) To subscribe to $30 3G smartphone data plan, existing customers must renew
their service agreement on 3 year term.
b) Data only customers are not eligible for this new $30 promotional offer
c) Offer cannot be combined with any other promotional data offers
including in-market 1, 2 and 3 months unlimited E-mail and browsing
promotion and 10% off voice and data MSF promotion.

Customer that will have an iPhone voice and data package will not be able to add the iPhone
 $30/6GB option. This option will only be for customers that don’t have an iPhone voice and
data package, such as existing voice plan customers or family plan customers.
2) Other data rate card options, available on all terms.
o $30 Data Service Plan for 300MB
o Flex Rate data plan starts at $50 for 500MB
o $60 Data Service Plan for 1GB
o $80 Data Service Plan for 3GB
o $100 Data Service Plan for 6GB

4. Stand-alone Visual voicemail application

MSF: $8
Data usage is zero-rated and voice call subject to regular charge
Device eligibility: iPhone device only

Visual Voicemail
French
MSF $8 Engish Description Description
Rogers VVMIPH8R Visual Voicemail Mess vocale visuelle

5. Value pack

Build $15 iPhone Value Pack + 1 Month Free

• Call Display
• Call Forwarding (2500 minutes)
• WhoCalled
• 2500 Sent Text Messages
• Caller Ring Trax

Build $20 iPhone Value Pack + 1 Month Free

• Call Display
• Call Forwarding (2500 minutes)
• WhoCalled
• 10,000 Sent Text Messages
• Caller Ring Trax

-Pack Descriptions – iPhone Value Pack/Trousse options iPhone – Both brands and price points
-Rogers Value Pack 1 Month Free Discount use
o BNDL2PROM
-Rogers SOC Codes
o $15 iPhone Value Pack – VPIP15R
o $20 iPhone Value Pack – VPIP20R

-Device Eligibility – iPhone

-Price Plan Eligibility – Only to iPhone Voice and Data Packages
-No Sales End Date

-Compensation
-Rogers - $15 iPhone Value Pack – 2xMSF/$20 iPhone Value Pack – 3xMSF

SMS conflict between SMS in packages and SMS in the value pack:
Marketing positioning:
 • Text messages in the iPhone value packs are in addition to the text messages in
iPhone packages.

Build $15 iPhone Visual Voicemail Value Pack + 1 month free

• Call Display
• Visual Voicemail
• WhoCalled
• 2500 Text Messages

Details
• Build for Rogers and Fido
• Pack Descriptions – iPhone V. Voicemail Pkg – Both brands

• Rogers Value Pack 1 Month Free Discount use

o BNDL2PROM
• Overage Rate for the Sent Text Messages is $0.15
• 2500 SMS Bucket – Use Dependant SOC:
o Rogers - SMS2500D
• Rogers SOC Codes
o $15 iPhone Visual Voicemail Value Pack – VPIPVM15R
• Device Eligibility – iPhone
• Price Plan Eligibility – Non
• General Comments
o No Sales End Date
o Compensation
! Rogers - $15 iPhone Visual Voicemail Value Pack – 2xMSF

• Use the following RCs

o – $15 Value Pack - RCV15D
$15 iPhone Packs $20 iPhone Packs $15 iPhone VVM
(w/o VVM) (w/o VVM) Packs
Rogers VPIP15R VPIP20R VPIPVM15R
Engish iPhone Value Pack iPhone Value Pack iPhone Value
Pack+VVmail
Description

Build $20 10,000 SMS Plan

• Overage rate $0.15
• No Price Plan or Device Eligibility – Available to all
• Mimic the $10 SMS Plan with 2500 Messages – ie description, eligibility, discounts, etc.

MSF $20 Engish Description

Rogers SMSPCKG20 Text Messaging