February 11

Developing a Competitive Advantage

Instructor: Dr. Jim Wolff
“Competitive Advantage” is a term used extensively in the
business press, by business owners, and by business com-
mentators.However, widespread use of such terminology
should not be interpreted as widespread understanding of
Spring 2011 Training Sessions the concept.This workshop will serve to provide participants
with an understanding of competitive advantage, the
Fridays 11 a.m. to 2 p.m. • Devlin Hall underlying elements of competitive advantage, and practical
ways to develop the elements toward achieving competitive
advantage.
Practical Entrepreneur
Training Tools are designed The program will:
to better leverage your business • Define “competitive advantage” and specify the
strengths in today’s dynamic $35 per session implications of the term.
economic times. You want answers. includes lunch
• Guide participants in developing the underlying elements
The Center for Entrepreneurship at ($5 for WSU
WSU has the resources to take you students) of competitive advantage.
farther. Let us provide you with tools • Discuss the measurement of competitive advantage.
to lead you through the process of • Stimulate dialogue, deep thinking, and discussion with
innovation and entrepreneurship. respect to developing competitive advantage.
Whether a start-up or
established business, February 18
these programs will
Small Business Innovation Research
provide you with the
skills and knowledge
Instructor: Suman Saripalli
to succeed.
Limited
Seating The federal SBIR and STTR programs provide over $2B
Call to Register: dollars annually for early-stage, high-technology projects.
316-978-3000 Learn how to qualify and apply for these programs.
The workshop will cover:
• Program Overview
• Federal rationale
• Company benefits
• Mechanics of proposals
• SBIR/STTR Opportunities
Upcoming Training Sessions: • Some SBIR searches
Feb. 11 Developing Competitive Advantage • Dr. Jim Wolff • Introduction to Local resources
Feb. 18 Small Business Innovation Research •
March 4
Suman Saripalli
Branding – Define Your Essence
Mar. 4 Branding– Define Your Essence • Dotty Harpool Instructor: Dotty Harpool
Mar. 11 The Business Plan & Investor Pitch • Many believe that a brand is a firm’s most valuable
Dr. Chris Broberg asset.Creating a strong identity for a product can contribute
to the long term success of any organization.This workshop
Mar. 18 Growth Strategies for Business • Dr. Don Hackett will provide participants an introduction to developing and
April 1 Business Valuation • Dr. Gaylen Chandler maintaining a strong brand.
April 8 Understanding Financial Ratios • Ron Christy • Learn how to create an effective brand name
• Discover the concepts of brand positioning and brand
April 22 Real Estate Essentials for Entrepreneurs • personality
Dr. Stan Longhofer
• Understand how brands can be successfully managed
May 6 Entering Foreign Markets • Dr. Masud Chand over the long term
May 13 Intellectual Property • Gordon G. Kirsten II

Call 316-978-3000 to register or

online at www.wichita.edu/PE
March 11 April 22
The Business Plan & Investor Pitch Real Estate Essentials for Entrepreneurs
Instructor: Dr. Chris Broberg Instructor: Dr. Stan Longhofer
Business plans are not only vital to the entrepreneur but are Whether you realize it or not, your business is in the “real
also necessary to “sell” the business idea to potential busi- estate business.” From deciding where to locate, whether
ness partners such as investors, bankers, employees, and to own or lease your space, comparing lease options or
business plan judges. While there is value in putting any Spring 2011 Training Sessions
financing your purchase, your businesses will make real
thoughts and ideas regarding a new venture on paper, there estate decisions on a regular basis.
are differences between a good business plan and a less
Fridays 11 a.m. to 2 p.m. • Devlin Hall
This workshop will provide an introduction to commercial
effective one.This session will focus on how to: real estate markets and decisions to small business owners
• Construct an effective business plan Practical Entrepreneur
and managers.Topics discussed will include:
Training Tools are designed
• Outline key sections and content • Basics of commercial real estate markets;
to better leverage your business
• Emphasize ways to craft your ideas to attract potential • Understanding common
strengths in today’s $35 estate
dynamic lease and other real per session
business partners jargon; times. You want answers.
economic includes lunch
• Pitch and present your plan •The
How Center for Entrepreneurship
to choose between two at lease alternatives;
($5 for
andWSU
WSU has the resources to take you students)
• Factors to consider in the lease vs. own decision.
March 18 farther. Let us provide you with tools
Growth Strategies for Business to lead you through the process of
May 6
innovation and entrepreneurship.
Instructor: Dr. Don Hackett Entering Foreign
Whether a start-up or Markets
You have launched your business successfully, now what Instructor: Dr.
established business,Masud Chand
additional strategies are available for you.In this program, Despite the perception
these programs will that most companies that do busi-
practical ways to increase sales along with “guerilla provide
ness you with are
overseas the giant multinationals, the reality is that
strategies are discussed. skills and
small knowledgecomprise over 80% of all Kansas
businesses
to succeed.
Limited Seating
• The ways to grow your business exporters. This hands on workshop Call is
todesigned
Register:to provide
• Using Guerilla Marketing affectively small business owners and executives with
316-978-3000 an overview of:
• Understanding “niche” marketing • The process of foreign market entry
Spring 2011 Training Sessions
• The tools that they need to research foreign market entry
April 1 Fridays 11anda.m. to 2 p.m. • Devlin Hall
opportunities,
Business Valuation
• Agencies that they can turn to for additional help and
Instructor: Dr. Gaylen Chandler
resources for locating potential leads and foreign business
Are you interested in buying, selling, or getting equity Practical Entrepreneur
partners.
Training Tools are designed
financing for a business? In each case it is important to
determine how much the business is worth. This workshop May Upcoming
13 in today’s dynamic Training Sessions:
to better leverage your business
$35 per session
strengths
discusses three different ways to value a business: Intellectual
Feb. 11 times.
economic Property
Developing Competitive Advantage
You want answers. includes• Dr.lunch
Jim Wolff
• Asset valuation Instructor:
The Gordon G. Kirsten
Center for Entrepreneurship at II, Attorney ($5 for WSU
Feb. 18theSmall
WSU Business Innovation Research •
students)
• Comparable multipliers Usinghas Your resources to take
Intellectual you
Property to Build a Stronger
farther. Suman Saripalli
Let us provide you with tools
• Discounted cash flow Business.
to Mar.
lead you through the process of
It also discusses the situations under which different • Don’t4overlook
Branding–
any ofDefine
innovation and entrepreneurship.
your IPYour Essence
assets: • Dotty
A short tour Harpool
through
approaches are most applicable. the IP neighborhood
Mar. 11a start-up
Whether The Business
or Plan & Investor Pitch •
• Don’t forget
established the IP
business,
Dr. Chris stepchildren: confidentiality and
Broberg
April 8 know-how
these programs will
Mar. 18
provide Growth
you with Strategies for Business • Dr. Don Hackett
Understanding Financial Ratios • Licensing IP:the
A discussion of how to use and best
Instructor: Ron Christy skills and1knowledge
April Business
leverage
to succeed.
IP through Valuation • Dr. Gaylen
licensing Limited Chandler
Seating
This program will focus on the analysis of financial state- April 8 Understanding Financial Call toRatios
Register:
• Ron Christy
ments by using various comparative methods.Practical 316-978-3000
financial ratios will be explored along with a review of April 22 Real Estate Essentials for Entrepreneurs •
standards that are relevant for business enterprises. Dr. Stan Longhofer

• Comparative financial statement analysis May 6 Entering Foreign Markets • Dr. Masud Chand
• Small Business financial ratio analysis May 13 Intellectual Property • Gordon G. Kirsten II
• Using the past to predict the future

Call 316-978-3000
Upcoming Training toSessions:
register or
online
Feb. 11 at www.wichita.edu/PE
Developing Competitive Advantage • Dr. Jim Wolff
Feb. 18 Small Business Innovation Research •
Suman Saripalli