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Berkeley Program in Law &

Economics, Working Paper


Series
(University of California, Berkeley)
Year  Paper 

A Legal Options Approach to EC


Company Law
∗ †
Gerard Hertig Joseph A. McCahery

∗ ETH Zurich
† Universityof Amsterdam Faculty of Economics
This paper is posted at the eScholarship Repository, University of California.
http://repositories.cdlib.org/blewp/art180
Copyright 2006
c by the authors.
A Legal Options Approach to EC
Company Law

Abstract
In recent years, legal options (ex ante and ex post choices created by law)
have gained acceptance in the European Union. Notwithstanding the move to-
ward soft law measures, the EC’s appetite for options or pro-choice company
law provisions remains unclear. There are significant barriers to the EC’s abil-
ity to promote efficient regulatory choice due to interest group pressures, diffuse
control over the agenda-setting process, and a limited capacity to anticipate and
meet a wide range of Member State demands.

This article shows that bringing options to the forefront of company law reform
can reduce costs for small and medium-sized firms and provide clear benefits to
companies that differ in their ownership and control structure from most large
public corporations. Switching to a company law regime with different sorts of
options can have a good effect on stakeholders as well. As a regulatory strategy,
we advocate a step-by-step change, beginning with the adoption of a limited
number of opt-in provisions.
A Legal Options Approach to EC Company Law

(Final Draft: February 2006)

GERARD HERTIG* and JOSEPH A. McCAHERY**

In recent years, legal options (ex ante and ex post choices created by
law) have gained acceptance in the European Union. Notwithstanding
the move toward soft law measures, the EC’s appetite for options or
pro-choice company law provisions remains unclear. There are
significant barriers to the EC’s ability to promote efficient regulatory
choice due to interest group pressures, diffuse control over the
agenda-setting process, and a limited capacity to anticipate and meet
a wide range of Member State demands.
This article shows that bringing options to the forefront of
company law reform can reduce costs for small and medium-sized
firms and provide clear benefits to companies that differ in their
ownership and control structure from most large public corporations.
Switching to a company law regime with different sorts of options can
have a good effect on stakeholders as well. As a regulatory strategy,
we advocate a step-by-step change, beginning with the adoption of a
limited number of opt-in provisions.

*
Professor of Law, Swiss Institute of Technology (ETH Zurich).
**
Professor of Corporate Governance and Business Entrepreneurship, University
of Amsterdam Faculty of Economics and Econometrics. He is also Goldschmidt Visiting
Professor of Corporate Governance at the Solvay Business School (Brussels), and
Professor of International Business Law, Tilburg University Faculty of Law. The authors
thank Richard Buxbaum, Aaron Edlin, Luca Enriques, Jesse Fried, Amir Licht, Erik
Vermeulen and seminar participants at the Law and Economics workshop at the
University of California at Berkeley Law School and conference participants at the
Tilburg University Conference on Real Seat Transfers and Reincorporations in the EU for
helpful comments.
2 Gerard Hertig and Joseph A. McCahery

A. INTRODUCTION

Legal options are not a new thing. For many years, default rules and a
variety of option techniques have been used in a wide range of
contexts. More recently, default rules have been used in the US, for
example, to accommodate the diversity in organization, capital
structure, and lines of business. They clearly are a dominant strategy
for governments that want to facilitate innovation and supply a set of
rules that appeal to different business parties’ preferences. Perhaps
more importantly, a default approach can supply small and medium-
sized firms with rules that can provide value by lowering formation
and operation costs. Unlike mandatory rules, which are necessary
under certain conditions to ensure financial disclosure, limit collective
action problems and protect shareholders’ and creditors’ interests, the
terms specified in a default rule are not immutable. With default rules,
parties are free to opt out and choose among different rules.
Economic theory has emphasized that, where contracts are
silent or incomplete, options provide firms with an array of contractual
terms on particular subjects (such as capital contributions, dividend
rate, management remuneration and tenure) that encourages efficient
contracting. Options provide a framework that allows parties to reduce
information problems and lower the cost of contracting that they
otherwise would have to pay. Default rules, in particular, can enable
shareholders to protect themselves from managerial opportunism by
simply relying upon rules that presumptively are biased in their favor.
There is some debate as to whether options provide a promising
alternative to corporate law regimes based on mandatory rules. On the
one hand, there are a number of situations where a mandatory rule
would benefit shareholders against the self-interested conduct of
insiders. There can also be some circumstances where a mandatory
rule may be desirable to protect third parties. Further, a switch to an
enabling regime may impose excessive costs for firms that cannot
simply opt out and into a legal regime that is consistent with their own
interests. On the other hand, an options approach can ensure that
Legal Options Approach to EC Company Law 3

companies are able to select arrangements that may cause fewer


difficulties, can allow for reductions in transaction costs and promotes
the institutional environment that could facilitate choice between
regulatory regimes. Some scholars, moreover, argue that a policy of
facilitating choice is likely to enhance individual options pricing and
may well, in certain circumstances, give rise to welfare effects.
However, regardless of the extent to which options may inflict
damages on some parties or may be more costly than the benefits
created, there is sufficient evidence that their value can be
considerable and that expanded choice over corporate law rules is
desirable given the high costs of mandates that govern the affairs of
companies in the EU. In the United States, the state law’s enabling
structure supplies firms with few mandates and provides a menu of
default rules that help firms economize on transaction costs such as
drafting, information and enforcement costs. The enabling approach
does not prevent firms from defining the relationship between the
participants inside the firm and the representation of the firm in its
dealings with outside participants, particularly creditors.
To be sure, there are areas where mandates are required. U.S.
state law addresses managerial opportunism ex post, imposing
fiduciary constraints against self-dealing transactions and oppression
of minority shareholders. However, although the fiduciary regime
imposes a duty of care, the standard of care is minimal. Mandates can
also significantly facilitate the freedom of choice. U.S. states meet the
diverse requirements of close corporations, for example, by offering a
menu of distinct legal business forms which act as off-the-rack default
packages which parties can use to structure a firm. If a particular state
has sufficient incentives, its lawmakers may innovate and tailor the
state’s legal business forms to match market preferences.
While state corporate law generates many options in the US,
lawmakers in European correspondingly have few incentives to allow
companies to choose between legal rules. On the one hand, several
prominent scholars have argued that the absence of state competition
in the EU may explain why lawmakers, on both the EU and national
level, have for so long advocated the use of mandatory rules over an
4 Gerard Hertig and Joseph A. McCahery

enabling regime. To the extent that corporations have been unable to


opt into a different corporate law regime, lawmakers face few
pressures from organized interest groups to provide default rules that
would allow firms to contract into their preferred legal arrangement.
Under this view, the promise of regulatory competition will provide
incentives for governments to give credible assurance to firms that
lawmakers can be relied on to supply optimal legal rules which are
attractive to many different types of firms.
While the choice-enhancing role of regulatory competition is
well established, the empirical evidence is less unified on the question
of whether the threat of competition induces governments to
promulgate value-enhancing default rules (Bratton and McCahery
1997; Bar-Gil, Barzuza and Bebchuk 2001; Bebchuk and Cohen
2005). In this paper, we contribute to the literature by focusing on a
related question: If the EC’s company law reform program has not
yielded regulation that firms require, will the options approach
proposed here help?
A central issue in the debate has been whether the EC’s
reliance on a narrow range of legal mechanisms has been the main
factor constraining the move toward choice. This is important because
existing theory and practices suggests that the process of providing for
more flexible law, such as those provisions introduced by best practice
recommendations, fails to control for the distinctively mandatory
characteristics of its “comply or explain” features (Wymeersch 2005).
In this context, the EC has sought to introduce wide-spread
reforms (Communication on Modernizing Company Law and
Enhancing Corporate Governance in the EU – A Plan to Move
Forward, ‘Action Plan’, European Commission 2003). While many of
the reforms address the need to align principal-agent interests,
particularly in the wake of the Enron and Parmalat scandals, by
providing more shareholder oriented rules, there is a sense that the
reforms are also designed to move the EU toward delivering more
cost-effective regulation.
Thus, the EU legislative agenda has been designed to deal with
cross-border mobility, board structure, financial and non-financial
Legal Options Approach to EC Company Law 5

disclosure, director and management remuneration, appointment of


auditors, managers’ and directors’ conflicts of interests, and
shareholder voting rights. To accommodate these wide-ranging
regulatory reforms, the prevailing EU regulatory strategy is to rely on
a combination of directives, recommendations and self-regulation. The
conventional wisdom is that the EC Action Plan will succeed in
creating the type of legal framework needed to enable firms to
compete more effectively in a dynamic and changing business
environment. While few question the potential benefit of the reforms,
several commentators wonder whether alternative legal strategies
could be used to deliver more effective results (Hopt 2005; Davies
2006).
In the absence of evidence to the contrary, we are also less than
sanguine about the EC’s capacity to create a more flexible set of legal
strategies which is sufficiently responsive to the need for better
regulation and is likely to have a positive impact on economic growth,
employment and productivity. We argue that pro-choice measures
offer an alternative to mandatory harmonization when abstaining from
regulating is not an alternative. Indeed, an options system is preferable
to a mandatory regime since it favors shareholder welfare as the basis
for assessing regulatory reforms. Regulatory intervention though legal
options, moreover, poses a more limited threat of regulatory mistake
and also address the very real cost problems caused by a single
regulatory strategy.
This article develops various justifications for a EC company
law reform strategy that uses opt-in and opt-out rules. It can be
expected that opt-ins and opt-outs will make a difference by providing
firms with a set of rules allowing them to respond better to market
needs and other risks. In addition, the regulation of EC company law
through legal options has two political economy advantages over the
present approach. First, the use of options permits the EC and Member
States to limit the risk of disruptive intrusions by the European Court
of justice (ECJ) in the company lawmaking process. Second, to the
extent that options are preferred by interest groups and companies,
they will have strong incentives to support the approach through
6 Gerard Hertig and Joseph A. McCahery

increased demand for their use in most corporate law areas.


Naturally there is concern that optional arrangements may be
subject to behavioral shortcomings. Some studies suggest that default
rules can induce cognitive distortions that can have significant effects
when people treat them like endowments. On this view, even if a
default rule is biased in favor of a group of individuals, it will have no
positive impact on these people. Moreover, there is evidence that also
points to the stickiness of default rules making it more difficult for
firms to opt out of legal provisions. On the other hand, many
commentators have observed that these results are at odds with the
widely accepted intuition that default rules may have little impact on
distribution. Moreover, even if cognitive defects are sometimes
difficult to overcome, it is argued that switching to default rules may
have desirable effects by improving welfare (Sunstein 2002). Finally,
since we think the possible cognitive problems associated with
defaults rule are not substantial in a corporate environment (see also
Arlen, Spitzer and Talley 2002), it makes great sense to provide for
options so as to achieve the benefits that cannot be accomplished by
harmonized mandates.
That said, there are good reasons for recommending a cautious,
piece-meal approach to the introduction of options into the law-
making process at this stage. First, putting too many reform items on
the agenda may create the very same implementation delay and
complexity issue than under the mandatory harmonization approach.
Second, it is always preferable to adopt a step-by-step approach when
introducing new regulatory mechanisms, especially when there is a
risk of legal diversity becoming excessive.
This article will proceed as follows. Part B summarizes the
flexible elements of EU company law. Part C will assess the impact of
the evolution of EU company law policy changes on regulatory
arbitrage and competition. Part D evaluates the benefits of a pro-
choice approach. In Part E, we advocate a step-by-step approach
focusing on a limited number of options to allow for the advantages of
choice without the welfare reductions associated with too many
choices. Part F concludes by discussing the future of the pro-choice
Legal Options Approach to EC Company Law 7

approach in Europe.

B. Toward a Flexible Approach to EU Company Law


This part considers the implications of the significant change of EC
company law policy in favor of a flexible approach that relies on soft
law measures.

I. The Evolution of EU Company Law

The EC has built a record of company law reform that enjoys a mixed
reputation. Early legislation has been praised for quickly developing a
company law infrastructure that was in some important respects
similar to the corporate law structures in most Member States. Second,
the Commission was successful in implementing laws that facilitated
cross-border trading by minimizing the risk of companies or their
transactions being considered void in other Member States. Third, the
adoption of accounting and capital maintenance rules aimed at
protecting minority shareholders and creditors secured some
enthusiasm for Commission efforts in devising mechanisms dealing
with financial assistance and disclosure.
In the past two decades, however, the situation has changed. A
series of high profile legislative efforts by the European Commission,
ranging from the regulation of takeover bids to establishing new
business entities, ran into conflict with the European Parliament. What
explains the shift in legislative policymaking authority encountered by
EC? Influential theories of EU lawmaking emphasize that the policy-
making space became be very limited due to the mixed motives of
Member States (Pollack 2003). The presumption that Member States
should want to weaken, not strengthen the Commission’s company
law agenda, has led some scholars to entertain the possibility that
major company law reforms are not considered important enough for
member governments to mobilize resources to achieve legislative
compromises (Wouters 2000).
In order to regain significant agenda-setting powers and the
8 Gerard Hertig and Joseph A. McCahery

ability to conclude agreements, the EC eventually reversed its


legislative strategy in this area. Standard public choice theory would
explain the shift in terms of organized special interest groups
persuading Commission policymakers that the group’s preferences
would serve the policymakers’ own political interests and become
useful in putting together a winning coalition. (Dixit and Londregan
1998). Naturally there are numerous other explanations to consider. It
is surely no coincidence that the Commission sought to counter the
moves of member governments that seek to block reforms by placing
the Lisbon Council’s objectives as a top priority.1 Similarly, the EC
may have had an incentive to take an early position on the US
corporate scandals in order to shift expectations of domestic voters,
which could be expected to guide member governments’ subsequent
behavior. This is clearly represented by the efforts of the Internal
Market Commissioner to have the High Level Group of Company Law
Experts reach beyond their original mandate to recommend certain
audit and accounting rules regarding publication of annual accounts.2
Perhaps more fundamentally, the EC has responded to the direct
political influence of the European Court of Justice’ (ECJ) decisions
on freedom of establishment.3 These ECJ decisions have challenged
the core elements of the siège réel (real seat) doctrine, thus questioning
some of the main principles enshrined in the company law frameworks
in the majority of Member States. A growing number of studies have
demonstrated the direct effect of the ECJ’s judgments on cross-border
mobility of start-up companies (Becht, Mayer and Wagner 2005).

1
See Presidency Conclusions, Lisbon European Council of June 23-24, 2000
(available at http://ue.eu.int/en/Info/eurocouncil/index.htm).
2
See http://europa.eu.int/comm/internal market/en/company/company/news/01-
1237.htm).
3
Cases C-212/97 Centros Ltd. V. Erthvers-og Selskabbsstyrelsen, [1999] ECR I-
1459, [1999] 2 CMLR 551 (Centros); Case C-208/00, Überseering BV v. Nordic
Construction Company Baumanagement GmbH (NCC), [2002] ECR I-9919
(Überseering); and Case C-167/01, Kamer van Koophandel en Fabrieken voor
Amsterdam v. Inspire Art Ltd (NL), [2003] ECR 1 (Inspire Art).
These judgments are available at
http://europa.eu.int/cj/en/content/juris/index.htm.
Legal Options Approach to EC Company Law 9

With regard to established companies, the impact of the ECJ case law
is subject to debate, as it remains costly for them to switch from one
Member State regime to another. Nonetheless, these decisions have
increased the attractiveness of regulatory arbitrage which may make it
easier for corporations to select among legal rules from diverse
company law codes.
These disruptive features have induced the EC policymakers to
adopt a less constraining legislative approach. For example, the
Commission proposed - in a radical departure from its previous policy
-, that Member States be allowed to opt-out of Articles 9 (board
neutrality) and 11 (break-through rule) of the Takeover Bids Directive.
The proposal was received favorably by Member States, ending a
regulatory deadlock that had lasted for more than a decade. 4 The
Commission has subsequently created a large and growing number of
soft law initiatives that link together national governments’ and EU
policymakers’ concerns to succeed in transforming their relationship
concerning agenda setting and implementation of corporate law.
The provision of flexible corporate law rules has many
advantages. In particular, the greater range of choice in policy-making
instruments makes it easier to avoid the costs of relying on rigid
instruments alone. The Commission can choose to: 1) enact mandatory
EU provisions (as was generally done in the past); 2) offer Member
States a choice among a finite number of EU-defined options (an
approach originally adopted in the Accounting Directives); 3) enact
harmonized provisions, but empower Member States to opt-out of
them (an approach adopted by the Takeover Bids Directive); 4) enable
firms to opt out of applicable Member State provisions by providing
substitutable EU provisions (as was also done in the Takeover Bids
Directive); 5) adopt a EU regime that firms can opt-out of (which has
not been tried yet, but is in line with the flexible approach adopted by
the Takeover Bids Directive); and 6) and abstain from legislating.5

4
Directive 2004/25/EC, [2004] OJ L 142/12.
5
Furthermore, reformers can combine approaches. For example, the Takeover
Bids Directive allows Member States to opt-out of its board neutrality and prohibition of
10 Gerard Hertig and Joseph A. McCahery

C. Impact on Regulatory Arbitrage and Competition


Overall it is intuitive that while many of the policy changes discussed
above can have some impact on regulatory arbitrage, their practical
effect on cross-border mobility, charter competition and freedom of
choice is so far quite limited. Exit taxes or workers’ protection and
other social constraints are more important to more choice than the
Commission’s new soft law approach to company lawmaking.
It is well know that tax constraints are a significant barrier to
mid-stream re-incorporations. The ECJ’s ruling in Daily Mail shows
clearly that re-incorporations will trigger exit taxes on hidden reserves,
effectively restricting the demand for chartering.6 Conversely, there is
evidence that corporate law does not significantly constrain tax-driven
firm mobility.7 The same is true for social constraints. The
attractiveness of incorporation or reincorporation is often seriously
reduced by having no effect on applicable labor law – a situation that
is likely to persist over the longer run, given unwavering opposition to
the adoption of EU corporate governance provisions that would affect
the scope of German co-determination requirements. Note also that
corporate law considerations are unlikely to significantly affect labor-
driven firm mobility.
On the other hand, the ECJ recent rulings on freedom of
establishment can and do challenge the existing EC tax landscape.
Since 2000, the ECJ has repeatedly ruled that tax provisions were
precluded by the freedom of establishment principle if they

defensive measures provisions, while enabling firms incorporated in Member states that
do so to opt into the EU regime. Or, to take another example, firms could be allowed to
opt-out of their domestic regime not only to escape mandatory provision, but also when
EU law has a standardization advantage over Member state default provisions.
6
Case 81/1987, Regina v. H.M. Treasury and Comm’rs of Inland Revenue, ex
parte Daily Mail and General Trust Plc, [1988] ECR 5483.
7
See Glenn R. Simpson, EU’s Tax Changes Scatter Corporations, THE WALL
STREET JOURNAL (European ed.), October 9, 2003 at A6.
Legal Options Approach to EC Company Law 11

discriminated between domestic and foreign subsidiaries, and more


generally between domestic and international groups. More
importantly, Member States have generally proven unsuccessful in
trying to justify such discrimination by arguing that they are necessary
to ensure the coherence of the national tax system or the need to
preserve the tax base.8 This is both in sharp contrast with the ECJ’s
previous reluctance to challenge tax barriers to cross-border activities
(as exemplified by Daily Mail and Bachmann9) and in line with the
recent ECJ’s pro-freedom of incorporation and reincorporation cases.
As a consequence of these tax cases and the implementation of the
amendments to the merger directive,10 commentators are confident that
the current tax barriers to cross-border reincorporation will be
removed shortly by the ECJ (Schön 2003). Such optimism finds
support in the de Lasteyrie du Saillant judgment.11 The ECJ ruled in
favor of an individual who moved to France from Belgium and
objected to having to provide a guarantee in respect of a tax bill on the
future sale of a shareholding. The Court indicated that the principle of
freedom of establishment precluded a Member state keen to prevent a
risk of tax avoidance from taxing latent increases in value when a
taxpayer transfers his residence outside that State.
While the pattern in ECJ case law suggests that the Court is
likely to rule in favor of restricting Member States from levying
corporate exit taxes on foregone claims and hidden reserves, this is by
8
See e.g. Case C-324/00, Lankhorst-Hohorst GmbH vs. Finanzamt Steinfurt,
[2002] ECR I 1179 – a German tax case; Case C-168/01, Bosal Holding BV vs.
Staatsscretaris van Financien [2003] ECR I-9409 – a Dutch tax case; Case C-446/03,
Marks & Spencer plc vs. David Hasley (HM Inspector of Taxes), not yet reported – a UK
tax case..
These judgments are available at
http://europa.eu.int/cj/en/content/juris/index.htm.
9
Case C-204/90 Bachmann [1992] ECR I-249.
10
See the Council Directive 2005/19/EC [2005] OJ L 58/19, amending Council
directive on the common system of taxation applicable to mergers, divisions, transfer of
assets and exchanges of shares concerning companies of different member states, Council
Directive 90/434/EEC [1990] OJ L 225/1.
11
Case C-9/02, Hughes de Lasteyrie du Saillant vs. Ministère de l’Economie, des
Finances et de l’Industrie, 2004 ECR 2409.
12 Gerard Hertig and Joseph A. McCahery

no mean certain. Moreover, should the ECJ eventually do so, the main
beneficiaries (larger established companies) may be worse off from
changes in the status quo. Pro-taxpayer case law is likely to trigger tax
measures at the domestic and international level that could prove more
costly than the gains from greater freedom of movement (Hertig
2004). Hence, there is some evidence that Member States, in particular
the UK, systematically adjust their tax laws to minimize the impact of
ECJ judgments and that freedom of establishment case law is driven
by smaller rather than larger firms – an indication that the latter
generally do not expect to significantly gain from it.
This does not mean that only those firms that can afford
reincorporation will benefit from regulatory arbitrage and regulatory
competition in the corporate law area. The trend set in train by the
Centros, Überseering and Inspire Art judgments has directly
influenced the policy space of the European Commission. Hence, the
introduction of the new directive on cross-border-mergers,12 and
announced plans for a directive on the cross-border transfer of the
administrative office of firms can be considered as initiatives that
evidence the shift toward a mobility-oriented lawmaking agenda. In
addition, various Member States have responded to demands of
domestic firms for innovative company law terms. An ever-wider
array of Member States, such as Ireland, UK, Luxembourg and the
Netherlands, have prioritized the creation of corporate law rules that
directly benefit footloose foreign companies operating in other
jurisdictions. But others, France and Germany in particular, have the
more specific objective to make reincorporation in the UK less
economically attractive (see also Heine 2003; Vermeulen 2003). Given
these pressures, it now becomes easier to understand why EC
policymakers - with fixed positions - have agreed to adopt a new
legislative model that fosters diversity and allows (some) choice.

12
Directive 2005/56/EC, [2005] OJ L 310/1.
Legal Options Approach to EC Company Law 13

D. The Benefits of a Pro-Choice Approach


This section examines the advantages of a pro-choice approach as
applied to corporate law, taking into account the economic theory of
incomplete contracts, the risk of opportunistic behavior and
endowment effects.

1. Economic Theory of Incomplete Contracts and Default Rules

As many corporate contracts are incomplete, the economic


theory of incomplete contracts can play an important role in deciding
how to resolve conflicts when there is a missing term or a contract is
opaque (Bratton, Hviid and McCahery 1996). A contract is complete
only if all relevant contingencies and corresponding control rights are
specified unambiguously. Still, parties may deliberatively choose non-
contingent contract or be unable to design a contract that deals with all
contingencies ex ante (Hart and Moore 1998).
The literature predicts that a particular type of agreement may
be incomplete due to informational asymmetries and limitations in
contractual language. The intuition behind this approach is that the
parties could most likely write a complete contract if they could focus
on a breach and through backward induction develop a full set of
governing optional terms. Whether parties can depend on backward
induction to deal with their long-term contracting problems is,
however, questionable (Posner 2003).
Law and economics theory has produced an impressive variety
of gap-filling alternatives to deal with the incompleteness of corporate
contarcts. Prominent scholars have argued that corporate law should
provide a single set of gap-filling rules that hypothetical parties would
have bargained for (Easterbrook and Fischel 1991). The adoption of an
efficient set of default rules provides firms with opportunities and
solutions that otherwise would not be available and reduces transaction
costs of opting into specific terms. Naturally, business parties who find
the default rule undesirable would remain free to opt out and contract
14 Gerard Hertig and Joseph A. McCahery

into a term they prefer.


In recent years, scholars have challenged whether market-
mimicking rules encourage efficiency, positing that under other
circumstances the majoritarian default rule does not have any efficient
effects at all, and that courts presumably will find it more complex to
apply such defaults to all types of firms (Posner 2003; Ben-Shahar
2004). A contrasting approach is offered by scholars who endorse the
penalty default doctrine. In this view, suppletory rules that parties
would not have chosen for themselves, called ‘penalty defaults’, may
prove more efficient than majoritarian defaults because they force
parties to share information with third parties who might be affected
by the contract (Ayres and Gertner 1989). However, even if penalty
defaults could limit negative externalities, it is not clear at all whether
the doctrine could become effective generally (Posner 2003).
A more straightforward alternative approach to a single set of
state-supplied defaults is to encourage lawmakers to supply a wide-
range menu of corporate law options. We argue that, given the dire
experience of so many European countries with mandatory corporate
law regimes, passing reforms that allow corporations to select from a
menu of contractual provisions is likely to result in significant
benefits. More specifically, the next section will show how a corporate
law regime using both opt-in and opt-out rules can yield benefits to
business parties and shareholders.

2. Opt-In and Opt-Out Rules in EC Company Law

It follows from the above discussion, that if the European Commission


were to introduce reforms designed to provide a menu of optional
substantive rules, the resulting legislation could increase the incentives
to reduce transaction costs, thereby increasing shareholder value.
Given the ever-changing nature of the business environment, an
effective enabling approach ideally should also include both opt-in and
opt-out procedures (Joll and Sunstein 2005). To illustrate this point,
lawmakers could draft an opt-in provision that allows shareholders a
choice in favor of a rule that will give them the right to sue directors (a
Legal Options Approach to EC Company Law 15

procedural option) or to benefit from appraisal rights (a substantive


option) in case of a squeeze-out.
The shift toward an opt-in/opt-out approach could also diminish
member government conflicts and regulatory deadlocks and thus
increase the value of the EC company law regime. The beneficial
effects are likely to include the development of a richer regulatory
menu and allow for alternative contractual arrangements when
abstaining from law-making is not an alternative. In the past, such
situations may have led to the adoption of mandatory corporate law
arrangements that where biased in favor of one set of contracting
parties or another (O’Hara 2000; Rachlinski and Farina 2002;
Korobkin 2003). By giving business parties the opportunity to opt-in
alternative to biased and costly rules or to opt-out of them through
internal bargaining, their interests can be protected against regulatory
interventions that they deem inefficient. Another potential benefit of
this approach is that firms can benefit directly from the choice of a-la-
carte legal rules without having to re-incorporate into a friendlier
Member State company law regime.
Conversely, the uncertainly surrounding a policy permitting
business parties to decide among options may create some skepticism
about the wealth effects of this approach. There are a number of
reasons. First, allowing shareholders to opt into or out of EU or
Member State’s rules could undermine, given heterogeneous
preferences of Member States, the incentives of the Commission to
propose and implement legislation. In particular, moving from a
mandatory harmonization regime or an “abstain or comply” approach
to a clear choice regime with multiple alternatives may increase (albeit
probably only slightly) the chances of deadlock by preventing the
emergence of clear majorities. Second, the process of introducing
enhanced contractual choice could significantly increase the number of
legal options available thereby making it more difficult and costly for
business parties to ascertain and select the most appropriate rule.
Finally, while the presumption is that parties tend toward
efficient outcomes, it may be necessary for regulators who care about
efficiency to introduce the conditions which enable the parties to
16 Gerard Hertig and Joseph A. McCahery

achieve the result. In some cases, this will require the creation of
stringent mandatory provisions, rather than defaults, in order to
constrain opportunistic behavior. Economic theory indicates that costly
opportunism typically occurs at the entry or exit stages. This means
that minority investors could be better off with a mandatory provision,
such as a fair value squeeze out rule, as a protection against
opportunism by controlling shareholders and managers. Some
commentators argue, moreover, that stringent mandatory rules can
protect entrepreneurs from early stage hold-up problems, which is
likely to promote social welfare by facilitating the absolute number of
start-ups (Hyytinen and Takalo 2005). What emerges from these
arguments is the observation that policymakers must, when designing
mandatory rules and legal options, find the proper balance between the
different interests and ensure that parties reach efficient agreements.

3. The Endowment Effect and Legal Options

It is well know that cognitive distortions, such as the endowment


effect, can explain why economic actors do no always reach efficient
outcomes. The endowment effect, which is reflected in people’s
preferences for the status quo, can be observed in laboratory
experiments. To be sure, the cost of the endowment effect for markets
remains uncertain (Glaeser 2004; Plott and Zeiler 2005) and the
regulatory implications are not yet well understood (Korobkin 2003).
Yet the behavioral analysis of legal options is a robust literature that
takes seriously the implications of cognitive biases for legal rules and
economic welfare (see Bar-Gill 2005; Jolls and Sunstein 2005).
From a behavioral perspective, corporate law reformers
considering a switch to a legal options approach should pay special
attention to stickiness issues. We know that lawmakers can reduce the
cost of contracting by providing off-the-shelf provisions that permit
parties to avoid the costs of negotiating and drafting a customized
term. What remains unclear is the extent to which the benefits
resulting from economic actors taking advantage of such provisions
are reduced by the costs imposed by the existence of default rules on
Legal Options Approach to EC Company Law 17

firms for which it would be efficient to opt-out. In particular, opting-


out may prove expensive or even overly costly because of
stakeholders’ preference for the standardized norm provided by the
default rule.
Conversely, offering firms a set of opt-in provisions that depart
from “comply or explain” corporate governance codes may prove
efficient. It could make it less costly for firms to exit inefficient one-
size-fits-all rules by reducing the transaction and reputation costs of
justifying to investors why they are not in compliance with a good
practice recommendation. But opt-ins may have their drawbacks too.
For example, investors may resist the opting into a more favorable EU
regime because a status quo bias makes them prefer the existing
national corporate law regime or because they do not want the firm to
adopt an approach that deviates from the mean (Sunstein 2002).
More generally, it could also be argued that default rules can
deter the opportunistic conduct of majority shareholders and managers
more effectively than the current mandatory regime. For example,
adopting an unlimited liability default rule for corporate tortfeasors
could have significant redistributive consequences for contract
creditors (Hansmann and Kraakman 1991). On the other hand, such a
default rule does not necessarily benefit the intended group (Sunstein
2002).
It is difficult to compare these advantages and disadvantages in
the abstract, even more so considering that cognitive biases are context
specific. On the other hand, it appears that there is no indication that
legal options should be avoided provided some attention is given to
their efficiency in terms of status quo or other bias, such as excessive
optimism.
Overall, we argue that adopting pro-choice provisions will prove
advantageous to the interests of firms and investors. The opportunity
to select rules that firms prefer without having to reincorporate in
another Member State is likely to lead to significant cost-savings.
These advantages are unlikely to be offset due to capture by interest
groups, excessive diversity, and cognitive uncertainties. First, adopting
entry/exit voting rules should prevent one constituency (managers
18 Gerard Hertig and Joseph A. McCahery

controlling shareholders, minorities) from acting opportunistically.


Second, any increase in legal diversity should benefit most European
firms as their needs tend to differ across classes. Some firms may
suffer higher costs because of reduced standardization, but this should
not prove sufficient to outweigh the benefits for other firms (Berglöf
and Burkart 2003). Third, and most importantly, adopting a step-by-
step approach, under which a limited number of legal options are
tested during an introductory phase, should limit the risk of regulatory
inefficiencies or distortions.

E. Step-by-Step Reform Recommendations


In this section, we develop a set of reform suggestions based on the
investigations above. It is crucial to note that most studies suggest that
a new regulatory approach cannot be expected to be incorporated
within the existing framework without proper consideration and
assessment regarding the impact on other rules and regulations as well
as the effect of such an approach for investors, creditors and other
stakeholders (European Policy Forum 2004a; 2004b).
A law reform proposal based on our regulatory choice model
may prove complex and thus place a burden on EU policymakers and
regulators. Moreover, a legal options approach is likely to create
significant market and regulatory uncertainties. In this respect, we
propose that implementation should occur initially in only a handful of
areas. Adopting a simpler, unbundled approach makes it possible to
pay closer inspection to the respective merits of the default measures
and their effectiveness in practice.
In the next sections, we examine the company and governance
law areas that are best suited to mandates and the areas that would
benefit, in principle, from legal options. This will permit us to propose
a step-by-step approach allowing for early adoption of a limited
number of opt-ins and opt-outs. A trial introductory phase would
permit benchmarking and testing of their use and potential impact.
Legal Options Approach to EC Company Law 19

1. Mandatory requirements

As noted above, the introduction of default rules does not eliminate the
need for mandatory requirements to address contracting problems of
firms. A good example is corporate disclosure, an area in which
regulatory mandates have significant coordination and standardization
advantages. It is worth noting also that legal options may have to be
complemented by mandatory procedural rules (Hertig and McCahery
2004). In the next section, for example, we will show that EU opt-in or
opt-out provisions would make little sense as a governance mechanism
in controlling shareholders environments, unless reinforced by
mandatory approval requirements such as minority shareholder or
judicial ratification.
In recent years, the EU has adopted a fair number of
transparency requirements. Despite the demand for more disclosure
and the importance of such information for asset allocations, scholars
have questioned the effectiveness of these reforms without the creation
of an agency, such as a European SEC, to induce firms to make
reliable and accurate disclosure of financial and non-financial
information (Hertig and Lee 2003). Since none of the crucial
enforcement mechanisms or institutions are likely to be introduced in
the short term, it may not make much sense to propose new corporate
disclosure requirements that will end up increasing the cost to firms
and provide little additional information to investors.
Still, it appears that the mechanism of disclosure is particularly
crucial for investors, especially in light of the sequence of increasingly
blatant misinformation by public companies (culminating with the
Parmalat scandal), and the emphasis given by policymakers to it,
despite the absence of effective enforcement bodies, is understandable.
Hence, the EU has recently adopted new auditing standards as well as
requirements to rotate auditors on a regular basis and to designate a
single, fully responsible auditor for groups of companies.
Various commentators question the efficiency of some of these
new reforms for protecting the interests of investors. For example,
even though Italy has been the first (and only) Member State to
20 Gerard Hertig and Joseph A. McCahery

introduce auditor rotation requirements, it seems that this measure did


little to prevent the Parmalat scandal – and may even have contributed
to it. On the other hand, imposing some level of gatekeeper
supervision could reinforce investor confidence (Jain, Kim and Rezaee
2004) and prevent auditor liability from becoming prohibitive (Coffee
2002). A case can thus be made for new auditing firm regulation that
addresses some of the perceived technical shortcomings and the
conflicts of interest problems that have contributed to costly
governance failures.
Restoring investor confidence has particular appeal in the EU
context and has led to calls for EU lawmakers to liberalize the barriers
to private enforcement (Hertig and McCahery 2003). Given the
importance of ensuring effective financial reporting and limiting
opportunism, lawmakers could simply mandate that all shareholders of
firms incorporated in the EU have the right to sue for breaches of
shareholder voting rules and for violations of managerial or controlling
shareholder fiduciary duties. At the same time, Member States could
also be required to establish courts specialized in shareholder
litigation, with the French Tribunal de Commerce, the German
Handelsgericht or the Delaware Chancery Court as possible models.
Finally, the EU could further introduce reforms that lead to the
adoption of pre-trial discovery procedures and mass litigation devices
such as class actions and contingent fees. Such a shift would build on
mechanisms that already exist (in law or in fact) in several Member
States and therefore appear to reinforce and extend upon the
institutions that exist in these countries.
Yet there are a number of objections that could be advanced
against such proposals. First, there is the view that EU policymakers
should address only substantive law issues, leaving the enforcement of
company law and securities regulation to member governments. While
the case can be made for such a delegation, it is not very persuasive
particularly in light of the level of harmful activity and the complexity
of the regulatory task. In any event, EU policymakers and the
Commission naturally assume that the need for effective enforcement
is a high priority of the EU. Moreover, given the large number of
Legal Options Approach to EC Company Law 21

Member State enforcement systems that clash with the fundamental


objective of providing equivalent levels of substantive protection
across the internal market, EU intervention could be considered
compatible with the principle of subsidiarity.13
Another, more fundamental, objection is that facilitating
private litigation is not necessarily effective or efficient means to curb
internal governance abuses. This is a difficult topic to tackle, not least
because the evidence is murky. For example, US class actions were
much criticized in the early 1990s as the source of abusive law suits
against auditors and civil procedure reforms were passed to curtail
their effectiveness. Today, these type of reforms are listed among the
top reasons why auditors undertook the more risky and conflicted
activities that facilitated the occurrence of corporate scandals in recent
years (Coffee 2002). Or, to take another example, the jury system is
often considered crucial for damage awards to be larger (and litigation
level higher) in the US than in Europe. The empirical evidence,
however, is mixed (compare Eisenberg et al. 2002; Hersch and Viscusi
2004). The effect of fees reforms on enforcement levels is still another
area where there is no clear direction which could give guidance in the
debate. For many years, the law and economics literature has
suggested that contingent fees are the fuel that has powered US- type
litigation. Conversely, an apparently innocuous reduction of filing fees
was apparently sufficient by itself appears to have caused an
impressive increase in shareholder litigation in Japan (West 2001).
It would seem that these studies make it difficult to summarily
dismiss the efficiency of an EU imposed reduction in enforcement
barriers. On the other hand, it cannot be disputed that such a reform
presupposes a sophisticated economic analysis of the costs and
benefits of the proposed measures and their effect on other rules and
procedures as well. More importantly, mandatory enforcement reforms
would face fierce opposition by Member States who challenge the
introduction of litigation on political, cultural or even protectionist

13
See Directive 2004/48/EC on the enforcement of intellectual property rights,
[2004] OJ L 195/16; Market Abuse Directive 2003/6/EC, [2003] OJ L 96/16.
22 Gerard Hertig and Joseph A. McCahery

grounds. In other words, any attempt to impose a reduction in


enforcement barriers is likely to face considerable delay or even
certain defeat. In short, it would make little sense to propose
mandatory requirements in this area at this stage. As far as further
steps are concerned, the ease with which the UK has sought to
introduce new regulation on auditing and shareholder litigation
suggests that some countries would certainly benefit from EU
enhanced enforcement through private litigation in order to shore up
weak institutions.

2. Finite set of competing legal options

A competing options approach of the kind previously adopted


by the EC in the case of the accounting directives, permits Member
States to choose among a finite set of more or less conservative
standards as well as to exempt small to medium-size firms (SMEs)
from specific requirements deemed to be too costly. Our analysis
suggests that this approach has important beneficial effects. It makes it
easier for firms to identify variations in the Member States’ rules.
There is some evidence, moreover, that enhanced choice will lead
Member States to switch to a less demanding regime for SMEs and
hence reduce the regulatory burden for this class of firms.
It is worth pointing out, however, that the experience with the
accounting directives has been far from successful. To be sure, whilst
there are a number of factors responsible, we suspect that the problems
may be due to the options being designed to deal with other regulatory
concerns than efficiency. More generally, the experience tends to
confirms that it is generally a mistake to impose a fixed menu of
options from the top. On the one hand, standardization benefits are
significantly reduced, as there is no single set of EU provisions that
firms and investors can rely upon. On the other hand, harmonization
costs are likely to increase.
An additional key point is that adopting a finite set of
competing legal options approach will reduce Member States
willingness to compromise, as they have good reasons to hope that a
Legal Options Approach to EC Company Law 23

hard stance will insure the adoption of an option that is close to their
own preferences. Unfortunately, the likely result will be a set of
options which has few benefits and thus all the more difficult to
justify. In addition, the existence of multiple options should increase
the petrifaction effect, as amendments would have to be coordinated
and should thus be more difficult to pass than when there is only one
mandate or one legal option. The potential weakness of the finite set of
competing legal options approach suggest that it is not ideally suited to
the current institutional and political environment and hence should
not be considered as a mechanisms for first step company law reforms.

3. Opting-out of EU provisions

It was argued earlier that an opting-out approach is more


efficient than mandates, particularly where there are significant
variations in corporate governance and company law regimes across
Member States. In such a situation, a single mandatory set of EU
provisions would have a different impact in each Member State, with
many firms incurring costs far in excess of standardization and other
benefits. For example, differences in the use of the open corporate
form by smaller firm and shareholder structure (dispersed or
concentrated) can considerably affect the efficiency of director
independence mandates.
By contrast, permitting Member States or firms to op out of EU
provisions should eliminate most of the costs due to legal diversity.
Unsurprisingly, this is particularly relevant in light of the debate on
one-share-one-vote. The EC has recently announced plans to introduce
legislation that would mandate one-share-one-vote. Most studies
indicate that, within the EU, there are voting systems in which block-
holders enjoy all or most of the private benefits as a consequence of
their use of dual-class stock, non-voting ownership certificates, trust
companies, and other cash-flow rights (McCahery et al 2003).
However, there are significant differences in voting systems and
impact across EU Member States (Deminor 2005).
Given this diversity, the question is whether shareholders would
24 Gerard Hertig and Joseph A. McCahery

support a EU proposal where there is some uncertainty about its


potential outcome. Indeed, there are complex economic arguments in
respect of the efficiency of the one-share-one-vote rule. On the one
hand, deviations form the one-share-one-vote rule may decrease
controlling shareholders’ cost of capital (Hart and Moore 1988) and
possibly increase takeover efficiency (but see Coates 2001; McCahery
et al 2003). On the other hand, the issuance of dual class voting shares
may facilitate the transfer of resources from the company to a large
shareholder and lead to the oppression of minority shareholders. Thus
shareholders, in balancing these considerations, will have to take
account of a large number of factors in determining what capital
structure can be expected to produce the highest value. This is a
complex firm-specific undertaking, and shareholders may prefer
having a one-share-one vote regime that they can opt out of rather than
having it imposed upon them.
This one-share-one-vote example is not meant to imply that opt-
outs are costless. First, as indicated, stickiness may prevent firms from
opting out of all but the most costly EU provisions. Stickiness costs
may, however, be reduced by adopting EU provisions that are tilted in
favor of shareholders (Bebchuck and Hamdani 2002), Second,
allowing opt-outs reduces the standardization advantage of EU law-
making, especially when domestic corporate law regimes vary
significantly. This is, however, precisely the situation where Member
States are likely to oppose or delay mandatory harmonization, but
agree on opt-out provisions. Indeed, member government opposition to
EU law-making should remain relatively light when they themselves
are allowed to opt-out.14 Naturally, opposition could be more
significant when firms also have the right to opt-out, but that can be
mitigated by combining Member State opt-out powers and firms’ right
to opt back into EU law.
That said, most studies indicate that it would be efficient for the
EU to adopt legal provisions with opting-out possibilities in many

14
Opposition will not necessarily be inexistent, as some Member States may fear
that the adoption of EU provisions may make opt-outs unsustainable in the long-term.
Legal Options Approach to EC Company Law 25

areas of company law and corporate governance. Such an approach


would have a number of advantages. First, it could enable Member
States to also opt-out of controversial provisions such as the Takeover
Directive’s equitable price, squeeze-out and sell-out provisions.
Second, new firms could be subject to one share/one vote, no
staggered boards, no voting caps, no pyramid structures requirements,
but allowed to opt-out in favor of the regime of the Member State they
are incorporated in – the latter limitation aiming at insuring some
degree of uniformity and transparency. Third, shareholders of both
new firms and firms established in new Member States could be
recognized standing to sue for breaches of shareholder voting rules and
violations of fiduciary duties, but allowed to opt-out in favor of the
regime of the Member state they are incorporated in. (By contrast,
established firms in pre-2004 Member States could be recognized to
opt into such a regime.)
At this stage, however, there are several reasons to caution
against the adoption of opt-out provisions in such a large array of
corporate law areas. In practice, such a reform could place too many
items on the reform agenda, thereby creating the very same delay in
implementation that has arisen under the Commission’s mandatory
company law harmonization program. At the same time, as indicated,
it is preferable to adopt a step-by-step approach when introducing new
regulatory mechanisms. Finally, the shift to opt-out provisions must
remain limited to avoid excessive legal diversity.

4. Opting into EU law

As argued above, EU intervention could also increase firms’


choice while avoiding reincorporation issues by supplying firms with
selective opt-in provisions that allow them to opt-out of specific
Member state level company law arrangements – as opposed to the full
opt-out brought by reincorporation
The opt-in approach can be cost effective since it provides
firms with a small menu of EU provisions that lower transaction costs
and increases the degree of standardization and, therefore, legal
26 Gerard Hertig and Joseph A. McCahery

certainty. Firms may also be better served by opt-ins that credibly


signal a commitment to comply with state-of-the-art regulation.
Another important factor is that opt-in provisions can be useful for
companies that must address legal difficulties, such as workers’
participation requirements.
The opt-in approach, however, may also be compelled by
political expediency. Subjecting an EU opt-in proposal on related party
transactions, for instance, to a shareholder vote would have no impact
on constraining controlling shareholder opportunism – but still looks
better than forgoing any intervention. Member States may also favor
opt-in provisions to prevent the adoption of more efficient opting-out
provisions. A potential example is a proposal on dividend rights for
minority shareholders. Likewise, Member States could support opt-in
provisions because they are likely to increase legal diversity and either
make it more difficult for investors to ascertain the costs of their
domestic regime or increase their own corporate law’s stickiness.
Thus, under certain conditions, the adoption of opt-in
provisions, could prove to be less cost effective than expected. In such
circumstances, caution is welcome, particularly when there are hard
opt-in choices. In our view, the benefits of an opt-in approach should
generally exceed its costs in areas where Member States have adopted
costly mandatory provisions that cannot be dismantled through
mandatory or opt-out EU intervention. In addition, the opt-in approach
should be an appropriate one in areas where Member state law is
diverse, but standardization or “best practice” signaling is important
for investors or stakeholders.
Opt-ins seem particularly suited for dealing with Member State
mandatory provisions on employee participation structures, multiple
voting and dividend rights, as well as on various takeover issues
(board neutrality, mandatory bid thresholds and exit prices). However,
EU mandatory requirements might, in some cases, be required to
complement such opt-in arrangements, both to prevent Member States
from opposing their adoption and minimize managerial and
shareholder opportunism. Thus, opting into EU employee participation
provisions could, for instance, be made subject to court ratification.
Legal Options Approach to EC Company Law 27

Similarly, the opting into EU multiple voting and dividend rights


provisions or into EU mandatory bid thresholds and exit prices might
be made subject to qualified majority or minority shareholder
approval.
As far as standardization and signalization are concerned, new
firms or firms incorporated in new Member States should benefit from
opt-in provisions that establish simple and transparent procedures for
the disclosure and approval of related party transactions (be it self-
dealing, compensation agreements, or the appropriation of corporate
opportunities).
Finally, the opt-in approach could serve a pro-enforcement
function. Under this approach, existing firms in “old” Member States
would be encouraged to choose litigation arrangement. To be sure,
managers or controlling shareholders may resist such a move, fearing a
reduction of their private benefits due to minority shareholder
litigation. However, it may not even be necessary to give the majority
of minority shareholders to power to exercise the opt-in option for it to
be effective. As recent events of shown, managers or controlling
shareholders may endorse an opt-in measure, to the extent it provides a
civil enforcement alternative to criminal investigations and sanctions.

G. Conclusion: the Future of the Pro-Choice Approach


Our review suggests that it might be feasible in the near term
for the EU to adopt a legal options approach. However, the EU’s
experience could prove short lived if it cannot quickly develop a
feasible role for this mechanism. Should options not play the role
promised, the Commission could easily slip back into anti-choice
mode if it perceives there are better ways to maximize its role in the
legislative process. In this respect, the Commission could be expected
to revert to a mandatory approach should this secure the support of a
law-making majority comprising Member States and members of the
European Parliament opposed to regulatory arbitrage and competition.
That said, it may be difficult for policymakers to limit the
momentum of the pro-freedom movement that has been opened-up by
28 Gerard Hertig and Joseph A. McCahery

the ECJ’s freedom of establishment judgments. First, it is well


established that legislative attempts to counter major case law
developments are usually unsuccessful (Cooter and Ginsburg 1996).
Even if it is not unusual to see diverging positions gradually erode
toward a common middle ground, this process is time-consuming and
firms are unlikely to remain idle throughout the convergence process.
Second, access to the pro-freedom path is now substantially controlled
by the judiciary and pro-choice Member States, and therefore largely
outside the reach of a political alliance comprising the European
Commission and anti-choice constituencies.
Moreover, we suspect that Member States and interest groups
opposed to regulatory arbitrage and competition may find it preferable
to “guide” firms’ legal regime strategies through pro-choice EU
legislation rather than engage less effective mandatory harmonization
exercises. Indeed, given the mentioned history of slow legislative
reaction to major case law developments and continued diversity of
national governance regimes, one should expect years of
intergovernmental negotiations on the possible terms the new
mandatory measures. While generally accepted by parties in the past,
this cumbersome process is unlikely to prove sustainable in the face of
continuing regulatory arbitrage and competition.
By contrast, a pro-choice approach could serve to significantly
accelerate the law-making process. More importantly, the approach is
likely to permit EU law-makers to set the framework within which
regulatory arbitrage and competition take place. Indeed, EU legal
options have two major advantages. First, their standardization value
automatically extends to the EU as a whole. Second, they allow for
selective choices. Firms will be able to opt into those EU provisions
they prefer, whereas Member States can only offer full opt-ins
(incorporation or reincorporation results in the applicability of the
corporate law regime as a whole).
While it is difficult to predict with certainty, we foresee the
Commission moving toward the adoption of a pro-choice approach as
it provides the best mechanism for successfully adopting and
implementing “essential” legislation. This prediction is reinforced by a
Legal Options Approach to EC Company Law 29

variety of other considerations. A review of the legislative history of


the Takeover Bids Directive suggest that the key institutional actors
within the EU have already recognized there is no longer one approach
to regulatory design in corporate law. Moreover, pro-choice
arrangements are becoming a favored mechanism to secure benefits in
unrelated areas (e.g. trading temporary workers legislation against
takeover provisions), to target regulatory beneficiaries (e.g. by
allowing sophisticated capital market players to opt-out of investor
protection provisions) or to facilitate the EU enlargement process (e.g.
by permitting firms in new Member States to signal their commitment
to “best practice” by opting into EU corporate law provisions). Thus,
while options may not in themselves create efficiency, they are crucial
for parties to bargain to such conclusions and can play an important
role in promoting the goals of economic integration.

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