Professional Documents
Culture Documents
them with abrasive sands: and washing the dirt away in local streams. Evidence of
ancient washing soap was found at Soap Hill in Rome, where the ashes containing the
The earliest washing machine was the scrub board invented in 1797, American,
James King patented the first washing machine to use drum in 1851 ,the drum made
kings machine resemble a modern machine ,however it was still hand powered.
William Blackstone of Indiana built a birthday present for his wife. It was a machine
which removed and washed away dirt from clothes. The first washing machine
The Thor was the first electric-powered washing machine, Introduced in 1908 by
the Hurley Machine Company of Chicago, Illinois, the Thor washing machine was
invented Alva J. Fisher. The Thor was a drum type washing machine with a
galvanized tub and an electric motor. A patient was issued on august 9th 1910.
The Maytaq Corporation began in 1893 when f.l. mayatg began manufacturing
farm implements In Newton, Lowa business was slow in winter, so to add to his line
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The Whirlpool Corporation started in 1911 as the upon machine co., founded
The origins of the Schulthess Group goes back over 150 years. In 1909, they
production of europe’s first automatic washing machines started. In 1978, the first
In the early 1800s, clothes dryers were first being invented in England and
France. One common kind of early clothes dryer was the ventilator ,the first one
known to be built was a barrel-shaped metal drum with holes in it. it was turned by
One early American patent for clothes dryer was granted to George
T.Sampson on June 7, 1892. Sampson’s dryer used the heat from a stove to dry.
When one does use a washing machine ,he/she generally select the length of
wash time based on the amount of clothes he /she wish to wash and the type and
degree of dirt he/she have. To automate this process ,we use sensors to detect these
parameters ,(i.e. volume clothes ,degree and type of dirt).the wash time is then
determined from this data. Unfortunately there is no easy way to formulate a precise
mathematical relationship between volume of clothes and dirt and the length of wash
tie required. Consequently, this problem has remained unsolved until very recently
.people simply set was times by hand from personal trail and the error experience.
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To build a more fully automatic washing machine with self determining wash times
The sensor system provides external input signals into the machine from which
decisions can be made. It is the controllers responsibilities to make the decisions and
the outside world by some of output. because the input/output relationships is not
clear, the design of the washing machine controller has not in the past It self to
To find out the reason for the purchase of LG washing machine by its users.
To know the level of satisfaction of the consumers towards various factor such
machine.
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LIMITATION OF THE STUDY
1. The above study confined to salem city only. The outcome of result is only
2. As the time and resources are limited, eacs and every consumer in salem
could not be studied. So, only a sample of 50 consumers were taken into
account.
3. Due to sensitivity of questions being put and due to diversity of the people
4. The study focuses its attention only towards the household people.
SCHEME OF CHAPTERISATION:
4. The fourth chapter consists of the analysis and interpretation of the study.
conclusion.
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ALL ABOUT MANUFACTURED CONSUMER GOODS
Everyone knows that the varieties of consumer goods are countless. The
manufactured consumer goods are the products, which are sold to ultimate consumer
A.M.A committee has given the definition of manufactured consumer good as:
“Manufactured consumer goods or products include all those which are destined
for use by ultimate consumers or households in such a form that can be used without
commercial processing”. The sum total of buyers and sellers and their actions and
reactions, constitute the market for manufactured consumer goods as people; products
and activities represent such a market. It has the following salient features.
There is a large army of buyers, in the sense that the consumer goods are sold
where there is the existence of human-being, with a desire to buy and who have
sufficient money to pay for the goods. The whole population in the world is termed as
consumers either present or potential. These commodities are meant for day to-day
living of one and all. This implies that the market for consumer goods is widespread.
Because of this big army of buyers it is impossible for the manufactures to deal
middlemen, like wholesalers and retailers who work on behalf of them. Thus, the
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market for these goods is widespread. Where there is population, there we find the
avoided
This is why, there is normal tendency to buy in small lots and at frequent
intervals. This feature of the market, comples the manufactures to use the mass
method of selling. They have to use the different media of advertising and distribute
Consumers of there products are not fully aware of the details, of the goods
that are sold in the market. They are ‘poorly informed’ in the sense, that are not
experts in buying the goods. To a great extent they depend on the sellers/distributors’
advice. The consumer prones a confused person in this complex world. It is because;
Thus, it is the duty of salesman to tell the novelties or specialities and merits each
PERSONAL CONSIDERATIONS
considerations dominate the decision as what buy and from where to buy? Some like
the services of a particular seller. Some may feel that cost of services is also added to
the price of products. Some may feel that cost of services is also added to the price of
products. Some may buy because of convenience, and novelties of products. This is
purely the psychology of every individual which bound to differ. Everyone is having
his own individuality. Another factor, guiding the personal considerations is income.
individual. So the purchase may also be in accordance with the income of every
individual. Price plays a vital role, which is, however, over ruled by style, suitability
and quality.
classifies the manufactured consumer goods, into three classes as ‘convenience goods’
‘shopping goods’ and ‘speciality goods’ this classification is based on the buying
attitudes of the consumers and manners in which the services are provided by the
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sellers. Each classification is to be viewed, from two aspects, namely characteristics of
MAIN FEATURES
Before making purchases, each consumer is fully aware of the use and merits
of such commodities. Consumer even knows about the substitutes. Even if the usual
All these commodities are used for a particular use and purpose. Life is
impossible without these things. Hence, is not only regular but also continuous.
The unit price, of these convenience goods, is very low. Even the quantity of
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Control of quality is an essential feature of all manufactured product.
7. Perishable commodities
MARKETING CONSIDERATIONS
1. Display
Display of goods is inevitable, because they are competitive products that are
of goods takes two shapes ‘window’ and ‘counter’. The purpose of window-display is
to attract the people to capture hearts and to make them to buy, the entering the shop.
Counter display, on the contrary, gives an idea of comparison, once they enter shop.
2. Advertisement
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Too many brands and types, of each producer, will mean confuision from the
point view of consumers. In order to educate the people, over these issues of
3. Role of wholesalers
Even if it is followed, it would be very costly affair. Moreover, producers are not
expert in selling. They are to face many problems of their own. However, it is the
competition and as these goods are demanded at short notice whenever they are
required, the producers have to make them available at almost all the retail stores,
and for this purpose, they have to take the assistance from yhe wholesalers.
SHOPPING GOODS
‘Shopping’ goods are those consumer goods, where in the ultimate users
devote considerable time in making selection of these products before they buy.
These consumers hope from shop to shop, to select best goods available, Professor
customer wishes to compare quality, price and style at several stores before
purchasing”.
CHARACTERISTICS
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1. Product are durable
Shopping goods last for a pretty longer period of time. They become useless,
with constant use for years together. Because of this fact, demand is infrequent and
irregular. Such purchases are made from local dealers, to have timely repair and
installation services.
The unit price is higher than those of convenience goods. The price of these
type of goods are is definitely higher. This is another reason, as to why, frequent
purchase are not encouraged. People are to think twice, before they commit to buy
such commodities.
3. Comparison in selection
The consumers move from shop to shop, while making selection till they are
satisfied to their hearts, content. Such comparison may be in term of price, quality,
style of the products. Not that, every consumer uses same basis of comparison in
buying these goods some may consider the style to be the main factor, other only
price. The basis of comparison, varies with a product and the shopper. Moreover, the
consumer spends much of time in selecting the product and they hold lot of
4. Preplanned purchasing
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The purchase of shopping goods are to be planned well in advance. Purchase
depends up on the size of the family, income of the family and the preference of the
head of the family. Further, such planning may involve monthly or occasional
savings.
5. Branding is unnecessary
Branding is less important for shopping goods, than for convenience goods.
Though, it plays a vital role in differentiating the products, it is not considered as the
essential point, customers are not interested in brand names, but in actual quality,
economy, durability and other benefits of the products. But this does not mean that
rule, but it is tendency. Very often, one finds a dealer selling products, produced
MARKETING CONSIDERATIONS
The marketers give stress on the following points, while marketing the
shopping goods.
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1. Facility of comparison
There must be facility of comparison, because these products are of high value,
durable and are purchased infrequently. Wide range of products must be made
2. Convincing salesmanship
Since the customers do not know thew details of the product, it calls for a
Moreover, the sales are dependent on the retailer than on the name of the
manufacturer.
SPECIALITY GOODS
‘Speciality’ goods are those which have certain special features and because of
consumer goods with unique characteristics and brand identification for which a
efforts.
have some attraction for the consumers, other than price, ehich induces him to put in
special effort to visit the store in which they are sold and to make a purchase without
shopping”.
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Buyers have developed the brief that the products of certain manufactures are
superior to the general substitutes, so that, when they purchase this kinds of goods
articles, they will go to the stores ,Handling the brands they want. If the product is
out of stock, they prefer to wait until the store gets. Price Is not at all consideration.
CHARACTERISTICS
Like convenience goods, buyers, are fully aware about the products. They
Each consumer has linking for a particular brand. Price is not the important
All cannot buy these goods. Only those whose income is high, can afford to buy
speicality goods. Because of novelties and durability, the sufficiently high. Again,
the dealers are to invest funds for a longer period of time. The demand comes from
the rich class, and hence, it is limited. again these are the occasional and prestige
products.
There is not fun in opening too many selling outlets because they are durable
goods with highest price. Thus there will be a few retail outlets for these products.
Service facilities
The suppliers will have to extend certain services like, credit sales, after sales
services like guarantee, free repairing or servicing of the articles etc. there is no
necessity of wholesalers. Manufacturers can have, direct sale to the retailer or they can
COMPANY PROFILE
dried fish with china and making models domestic consumption. The name LG means
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“Three star” and these stars resemble the characters that means “ Let it be large,
strong, and last forever”. The company grew and diversified, and in 1953 a number of
subsidiaries began importing manufactured good from the west and making domestic
fabrics. Lee set up cheil sugar company, then the country’s only sugar refinery. The
success of this venture helped Lee set a course for future businesses. Over the next
decade the group set up a string of other divisions to make domestic substitutes for
imported electronics goods for the domestic market. The group formed partnership
electronics and LG – NEC. LG began re-exporting television, and later VCRs and
microwaves, into western markrts, initially as private label products for ammerican
department stores, and latyer branding them LG from the late 1970s.
Co and LG Havy industry company. In 1977 the group acquired Daesung heavy
The group became a key player in the semiconductor industry during the 1980s.
The group established LG data systems in 1985, the LG economic research institute in
1986, and the LG advanced institute of technology (SAIT) in 1987. By the end of the
b1980s the group had expanded into electronics, semiconductors, high polymer
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LG shifted its strategy away from low-priced bulk copies of other
manufacturers products and set up design offices in the US and Europe to focusmore
on the high end of the market. During 1999,Dell Computer and Apple both concluded
five-year deals to purchase several billion dollars worth of LCD displays from LG.
The Dell deal waslater extended to other components worth $16bn, including chips
and disk drives. The group also launched a massive marketing campaign designed to
formed the engine for Korea’s massive economic growth during the 1980s. after the
economic turmoil in asia during the 1990s the Korean government was presented by
the international monetary fund (IMF) to dismantle these giants to avoid damaging the
central management structure in 2001 and now operates as a group of 27 separate but
The group’s financial services and insurance arm is just as big as its electronics
division. LG life insurance is the world’s 10th largest life insurer, and is number one in
korea. Operating income in 2001 was over $17bn. LG fire & marine insurance is
korea’s largest non life insurance company with bincome of over $570m. LG card is
one of the country’s leading credit companies, with over 7 million customers and
Other financial business include LG securities, korea’s leading credit and finance
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LG heavy industries is a leading construction and shipbuilding company, with
sales in 2001 of over $3.1bn, while LG techwin makes aircraft and optical equipment.
chemicals.
numerous sectors.
Key People:
Jong-Yong Yun is Vice Chairman & CEO of LG Electronics, Soo-Bin Lee is CEO
is headed by Eric Kim, EVP, Global marketing. Michael moon is SVP, Global
LG Group has reason to sing the chaebol has surpassed its former archrival, the
erchrival, the erstwhile Hyundai group, to become the #1 business group in south
korea. LG flagship unit is LG electronics, which is the worlds top maker of dynamic
heavyweight in all sorts of electronic rear, include LCD panels, DVD players, and
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cellular phones. Other affiliated companies including credit-card unit LG card, LG
Key People
company. It makes many kinds of consumer devices, including DVD players, big-
screen televisions, and digital cameras, computers, color monitors, LCD panels, and
company, which is the flagship member of LG group, also makes microwave ovens,
RESEARCH METHODOLOGY
The present study have been based on both the primary and secondary data. As
the concept of usage of the washing machine is itself is not a one, it was necessary to
base the research work on primary data rather than on secondary data.
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In this project study, secondary information regarding the washing machine,
company profile etc. are collected through logging on to web-sites and by referring to
SAMPLING DESIGN
It is an established fact, that the result of a census study (that is studing the
whole population) and that of sample would be almost the same. In this study the
households have washing machine. Hence, 50 respondents have been choosen and the
relevant information were collected from them they have been selected randomly for
useful analysis.
2. Mode
3. Simple bar diagram and pie-diagram have been used for explaining the analysis
percent is the number of hundredth part one number is of another. By using the
2. Mode
mode. In other word, the value which occurs most frequently is known as the
mode.
4. Pie Diagram
component parts.
TABLE NO – 4.1
The above table reveals that out of the total respondents, 32% are
category.
CHART-4.1
22
THE CLASSIFICATION OFTHE
RESPONDENTSBASED ON THEIR SEX
70 68
60
50
%of 40 34 32
Respondents 30
20 16 No.of
Respondents
10
Percentage(%)
0
Female Male
Sex
TABLE NO – 4.2
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CLASSIFICATION OF THE RESPONDENTS
The above table shows that among the total respondents, 26% of the
respondents are below the age of 20 years, 34% of the respondents are
the age group of 41 to 55 years, 24% of the respondents are above the age
of 55 years.
It is clear that a miximum of the respondents fall under the age group
CHART NO – 4.2
24
Age wise classification of the
respondents
24% 26%
Below 20 Years
16% 21 to 40 years
34% 41 to 55 Years
Above 55 Years
TABLE NO – 4.3
25
TABLE SHOWING FAMILY MEMBERS WISE CLASSIFICATION OF
THE RESPONDENTS
MEMBERS
Below 3 6 12
3 to 4 24 48
5 to 6 15 30
Above 6 5 10
TOTAL 50 100
SOURCE: Primary Data
The above table reveals that 12% of the total respondents have a family size of
less than 3 members, 48% of the respondents have 3 to 4 members in their family,
30% of the total respondents have 5 to 6 members in their family and 10% of the total
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FAMILY SIZE OFTHE RESPONDENTS
60
%of Respondents
48
50
No.of
40 30
24 Respondents
30
20 12 15 Percentage(%)
6 10
10 5
0
Below 3to 4 5to 6 Above
3 6
No.of Members
TABLE NO – 4.4
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TABLE SHOWING EDUCATIONAL QUALIFICATION OF THE
RESPONDENTS
QUALIFICATION RESPONDENTS
Illiterate 4 8
School Level 6 12
Graduate 17 34
Post Graduate 19 38
Others 4 8
TOTAL 50 100
SOURCE: Primary Data
The above table shows that 34% of the respondents are graduates and 38% of the
total respondents are post graduates, Illiterate respondents are about 8% and 12% of
The above table clearly shows that the post graduates are the majority to
respond.
CHART-4.4
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EDUCATIONAL QUALIFICATION OFTHE RESPONDENTS
40 38
34
35
30
25
%of 19
20 17
Respondents
No.of Respondents
15 12 Percentage(%)
10 8
6 6
4 4
5
0
Illiterate School Graduate Post Others
Level Graduate
Education
TABLE NO – 4.5
RESPONDENTS
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OCCUPATION NO. OF PERCENTAGE(%)
RESPONDENTS
Student 8 16
Govt.Employee 5 10
Private Employe 17 34
House Wife 13 26
Others 7 14
TOTAL 50 100
SOURCE: Primary Data
From table no.5 it is clear that out of the total respondents 16% of respondents
are students, 10% of the total respondents are government employees, 34% of the
respondents are private employees, 26% of the respondents are our house wives, 14%
Thus , it is understood that among the total respondents, majority to respond are
CHART-4.5
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OCCUPATION WISE CLASSIFICATION OFTHE RESPONDENTS
35 34
30
26
25
20
17
%of Respondents 16
14
15 13
10
10 No.of Respondents
8 7
Percentage(%)
5
5
0
Others
Govt.Employee
Private Employee
House Wife
Student
Occupation
TABLE NO-4.6
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TABLE SHOWING THE FAMILY INCOME VISE CLASSIFICATIONS
OF THE RESPONDENTS
INCOME RESPONDENTS
Below rs.4000 20 40
Rs.4000 to rs.8000 14 28
Rs.8000 to 15000 10 28
Above rs.15000 6 12
TOTAL 50 100
SOURCE:primary data
The above table shows that 40% of the total respondents are earning an income
which is below rs.4000, 28% of the respondents are getting an income between
rs.4000 to rs.8000, 20% of the respondents are earning an income between rs.80000 to
rs.15000,12% of the respondents are earning a monthly income more than rs.15000.
TABLE – 4.7
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MODEL NO. OF PERCENTAGE(%)
RESPONDENTS
Semi automatic 22 44
Fully automatic 15 30
Top load and front 13 26
panel load
TOTAL 50 100
SOURCE :Primay Data
The above table shows that among the total respondents 44% of the respondents
are using the semi automatic type, 30%of the respondents are using fully
The model of the washing machine used by the represented by may of pie
TABLE NO-4.8
PURCHASE RESPONDENTS
Exchange offer 13 26
Through own finance 15 30
Trough hire purchase 14 28
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System
Gift 8 16
TOTAL 50 100
SOURCE: Primary Data
From the above table it is clear that, out of the total respondents 26% have
purchased the washing machine though exchange offer, 30% through their own
finance, 28% among the total respondents bought their washing machine through
hire purchase system and the remaining 16% got the machine as a gift
TABLE NO-4.9
MACHING
AGENT
Advertisement 28 56
Friends& Relatives 16 32
Dealers 1 2
Others 5 10
TOTAL 50 100
SOURCE: Primary Data
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From the table no.9 it is understood that 56% of total respondents came to know
about the washing machine by means of advertisement. 32% of the respondents came
to know through their friends& relatives. 2% of the respondents were informed about
the washing machine through the dealers and only 10% of the respondents came to
It is clear that majority of the consumers came to know about the washing
TABLE NO-10
SATISFACTION RESPONDENTS
Highly satisfied 9 18
Satisfied 38 76
Dis-satisfied 3 6
TOTAL 50 100
SOURCE: Primary Data
The about table shows that with regard to advertisement of the washing machine
18% of the respondents are highly satisfied, 76% of the respondents are satisfied and
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FINDINGS
It is found that out of the selected respondents, a majority of 68% were female
respondents.
It is found that out of the total respondents 34% are in the age group of 21 to
Regarding the size of the respondents, 48% of the respondents are having 3 to
4embers in their family and 12% of them have a family size with less than 3
members.
It is understood from the analysis, that out of 50 respondents 34% are private
It is found that 44% of the selected the respondents are using semi automatic
type of washing machine.
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It was interesting to know that 30% of the respondents bought their washing
machine with their own money itself. Only 28% of them got the machine
through hire purchase system.
A majority of 56% of the total come to know about the machine through
advertisements.
It is found that a majority of 76% of the respondents are satisfied with the
It is found that 585 of the respondents are using the washing machine for the
past 1 to 3 years.
While selecting the washing machine 48% of the respondents preferred the
machine for its quick wash and 24% of them for its digital display.
Its found that out of the respondents 88% who are availing the after sales
services providesd by the company.
Regarding the price of the washing machine, 36% feel that the price is
economical and 20% of them feel that the washing machines are highly priced.
A majority of the respondents are satisfied are satisfied with the consumption
It is found that a majority of 56% of the respondents are satisfied with the
compactness, capacity and wheel system of the machine respectively.
A majority of 52% of the respondents are satisfied with the washing system of
the machine.
It is found that 44% of the respondents are satisfied with the water pressure
provided in the machine.
Among the total respondents 42% of the respondents are highly satisfied with
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A majority of 50% of the respondents are satisfied with the colour of the
machine.
It is found that a majority of 62% of the respondents are satisfied with the
SUGGESTIONS
areas still to some extend, as the rural population accounts for 3 quarters of
india’s population.
Its recommended that the washing machine must be provided at still more
reasonable price, so that the company can capture the entire market easily in
the future.
The washing machine has to take effective measures for avoiding the
bargaining prices offered by the dealers at the showrooms, so that the product
will have a even price throughout the market. By which the image of product
can be safeguarded.
It is necessary for the company to establish more service stations, by which the
complaints of each and every consumers, about the washing machine looked
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Special offers and discounts are needed in order to enhance the sales of the
washing machines.
CONCLUSION
The marketer must see that consumers with purchasing power constitute
a potential market. No sales can be made unless there are buyers. It is essential
for the markets to carry out the business in such a way thus they give
ignorant about their needs. The marketer adopts the consumers point of view
and tries to make what they can sell, but not sell what they can make. They
relation to their needs, desire and satisfaction and their design and make
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BIBLIOGRAPHY
Book Referred
Web Site
www.lgwashing machine.com
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A STUDY ON CUSTOMER SATISFACATION OF LG
SALEM CITY
3. Age
4. Maital status:
Married Unmarried
Below 3 3 to 4
5 to 6 Above 6
6. Eductional Qualification:
41
Illiterate school level
Graduate post graduate
Others
7. Occupaion:
9. Please specify the type of LG washing machine that you are using now :
Top Loading
11. If you have bought your washing machine through hire purchase system, who
Dealers Bank
Other source
13. What is your opinion about the advertisements of this effectiveness of this
product ?
15. In your opinion what is the most attractive features available in LG washing
machine ?
Yes No
Dis-satisfied
20. In your opinion what is the improvement needed for LG washing machine in
terms of :