ENTRERPRENEURIAL DEVELOPMENT L T P C

MBN615
Lesson plan 1 0 2 2

Sl.
Topics for discussion Hours Page No
No
What is Entrepreneurial Development?
Need, Significance, Characteristics/Qualities T1: 1 – 14; 18 – 22,
1 2 T2: 1.1 – 1.3; 2.1 – 2.16
(Traits), Reasons for growth and failure of
Entrepreneurship and Intrapreneurship
Frame work / Model of Entrepreneurship T1: 14 – 18
2 1 T2: 3.1 – 3.9
Dimensions / Types for Entrepreneurship
3 The Environment for Entrepreneurship 1 T2: 5.1 – 5.11
Identification of Business opportunity, sources,
T1: 26 – 48
4 techniques and evaluation of business ideas and 2
T2: 8.1 – 9.7
Formalities for setting up of Business
5 Case Study - I 1 T1: 50; Case - 2
Role of MSMEs, Government policies and T1: 105 – 155
6 2
prospects and Problems in small Business T2: 7.6 – 7.32
T1: 83 – 99
7 Family Business and Women Entrepreneurship 1
T2: 22.1 – 22.5; 7.1 – 7.6
Business plan: Elements of Business plan,
8 Critiquing the Business plan, Format and 2 T1: 221 - 241
Presentation
Financial Management: Sources – Debt, Venture T1: 189 – 216
9 1
capital and financial support institutions T2: 6.38 – 6.60
Marketing Management, Human resource
10 1 T1: 247 - 326
Management and Production Management
11 Case Study - II 1 T1: 495 - 512
Preparation of Business Plan for Self Help
Group (SHG)
• Business Model Discussion
• Case Discussion
PM
12 • Identify and Meeting SHG 15
• Opportunity identification for business
• Idea Generation an & Selection of Business
• Preparation of Business plan
• Submission of report
Total Hours 30
Note: T1 – Text Book-1; T2 – Text Book – 2; PM – Printed Material
Text Book:
1. Rajeev Roy, “Entrepreneurship”, Oxford university press publications, sixth
impression, 2010
2. Jayshree Suresh, “Entrepreneurial Development”, Margham Publications, Reprint
2010
Reference Books
1. Poornima Charantimath, “Entrepreneurship Development – Small Business
Enterprises”, Pearson Publication, 2006.
2. Marc. J. Dollinger, “Entrepreneurship - Strategies and Resources”, Pearson
Publication, 3rd Edition 2005
3. Hisrich , “Entrepreneurship”, Tata Mcgraw Hill, New Delhi.,2001.
4. Vasan Desai, “Entrepreneurship” , Himalaya Publications
5. SS.khanka, “Entrepreneurship Development”, S.Chand ., Ltd., 2001.
6. Prasanna Chandra, “Project Planning Analysis” Tata Mcgraw Hill, 1996.
7. P.C.Jain, “Hand Book of Entrepreneurs” Oxford University Press, 1999.
Printed Material:
1. Business Model with 7 domains of evaluation developed by John Mullins
2. Case discussion for Business Plan: Should I, Should I not? (A, B, C & D)
Internal Valuation
Cycle Test - 10 Marks
Online Assignment - 10 Marks
Model Exam - 10 Marks
Stock Trading - 10 Marks
Business Plan for SHG - 10 Marks
Total - 50 Marks
Note:
• Team size for Business plan: 5 Students (Among the five, one student should be
Tamil background and one should be Female Student)
• Best team will be awarded from each section
• All awarded business plans can participate in business plan competition which
will be conducted by SRM University in March 2011. (Hence there may be
opportunity for winning best business plan in open competition)

Prepared By, Verified by Certified By,

R. Arivazhagan, Dr. Krishnaraj Dr. Jayshree Suresh

Course Coordinator HOD – General Management Dean, MBA