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1 of 10 3/18/2011 1:40 AM
DesignApplause | Revisiting rho-pero exhibition complex. Glass and green. http://designapplause.com/2010/revisiting-rho-pero-exhibition-complex-g...
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Heightening awareness of design-driven objects.
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(http://designapplause.com
/wp-content/xG58hlz9/2010/04
/rho-glass11.png) built in 2005.
rho-pero exhibition complex or
labeled by the architect, the
new milan trade fair, an
ambitious project.
It also turns out to be a green project as well. This post focuses on the expansive use of glass and it’s favorable
environmental qualities and the green overall nature of this project.
2 of 10 3/18/2011 1:40 AM
DesignApplause | Revisiting rho-pero exhibition complex. Glass and green. http://designapplause.com/2010/revisiting-rho-pero-exhibition-complex-g...
3 of 10 3/18/2011 1:40 AM
DesignApplause | Revisiting rho-pero exhibition complex. Glass and green. http://designapplause.com/2010/revisiting-rho-pero-exhibition-complex-g...
(http://designapplause.com/wp-content (http://designapplause.com/wp-content
/xG58hlz9/2010/04/rho-glass9.png) /xG58hlz9/2010/04/rho-glass10.png)
The architect.
Massimiliano Fuksas describes his project:
“The New Milan Trade Fair is part of that family of projects of a great dimension which includes airports, stations,
distribution centers, harbors, and generally speaking, “the cathedrals” of new society.
These are places which go beyound their crucial economic functions. These are the places of meeting, of ideological
exchange, of relationships, of opportunities.
New Milan Trade Fair is a great architectural project for the territory. Its dimension renders it one of the major complex
nowadays on building in Europe. It’s part of the recovery of wide urban spaces, of the territory which goes beyound the
borders of the city itself. Areas which aspire to become “geography”, landscape. The abandoned areas and suburbs call
for important interventions.
The critical mass of the intervention, more than 2 million square meters and more than half million of construction, are the
starting point. I thought about a unity complex, of simple geometry.
The project is characterized by the great central axis: the great transparent coverage modifies spaces and represents
the continuity of the vision. The service center, the offices, the convention area, are the fulcrum of the entire system,
transistion from honour “entrance” to central axis. On the sides, the pavilions, with big facades made of reflecting metal,
bring back the life and the images of the pathway.
Architecture is “contaminated” art: she lives in other universes, she observes modifications and changes, she attempts to
synthetically represent what happens. Architecture is not only inspired by architecture, but she tends to comprehend and
to talk to everyone.
In a moment of very few “visions” looking to the future, and the mere runing of quotidian life and of existence, this project
seems to be part of the European more dynamic scenery. It exists a demand and a desire of architecture, of emotions.
This project is ambitious. It is addressed to the future visitors, and firstly, it tries to pay much attention to people wo will
work and spend their days inside the Neww Milan Trade Fair.
Our country resumes a route which has been interrupted for more than 30 years, thus putting under construction one of
the most important international trade fair complex.” [MF]
The concept.
The pavilions’ 20 exhibition modules link via a 1,300-meter long central passageway suspended 6 meters above the
ground. The eight pavilions create a gross exhibition area of approximately 345,000 square meters; the external
exhibition area covers 60,000 square meters. The hotels, eating areas, and a commercial gallery with more than 200
shops within the complex also offer recreation and culture. Approximately 20,000 parking spaces serve visitors.
Drapes of glazing.
4 of 10 3/18/2011 1:40 AM
DesignApplause | Revisiting rho-pero exhibition complex. Glass and green. http://designapplause.com/2010/revisiting-rho-pero-exhibition-complex-g...
Free-form structures such as these defy the rules of common shapes—flat in-plane, pyramidal, barrel vault, dome or
hyperbolic surfaces—and take on shapes totally free in form. “The edges can bend up and down with the frequency of a
mountain range, obviously with material limitations that prevent complete flexibility,” Peterson says. Free-form structures
are typically metal clad, usually stainless steel. The Jay Pritzker Pavillion in Chicago’s Millennium Park, designed by
Frank Gehry of Los Angeles, is a good example of metal-clad free-form architecture. “The steel support structure is
hacked out and welded up in creating a bizarre shape,” Peterson says. “Then the hacked-up and ugly steel is clad over
and completely concealed by the stainless steel cladding material.
However, with a glass free-form structure, you cannot hide the steel underneath, because glass doesn’t offer the opacity
of metal cladding. Therefore, it is much more challenging, because the steel support structure is completely exposed and
must work with the glass cladding in creating beautiful architecture.”
A green project.
For the construction of the New Fair, the land-owner, Fondazione Fiera Milano, a private company, cleaned up a
brownfield area of 1.5 million square meters that had been a burden on residents of the surrounding territory for years,
according to the Internet site. The Agip gas refinery previously occupied the site. The cleanup took a little more than a
year. Of the reclaimed area, 180,000 square meters is green, with 2,500 trees in the fairgrounds and a 9-hectare park
in the northwest side of the complex. The complex uses ground water for cooling heat pumps, thereby saving drinking
water. It is heated by a heat-valuator plant in nearby Figino that runs on urban waste from Milan. The plant also
produces electricity, and an emergency electricity line from Figino to the New Fair will be set up to provide power in case
of a blackout, according to the site. Special photo catalytic titanium-based paint used in the complex oxidizes or
decomposes the pollutants present in the atmosphere or produced by combustion. The paint work on more than 100,000
square meters of treated surface area in the complex can neutralize the pollution from 30,000 vehicles, the site claims.
5 of 10 3/18/2011 1:40 AM
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Resources:
architectour.net (http://www.architectour.net/opere/opera.php?id_opera=5584)
designbuild-network (http://www.designbuild-network.com/projects/fieradimilano/)
photography: Mario Marinoni
photos: black&white (http://www.flickr.com/photos/14953143@N00/60617109)
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