Nokia will empower everyone to share and make the most of their life by offering irresistible

personal experiences.

March 2010

The convergence of the mobile, internet and PC are a reality. Consumers want complete solutions not just
devices, and technology to be invisible. Consumer relationships are the new unit of value in this converged
industry as consumers "consume" services as they are created.

Our vision of the future

"Connecting people" is now connecting people to what matters - whatever that means for each person -
giving them the power to make the most of every moment, everywhere, any time. Connecting the "we" is
more powerful than just the individual. That's how Nokia is needed to help make the world a better place for
everyone.

Our strategy

To do this we will become the leading provider of mobile solutions. Our solutions strategy leverages one of
our greatest assets - a portfolio of outstanding devices, with unmatched scale and geographic reach. We
couple them with smart services, integrated via an intuitive and seamless user experience. We differentiate
these solutions offerings based on our in-depth consumer understanding, with a strong focus on social
location (people and places).

In a world where connecting people to what matters, empowers them to make the most of every moment.
Our ambition is to become the leading provider of mobile solutions

July 1, 2010

Our organizational structure is designed to position us for a world where the mobile device, the Internet and
the computer are fusing together.

Mobile Solutions is responsible for developing and managing our portfolio of smartphones and mobile
computers. The team is also busy developing a world-class suite of internet services under the Ovi brand,
with a strong focus on maps and navigation, music, messaging and media. Mobile Phones is responsible
for developing and managing our portfolio of affordable mobile phones, as well as a range of services that
people can access with them. Markets manages our supply chains, sales channels, brand and marketing
activities, and is responsible for delivering our mobile solutions and mobile phones to the market.

Nokia Siemens Networks, jointly owned by Nokia and Siemens, provides wireless and fixed network
infrastructure, communications and networks service platforms, as well as professional services to operators
and service providers.

NAVTEQ is a leading provider of comprehensive digital map data and related location-based content and
services for automotive navigation systems, mobile navigation devices, Internet-based mapping
applications, and government and business solutions.

December 2009

Networks technology
China
Finland
Germany
India
Mobile devices and technology
Brazil
China
Finland
Great Britain
Hungary
India
Mexico
Romania
South Korea
 Follow the story of Nokia - a century and a half of innovation, from a riverside paper mill in
southwestern Finland to a global telecommunications leader.

From roots in paper, rubber, and cables, in just over 100 years Nokia becomes a powerful industrial
conglomerate...

The newly formed Nokia Corporation is ideally positioned for a pioneering role in the early evolution of
mobile communications...

As mobile phone use booms, Nokia makes the sector its core business. By the turn of the century, the
company is the world leader...

Nokia sells its billionth mobile phone as the third generation of mobile technology emerges...
The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river.
Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a
cable company and a rubber firm to set the new Nokia Corporation on the path to electronics...

1865: The birth of Nokia

Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western Finland, where the
Nokia story begins.

1898: Finnish Rubber Works founded

Eduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber business.

1912: Finnish Cable Works founded

Arvid Wickström starts Finnish Cable Works, the foundation of Nokia's cable and electronics businesses.

1937: Verner Weckman, industry heavyweight

Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works.

1960: First electronics department

Cable Works establishes its first electronics department, selling and operating computers.
1962: First in-house electrical device
The Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for
nuclear power plants.

1967: The merger

Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create Nokia Corporation.

The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of
mobile communications. As European telecommunications markets were deregulated and mobile networks
became global, Nokia led the way with some iconic products...

1979: Mobira Oy, early phone maker

Radio telephone company Mobira Oy begins life as a joint venture between Nokia and leading Finnish
television maker Salora.

1981: The mobile era begins

Nordic Mobile Telephone (NMT), the first international mobile phone network, is built.
1982: Nokia makes its first digital telephone switch
The Nokia DX200, the company’s first digital telephone switch, goes into operation.

1984: Mobira Talkman launched

Nokia launches the Mobira Talkman portable phone.

1987: Mobira Cityman – birth of a classic

Nokia launches the Mobira Cityman, the first handheld NMT phone.

1991: GSM – a new mobile standard opens up

Nokia equipment is used to make the world’s first GSM call.

In 1992, Nokia decided to focus on its telecommunications business. This was probably the most important
strategic decision in its history.

As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile
telephone industry’s global boom – and made it the world leader before the end of the decade...
 1992: Jorma Ollila becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia, focusing the company on telecommunications.

1992: Nokia’s first GSM handset

Nokia launches its first GSM handset, the Nokia 1011.

1994: Nokia Tune is launched

Nokia launches the 2100, the first phone to feature the Nokia Tune.

1994: World’s first satellite call

The world’s first satellite call is made, using a Nokia GSM handset.

1997: Snake – a classic mobile game

The Nokia 6110 is the first phone to feature Nokia’s Snake game.

1998: Nokia leads the world

Nokia becomes the world leader in mobile phones.

1999: The Internet goes mobile

Nokia launches the world's first WAP handset, the Nokia 7110.
Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...

2002: First 3G phone

Nokia launches its first 3G phone, the Nokia 6650.

2003: Nokia launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage.

2005: The Nokia Nseries is born

Nokia introduces the next generation of multimedia devices, the Nokia Nseries.

2005: The billionth Nokia phone is sold

Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone subscriptions pass 2 billion.

2006: A new President and CEO – Nokia today

Olli-Pekka Kallasvuo becomes Nokia’s President and CEO; Jorma Ollila becomes Chairman of Nokia’s
board. Nokia and Siemens announce plans for Nokia Siemens Networks.
 2007
Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations.
Nokia launches Ovi, its new internet services brand.

2008
Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an
integrated business segment, Devices & Services.

Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look to the future...

2002: First 3G phone

Nokia launches its first 3G phone, the Nokia 6650.

2003: Nokia launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage.

2005: The Nokia Nseries is born

Nokia introduces the next generation of multimedia devices, the Nokia Nseries.
 2005: The billionth Nokia phone is sold
Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone subscriptions pass 2 billion.

2006: A new President and CEO – Nokia today

Olli-Pekka Kallasvuo becomes Nokia’s President and CEO; Jorma Ollila becomes Chairman of Nokia’s
board. Nokia and Siemens announce plans for Nokia Siemens Networks.

2007
Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations.
Nokia launches Ovi, its new internet services brand.

2008
Nokia's three mobile device business groups and the supporting horizontal groups are replaced by an
integrated business segment, Devices & Services.

Helsinki, Sep 10: The head of Microsoft's Business Division, Stephen Elop has been
selected as the new CEO of Nokia, the world's top cellphone maker.

Nokia's present chief, Olli-Pekka Kallasvuo will hand over his duties to Elope on Sep 21,
2010.

Nokia with old management was struggling in the competitive business and left far behind in
the competition with rival companies like Apple or Google.

The head of telecoms consultancy said, "Nokia has a communication problem. There is no
doubt that Sptephen Elop is a better communicator than Kallasvuo."
 • You are here - Nokia Corporate Environment

• Home
• Developers
• Investors
• Press
• Technology
• Corporate responsibility
• Environment
• Careers
• About Nokia
• n8makemyapp
•

• News
• Devices and services
• Recycling
• Partners
• Strategy and reports
•

The power of we: a billion little ways to better

Share:

• StumbleUpon
• Facebook
• Twitter
• Digg
• Delicious
•
•

•
 •

News

rss-feed

November 24, 2010

Orange, Grey, Silver and Blue are now also Green

October 26, 2010

Mixing learning and mobile to get education for all

rss-feed

November 2, 2010

Nokia introduces Ovi Life Tools in Nigeria

September 22, 2010

Oxfam Donate: Do Good with your Nokia

 rss-feed

November 10, 2010

Let's Talk Rubbish

November 2, 2010

Working together towards sustainable consumption

Did you know

100% of the materials in your phone can be recovered and used to make new products or generate
energy.

Read more

Videos

• Nokia the first company to join SOS (Saving Our Species)

• Do Good on Ovi

• Created with the environment in mind

• All videos »

Go Green
•

We support

Close

• Check out more environmentally-themed videos

Eco innovations in Your Nokia

Our environmentally leading portfolio takes the next step with the latest Eco lead devices.

• Eco lead devices

• Eco profiles for Nokia devices
• Life cycle thinking
• Green apps

Strategy and reports

Get in-depth information on how Nokia is working to minimise its global environmental impact and helping
you make sustainable choices.
 • Environmental strategy
• Climate strategy
• Substance management
• Sustainability Report 2009

Mobile tech for development

Mobile phones offer far more than the ability to make calls.

• Extending education
• Nokia Data Gathering
• Ovi Life Tools

• Contact us
• Site index
• Site terms
• Privacy policy
• Forum Nokia
• My Nokia
• Local sites
Copyright ©2010 Nokia. All rights reserved.

Nokia Head Office

Keilalahdentie 2-4
P.O. Box 226
FIN-00045 Nokia Group
Finland
Tel. +358 (0) 7180 08000
Fax. +358 7180 34003

Nokia Corporate Office - Nokia Latin America

New York 703 NW 62nd Av, Suite 100
102 Corporate Park Drive Miami FL, 33126
WHITE PLAINS USA
New York 10604 Tel. +1 786 388 4002
USA Fax +1 786 388 4030
Tel: +1 914 368 0400
Fax +1 914 368 0501

Nokia Brazil Nokia Greater China &

Av das Nacoes Unidas
12.901 Torre Norte 11o.
Andar Cep 04578-910
Sao Paulo 04578-910
BRAZIL
Tel. +55 11 5508 6350
Fax + 55 11 5508 0471
Korea
Nokia China Campus
Beijing Economic and
Technological Development
Area
No.5 Donghuan Zhonglu
Beijing, PRC 100176
Tel. +86 10 8711 8888

Nokia South East Asia & Nokia India

Pacific SP Infocity,
438B Alexandra Road Industrial Plot no. 243
#07-00 Alexandra Udyog Vihar, Phase 1,
Technopark Dundahera, Gurgaon,
SINGAPORE 119968 Haryana - 122016.
Tel. +65 6723 2323 INDIA
Fax +65 6723 2324 Tel. +91 124 4833000
Fax +91 124 4833099

Nokia Middle East & Africa Nokia Eurasia

Al Thuraya Tower II, 27th
floor, Dubai Internet City
Dubai, UAE
Tel. +971 4 3697600
Fax +971 4 3697604
Ul.Vozdvizhenka 10
125000, Moscow
RUSSIA
Tel. +7495 795 0500
Fax +7495 795 0509

Culture

• Nokia is India’s most trusted brand… and our people have pledged to keep it that way.
• Nokia is humble, not arrogant.
• Nokia is a learning firm.
• Nokia is a proud firm, but understated.
• Nokia is not about hierarchy.
• Nokia is about multisource feedback.
• Success and failure is collective at Nokia.
• Speaking your mind is appreciated.
• Collaborate! You will get credit for that!
Corporate culture
Skyline Business School
Page 1
CORPORATE CULTURE
SUBMITTED TO: - Mr. ROMESH RAINA
SUBMITTED BY: - HARMEET SINGH
Corporate culture
Skyline Business School
Page 2
NOKIA
Nokia is the market leader of mobile industry in India. Nokia is multinational
company. So we can get knowledge that how one multinational company handles
their corporate culture. The second main reason for chosen this company is that I
have given my one assignment on the corporate culture of Nokia. So I am well
aware about the corporate culture of Nokia.
The other reason for chosen this company is that we want to know that that how in
multinational company, culture is conducive to organization. Nokia is also well known
company in corporate world for their corporate culture.
So because of above reason I have chosen Nokia company- to know about what
manifestation of corporate culture in Nokia company they have and how it conducive
to organization.
. The name Nokia originated from the river which flowed through the town of the
same name (Nokia). The town and river are named after a small black marsupial
found in the early 19¶s.

Corporate culture
Skyline Business School
Page 3
WHAT MANIFESTATION OF CULTURE DID YOU FIND THEIR?
CORPORATE CULTURE
Corporate culture is the total sum of the values, customs, traditions
and meanings
that make a company unique.Corporate culture is often called "the character of an
organization" since it embodies the vision of the company¶s founders. The values of
a corporate culture influence the ethical standards within a corporation, as well as
managerial behavior.
Corporate culture of Nokia
Nokia India Head Office:
Nokia India Pvt. Ltd.
SP Info city,
Industrial Plot no. 243
Udyog Vihar, Phase 1,
Dundahera, Gurgaon,
Haryana -122016.
India
Nokia's official corporate culture manifesto- The Nokia Way- emphasizes
the
speed and flexibility of decision-making in a flat, networked organization, although
the corporation's size necessarily imposes a certain amount of bureaucracy.
The official business language of Nokia is English. All documentation is
written
in English, and is used in official intra-company spoken communication
and e-
mail.
Until May 2007, the Nokia Values wereCustomer Satisfaction, Respect,
Achievement, and Renewal. In May 2007,
Nokia redefined its values after initiating a series of discussions worldwide as to
what the new values of the company should be. Based on the employee
suggestions, the new values were defined as:

Corporate culture
Skyline Business School
Page 4
Engaging You, Achieving Together, and Passion for Innovation and Very
Human.
Flexibility of decision making
Nokia's official corporate culture manifesto, The Nokia Way, emphasizes
speed
and flexibility of decision making in a flat, networked organization.
Equal opportunities and openness
Equal opportunities and openness are also stressed, along with management
leadership and employee participation. Nokia is a progressive and forward- thinking
mobile technology group spending millions on research and development and
priding itself on being "first to market" with new applications.
Among Nokians regardless of location Nokia Values are listed as:Customer
Satisfaction.
NOKIA SLOGAN AND RING TONE
The "Special" tone available to users of Nokia phones when receiving SMS (text
messages) is actually Morse code for "SMS". Similarly, the "Ascending" SMS tone is
Morse code for "Connecting People," Nokia's slogan. The ringtone "Nokia Tune"
(probably the world's most well-known ringtone) is actually based on a 19th-century
guitar work named "Gran Vals" by Spanish musician Francisco Tarrega. The Nokia
Tune was originally named "Gran Vals" on Nokia phones
The proper pronunciation of "Nokia" according to Finnish phonology is ['nokia], with
stress on the first syllable, and all vowels in the name being short and unreduced ²
there are no schwas ("a" [] or "uh" []). This creates problems for some, especially
English speakers
, who replace the vowels with schwas, as there are no direct equivalents
to the
Finnish short
CULTIVATING CORPORATE CULTURE
Nokia corporate culture is one of the company's strategic and competitive
advantages. Even the company's catch phrase, `Connecting People', is symbolic of
the culture, and helps define the purpose of its physical facilities. The company's
buildings feature lots of natural wood, large windows, warm colors and fabrics, open
floor plans, pedestrian bridges, game/recreation areas, fitness centers and saunas.
The physical beauty and climate of Finland was to be reflected in Nokia's new
corporate facility through the use of natural wood materials for interior spaces,
fountains, waterfalls and reflecting ponds, as well as the use of natural light.
IS THIS CULTURE CONDUCIVE TO ORGANISATION OR
NOT? JUSTIFY.
Its mean is this culture helpful for organization to achieve their goal or
not.
If we see this corporate culture that is about Nokia¶s official corporate
culture
manifesto, the Nokia way.
It is emphasizes the speed and flexibility of decision-making in a flat,
networked
organization ± Nokia.
Official language is English which gives similarity to all employees and
their

work.

They redefined their values for customer which gives them uniqueness.

Engaging You, Achieving Together, and Passion for Innovation and Very Human.
Equal opportunities and openness are also stressed, along with
management
leadership and employee participation.
So these all factor are helpful for organization growth. Nokia have well
maintained
corporate culture. By using all above facts that¶s help Nokia company to
grow.
So we can say that the corporate culture that is using by NokiaCompany is conducive
to organization. This corporate culture is really helpful in growing or achieving their
goal.
How do you communicate with the general public about the environmental
performance of your products? What is the impact of such environmental
communication on your company's sales?
For a company like Nokia with a global outreach, and
One of the brands most valued by consumers worldwide,
Environmental responsibility is an integral part of the
Company image.
We use several channels and our main tool is our Environmental Internet
site at
http://www.nokia.com/A4197009. Nokia´s environmental communication
is based
on facts and proofs of our work and achievements, as well as increasing consumer
awareness of key environmental issues such as the proper recycling of used devices
And in the future, what is Nokia¶s view on environmental issues?
Environmental issues will continue to increase in importance. In the long run, only
responsible companies and brands will succeed. Information andCommunication
Technology and mobile technology can also be used to combat climate change. For
instance replacing travelling by videoconference or loading music from the Web
instead of buying physicalCDs, which are produced, packed, stored and transported.
This can make a difference to energy and material consumption. Not only Nokia but
also mobile phone users can make a big difference through their own, individual
choices.
In the field of sustainable development, what is the general approach of
Nokia? Does India, the nationality of your company, inspire your policy?
Sustainability is integrated into all Nokia's business activities. As a leading
telecommunications company, Nokia has a lot of responsibility, and our aim is to be
a leader in environmental performance.. Nokia¶s environmental activities are based
on a life-cycle approach, taking into account the environmental impact of our
products from structure to important.. The key focus areas are material
management, energy efficiency and take back & recycling. The company's roots in
India give a solid basis to our environmental management, and are deeply
embedded in Nokia´s corporate culture and values .