SUDHAKAR MADHAVEDI

Flat No: 309, Ganesh Towers,

C.P.R Colony, Chintal (P.O)
Hyderabad- 500054, Andhra Pradesh-India
Ph: +91-9912234263/ E-mail: sudhakarnzb@yahoo.co.in

SUMMARY OF CV

1. Having an Academic Performance Indicators (API) Score of 135 points as per the
guidelines issued by UGC, New Delhi for the direct recruitment of teachers.

2. Waiting for the award of Ph.D degree in inter-disciplinary research (Marketing and
Supply Chain Management) from University of Hyderabad which is one of the top
three universities. The thesis is submitted to the university on 30th December 2010.

3. Areas of academic and teaching interests include Marketing and Supply chain
management

4. Having 3 years of full-time teaching experience at MBA level and 2 years part-time
experience at under-graduate level.

5. Having 4 publications in international journals and 2 publications in national journals

6. Published 3 articles in edited volumes and conference proceedings.

7. Presented 3 papers in international conferences of which one paper presented in

IABE Annual conference at Las Vegas, USA. About 3 papers presented in national
conference.

8. Pursued international short-term intern fellowship at Mahasarakham University,

Thailand from 12 February to 23 April 2010 (10 weeks).

9. Worked for 2 international project sponsored by World Bank and FAO of UNO

10. Undergone FDP from AICTE-Annamalai University and Refresher course from UGC-
ASC in Research Methodology.

11. Guided nearly 20 MBA projects during 2004 and 2007

 SUDHAKAR MADHAVEDI
Flat No: 309, Ganesh Towers,
Near Satgyan High School, C.P.R Colony,
Chintal (P.O), Hyderabad- 500054, Andhra Pradesh, India
Ph: +91-9912234263/ 9912234263
E-mail: reachfirst@gmail.com / sudhakarnzb@yahoo.co.in

OBJECTIVE

To pursue a growth oriented, challenging career in teaching and research in the areas of
Marketing and Supply Chain Management in esteemed management institutions of India.

ACADEMIC QUALIFICATIONS

Title of the Ph.D Research Work: Measuring the Performance of Agri-Supply Chains: A
Study of Traditional Fresh Produce Distribution System in Andhra Pradesh (An inter-
disciplinary study of Marketing Management & Supply Chain Management)

Sl. Degree Obtained & Year of Class /

Name of the University
No. Branch / Specialization Passing Division
University of Hyderabad Waiting for the award of
Ph.D (Management (One of Top 3 Universities in India Ph.D degree. Thesis
1
Studies) and accredited by UGC-NAAC with submitted on 30
Highest rating) Dec’2010
International Research Mahasarakham University, 12-02-2010 to
2
Internship Programme Thailand 21-04-2010
First
3 M.Phil (Management) Madurai Kamaraj University April, 2006
(61%)
Osmania University
MBA (Major-Marketing (One among top 20 universities in August, First
4
and Minor-HRM) India and accredited by UGC- 2004 (65%)
NAAC with ‘A*****’ rating)
CMS-GITAM
Andhra University
First
5 BBM (Marketing) (One among top 50 Management April, 2002
(63%)
institutes in and accredited by
UGC-NAAC with ‘A’ grade rating)
Intermediate First
6 Sir. C.R.Reddy College, Eluru March, 1999
(M.P.Computer) (69%)
First
7 S.S.C. St.Xavier’s High School, Eluru March, 1997
(76%)

AREAS OF TEACHING AND PROFESSIONAL INTEREST

• Marketing & Sales • Principles of Management

Management • Agri-warehousing and
• Supply Chain Management supply chain Management
• Consumer Behaviour
 • Research Methodology & • Human Resource
SPSS 17 Management
DETAILS OF EXPERIENCE

Post
Sl. Date of Date of
Name of the organization where employed Held
No. Joining leaving
MLR Institute of Technology, Dundigal,
Hyderabad. The Institute offers four years
Engineering (B.Tech) and two years MBA
Assistant
1 program which is affiliated to Jawaharlal Nehru 10-01-2007 31-07-2007
Professor
Technological University (JNTU) and approved
by All India Council of Technical Education,
New Delhi.
Stanford Post Graduate College, Bhongir,
Nalgonda. This college offers two years MBA
2 program which is affiliated to Osmania Lecturer 01-09-2004 30-12-2006
University (OU) and approved by All India
Council of Technical Education, New Delhi.

JOB RESPONSIBILITIES

1. Teaching in graduate and postgraduate programs

2. Contributing to administrative activities of the institutions
3. Test/exam preparation and management
4. Assessing students’ performance and giving feedback
5. Publishing research papers in refereed national and international
journal of the field
6. Participating in and organizing the business management
conferences, workshops, symposium and faculty development
programs

DETAILS OF RESEARCH ASSIGNMENTS

Period of
Sl. Position Assignment
Name of the organization
No. held From To
Impact evaluation of World Bank–
NPIU sponsored Team
1 10/10/2009 31/12/1009
Technical Education Quality Member
Improvement Project (TEQIP Project)
2 FAO of UNO, Rome Field 13/07/2008 15/07/2008
Impact Assessment of Farmer Field Coordinator
 Schools at Deccan Plateau Region.

PAPERS PUBLISHED

International:
1. Acharyulu, G.V.R.K., & Sudhakar, M. (2010). Factors
Contributing to Perishability in Traditional Fresh Produce
Distribution System – A Study on Tomato and Banana Chains in
Andhra Pradesh. International Journal of Advanced Business
Research and Management Studies, 1(1), 1-5. Available at:
http://www.ijabrms.iserp.org/ijabrms-archieves.html

2. Sutana T., Gamon, S., Acharyulu, G.V.R.K., & Sudhakar, M.

(2010). Evaluation of Supply Chain Performance in Fresh
Produce Distribution: A study on North-Eastern part of
Thailand. European Journal of Management, 10(1), 85-89.

3. Sudhakar, M., & Acharyulu, G.V.R.K. (2010). Supply Chain

Management Practices in Traditional in Fresh Produce
Distribution System in India – An Empirical Study.
International Journal of Strategic Management, 10(2), 62-69.

4. Acharyulu, G.V.R.K., Rajashekhar, B., & Sudhakar M. (2009).

Measuring customer preferences of Direct to Home (DTH)
Television services in India. International Journal of Business
Research, 9, 63-68

National:
5. Acharyulu, G.V.R.K., & Sudhakar, M. (2010). Supply Chain
Performance Measurement with respect to Flexibility and
Responsiveness in Traditional Fresh Produce Distribution
System. EB Journal of Management and Research, 3(3), 43-50.

6. Acharyulu, G.V.R.K., & Sudhakar, M. (2010). Importance of

Road Transportation Performance in Fresh Produce Supply
Chains: A study of Andhra Pradesh. Indian Journal of
Agricultural Marketing, 24(2), 73-83.

Edited Books and Conference Proceedings with ISBN Numbers:

7. Sudhakar, M., Acharyulu, G.V.R.K., & Rajitha, G. (2010). The
Implementation Procedure of HACCP Quality Systems of Safety
in Horticultural (Fruits &Vegetables) Supply Chain. In
Acharyulu, G.V.R.K., & Rajashekhar, B. (eds), Strategic
Quality Management- Through Innovation and Value Creation
(pp. 11-18), Excel Books, New Delhi.
 8. Acharyulu, G.V.R.K., & Sudhakar, M. (2008). The consumer
protection issues on safety and quality across the fresh produce
supply chain. In Rajashekhar, B., & Umamaheswari, D. (eds),
Emerging Trends in Consumer Protection (pp.235-250), Allied
Publishers, New Delhi

9. Acharyulu, G.V.R.K., & Sudhakar, M. (2007). Emerging issues

in Agri-supply Chain performance in India. In Shivprakash, A.,
& Omprakash, K.G. (eds.), Technology and Management: Two
pillar of Success (pp.606-609), AIMS International, Houston,
USA.

PARTICIPATION IN INTERNATIONAL LEVEL

CONFERENCE/SEMINARS

S. Participated/
International Event Details Title of the Papers
No Presented
International Academy of Supply Chain Management
IABE Annual Business and Economics, Practices in Traditional Fresh
1 Presented
conference Las Vegas, USA organized Produce Distribution System i
during 17-20 October, 2010 India – An Empirical Study
International Supply Chain Value Creation i
Retail SMS, University of Procurement of Mango Produc
2 Presented
Management Hyderabad, 8-10 Jan, 2009 A Role of Federation of Farme
Conference Association, Hyderabad
A Survey on Performance
3rd International
Measurement of Road
conference held PSG institute of
Transportation in Fresh Produc
3 on 6-7 Jan, Presented Management held during
Supply Chains- A study on Fru
2009 6-7 January, 2009.
and Vegetable Transporters in
India
Centre for Global
7th Annual
Outsourcing, New Jersey,
International
4 Participated USA organized SMS,
Smart Sourcing
University of Hyderabad.
conference
8-9 Aug, 2008.
Global Supply
IIM Bangalore,
5 Chains Participated
22-24 Dec, 2008.
conference

PARTICIPATION IN NATIONAL LEVEL

CONFERENCE/SEMINARS

S. Participated/
National Event Details Title of the Papers
No Presented
23rdAnnual Marketing opportunities for
India Society of
conference on Indian Fresh Fruits and
1 Presented Agricultural Marketing,
Agricultural Vegetables in Gulf Cooperative
Nagpur 12-14 Nov,2009
Marketing Council Countries
 National
Organized by SVU, The consumer protection issues
conference on
2 Presented Tirupathi during on safety and quality across the
Consumer
21-22 Sept, 2008 fresh produce supply chain
Protection
AIMS International,
5th AIMS Texas, USA
Emerging issues in Agri-supply
3 International Presented Organized at IBS
Chain performance in India
conference Hyderabad 27-30 Dec,
2007
National seminar
SMS, Univ. of
on Financial
4 Participated Hyderabad, 28-30 Oct,
inclusion and
2010
inclusive growth

SPECIAL DISTINCTIONS:

1. Undergoing the international short term fellowship in

Mahasarakham University, Thailand from 12 February to 23
April 2010. (At present in MSU, Thailand)
2. Attended the Research Methodology workshop during 5th June,
2009 to 25 June, 2009 organized by UGC- Academic Staff
College, University of Hyderabad.
3. Under gone AICTE-Faculty Development Programme organized
by Annamalai University, Chidambaram, Tamilnadu, India in
March 2006
4. A total of 20 M.B.A projects guided in the areas related to
Supply chain Management and Marketing i.e., brand
management, promotional techniques, advertising management,
inventory control, production planning and control, supply chain
management, and customer relationship management.

REFERENCES

Prof. V.Venkata Ramana DR. G.V.R.K. Acharyulu Dr. Sutana Thanyakhan

Professor & Dean Assistant Professor Associate Dean,
School of Management School of Management Studies Faculty of Accounting and
Studies University of Hyderabad Business
University of Hyderabad P.O Central University Mahasarakham University,
Hyderabad-500046 AP Hyderabad 500046 AP Katawichi, Khamiriang,
Mobile:09440482232 acharyulu_gvrk@yahoo.com Mahasarakham, Thailand
vedulla@hotmail.com sutana.t@acc.msu.ac.th

PERSONAL DETAILS

a) Address for Correspondence : H.No: 4-6/18/309,

Flat No: 309,
 Ganesh Towers, C.P.R.
Colony
Chintal (P.O), Hyderabad -
500054
Phone No: +91-
9912234263/9666056260
E-Mail address:
reachfirst@gmail.com
b) Category : Other Backward
Classes
c) Marital Status : Married and having
4 years old Son
d) Date of Birth : 01 MAY 1982
e) Passport Number : F 9092585, Issued
by Republic of India

DECLERATION

I hereby solemnly declare that the information furnished above is true

and correct and I am responsible for the veracity of the same.

Place: Hyderabad
Date: 15-March-2011
Signature