Professional Documents
Culture Documents
Experience
FK Funderburke
Hilding Anderson
Non-linear,
cross-channel
We’ve rediscovered
the power of Touch (in
a good way!)
Digital Signage
© Copyright 2010 Sapient Corporation | Confidential 8
We are witnessing the integration of these new technologies into the
evolving retail experience
QR code redemption
QR coded advertising
Actions / Benefits:
Native Apps
Check In Get A Deal
Access Wish List
Mobile Payments / Mobile Wallet
View Rewards & Loyalty
Scan
Share
Order
Actions / Benefits:
Communicate Products & Offers
Day-parting
Social Media feeds
News
Video
Instructional
Actions / Benefits:
Scan Items and get suggestions – outfits, goes with
Occasion based suggestions – Work, Weekend,
Whatever
Configure Outfit – Save to Closet
Take a Photo and Share
Retail App – not in store, no problem
News Feed – Surface Twitter
Share outfits and experiences in store through
Social Media
Idle Screen = Digital Signage
Content – New Items, Specials, Twitter Feed
Actions / Benefits:
Start shopping experience
Immersive
Heads up display of account
Wish List
Share with Friends
Actions / Benefits:
Living Sales Ticket
Scan for Information
Smart Inventory
Quicker Check Out Lines
Track your dog
Actions / Benefits:
Your friends + your buying history = social
shopping
Retailers are still figuring out what to do with these new channels
– how do you maintain control when consumers can price shop
in every aisle
© Copyright 2010 Sapient Corporation | Confidential 25
To address these changes, retailers are creating a new
in-store experience
Digital Signage
Touch Display
Mobile
{ In-Store Experience
}
Point of Sale
Goals:
Know Customers Better
Leverage Data
Improve/Increase Customer Affinity and Satisfaction
email
online store THE syndication
BRAND
microsites
kiosk
display ads
retail
search
promotions
print
partnerships
© Copyright 2010 Sapient Corporation | Confidential 33
More fun in the mall