Sep 10

CONTENT
{September 2010 | Volume 3 | Issue 2}

20 09
Disclaimer: Where opinion is expressed it is that of the author’s and does not necessarily coincide with the editorial views of the publisher or MORE. All information in
this magazine is verified to the best of author’s and publisher’s ability. However, MORE does not accept responsibility for any loss arising from reliance on it.
geneRal 14 FOR NOKIA, “MADE IN CHINA”

TAKES ON NEW MEANING 26 FEW DEADLY SINS OF SOCIAL
MEDIA
10 THE RISE OF PR, THE FALL OF
ADVERTISING
Nokia China’s Beijing factory is located in the Xingwang Indus-
trial Park, along with its headquarter, test center, and its suppli-
Social Media is so new that most people are making
it up as they go, but most people seem to make the
This is indeed a trying period for Advertising and the reason is ers. A plant in Dongguan was also established in 1995. same mistakes. Or dare I say sins. . . .
that budgets are shrinking and companies find it easier to shift
to other elements of the communication mix.
16 SOLAR ISLAND IN UAE 28 SAMSUNG TELEVISIONS -
A SUCCESS STORY
UAE government is working on several multimillion dollar proj-
Technology ects to increase the generation of electricity manifolds as the
Samsung Electronics has assumed the lead role in the globalTV
market, with its revolutionaryTelevisions being rolled out al-
country's population rises and energy needs soar.
11 DO SMARTPHONES GET VIRUSES? most every year have become bestselling products since 2006.
A recent study shows that if you search for entertainment sites

(music, video, games, software, etc.) and include the word ‘free’,
18 NOW PARENTS WILL MONITOR
THEIR KIDS IN CLASSROOMS Review
your chances of coming across a malicious website goes .... Parents will not be physically participating in these activities but
will be linked to their wards’ classrooms via technology. 20 THE BEST OF SAMSUNG,
GALAXY S I9000
Those who think that there is nothing like an iPhone on
12 INDIAN CRAZE FOR CHEAP PCS
24 RICKSHAW FOR BLOGGERS earth, they need to reconsider their statement. Samsung
Galaxy S is the best of the rest Korean company has in-
The device which is called “Sakshat” is a result of development If you’re a true child of the Internet, you’ll find leaving your home troduced in the market. It popularity and acceptability
and research work done by local institutes and students. The comforts behind something of a challenge – but that doesn’t can be gauged from this simple fact that since its an-
gadget resembles modern tablet PCs and include all the basic ... necessarily mean that you’re not afflicted with wanderlust. nouncement in March 2010, ....
14
33
coveR sToRy 24
06 SMARTPHONES ARE GETTING
SMARTER
The demand for smartphones is increasing with
every passing day. According to market research firm
IDC’s forecast, there will be 269.6 million smart-
phones sold globally in 2010, an increase of 55.4
percent from the figure of 2009 which stood at 173.5
million phones. Reason for a drastic surge in smart-
phone’s demand is the fact that it is much more than
a phone. It is more powerful than a desktop com-
puter you had couple of years ago.
laTesT in Tech
31-35
34 35
MonTh in Focus
37-40
Mobile Phone
42-43
gadgeTs
44-46 39
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Marketing Executive Syed Faisal Ahmed, Zain Zahid | International Correspondent Ireland: Alina Amir |US: Ovais Qureshi |
Registration No. PCPB 286
Cover Story MORE Report
6 | More | September 2010 www.apnatime.com

Cover Story
n The demand for smartphones is increasing with solution, but now, meeting the demand for storage ca-
every passing day. According to market research firm pacity taking priority. Samsung Galaxy S gives you a
IDC’s forecast, there will be 269.6 million smartphones 16GB internal storage along with tendency to use a
sold globally in 2010, an increase of 55.4 percent from 32GB microSD card for an extra requirement.
the figure of 2009 which stood at 173.5 million phones.
Reason for a drastic surge in smartphone’s demand Processing
is the fact that it is much more than a phone. It is more Third and the most important feature in a smart-
powerful than a desktop computer you had couple of phone is its processing power which most of the user
years ago. Making a call is just one of the functions it can would never compromise on. Samsung I9000 offers
perform. There are tons of things, personal and other- ARM Cortex A8 1GHz processor and its upcoming P1000
wise, you can do today with this smart device which is will give ARM Cortex A8 processor, 1 GHz processor.
getting smarter very quickly. Millions of dollars are being poured into R&D. Manu-
Its smartness is based on ever increasing user’s expec- facturers are overcoming the hurdles in their way in
tations that compare it with desktop computers or note- order to call their phones, the mobile computers. Issues
books. Today, consumers and corporate users are very like hardware limitations, display capabilities, accessory
much attached with emails, internet browsing, and social availability, ports and connectors etc are being ad-
networking no matter if they are at home, at office or at dressed.
some café. Ultimately they want to hold a machine in their As I am writing these lines, competitor from Sam-
hands which has all the features of a powerful computer. sung’s home land, LG has announced new series of
Millions of dollars are being poured into R&D. Manufacturers are over-
coming the hurdles in their way in order to call their phones, the mo-
bile computers. Issues like hardware limitations, display capabilities,
accessory availability, ports and connectors etc are being addressed
Manufacturers are putting everything into the de- smartphones with dual-core processors, a feature that is
vice for two obvious reasons, good sales figures and being used by almost every desktop computer and
higher profit ratio which they cannot get from the sale notebook manufacturers for a lead in the market.
of lower end phones. 3G is not in Pakistan yet but across These smartphones will come with two 1GHz
the world, data usage on smartphones has increased processors. The Tegra 2 chip will provide double the Web
manifolds. browsing and up to five times faster gaming perform-
ance over single-core 1GHz chips. Most of today's smart-
how powerful are they? phones come with single-core processors and are
The strength of smartphones can be measured the capable of playing only 720p resolution video. Beyond
same way we do with our desktop computer today. full HD support, dual-core processors could enable
smartphones to run more demanding applications like
Memory videoconferencing. Whereas, LG says, its new Optimus
Just few years back, the internal memory averaged line will include smartphones running on Nvidia's Tegra
at 32 MB but the smartphones that are being shipped in 2 dual-core chips, which will also allow handsets to play
the year 2010 are equipped with over 256 MB of RAM. 1080p high-definition video. Optimus will start its practi-
Take the example of Samsung Galaxy S which is based cal journey in the fourth quarter of this year.
on Android OS. It has 512 MB of RAM and 2GB of ROM. Nvidia announced Tegra 2 in January, initially tar-
geting the chips at tablets. Tegra 2 couples processor
storage cores based on Arm's Cortex-A9 design with other com-
Earlier models of smartphones did not pay attention ponents such as Nvidia's GeForce graphics core.
to the storage capacity. External memory card was the LG is one of the early companies to announce a
September 2010 | More | 7

Cover Story
dual-core smartphone, and major ket as the Intel Pentium was to the desk- what is more?
phone makers are expected to follow as top market”. Cloud structure is a new concept
chip makers release dual-core chips. There are almost a million smart- that is will be adopted by the mobile in-
Responding to LG, Samsung also an- phones being sold every day and Intel dustry as well. The power of 3G and later
nounced its first dual-core mobile processors are not in a single one. If the 4G (LTE) will be supported by the slim
processor, code-named Orion, targeted firm is to remain viable, it needs a slice smartphones that will be able to per-
at tablets, netbooks and smartphones. of that market." form Herculean feats of processing
Orion features two 1GHz ARM Cortex A9 ARM has just launched a new chip using the “Cloud Phones” mechanism.
cores, and will be able to record video at called the Cortex-A15 MPCore. This new Apple iPhone4 is using the Micro
a 1080p resolution. According to com- chip will run with a clock speed of 2.5 Electromechanical System (MEMS)
pany’s official statement, the processor GHz, which could result in far faster pro- whereby it uses a nano scale device
will be available for testing in the fourth cessing speeds, with a minimal impact used to detect or maintain the orienta-
quarter and will be mass produced on power usage. tion of the apparatus in which it is em-
starting the first half of 2011. Industry analysts expect that smart- bedded. This microchip acts like the
gimbaled devices historically used to
There are almost a million smartphones being sold help steer and stabilize airplanes and
ships.
every day and Intel processors are not in a single one.
Why this is all being put in a mobile
If the firm is to remain viable, it needs a slice of that phone? We have agreed that it is no
market. more a mobile phone that is used for
calling purposes only. MEMS technol-
why aRM, why not intel? phones will outsell PCs within in the ogy, gyroscope, communicates with the
A vast majority of smartphones use next 12 months, as the popularity of computers. You can remotely do things
ARM chips, a UK-based company. Rather smartphones continues to soar while with your computer. For example, What
than making the chips, company only the PC market is saturated. if you could simply tilt or rotate the
designs them and then licenses them "The pressure is really on Intel, be- phone to switch between menus or
out for the production. Despite of small cause they are wedded to the technol- make menu selections? What if the
size, some analysts say ARM's new chip ogy that made them rich for the past 30 handset were acting, temporarily, as a
is "as significant to the smartphone mar- years. Wii-style game controller? Check out
this video for a demonstration
http://www.youtube.com/watch?v=TmZ
7S6-3E4g
Technology geeks say that computer
keyboard is far from the ideal
videogame controller. Brass Monkey, a
Boston based company says, smart-
phones work much better.
Just hold your iPhone horizontally
with two hands, and you can fly space-
craft or drive race cars, thanks to the
phone's built-in accelerometer sensor
(newer iPhones also include a gyro-
scope), which relays information about
its position and movement via WiFi to
your computer. "We think the future of
the user experience is people interact-
ing with screens in new ways," says CTO

Cover Story
phones/books.
Moreover, what if the device could
recognize gestures—and use them to
“air sign” a document, authenticate a se-
curity check,control a 3D mouse, or op-
erate a television? This sort of handset
functionality is not science fiction; it’s
currently being built or already in use,
and applications such as these are
about to open up a whole new world of
smartphone productivity, as the device
makes a quantum leap forward in terms
of power, application, and efficiency. As
smart as it is, your smartphone is about
to get even smarter.
This is how a smartphone can act as a game controller by using the Micro
Electromechanical System (MEMS) Key to this all, the os
Smarter phone requires smarter op-
Similarly, Garmin, known for its GPS systems, may soon close erating system. Despite of priorities set
down its operations due to the fact that almost all smartphones my handsets sellers; no single mobile
have a GPS radio and access to mapping and location software operating system will rule the market in
that is good enough to get you where you need to go. the way that Windows dominates per-
sonal computers.
IDC’s study shows, by 2014 as many
Chris Allen. "You don't have to buy spe- smartphones have a GPS radio and ac- as five mobile operating systems will
cial gloves or anything. We said, 'Let's cess to mapping and location software fight for their chunk on global level in-
take the thing you already have in your that is good enough to get you where cluding Symbian, BlackBerry OS, An-
pocket and use that as the input de- you need to go. In fact, some of that droid, iOS (iPhone), and Windows
vice.'" The Brass Monkey system requires mapping software is by Garmin them- Mobile. Company says, the OS market
that you download an app to your selves. Last year, its Pakistani operation will remain segmented but flourish for
iPhone, but there's no download re- was a sheer disappointment. the foreseeable future.
quired on your computer; the phone Feeling the heat and looking at its To cut short, how stronger smart-
can control a game that's being played popularity several computer manufac- phones will become in the time to come we
in most major browsers. turers including Dell, Acer, and HP have have to see yet but very soon we may see
Not to mention, the smartphones come up with their own flavor of smart- them replacing our computers. The day is
have already become a source of music not far in the future
through their respective online music when your phone
stores. A year ago, inclusion of naviga- will be your com-
tion functions for free in Android oper- puter, you will carry it
ating systems damaged the navigation with you and simply
industry. Personal Navigation Device dock it at your desk
(PND) of Japan is suffering from losses to interface it with
due to the built in navigational func- larger input and dis-
tions inside smartphones. play devices and then
Similarly, Garmin, known for its GPS grab it and go when-
systems, may soon close down its opera- ever you happen to
tions due to the fact that almost all leave your desk. n
www.apnatime.com September 2010 | More | 9

General Ayodeji Ayopo
The rise of PR, the fall of advertising

n This is indeed a trying period for Ad- brand messages to reach the target public. forms for others to say "how good you are."
vertising and the reason is that budgets I have been an integral part of both adver- Public Relations delivers greater value
are shrinking and companies find it easier tising and public relations professions, and on the long run, when it is properly lever-
to shift to other elements of the commu- I can say unequivocally that PR is a potent aged. The only challenge is that most
nication mix. The focal point of attention tool to make a product remain visible. companies still see it as a part of the
now is Public Relations, which to many What I will not succumb to is the usual whole, but it is indeed a whole unit on its
practitioners like myself, has greater im- aphorism that PR is cheap. I would rather own. PR is erroneously referred to as
pact than advertising. state that PR is very effective and not a media relations. Even though PR mes-
Al Ries and his wife, Laura, can aptly be cheap platform, as many are wont to do in sages are delivered through media chan-
described as ‘prophets' due to the postula- order to denigrate the profession. nels, media relations is one of the several
tions in their book ‘The Fall of Advertising PR achieves so much as its messages tactics of PR. I will deal with this in another
and the Rise of PR.' There were many analy- have greater impact and greater retention. piece.
sis of the book, and some were very critical The most intriguing part of it is that adver- One major brand that has greatly
of their views on advertising. The damning tising still has a large chunk of the budget utilised the power of PR is Indomie brand
effects of shrinking advertising budgets under normal circumstances. Some execu- of noodles. Indomie has thrived more
are visible in the industry now. Several big tives implement advertising budget be- through PR strategies that have posi-
names in the industry have chosen the op- cause it is seen as a necessary evil. The tioned the brand in the minds of con-
tion of mass downsizing of their staff. tides are, however, changing as brand cus- sumers. The brand has utilised several PR
The loss of any major account, espe- todians are now rethinking their strategies platforms to dominate the noodles mar-
cially from the telecoms industry, spells by focusing on strategic PR initiatives to ket. I stand to be corrected because PR has
doom to any advertising agency.The PR sustain brand equity. made the brand to remain a household
industry is not isolated from the harsh With the present harsh economic real- name in the industry. The Schools Project,
economic realities, but the effect is more ities, the power of positioning a brand in Road Safety Club, Mobile Kitchen, and
pronounced in the advertising industry. the consumer's mind lies solely with PR. now, the Heroes Award, are strategic PR
In the book, PR is seen as more effec- When advertising creates a brand identity, initiatives that have clearly distinguished
tive in delivering the brand message than it is the function of PR to enable con- the brand.
advertising. It is also important to state sumers maintain emotional and physical A well-executed PR campaign can
that advertising still remains the surest connection with the brand. arouse the interest of consumers and ig-
way to tell a brand story to arouse the au- There is evidence to substantiate this nite their passion. On a long term basis, PR
dience, and this is done in a very creative claim as brands now resort to public rela- enhances sustainability for the brand. Ad-
manner to a large audience. PR, on the tions to achieve optimum brand expo- vertising cannot take the entire budget
other hand, segments the messages to sure. PR helps in reinforcing brand and leave the remnant to PR that delivers
small audiences and seeks other platforms messages to make consumers connect more value for the brands.
to drive the message home. with the brands and also to promote Whichever way the pendulum swings,
One may not totally agree to all the pos- brand benefits in more substantial ways. the role of advertising in brand building
tulations in the book, but one thing stands This is what two major detergents, Ariel cannot be underestimated and advertis-
out: PR achieves a lot of mileage than adver- and OMO, have been doing in order to re- ing has been the major channel of com-
tising does. PR generates substantial aware- tain brand visibility and project the func- munication for several years.
ness for brands, which advertising cannot, tional benefits of the brands. Both brands However, PR still retains the power of
due to the edge PR has in deploying several have now adopted third party endorse- potency to touch base with the con-
tactics to push brand visibility. ments to build share of voice. This is the sumers and move them to action. PR
Some schools of thought may not work of PR to solicit opinion leaders and should be given its priority of place and
want to agree with this piece, but the truth key influencers to endorse brand. Advertis- should no longer be relegated to the
is that PR goes the extra mile in simplifying ing says you are good, but PR creates plat- background. n Source: 34next.com

Ken Colburn teChnoloGy
n Is it possible to get a virus from that researchers are finding theoretical tests and were later pulled from their
surfing the Internet like a regular com- possibilities, but nothing substantial app stores.
puter on my smartphone? exists in the wild. Those that bypass the controls put
The amount of new ‘malware’ (mali- There is a new vulnerability that in place by smartphone manufacturers
cious software) that is being written to was recently discovered for Adobe’s (called jailbreaking) so they can over-
infect computers that are on the Inter- Flash player, which runs on desktop op- ride the system and install un-autho-
net continues to grow at a fever pitch. erating systems like Windows, Mac and rized applications will be the ones at
Most of the really sophisticated Linux, but the latest Android operating greatest risk going forward.
malware is written by organized crime system (2.2) has some exposure to this With no orchestrated screening
syndicates around the world that have exploit (the first of its kind, since most process for those that install apps out-
plenty of resources and a really big mo- smartphones can’t run Flash). side of the system, malware producers
tivator: your identity. At this point in time, it’s actually will continue to experiment on those
A recent study shows that if you safer to use your smartphone for ac- willing to take the risk.
search for entertainment sites (music, cessing web content, especially the Google’s Android platform is both
video, games, software, etc.) and in- fringe content that is highly targeted open and gaining a lot of users, so it’s
clude the word ‘free’, your chances of for desktop computers, but that’s likely likely we will continue to see more of
coming across a malicious website goes to change over time. the malicious activity aimed at this
up exponentially; in some cases 300%! With the popularity of smartphones emerging and more accessible group
Additionally popular items like ring- on the rise, worldwide, be assured that of smartphone users.
tones, wallpaper and screensavers have this is an area that the malware coders One of the side-benefits to only
traditionally been big targets of the are focusing on for future attacks. getting applications from the author-
malware producers, so be careful what The real concern for smartphone ized sources is that the vetting process
you search for! users for now are downloadable appli- (especially for Apple’s App Store) is
When it comes to your question cations that can contain malware or pretty rigid and the likelihood of a ma-
about smartphone vulnerabilities, if silently access private information on licious program getting onto your
you’re referring to the common ‘drive- your phone (contacts, e-mails, etc.) and phone is very low.
by download’ attack that silently slips upload it to a remote server. As the capabilities of what a smart-
malicious programs into your computer Smartphone makers do their best phone (and now tablets like the iPad)
when you visit a rogue website, the an- to police rogue applications in their can do increase, so likely will the risks
swer (for time being) is no. various app delivery systems, but they in using those features (the current
As of this writing, browser-based at- have had apps (only a handful of the Flash issue is a good example) so keep
tacks on smartphones are generally in hundreds of thousands) get into their your guard up and stay tuned. n
the ‘proof of concept’ stage, meaning systems that snuck past the security Source: datadoctors.com

teChnoloGy More Report
Indian Minister for HR shows the prototype

of $ 35 Tablet
indian government is all set to produce a $35 Pc or

rent it out for Rs. 15 per day
n In July Indian ministry for Human Re- consumes 2-Watts of energy that means it built for rural areas will be deployed in five
source unveiled the prototype of cheapest can be a solution for anyone anywhere. locations, and then rented out to citizens.
touch screen computer that will cost on There is a huge criticism on govern- “The cost may vary from 15-20 per day.
$35 (approx PKR 3,000). This tablet PC is ment as to how it is possible to manufac- This model may remove the hindrance of
aimed at students and low-income groups ture such a cheap PC but the government affordability in buying computers. We are
in India. Indian government has set the says, since the device will run on a Linux talking to various companies like Intel, HCL
launching date as 11 January 2011. operating system that means there will be Infosystems and One Laptop Per Child
The device which is called “Sakshat” is no licensing cost involved. Project,” a senior official at ministry of IT &
a result of development and research Just recently, the Indian government communications told ET.
work done by local institutes and stu- has again come up with an idea to rent So far OLPC (One Laptop Per Child)
dents. The gadget resembles modern out PCs as low as Rs. 15 per day in the re- program has distributed some 2000 PCs
tablet PCs and include all the basic func- mote and poor areas where people can- in different parts of the country. But it
tionalities that a computer does. not afford to buy a brand new PC. looks that government is not satisfied
Despite of this low price, the Sakshat The initiative to increase the IT aware- with the pace therefore, it wishes to in-
will have many features that one can find ness seems to have become the primary crease the penetration rate to manifold.
in any tablet PC; it has touch display of 7 target of Indian government. The pilot From the announcements it appears that
inches with built-in keyboard like any project is expected to cost the govern- agenda is all set to provide the latest ed-
other smartphone of today, it can surf in- ment Rs. 45 lac. According to ET, under this ucation to its population removing the
ternet efficiently, offers 2GB of RAM. A Wi- program to be launched by the ministry of hindrance of affordability in buying
Fi and USB support is also and above all it IT & communications, computers specially costly PCs. n

saddads Cover Story

teChnoloGy Company PR
n For Nokia in China, quality counts. The

‘Made in China’ label communicates that Everything is taken into account. Devices are ex-
for Nokia China, excellence is the key cor- posed to dust, extreme temperatures, and sun
nerstone of their business. bleaching. Since these products will be used
Nokia has a global demand supply globally.
network that includes ten manufacturing
facilities in nine countries around the
world, including two in China - all with a that manufacturing processes are world past the bounds of “everyday use”. Both
worldwide reputation for quality products class. Nokia is taking the same processes, Nokia China sites have been certified to
and reliability. top quality worldwide. Nokia is also taking the international standards of ISO9001
the exhaustive testing beyond the normal and ISO14001.
global Quality Manufacturing wear and use. Nokia’s Beijing base boasts one of the
in china Nokia China is proud of its world class world’s largest mobile phone industry
Nokia China’s Beijing factory is located quality. David Tang, Vice Chairman of chains, combining R&D, logistics, distribu-
in the Xingwang Industrial Park, along Nokia China, sums it up aptly, “Here, we tion, marketing and sales, services, man-
with its headquarter, test center, and its adopt the same standards, the same agement functions, and of course,
suppliers. A plant in Dongguan was also processes, particularly in terms of qual- manufacturing and testing. A device’s
established in 1995. Both factories have ity…So you cannot see any difference journey begins in Nokia China’s design
supplied products to different countries from products that are produced in China studios, where state of the art facilities
all around the world. and other parts of the world.” house one of Nokia’s most advanced R&D
More important than the size of Nokia sites in the world. Designers use sophisti-
China’s operations is their dedication to world-class industry chain cated high-tech tools to create virtual
quality control and strenuous testing From the first stage in designing the blueprints of the products before transfer-
which has made products produced in phones to the final packaging, every sin- ring their designs to a machine that pro-
China the same quality as any other Nokia gle device as well as its components is duces accurate 3D molds of phone
factories in other parts of the world. You painstakingly checked for quality at each models. And everything must fit in a con-
could see Nokia is committed to ensuring step of the way. Products are tested well sumer’s back pocket.

teChnoloGy
These plans are then translated into real- nokia china sustainability Nokia’s Beijing green building, built
ity on the factory floor itself. All components initiatives with more than 10 per cent recycled ma-
for the phones such as the touchscreen and Nokia China not only focuses on the terials, is one of the most environmentally
camera are inspected meticulously before products, but also on the people that friendly buildings in China. Energy con-
assembly. A consumer can therefore buy a make them. Their aim is to create a cus- sumption has been cut by 20 percent and
Nokia product with the knowledge that all tomer-supplier relationship, where each water usage reduced by 37 per cent. Of
capabilities have been thoroughly tested. employee can take pride in and be respon- the 70,000m2 complex, 77.4 per cent of
Production performance can be viewed on sible for their own work. Advancement the total area has been designed to be lit
internal websites, through real-time moni- and reward programs have been adopted, with natural light. A double-glass “wall
toring, on white boards, and so on. Overall, encouraging employees to constantly curtain” lines the building to keep the in-
Nokia has manufactured approximately 700 strive to improve quality and work terior at a constant temperature, saving
million phones in China. processes through every stage of the heating and cooling costs.
process, from development to production., Reducing its carbon footprint has also be-
Rigorous Product Testing Nokia takes pride in their employee come a concern for Nokia; even the site of the
At the test centers, devices are sub- satisfaction and ensures positive working Beijing campus itself is an environmentally
jected to every condition imaginable, at ex- environments for their employees. friendly choice. Nokia has situated themselves
tremes beyond the strain of everyday life. Quality of product is undeniably Nokia’s less than one kilometer away from 20 of their
Those of us who SMS extensively are focus, but commitment to quality of the en- suppliers, allowing their components to be
familiar with the strain an average keypad vironment has taken priority as well. Sus- delivered to the plant by gas-powered trains.
endures in a phone’s lifetime. Machines at tainability and environmental protection From the pre-production stage to the
the test center press keys up to one mil- have become matters of great importance end of the product life cycles, Nokia China
lion times in the lab. Flip and slide tests are for Nokia in their China operations. has made efforts to oversee all aspects of
also performed countless times. The materials that go into all of Nokia the lives of their devices. A phone-recycling
Everything is taken into account. Devices products are carefully selected, ensuing program has been implemented in over
are exposed to dust, extreme temperatures, environmental sustainability at every 700 Chinese cities, so batteries can be
and sun bleaching. Since these products will stage of the product lifecycle. Nokia oper- safely disposed of and other parts stripped
be used globally, testing for usability in tropi- ate the largest voluntary mobile phone re- for recycling. 30 tons of phone units have
cal and humid parts of the world is also taken cycling scheme in the world. People can been collected through the program so far.
into consideration, by placing phones in spe- bring their phones back for responsible This is the story of the world class
cial chambers for weeks to test humidity lev- recycling to around 5000 Nokia Care Nokia product quality happened in every
els as high as 95 percent. Points located in 85 countries. Nokia presences globally. n
Different stages of phone making and testing

will produce thermal power of sev-

eral gigawatts (GW).
The project is a joint venture be-
tween a Swiss company and the UAE
government under the title CSEM-
UAE. The idea of solar island was first
discussed between the UAE govern-
ment and the Swiss company La Cen-
tre Suisse d’Electronique et de
Microtechnique (CSEM) some five
years ago.
According to the company, “we
are trying to make sure its commer-
cial viability and the precision of
project. In the first test, the 250-
tonne platform was lifted using no
more power than is needed to run
four hairdryers. The second test
measured its rotation, and a two-
week test last month measured its
CSEM has already started a project to design and built the first prototype of such a accuracy at tracking the sun, con-
solar island. The aim of the project is to validate the concept and prepare the con- firming that the prototype can track
struction of large islands. The prototype is being built and tested in the desert of the the sun to within 0.02 degrees of pre-
United Arab Emirates. The project is funded by the Government of the emirate Ras al
Khaimah in the United Arab Emirates (UAE) cision”.
The next step will be to optimize
the structure of the solar radiation
n UAE government is working on due the solar panels will produce collectors on the platform and test
several multimillion dollar projects to steam in underwater tanks, piped to their stability and reliability against
increase the generation of electricity a turbine on the shore. the elements, dirt and wind.
manifolds as the country's popula- A prototype of this project is al- Prof Malay Mazumder, a professor
tion rises and energy needs soar. Last ready in the testing phase for last 3 of electrical and computer engineer-
year, a report by Oxford Business years. This prototype is a small solar ing who developed the technology,
Group cited power shortages as the island with a diameter of 88 metres, said that while the country might
biggest bottleneck to the emirate’s which is under test phase in the RAK seem ideally suited for solar energy
industrial sector, which uses 35 to 55 desert. It can produce up to 1 projects, experts have noted one
per cent of the emirate’s power sup- megawatt (MW) of thermal power hitch: dust and sand build up on the
ply. and would be able to cool or heat a solar arrays.
One of the projects is building a small mall. The actual islands, which A thin layer of fine dust – as little
series of rotating solar islands off the are expected to be built in the next as 4 grams spread across one square
coast of RAS AL KHAIMAH (RAK). two years, will be between 500m to metre of a panel – could reduce en-
Through this project, heat generated 5km in diameter. The larger islands ergy output by 40 per cent, accord-

teChnoloGy
ing to Prof Mazumder.

“The trick here is to apply electro-
static forces to the panel in such a
Smartphone battle,
way that the sand particles become
charged,” the computer and electrical
engineering professor said in an in-
Nokia and LG replaces
terview from Boston.
According to him the solution
could be from the planet mars, i.e
their CEOs
self-cleaning solar panels that would n Nokia and LG electronics have de-
not require any washing fluid. cided to replace their Global CEOs as
The technology that Nasa uses to both the companies have remained
clean solar panels on its Mars rovers unsuccessful to meet their goals in
could also, according to researchers the smartphone market.
at Boston University, be useful in In order to recover the company
desert environs such as the UAE. from consistent losses, South Koreas’
The technology would work on LG group has announced that Koo
Earth as it works on Mars: using a special Bon-joon, the brother of the LG
“electrodynamic screen”, tiny dust parti- Group's chairman Koo Bon-moo will
cles are captured, charged and swept replace Nam Yong from October 1.
aside by an electrostatic wave switched Nam, the departing CEO, offered to
on for several seconds. resign from the top job to take re- 20 smartphones model in this year.
“They get lifted up from the surface sponsibility for poor management, LG Last week Nokia announced that
and whipped away.” said in a statement. Stephen Elop, previously the head of
Prof Mark Horenstein, a colleague of Microsoft's business software divi-
Prof Mazumder’s who is also working on sion, will be the new CEO replacing
the self-cleaning technology, said dust Olli-Pekka Kallasvuo. Company also
particles “would kind of be hopping and confirmed that its executive vice
get dragged to the sides” before drop- president and GM for mobile solution
ping off. as well as Jorma Ollila, Chairman of
“We summarized the project this Nokia’s board may also depart in
way: where do you want to build a solar next few months.
panel? Where there is a lot of sun. Where Big chunk of lower end business
is there a lot of sun? The desert. What is is not disturbing the Nokia; it is the
there not a lot of in the desert? Water, smartphone domain that is hurting
and there are copious amounts of dust,” the most. Company has been produc-
he said. ing some lackluster smartphones in
The self-cleaning panels could save competition to its major rivals Apple,
time and water. LG in July posted a record $103 Google, RIM, HTC and Samsung. Sec-
“Imagine you sent out a window million loss at its handset business ondly, US market is still not interested
washer to wash every panel, and maybe during the second quarter and to accept Nokia’s products the way it
it’s a gallon [of water] a panel,” Prof warned of similar loss in this quarter does with Apple and RIM.
Horenstein noted. due to lack of strong smartphones According to analysts, major rea-
UAE government is keen to make models and selling strategy. son behind this may be the fact that
this project a success which is still in its In a statement company said, that Nokia is still experimenting with its
test phase. n handset division may recover in the OS Symbian and Meego and they are
Source: The National,UAE fourth quarter as it plans to introduce still not flawless. n

n If you thought classroom interac- pressed their happiness with the tech- know about what is happening inside a
tions in a school were limited to just nology tool,” Mansoor Ali Khan, secre- classroom. We won’t record everything,
teachers and students, think again. The tary of DPS, told DNA. but mostly what kind of teaching goes
Delhi Public School (DPS), Bangalore, has Experts define WebEx as an easy way on inside a classroom,” said Khan. DPS
come up with an innovative, state-of-the- to exchange ideas and information with will start using the technology from the
art technical know-how that will give anyone, anywhere. It combines realtime next academic year. To have access to
even parents access to classroom activi- desktop sharing with phone conferenc- classrooms, parents will be charged
ties — albeit in a controlled manner. ing so that everyone sees the same Rs150 per month.
Parents will not be physically partici- thing as they talk. WebEx sessions can Explaining as to what led to this
pating in these activities but will be be recorded for future use. move, Khan said nowadays both the
linked to their wards’ classrooms via Explaining how the entire technol- parents were usually working, and thus
technology-enabled software tools. All ogy works, Khan said, “WebEx would they had little time to spend with kids.
the three branches of the school — help us record classroom sessions for fu- “If parents have to help children revise
North, South and East — will connect ture references, reviews, or reuses by their lessons, they can quickly have ac-
parents with classrooms, through parents.” cess to what has been taught by the
Cisco’s WebEx, a collaboration-based “Later, parents, with their assigned teacher in the classroom and help their
software tool. login id and password can access class- wards in their studies.
“Cisco Systems has developed the room details from their computers Moreover, parents can go back to a
technology with the help of WebEx and whenever they wish to do so,” he said. classroom session months after the les-
we have successfully experimented with However, parents’ access to the class- son was taught, especially during exam
it. Around 150 parents were part of the rooms will be controlled. “The school time,” said Khan. n
recent experiment and they have ex- will decide how much parents should Source:DNA

saddads Cover Story

review MORE in House
n Those who think that there is nothing 4 which is the best from the company so
The design is quite amazing like an iPhone on earth, they need to re- far and stood at 1.7 million units sold.
but we wish that Samsung had consider their statement. Samsung Galaxy Not only in US, android based phones
put the power button on the S is the best of the rest Korean company are getting popular all across the world
top as we miss it sometimes on has introduced in the market. It popularity and according to analysts, Android based
the right side or perhaps its and acceptability can be gauged from this phones will be overtaking Apple very
placement remain unnoticed simple fact that since its announcement in soon in 2011.
couple of times but it is not March 2010, Samsung has sold more than So now we have something that we can
something to worry about and 0.5 million handsets in South Korea and boast about, the Galaxy S. On this thinnest
has nothing to do with its core within 45 days after the launch in US, it android based phone you will find minimal
functionality and looks. has sold over 1 million units there reach- hardware controls, other than volume
ing close to its competitor Apple’s iPhone rocker on the left hand side, a

review
power/standby key on the right and a The home screen has 7 panes which are subject to
home button under the screen that is sur- customization, default being the left one. Being a normal
user, you won’t probably go be-
rounded by touch-sensitive menu and a
yond 3 panes. If you do not want
back button. The design is quite amazing rest of them, simply delete them,
but we wish that Samsung had put the it will speed up the navigation.
power button on the top as we miss it
sometimes on the right side or perhaps its
placement remain unnoticed couple of You can change the sequence
of panes with the help of your finger.
times but it is not something to worry Activate the small menu by touching
about and has nothing to do with its core menu button at the bottom left and
functionality and looks. go into the editing mode. Save your
On the top, it houses a small plastic lid choices after you are done.
With the add option on the same
that covers the microUSB port and the un- menu you can customize the widgets,
protected 3.5mm standard audio jack, no shortcuts, folders etc. You can choose
need to say you put any of your likes. from number of widgets provided by
Samsung and the Android. If a chosen
We were more concerned with the in-
widget doesn’t find its place on the active pane, it will automatically suggest you
side specs and we happily enjoyed all our choose another one. In this menu we found the Quick Search Box option very handy
operations on Samsung’s own 1GHz Hum- to find anything inside our phone. No need to search through option to get you de-
mingbird processor, paired with 16GB of sired thing either a contact or anything from the web.
RAM; with a microSD card option you can
satisfy your storage hunger upto 32GB. For all Notification, not only confirm you the current status
of the phone by showing you error messages, also it is
our activities, 16 GB was more than enough.
another simple way in the Galaxy S to play with connec-
On the connectivity side, it offers tivity. Pressing the WiFi will do a quick scan and show you
triband 900/1900/2100 HSDPA/HSUPA all the available networks. It will connect to the network
along with WiFi, Bluetooth 3.0 and a mi- quite briskly once a selection is made.
croUSB 2.0 port; there’s also GPS, an ac-
celerometer, digital compass, and both
proximity and light sensors.
It has two cameras: one, a 5-megapixel
autofocus unit on the back, and a VGA-
quality front facing camera for video calls.
Though, the flash is absent, which is of
course our second desire, nevertheless,
you can record 720p HD video at 30fps.
If we are forgetting to mention what
would amaze you the most after you first
see this phone, it is the 4 inches of display The Android phonebook is excellent to save al-
most every detail of your contact. The smartphone
of this phone fully supported by Sam- display contacts from your phone memory, SIM along
sung’s own Super AMOLED technology with all your Google contacts on this single place. It’s
with 16 M colors and a resolution of 480 x easily manageable and quick to find either through
flick-scrolling or alphabet scroll. On any contact, a swipe
800 px. Colors are vivid, brightness is
to the right will dial the contact’s default phone number
strong. In fact, the most beautiful display whereas a swipe to the left will activate the SMS module
to look at indoors doesn’t lose its charm in to be sent on his/her default number.
the open and the brightness of the day. Calling with Samsung Galaxy S is superb. There are
no reception and in-call voice quality issues. Proximity
The sensitivity of its capacitive touch-
Sensors will automatically turn off the screen during a call.
screen is marvelous. The slightest of The call log shows all the dialed, received and missed
touches will do what you have in mind. calls in one list sorting your call history by contacts.

review
Swipe on the contact or go the mes-

saging application through menu. Another
way is to activate the text editor, type your
text and button to send this text as SMS is
also available. Either way, messaging is
awesome and very easy. There are no fold-
ers, just a new message button. Under that
button is a list of all your messages organ-
ized into threads. SMS/MMS search has
been made easy with this application-spe-
cific search that lets you find a message
having the typed search word with a blink
of an eye. Again, there multiple typing op-
tion. It is just the matter of choice where
you find the ease.
On any contact, a swipe to the right will dial the

contact’s default phone number whereas a swipe
to the left will activate the SMS module to be sent
on his/her default number.
Google
Talk is a real The Gmail app supports batch opera-
treat to remain tions, which allows multiple emails to be
connected. On archived, labeled or deleted. Multiple Gmail
Galaxy S it accounts are also supported. You can also
works similar configure other email accounts with an op-
to any PC. tion to set multiple POP or IMAP inboxes.
Those having lots of email accounts can com-
bine and display all the emails in a common
inbox to avoid opening every single one.
Video playback is best in Galaxy S. it can play a

number of formats. It also supports DivX and XviD. It
can play well any high resolution movie. You can watch
the movie on its screen or enjoy it on a bigger screen
using TV-Out feature. You can also stream your content
(movies, images) using DLNA support to any DLNA-en-
abled TV or PC with a DLNA support/software. No mat-
ter where you have placed the file, video player will
locate the movie and play it. You will have before you
the entire list of saved files. You can set the brightness
of the screen according to the lightening condition.
During our tests, we were able to watch movies contin-
uously for 8 hours before the battery went dead.
Music player is easily customizable. Sort the music by playlist,

album, artist, genre or remove any of the tabs if you don’t like to
see. Samsung has enhanced the music experience by adding
equalizer and bass booster options. You can choose the preset or
fix your own. Sound quality is extraordinary.
Similarly, FM equipped with RDS will also amuse

you by scanning all the available stations

review
camera is good
Samsung has built a reputation in mobile terface.
camera domain. Galaxy S with 5 mega pixel I personally think, physical shutter key is
(which is a norm today for a high end phone) getting obsolete. What Galaxy S does, its touch
auto-focus camera is not going to disappoint focus feature is used to focus the subject and
you. We have seen several phones from Sam- taping the shutter key gets the job done.
sung, HTC and other vendor missing the dedi- Camera offers all the widely used func-
cated camera key on the outer body. Those tions including blink detection, image stabi-
who are used to with the dedicated camera lization, geotagging, smile detection, face
key should not fear of spoiling favorite image detection and auto contrast.
in the absence half-pressable shutter key. Same way, video recording of 1280x720
Company has all the solution inside; applica- pixels at 30 fps generate a good quality and
tion performs all of its function through its in- detailed video with low noise levels
Tons of applications
Android 2.1 is the real power in this phone. It houses more application than another phone we have come across. Name of any require-
ment and it has the built-in application for it. And above all, most of the apps are free
Few things in short

• Long-holding the menu key calls up search.
• You need to use your fingers in order to
navigate within the text. We missed the
joystick.
• The sensitivity of its capacitive touchscreen
is marvelous. The slightest of touches will do
what you have in mind.
• The TouchWiz 3.0 user interface comes
preinstalled on top of the Android OS and is
very prominent.
• On any contact, a swipe to the right will dial
the contact’s default phone number
whereas a swipe to the left will activate the
SMS module to be sent on his/her default
number.
• Google Talk is a real treat to remain
connected. On Galaxy S it works similar to
any PC.
• Multi messaging let you include only 10
contacts at a time

n If you’re a true child of the Internet, ments for all your necessaries – plus And there’s the delight: travel
you’ll find leaving your home comforts an overhead compartment for bed- bloggers are likely jumping with joy at
behind something of a challenge – but ding – a fold-out bed, a work table big the design of a cheap, small vehicle –
that doesn’t necessarily mean that enough to fit a laptop on, and there’s which, in many countries, can be
you’re not afflicted with wanderlust. still room for a driver’s seat at the driven on a motorbike license due to
Thankfully, designer Cornelius Comanns front. its three wheels, small engine, and
has come up with the perfect trans- The rear of the vehicle opens out handlebar steering – which lets them
portation for you: the Bufalino. into a sheltered sitting area, with the go wherever they want with every-
Designed to be the smallest top portion of the door doubling as a thing they need to do their jobs.
camper ‘van’ imaginable, the Bufalino drying rack for your clothing – we’re Despite its seeming luxury, it’s
is based around a Piaggio APE 50 talking a pretty much completely self- clearly still a vehicle based on a very
three-wheeled light transporter – as contained living arrangement here for compact scale: and one which is for
often seen on the streets. Unlike the the longest of journeys. solo travelers only. While it would be
original, which was developed to carry As well as folding back to become possible to gather up a posse of Bufali-
small loads easily and quickly to their part of the bed, the driver’s seat is nos and travel in a pack, it’s hardly the
destination, the Bufalino includes all movable along the length of the vehi- environmentally-friendly way to get
the comforts of home. cle: you can sit down to drive, to cook, from A to B – despite the small and
Packed into the somewhat to wash, and even to use your laptop economical engine.
cramped interior is a kitchen – com- from either the front of the vehicle or Despite of all the work, the Bu-
plete with hobs for heating your meals – with the rear doors open – from the falino is still a concept for now. n
– nine independent storage compart- panoramic view to the back. Courtesy: geekwithlaptop.com

saddads Cover Story

teChnoloGy Scott Stratten
n In this excerpt from his new book Un- league of mine and she was asking how I engage, and to comment on people's
Marketing: Stop Marketing. Start Engag- have built such a large amount of follow- posts and status updates and to share
ing. author Scott Stratten shows the ers. I mentioned that I get retweeted a lot links with them that they may like, not
profane acts users of Twitter, Facebook, and I retweet others. Her reply was "I ones you have written to promote your-
and LinkedIn commit. How many are you retweet others all the time!" When I self but ones you have found that may
guilty of? checked out her page, the only time she help them.
Social Media is so new that most peo- ever retweeted anyone was if it was a LinkedIn falls under the same issues
ple are making it up as they go, but most compliment about her or a FollowFriday that Facebook does. The group's function
people seem to make the same mistakes. mention with her in it. You may as well has so much great potential because the
Or dare I say sins. . . . We look at the tweet while looking in a mirror telling site is fully business-oriented, yet the ma-
biggest players online for business--Face- yourself you're good enough, you're smart jority of the groups and posts that I have
book, Twitter, and LinkedIn--but the same enough, and gosh darn it, people like you. seen during my research were either out-
concepts can be applied to any social Facebook is in a world of its own. Post- right spam or drive-by articles. Drive-by
media site. ing on someone's wall with a seven-line articles are those that are posted in multi-
signature, mass-inviting people to every ple groups and sites, which are mostly a
greed event (even if the event is local and the thinly veiled pitch for the author's services.
Greed is quite a popular sin. Twitter by person is not even in the same country), Some gurus also teach this method, but
default is a self-centered tool. It's about us. to tagging people in articles that they are you will notice that the original authors
But it's 100 times better if used as a con- not even mentioned in just to get them to are never around when someone has a
versational tool versus a dictation. I see read it. There is a special vein in my fore- follow-up question. I hope that the
people using Twitter as a glorified RSS head that you can clearly see when these LinkedIn discussion groups become just
feed for their blog or an ad-puker. So ab- things occur. that, groups that have great discussion.
sent of personality, I wonder why they Someone didn't become your friend
even try. Yes, they are in business, but if on Facebook to give you business or to gluttony
they believe that business is built on rela- allow you to use his or her wall as a bill- Get followers fast!!!! Most people on
tionships, they need to make building board. Even the term "friend" means a re- Twitter have seen tweets like this or
them their business. lationship, and you are not building one thought of using a site that helps kick-
This sin holds a special place for the when you invite me to your Multi-Level start things for you. Seems innocent,
people who only retweet compliments Marketing (MLM) event in San Diego and I right? Let's just have a look-see at this
about themselves. I was talking to a col- live in Toronto. Instead, use Facebook to logic. Imagine a guy just followed you.

teChnoloGy
Makes you feel all warm and fuzzy that a that person takes an hour to reply to you, one changed their Twitter profile pictures
new person is along for the Twitter jour- face-to-face. How awkward would that be: to a shade of green to support some
ney with you, makes up for your lack of "Hey, how's business?" and they blankly cause I got asked daily why I hadn't
popularity in high school, and the day is stare off for an hour, then reply "Good changed mine yet. My answer to them?
getting better. Then you go to his profile thanks!" That's how it feels if someone It's none of your damn business why. My
and you see a bunch of tweets that say: takes a week to reply to a tweet. I once lack of participation in your cause does
"I have found a way to get thousands had someone who took 79 days to reply not infer lack of support, just like changing
of followers fast and automated!! Go to to a question that I asked her on Twitter. my avatar does not make me a better per-
this site!" Seventy-nine days! If it takes you longer to son by default. Same goes for people who
How does that make you feel now? reply than it would to walk over a hand- think you should be obligated to follow
Still warm and fuzzy? Still getting tingles? written reply to my home, you're doing it them back if they follow you. Things on
Didn't think so. When you tweet out "fol- wrong. I know, not everyone is a tweeta- Twitter, just like most things in life, are
lower system" tweets it says one thing: holic like me, and not everyone can de- choices. We should follow people based
You're in it for the numbers. I'll bet the 3 vote a good chunk of their day to Twitter. on interest, not out of courtesy.
cents I still have after my latest trip to So if you have a limited amount of re- Same goes for causes and groups on
Vegas that one of the next tweets will be sources or time, let's say five hours a week, Facebook. You will see a popular cause of
about an "amazing business." Everything it's better to spend 45 minutes a day for the month go around with plenty of invi-
you tweet is an extension of your biz and the entire week, than five hours once a tations that you will usually ignore. Re-
your brand. If you want to scream about week. Consistency breeds familiarity, cently I had the pleasure of choosing to
"getting thousands of followers," be my which creates relationships. not join a cause just to be reinvited back
guest, but the funniest part about the Here we can combine Facebook and multiple times by the same person. I ad-
above tweet? The actual guy has 149 fol- LinkedIn; if you are not going to be re- mire their dedication, but despise their
lowers. Seriously. sponsive on either site then you probably persistence that has turned to annoyance.
On Facebook, gluttony takes a differ- shouldn't have a presence. There is a dif- One of LinkedIn's greatest functions is
ent turn for me. While actually writing this ference between being present and hav- the endorsement, where people can give
book a service provider that I am "friends" ing a presence. You need to be active and testimonials about your skills at a particular
with sent me an invite to a Facebook responsive to people's requests, whether job. The system allows you to request en-
event called "Freedom from the Fat Trap!!!" that is accepting people as contacts on dorsements from anyone in your contact
Really? One of two things happened here. LinkedIn or as friends on Facebook. I was list. This is okay if they actually worked with
She either sent the invitation, which was- guilty of this last year on LinkedIn when I you or were customers; however, I fre-
n't even for her own event, to her entire recently went back to ramp things up and quently am requested to give endorse-
friend list or specifically chose to invite me realized I had connection requests from ments for people who I barely know
to the event. I am going to go ahead and eight months ago. How do you think it anything about; or they write in the request
guess that it is the former and that I also made those people feel? "if you endorse me then I will endorse you."
do not have to tell you how badly some- Which negates the very point of the system.
body could take this. It is about as bad as envy
inviting somebody to an event called Ya, I'm kind of a big deal on Twitter in wrath
"You're Ugly and Here Is How You Can my own mind, which at the end of the day One of the worst things about social
Look a Little Less Ugly." Remember that means nothing to the majority of the media is the reactionary nature of it. Espe-
everything you do impacts your business world, but every day I get DMs asking me cially on Twitter, most of us don't think be-
image, including inviting people to fat to change my picture to add a "cause" or fore tweeting and for the most part it's
camp. tweet about this or that. I'm all for causes, okay because most tweets are harmless,
I'm a big charity guy, but mostly I'm a fan boring, and innocent by nature. But once
sloth of choice. Meaning it's your choice to sup- in a while we react or lash out above our
Twitter is a conversation. It's truly what port anything you want but every once in better judgment. It takes a thousand
I love about it. But imagine having a con- a while people try to get others, through tweets to build a reputation and one to
versation in person with someone where guilt, to change their avatar. When every- change it all. continues on page 29

teChnoloGy Company PR
n Samsung Electronics has assumed The Television market has trans- their ability to differentiate their TVs was
the lead role in the global TV market, formed during the past decade from ana- very limited. Semiconductor companies
with its revolutionary Televisions being log to digital TVs and from brown tube had their own priorities to create univer-
rolled out almost every year have be- (CRT) TVs to flat panel (LCD and PDP) TVs. sal semiconductors, rather than making
come bestselling products since 2006. Samsung Electronics believed that this specialized ones for only a few innova-
Samsung Electronics has held the No. 1 was an opportunity to change the market tive customers. Samsung’s new organi-
position in the global TV market since landscape during such a big transition zational structure enabled the in-house
2007, both in terms of volume and period. For capitalizing on this opportu- creation of more specialized and differ-
value. All this success has been achieved nity, the best resources were reallocated entiated Semi-conductors for its new
within a short period of 10 years, trans- swiftly to the Visual Display unit to focus breed of TVs.
forming Samsung Electronics into the strategically in important markets. Samsung was also producing its own
hugely successful market leader. Samsung moved 300 engineers LCDs, a core component for digital TV
Samsung TV’s rise to the top in away from its successful semiconductor displays. This was a major competitive
world’s largest TV market - North Amer- business unit, and into the TV business. advantage based on Samsung’s vertical
ica, began in the year 2000, when Sam- This was the best performing engineer- integration. More than 100 TV brands
sung transformed its operational ing team in the company. These newly were competing in the North American
methodology. At that time, the need to deployed engineers in the TV division market and most of them offered similar
enhance its position was felt, because were given very healthy performance designs. Samsung elevated its product
Samsung was ranked 12th in a study for bonuses every year. This made the TV image with attractive and differentiating
evaluating the numerous TV-makers in unit highly productive and competitive. designs. The changing preferences of
the USA. This study was conducted by a The newly structured TV business customers were proactively met by Sam-
local market research company. unit set up the technological basis for sung. The new trend was to put more
As Samsung became increasingly creating TVs that were differentiated value on TV aesthetics and designs, lead-
consumer-focused and proactive, its in- from those of its competitors. Consis- ing to the popularity of flat panel TVs.
novations began to gain popularity at tent research and innovations have led Through these efforts, a sleek new
the CES - the world’s largest consumer Samsung into becoming the first com- product line, “the Bordeaux TV”, emerged
electronics tradeshow held in the US. pany to launch the 3D TV following its in 2006. From a distance, its silhouette
The real turning point came in 2005, Bordeaux TV and LED TV range. appeared like a wine glass. Its speakers
when Samsung decided to foster new Back then, the competitors were were hidden under the smooth curves of
growth in its TV business to become rec- buying standardized semiconductors for the unit to make the display look wider.
ognized worldwide for quality and value. TVs from outside manufacturers. Thus, Its name was taken from Bordeaux, a fa-

teChnoloGy
mous wine region of the world. The Bor- most rewarding occupation, full of ca- first in the arena, reflecting its leadership
deaux TV broke the stereotype and im- reer growth opportunities. in research.
mediately caught the consumer’s eye at The TV structure has two parts; the With the success of fantastic 3D
large electronics stores. This technology display where images are shown, and the movies like Avatar, the 3D home enter-
also offered unmatched picture quality light source at the back of the TV. Sam- tainment trend is growing worldwide.
and amazing features. sung focused on the light source and This year, Samsung brought its complete
The Bordeaux TV made a splash with used an LED instead of fluorescent light. focus on technological transformation to
2.5 million units sold in 2006. Based on The LED enhances picture quality with become the first developer of 3D TVs and
the success of the Bordeaux TV, Sam- more brightness and clarity, while using home entertainment solutions. The cut-
sung rolled out another successful prod- less power. Using LED technology Sam- ting edge 2.5-D products by Samsung, in-
uct, the ‘Crystal Rose TV’ in 2008, with sung was also able to dramatically reduce troduced a revolutionary function that
the design and color impressions of a the TV thickness from 10 cm to 3 cm. enables converting 2D images to 3D by
rose. Samsung TV unit also made exten- The higher manufacturing cost of LED clicking a button on the remote control.
sive investments in buying special TV makes it inaccessible for mid- and low- Global competitors bitterly regretted not
equipment and lending it to its suppli- cost markets, where too many companies developing the feature, as they realize
ers. This bold step brought in a quick are fighting in a cut throat competition. that “New is the only way to survive”.
profit of almost 174,000 US dollars from Thus Samsung faced less competition in Due to these innovations, the sales
the Bordeaux TV. Over 3 million units of the high-end LED markets. As the world figures of Samsung are showing consis-
the Crystal Rose TV were sold in 2009. began to recover from the global financial tent growth. Samsung also adopted a
After these huge successes, in the sec- crisis in 2009, the LED TV became a hit very sophisticated marketing strategy
ond half of 2008, a revolutionary new product. Various competitors responded for 3D LED TV. A global launch event for
product, the LED TV was created. by hurriedly introducing their own LED 3D TV was held in New York, attended
With growing popularity and con- TVs, but the consumer had already by James Cameron- the director of 3D
sumer awareness of Samsung TVs, em- formed the impression that LED TV is a film ‘Avatar’, where a popular American
ployee confidence has also kept rising. Samsung brand, thus the Samsung LED singer’s video footage filmed in 3D was
Most employees consider it to be the TV sales kept rising, as Samsung was the also introduced. n
continued from P27
Few Deadly Sins of Social Media

Twitter feels intimate sometimes, like cloaked in the disguise of being helpful. private. If I asked for help or feedback in a
you're on an episode of Friends, having a This is usually done by the spelling freaks public forum, then fire away, but if the
conversation with a few, except there are or grammar police. I admit that I do not al- spell check is unsolicited, drop me a note
thousands "lurking" around. It's like hav- ways proofread what I tweet--I barely privately. It is actually appreciated and
ing a harem of stalkers, without the proofread a blog post and then usually makes you look even better. But beware of
creepiness. only after I have posted it. Posting on my those who ask for feedback in public as
Being the object of someone's wrath public comments and implying that I am a well--they are usually looking for praise.
is also common. For a full explanation on moron because I spelled something The original article is titled as The
how to deal with trolls check out the sec- wrong isn't in anybody's best interest. It Seven Deadly Sins of Social Media. We
tion about them later in the book. But in a makes me feel stupid and it makes you have included only 4 due to the shortage
nutshell: Don't feed them. They aren't look bad. I was taught back in my human of space. Read the complete article here
owed a reply, your time, or your emotions. resource days that there was one rule: http://www.fastcompany.com/article/sev
You're better than that. Praise in public and reprimand in private. en-deadly-social-media-
Wrath can be even worse when it is So I would say praise in public and assist in sins?page=0%2C1 n

leateSt in teCh

lateSt in teCh
research team.
"We are considering using robots to
turn the pages automatically and more
neatly," he said.
The university researchers teamed
up with Japan's Dai Nippon Printing this
month to put the technology to practi-
cal use, with the aim of building a proto-
type scanner within two years.
Japanese printing firms are diversify-
ing into ebooks, which can be read
using handheld devices such as Apple's
iPad tablet computer or Amazon's Kin-
dle.
Mr Watanabe said the technology to
rapidly capture 3D images of fast-mov-
ing objects could be used in a variety of
n A prototype ultrafast scanner capa- them. applications from robotics to industrial
ble of digitizing a book in one minute The system adjusts for the distortion and automotive design.
will be built within two years, said the caused by the curvature of the moving "It could also be used to develop a
chief researcher of the team at the Uni- pages by measuring their three-dimen- safer and more comfortable driving sys-
versity of Tokyo's Graduate School of In- sional forms using infra-red beams, so tem," he said.
formation Science and Technology. that the images can be electronically "If mounted on a car, this could take
The "book-flipping scanning" system "flattened" to look like the original. 3D images of obstacles ahead or dents
works with a camera that can take up to "We believe this is the world's fastest and bumps in the road to avoid them.
500 photographs per second, enabling (scanning) system as far as the technolo- "If loaded into the eyes of robots,
it to record about 170 book pages in 60 gies already published are concerned," they would be able to move much faster
seconds as a person thumbs through said Yoshihiro Watanabe, who leads the than humans." n
this unique concept is equipped with a

receptacle, that collect urine samples for
analysis, that are then checked for sugar
levels and body temperature. Further-
more, it also comes with an armband to
monitor blood pressure.
The Intelligence Toilet is more than ca-
pable of storing the medical data of up
to five people for and comes with a
price tag of $4,100 to $5,850 in Japan,
though Toto is also planning to intro-
duce this incredible setup in countries
like Brazil, Russia, India etc. n
n Japan has for long been known for tremely futuristic, but in some sense it
its innovative ways and creativity, when might even sound creepy too. This all
it comes to the field of technology and new state of the art toilet design called,
one such area in tech, where Japanese ‘Intelligence Toilet’, not only help you an-
firms have excelled beyond doubt is the swer the nature’s call, but it also offers to
world of hygiene and toilet designs. give you an instantaneous medical
Some of the most hi tech and incredible check up, right at the seat. This latest
toilet designs have come from Japan, model, that has been developed for the
that have been designed and developed housing company Daiwa House, is more
to make the experience as hassle free than capable of analyzing multiple fac-
and comfortable as possible. tors including, urine sample, blood pres-
Now, one of the biggest names in the sure and body temperature, thereby
toilet industry, Toto, has come out with providing you with a complete run down
an incredible design, that is not only ex- on your health condition. The basin of

lateSt in teCh
Portable coffee maker, a concept

Though just a concept in the making, the icoffee seems like a
fantastic idea and it should provide you with fresh coffee at
all the time and all you need to do is carry it in your pocket.
Inside icoffee there’s a refillable water tank and a rechargeable
battery that allows you to make coffee with a press of a but-
ton. Besides, icoffee comes with four synthesized ceramic
cups. Since the cups are made out of ceramic, they are tough
and damage resistant and they won’t burn your fingers even
if you pour hot coffee in them. It looks futuristic and your
friends would find it difficult guessing what it actually is. It is
white, it has metallic smooth look, and when you see it, you
won’t even know that’s a coffee maker.
XlaRge design ear-

Mooncharge hybrid phones by elecom
solar battery case For
iPhone 4
It is always trendy to have something unique in your ears.

It no way symbolizes that you are deaf rather it does at-
tract the attention that people nowadays crave for. There
are plenty of designer earphones available if you look
around and to add to this list recently Elecom has
launched the EHP-DIN17 XLARGE design earphones.
The design earphones feature the exclusive XLARGE de-
sign from Japan. The ear bud system is the very famous
closed mold inner ear earbud system with a full sound iso-
lation function that increases the hearing experience by
many folds. The flat front panel of the design earphones
by Elecom shows of the signature icon and the brand
name in very trendy fashion thus giving the earphones an
attractive look.
The Mooncharge hybrid solar battery case is an innovative XLARGE is actually a popular street fashion brand in Japan
rechargeable battery concealed inside a protective hard case. The that produces plenty of clothing and different accessory
Mooncharge uses both conventional USB charging methods as designs highly appreciated locally. The playback frequency
well as an alternative energy source from the sun. The Moon- zone of these trendy ear buds is between 20 Hz and 20
charge hybrid case can be charged via USB or sunlight and stored KHz. The earphones come with a 1.2 meter cord length
for when your iPhone is running out of battery power. which is enough for people to arrange the cord the way
they are comfortable.

lateSt in teCh
Zbox Mini Pc
Enjoy eco friendly computing with superior energy-efficiency and perform-
ance with the ZOTAC ZBOX HD-ID11 mini-PC powered by the class-leading
next-generation NVIDIA ION and Intel Atom architectures. Next-generation
NVIDIA ION graphics deliver unrivaled levels of performance and high defini-
tion video decode capabilities to the ZOTAC ZBOX HD-ID11 mini-PC with
NVIDIA CUDA, PureVideo HD and HDMI 1.3a technologies for eco friendly com-
puting with premium audio and video capabilities.
High performance eco friendly computing is only two thumb screws away
with the ZOTAC ZBOX HD-ID11 mini-PC thanks to a user friendly design that
makes mastering the mini-PC quick and easy. Space for a 2.5-inch hard drive
and one 200-pin DDR2-800 DIMM slot enable users to customize the internals
of the ZOTAC ZBOX HD-ID11 to their own needs while USB 2.0 ports, a 6-in-1
memory card reader (SD/SDHC/MS/MS Pro/xD/MMC) and eSATA port provide
greater external expansion capabilities for perfect eco friendly computing
nikon d7000
A model displays the new DX-format dig-
ital single lens reflex (SLR) camera 'D7000'
from Japanese camera maker Nikon dur-
ing a press preview in Tokyo. The new
camera is equipped with a 16.2 mega-
pixel CMOS sensor and a newly devel-
oped image processing engine 'EXPEED
2' and will be put on the market by Nikon
on October 29.
Zbox mini-Pc with blu-ray drive inside

Zotac has offered its line of mini-PCs stalled inside the tiny computer. Both ma-
called the ZBox before. These little machines use an Atom D525 CPU running at
chines look more like DVD players than a 1.8GHz.
computer with tiny dimensions. The com- The machine also uses next-generation
pany has announced a new version of the Ion 2 graphics from NVIDIA with 512MB of
ZBox recently that is the first mini-com- DDR3 memory. Other features of the ma-
puter in the world to ship with a Blu-ray chine include a USB 3.0 port and a single
player inside the tiny machine. The inte- and supports a single SATA 3GB/s HDD or mini-PCI Express expansion slot. 802.11n
grated Blu-ray drive is a slot-loading unit. SSD. Another version of the machine is of- WiFi is built-in and the machine ships with
The new machine is the ZBox Blu-ray HD- fered called the HD-ID34 that has 2GB of Cyberlink PowerDVD 8 included. Pricing
ID33 and it has slots for up to 2GB of RAM DDR2 RAM and a 250GB HDD pre-in- on the machines is unknown.

lateSt in teCh
signal boosting wi-Fi antenna

If you happen to live in an area where getting good Wi-Fi reception is not possible, what solution is there
for you? We dread to think of the kind of place which you will need to stay at if you can’t even receive a
Wi-Fi signal from the next room (maximum security prison, anyone?). Well, good thing there is a solution
even if you stay in a nuclear bunker – the Signal Boosting Wi-Fi Antenna. We hope that this device will
certainly work as advertised, where it is touted to increase your home computer network’s wireless
speed and reliability in areas of weak signal strength. This patented device will come in a spatially-diverse
design that has been specially optimized to receive signals in all polarizations, where a spherical signal
pattern goes about capturing weak signals that lesser antennas drop, resulting in better reception, which
will be especially beneficial for streaming video. It can hook up to your current wireless router, replacing
only the physical antenna so there is no need for software installation or reconfiguration.
aMd shows off
atom crushing
netbook chip
AMD has demoed a new low cost, low power mobile proces-
sor for netbooks and cheap notebook PCs. Known as Zacate,
the new chip was shown giving Intel's much more complex
and expensive Core i5 processor a spanking in several pop-
ular PC games.
The demo took place in San Francisco as AMD cashed in on
the presence of the tech community at the Intel Developer
Forum (IDF).
The basic details of Zacate go something like this. It's a dual-
core processor based on AMD's new low-power Bobcat core
and it packs an integrated DX11 graphics core. Rated at 18W,
there will also be a 9W model known as Ontario. Both will be
made by Taiwanese foundry TSMC in 40nm silicon. Overall,
Tough book
the new chip is tiny, much smaller, for instance, than AMD
Phenom II quad-core processor. A model demonstrates a water proof test on the new heavy duty
AMD focused on the graphics performance of Zacate. Sur- notebook computer of Japanese electronics giant Panasonic
prisingly, AMD chose an Intel Core i5 laptop as the compari- 'Toughbook CF-31', equipped with Intel's Core i5 processor on its
son platform. Core i5 is traditionally found in relatively CPU and a 13.1-inch LCD display in Tokyo. The new Toughbook with
expensive mid-range laptops rather than netbooks and fully water, dust, shock and vibration-resistant magnesium alloy
cheaper portables. body, will go on sale in Japan from November 18.

lateSt in teCh
nokia dual siM mobiles
Executive Vice-President, Mobile Phones Nokia Mary McDowell (C) poses along with Indian models during the announcement of new Nokia
dual-sim mobile handsets in New Delhi on August 30, 2010. Nokia India announced two new dual-sim mobile handsets Nokia C1 and Nokia
C2 with C1 mobile phone priced at Indian Rupees 1999.
solar Powered Keyboard

German President Christian Wulff (L) holds a solar powered computer key-
board next to Swiss president Doris Leuthard (2-L), her husband Roland Hausin
(2-L) and Vaud State president Pascal Broulis (L) during their visit at the Swiss
Federal Institutes of Technology (EPFL).
nikon coolpix
s8100
A model displays the new digital camera 'COOLPIX S8100'
from Japanese camera maker Nikon during a press pre-
view in Tokyo. The camera comes equipped with a 12.1
mega-pixel CMOS sensor, with a 5.4-54mm / F3.5-5.6
zoom lens equivalent to a 30-300mm 35mm lens and will
be put on the market by Nikon by October.

Cover Story saddads

Month in foCuS
Curbing the illegal SIMs

n Pakistan Telecommunication Au- While talking on the occasion Chair- During his discussion address, Mr.
thority has made extraordinary efforts to man PTA said, facilitation of the genuine Chairman emphasized the importance of
curb illegal issuance of SIMs and to ensure subscribers must be our top priority, but authentic documentation and urged the
authentic antecedents of mobile sub- not at the cost of national security. Fake WLL operators to spare no stone un-
scribers by implementation of one of its subscribers must be discouraged at any turned while issuing the new connections
kind “Online Verification of Mobile Sub- cost and all-out technical and other ef- strictly in accordance with the laid down
scribers’ Antecedents through NADRA’s forts must be made in this regard. Oper- procedures for new regime. Under the
Database-789” in February 2009. After hav- ators are also bound legally to make sure new process all WLL service providers are
ing successfully implemented the system that only genuine subscribers avail the now linked with NADRA data base, and all
for mobile operators, PTA has extended its communication facilities provided by the WLL connections shall be activated after
efforts by bringing the WLL operators operators. Wateen has cleared 100% and its verification from NADRA. CEOs of both
under the same umbrella. In this regard, worldcall has cleaned its 65% subscribers M/s Worldcall and M/s Wateen assured
Chairman Dr. Mohammed Yaseen has in- and remaining are in the process with their full compliance to the procedures in
augurated the call centers of M/s Worldcall NADARA and would be cleaned by the order to make certain availability of au-
and M/s Wateen here at Lahore. next week. thentic credentials of the subscribers.
Ufone, the only Pakistani Telecom Brand makes a mark

at a global forumCurbing the illegal SIMs
n Ufone has been nominated for the Today Ufone advertisements are Officer Ufone said, “At a time when distress
Best Brand Award by the esteemed ‘World awaited by viewers of all ages and social has over-ridden the country, this news
Communication Awards (WCA)’ commit- classes to see how the next concept will comes as a source of inspiration and great
tee which is the most prestigious telecom bring yet another smile to all with its pride for Pakistanis”. “Ufone thanks all its
awards around the globe and as some uniquely humorous communication. After customers for their loyalty and support
may call it, the Oscar of the telecom indus- this nomination Ufone has not only made without whom this feat would not have
try. This nomination is another feather in a its mark locally but internationally as well. been possible, and promises to continue
row to the cap of Ufone as WCA, earlier in Commenting on this auspicious nom- making U, the customers, smile through
July, had also nominated Mr. Abdul Aziz ination, Mr. Akbar Khan Chief Marketing these hard times”, he added.
CEO & President Ufone for the Best CEO of
the Year Award 2010.
Amidst these troubling times for Pakistan
good news is difficult to come by; however,
Ufone has yet again proven to be original and
outstanding. Ufone is one of seven compa-
nies worldwide, and the only one in Pakistan
to have been shortlisted for ‘The Best Brand
2010’. This is indeed a great feat and a mo-
ment of pride for both Ufone and Pakistan.
Ufone’s nomination should be no sur-
prise, When it comes to originality and in-
novation, no one does it better than
Ufone. This nomination is a result of the
risky but innovative strategies Ufone has
employed throughout the years. The orig-
inal humor Ufone employ in their adverts
is just one such strategy which is now
vainly being copied by the rest of the mar-
ket. At a time when standard advertise-
ments were the name of the game Ufone
came forward and took a risk; it formu-
lated everyday humor into its adverts and ZONG recently donated relief good for the flood affected people. The picture shows
won the hearts of millions. Zong’s volunteers distributing relief goods in camps of Thatta, Sindh.

Month in foCuS
Jazz Octane brings Non-Stop Call Masti!

n Mobilink Jazz brings an exciting new ‘Non Rs 0.45 per 30 seconds
Stop Call Masti’ offer for its valued customers. • With this offer customer can call 3 On-net
With Jazz ‘Non Stop Call Masti’, all on-net calls FnF number at the lowest hourly call rate of Rs
will be free after 2nd minute at any hour of the 1.80/Hrs any time of the day
day! This is a limited time offer so why wait any • Off-net calls will be charged as per regular
longer? Switch to Jazz Octane right now by di- Jazz Octane tariff
aling *105*1# and revel in Non Stop Call Masti • Package daily fee of Rs 1 will be applicable to
round the clock as long as you wish! all Jazz Octane subscribers in addition to the
Jazz Non Stop Call Masti offer will replace ex- daily subscription fee of Jazz Non Stop Call
isting Jazz Ghanta offer on Jazz Octane package Masti offer
from September 15th, 2010. • For Jazz Octane LNO subscribers On-net calls
Terms & conditions will be charged at Rs 4 for first minute between
• For first two minutes, On-net calls will be 12am-7am
charged at Rs 1 per 30 seconds and FnF Calls at • 19.5% tax apply on the above mentioned price
Mobilink employees distribute Eid Illegal strike of PTCL’s em-

ployees to end finally
gifts among flood victims n The recent illegal strike observed by some
n Mobilink, Pakistan’s market tims in the relief camps. The gifts packs miscreant groups in PTCL is now finally coming to
leader in cellular services and a part of consisted of mehndi, bangles for an end and situation is returning back to normalcy
Orascom Telecom Holding carried out women and dolls, footballs, toys, wrist as large number of employees have not only re-
a special relief activity in which em- watches and sun glasses for children. ported back to their workplaces but have also re-
ployees of Mobilink distributed ‘Eid Employee volunteerism is a core sumed their duties, press release said.
Gift Packs’ among flood victims at var- value of Mobilink’s Culture of Excel- This is a vindication of the management’s
ious relief camps in Multan. lence and employees are strongly en- stance regarding this illegal activity as we have
Mobilink, with its commitment to couraged to develop a humanitarian been maintaining all along that this strike was un-
help flood victims in this hour of need spirit. The Mobilink Foundation Torch- dertaken by elements having vested interests
has appealed to the masses to remem- bearers are sanctioned to clock an av- without any regard for the employees’ welfare. The
ber their brethren on this Eid and cut erage of 4 to 5 dedicated hours per standpoint was also supported by the honorable
short their Eid expenditure so that more person per month during official High Courts, NIRC benches, and Labor Courts by
money could be donated in relief funds. working hours. On average the volun- declaring this strike as illegal. The management
The Eid gifts distribution was teers spent more than 4,800 hours in has already given a very generous package to the
arranged by Mobilink Foundation 2009 in community service initiatives. employees including salary increase, bonus, and
Torchbearers along with volunteers In the past, Mobilink has carried out promotion opportunities and there was ab-
from different departments of Mobilink. extensive relief efforts for the 2005 solutely no reason for any kind of a strike except
The volunteer employees distributed earthquake victims as well as built a for the self-serving attitude and personal agendas.
Eid gifts among women and children large relief camp for accommodating It said that the management has been consis-
and also spent time with the flood vic- 1,000 families of IDPs from Swat in 2009. tently interacting with the employees telling them
the exact situation and advising them not to be-
come pawns in the hands of these miscreants and
Motorola Foundation helps finally, the reality of situation has started to dawn upon the employees and
they have realized the actual designs of these elements.
flood victims The management is also reciprocating this gesture with an open heart
and has decided to release the salaries of all such employees who have re-
n In response to the recent floods in Pakistan, ported back to work. Consequently, salaries of about 26,500 out of 29,000 em-
the Motorola Foundation has donated US$50,000 ployees have been released. The process of termination of service of those
to CARE (www.care.org) and pledged an additional employees who are still abstaining from work or resorting to these acts of
US$50,000 to match Motorola employee donations hooliganism has been started.
to CARE. “Our sympathies are extended to the It also needs to be mentioned that all those misguided employees who
people affected by these natural disasters” said had resorted to sabotage and terrorist activities by inflicting damage to PTCL
Karen Tandy, senior vice president, public affairs, network and installations are being handled strictly without any compromise.
Motorola. “This donation is an example of Mo- This situation has particularly been alarming at Lahore where more than 120
torola’s continued commitment to humanitarian malicious cuts of optical fiber have been committed by these miscreants.
relief throughout the world.”

Month in foCuS
Intel Details 2011 Processor Features, Offers Stunning Visuals Built-in

n Intel Corporation revealed several to offering these features inside Intel- gaming, multi-tasking and online social-
significant design features for the com- based laptops, we plan to scale these ad- izing and multimedia.
pany’s 2011 2nd Generation Intel® Core™ vances across our server data center and To obtain and view video faster, Perl-
processor family at the Intel Developer embedded computing product portfolio.” mutter demonstrated hardware acceler-
Forum. The new and enhanced features The processor family will include a ated video editing using the
will further extend Intel’s chip perform- new “ring” architecture that allows the architecture’s dedicated silicon for media
ance and battery life leadership, and add built-in processor graphics engine to processing, which allows users to quickly
a number of visually related features built share resources such as cache, or a mem- convert video to other formats.
right into the chips. ory reservoir, with the processor’s core to The 2011 chips also come with Intel
Codenamed “Sandy Bridge,” the chips increase a device’s computing and graph- Advanced Vector Extensions (AVX). AVX
will be based on Intel’s first new “visibly ics performance while maintaining en- delivers improved performance, rich
smart” microarchitecture produced on ergy efficiency. functionality and the ability to better
the company’s cutting-edge manufactur- The 2nd Generation Intel Core proces- manage, rearrange and sort data. A new
ing factories, or “fabs,” at 32-nanometer sor also includes an enhanced version of 256-bit instruction set accelerates float-
(nm is a billionth of a meter) process tech- Intel® Turbo Boost Technology. This fea- ing point intensive applications such as
nology with second- generation high-k ture automatically shifts or reallocates digital photo editing and content cre-
metal gate transistors. processor cores and processor graphics ation.
“The way people and businesses are resources to accelerate performance, tai- Intel also demonstrated a dual
using computers is evolving at an explo- loring a workload to give users an imme- processor, next-generation Intel® Xeon®
sive rate, fueling demand for an even diate performance boost when needed. processor server running Vidyo* video
more powerful and visually appealing ex- Laptops and PCs powered by the 2nd conferencing software that utilizes the 32
perience,” said Dadi Perlmutter, executive Generation Intel Core processor family are threads available on the system, and
vice president and general manager of expected to be available early next year. takes advantage of the AES New Instruc-
the Intel Architecture Group. “Our upcom- New Visual Experience – Visibly Smart tions set (AESNI). Next-generation Xeon™
ing 2nd Generation Intel Core processor Intel’s new processor graphics deliv- processors for 2 socket servers and work-
family represents the biggest advance in ers enhanced visual features focused on stations run 8 cores and 16 threads per
computing performance and capabilities the areas where most users are comput- processor and are on schedule for pro-
over any previous generation. In addition ing today: HD video, 3-D, mainstream duction in the second half of 2011.
wi-tribe’s flood relief efforts

n In Pakistan, wi-tribe employees organized a ‘Relief Drive’
using donations from their salaries to support victims of the
devastating floods. wi-tribe employees volunteered their time
to procure, pack, transport and distribute the goods themselves.
With the much appreciated aid of the Pakistan Army stationed
at Kot Addu, a very organized relief effort was executed, utilizing
100% of the funds to provide over 200 family care packages
containing 1 month of relief rations and goods.
With each care package, wi-tribe provided a family of 5 with
1 ration sack (36 Kg of food supplies including powdered milk,
cooking spices, rice, sugar, dates, cooking oil, pulses, energy bis-
cuits, tea and non-food supplies including antiseptic soap, san- Witribe employees complete volunteer relief drive in Shaadi
itary pads, candles, ORS, mosquito repellent, and anti-rash Khan & Ludhalangar near Kot Addu
cream) + 1 sack of wheat (10 Kg) + 2 Jerry cans (with a capacity
of 20 Litres each) + mineral water + 1 bag of mixed pickle (1 Kg),
While individual wi-tribe employees have donated gener-
all amounting to 30 days of consumables for a family of 5.
ously to the cause, the wi-tribe Group has also made a donation
Talking about the relief efforts, Mustafa Peracha, CEO of wi-
to the International Committee of the Red Cross (ICRC), which
tribe Pakistan said, “Considering the devastation that has taken
has worked in Pakistan since 1947 and is an international leader
place, we felt it was our obligation as members of society to
in bringing relief to war and disaster stricken areas around the
reach out to those suffering in the wake of the floods. I am
world.
proud to say that wi-tribers worked as one team and initiated
wi-tribe employees have joined hands to support the flood
an internal relief effort drive to not only contribute financially
showing how even the smallest individual effort can collectively
to the cause, but also volunteered to visit the affected areas our-
become effective.
selves.”

Month in foCuS
National Telecommunication Corpo-

ration (NTC) opts for SAP Technol-
ogy Implementation
n NTC and Siemens Pakistan have entered into a technology
agreement according to which SAP would be licensing its ERP
software solution at NTC. The solution will be implemented at
NTC through Siemens Pakistan, which is one of SAP’s top imple-
mentation partners in Pakistan.
The Chief Guest at the ceremony was Mr. Nagueeb ullah Malik, (Sitting L-R) Brig. M. Younus (Chief Technical Officer, NTC) and
Secretary IT and Telecom. He appreciated NTC’s initiative to imple- Mr. Mukarram Saeed (GM Siemens) are seen during the signing
ment global best practices in the business processes of the organ- ceremony whereby SAP would be licensing its ERP software so-
ization that will enable NTC to standardize its core processes, and lution at NTC.
help the organization in taking well informed decisions.
Speaking on the occasion Brig. (Retd.) Mirza Babar Aziz Beg, growth and create value in their business”.
Chairman NTC, said: “We are delighted to have signed such a Mr. Aijaz Saleem, Director Siemens Pakistan, commented;
strategic agreement with SAP. We are confident that implemen- “Siemens has been at the forefront for introducing SAP to cus-
tation of SAP technology will increase our working efficiency tomers in Pakistan and we are very proud and privileged to be
and help us in quick decision making, which is essential for any associated with NTC in pioneering the initiative of implement-
telecommunication company.” ing SAP ERP solutions. Siemens is proud to support NTC with
Syed Aamir Raza Shah, Head of Business Development, De- our industry leading business solutions as the company contin-
fense, Education, Utilities & Public Sector, SAP Pakistan said: “We ues to enhance its employees’ experiences while creating effi-
are pleased to be associated with NTC, along with our Partner ciencies in workplace management.”
Siemens in this Project. At SAP, through our portfolio of various The agreement was signed by Brig (Retd.) Muhammad Younas,
products and solutions, we are constantly working with all our CTO NTC and Mr. Mukarram Saeed, General Manager Siemens, on be-
customers to accelerate their business innovation, cultivate half of their respective organizations.
EU-funded Training Sessions on Sus-

tainable Production Held
n Faculty members from ing and Technology (Peshawar),
several engineering universities Kinnaird College for Women (La-
of Punjab participated in a four- hore), National Textile Univer-
day training session, conducted sity Faisalabad (Faisalabad), and
under EU-funded SCI-Pak proj- University of Management and
Etihad Airways distributed Eid Gifts amongh flood victims ect and aimed at promoting Technology (Lahore) partici-
sustainable and cleaner produc- pated in the training.
tion in Pakistan. The participating universi-
The EU-funded SCI-Pak proj- ties will now organize similar
ect aims at promoting sustain- courses, in form of seminars, at
able and cleaner production in their campuses. The faculty
Pakistan. Under the project, members who attended this
training was concluded for fac- training will lead these semi-
ulty members of different Pak- nars. The SCI-Pak Project will
istani engineering universities. also arrange field trips and in-
The purpose of the training ternship opportunities for stu-
was to share the concepts and dents who will participate in the
tools of sustainable production, seminars.
Etihad Airways in July this year flew 80 young Muslim along with case studies from Earlier, from August 3-6,
leaders from 17 countries to the United Kingdom to take Pakistan, and from across the 2010, a training workshop was
part in the 2010 Mosaic International Summit. The na- world, to build on the capacity conducted by TNO Science and
tional airline of UAE in Karachi recently hosted a discourse of the faculty members of Pak- Technology, Eindhoven, Nether-
with the delegates who travelled from Pakistan. (L-R) Pic- istan’s engineering universities lands in Tilburg Netherlands for
ture shows Young Muslim Leaders of Mosaic Project, so that they can impart such industrial equipment manufac-
Rizwan Ahmad Malik, Dr. Syed Ali Salman standing with trainings to their students. turers (IEMs) in the textile pro-
Amer N. Khan, Country Manager Pakistan, Etihad Airways The University of the Punjab cessing and leather tannery
along with Tabinda Sarosh and Aarij Hashimi. (Lahore), University of Engineer- industries of Pakistan.

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CONTENT

{September 2010 | Volume 3 | Issue 2}

geneRal 14 FOR NOKIA, “MADE IN CHINA”

A recent study shows that if you search for entertainment sites

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September 2010 | More | 7

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The rise of PR, the fall of advertising

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Indian Minister for HR shows the prototype

indian government is all set to produce a $35 Pc or

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n For Nokia in China, quality counts. The

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Diﬀerent stages of phone making and testing

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will produce thermal power of sev-

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ing to Prof Mazumder.

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Swipe on the contact or go the mes-

On any contact, a swipe to the right will dial the

Video playback is best in Galaxy S. it can play a

Music player is easily customizable. Sort the music by playlist,

Similarly, FM equipped with RDS will also amuse

22 | More | September 2010 www.apnatime.com

Few things in short

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28 | More | September 2010 www.apnatime.com

continued from P27

Few Deadly Sins of Social Media

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30 | More | September 2010 www.apnatime.com

this unique concept is equipped with a

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Portable coﬀee maker, a concept

XlaRge design ear-

It is always trendy to have something unique in your ears.

32 | More | September 2010 www.apnatime.com

Zbox mini-Pc with blu-ray drive inside

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signal boosting wi-Fi antenna

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nokia dual siM mobiles

solar Powered Keyboard

www.apnatime.com September 2010 | More | 35

36 | More | September 2010 www.apnatime.com

Curbing the illegal SIMs

Ufone, the only Pakistani Telecom Brand makes a mark

www.apnatime.com September 2010 | More | 37

Jazz Octane brings Non-Stop Call Masti!