Submitted By

GROUP I

NAME ROLL NO

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 CONTENTS

Sr.no. Topic Pg. No.

1. Executive Summary geeta

2. The company
„c ›enesis
„c ½ision
„c Oission
„c ›oals and objectives ketki
3 Organizational structure smruti

4. Operational plan kashmira

5. Oarketing plan
„c Oarket analysis neha
„c Oarket research
„c Target customer chitra
„c @ompetition and strategy
„c Oarketing strategy anuja
„c Promotional strategy
„c uistribution channel
6. Strategic plan
„c Sales strategy anuja v
„c £arehousing and transportation
„c @ompetitive strategy
„c ºey success factors prachi
„c èuture products and service
„c àisk management
7. èinancial plan
„c @ompany incorporation details ashwini
„c Sales forecast
„c Ônvestment details suruchi
„c atilization of funds
„c èinancial performance measures

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 „c mreak even analysis ankit
„c Exit strategy
„c ºey financial assumptions
„c Product costing statement
„c Profit and loss statement
„c malance sheet
„c @ash flow statement

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 1.c EXECUTIVE SUMMARY

Ôndia is an agricultural country and most of the people live in villages. The
villagers live in the midst of natural surroundings. Some villages are big but others
are comparatively smaller. They are generally cut off from the cities and have
different kinds of life.

mut the villager¶s life has some serious drawbacks out of which the major one is to
meet their daily basic needs. Taking this into consideration we have come up with
the project in ³Takarda´ village, which is located in the Outskirts of Thane.

There are more than 35 houses and the population is approx. 100-150. The
villagers are socially knit together. They are mainly involved in cultivation and
during their off season they work at construction sites. There are no suitable
arrangements for their education or for the education of their children. There is a
Oarathi medium school at primary level.

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 J.c THAPAD KIRANA DUKAN
Genesis:

After interacting with the villagers the team came up with the various ideas like
pickle making, selling of food grains and vegetables produced by them in their
own farm, and providing daily routine grocery items. The first two ideas were not
possible as pickle making was time consuming for the household wives and the
quantity of food grains and vegetables they were producing is not even self
sufficient to satisfy their own needs for the entire year.

£e found out that they were not able to meet their basic needs easily as they have
to travel a long distance of 2 kms by walking even to buy a small item like biscuits,
toothpaste, etc. so the villagers were ready to cooperate with us and they all were
in full support of this idea. One of the villagers µàavi Thapad¶ was willingly ready
to start with a grocery shop provided financial support is being given to him.

Vision:

To become an established community grocery shop which can meet the needs of
villagers.

Mission:

The mission of µTHAPAu ºÔàANA uaºAN¶ is to provide Takarda¶s residents

and visitors with an upscale grocery store which is a combination of quality and
affordable price grocery items which are not available in the village till now.

Goals and Objectives:

THAPAu ºÔàANA uaºAN has the following goals and objectives:

1.c @reate a grocery that exceeds villager¶s expectations and help to fulfill their
basic needs.

2.c The grocery shop will provide quality products and services in a cost-effective
manner.
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 3.c Our shop will be providing great and friendly service and will be involved in
helping the community.

4.c The shop will be located in safe and clean environment.

5.c Achieve cash flow self-sufficiency by the end of the first year.

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 .c ORGANIZATIONAL STRUCTURE

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 G.cOPERATIONAL PLAN

meing a micro enterprise initially the focus of the operational plan is not to go
for higher priced products and also the income generation of the villagers is
very low being agriculture as their main occupation. The operation process is
kept very simple which can be easily managed by the owner µàavi Thapad¶.

1.c£ olesale:
èirstly Or.Thapad and his brother will purchase the items from the
wholesale market on a monthly basis.
J.cTransport
Then the items from the wholesale market will be transported to Takarda
village by a tempo.
.c Storage
Then the items will be unloaded from the tempo and will be stored at àavi
Thapad¶s house and as per the requirement the items will be kept in the
shop from the storage.
G.cDistribution
èinally the products will reach to the ultimate consumer.
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 ^.cMARKETING PLAN
Market Analysis: According to our survey we have found that there is no
facility for villagers to purchase the day to day household grocery items. Even to
buy small items like matchbox, soap, biscuits etc. they have to cover a distance of
2 km by walking as the travelling facilities are not available. The demand of the
villagers is to meet their basic needs within the village with convenience. After
analyzing all these aspects we have decided to come up with the musiness plan of
setting up a small ›rocery Shop in the village which can fulfill the daily routine
needs.

Market researc :
Ôn order to understand the demand and needs of the villagers mainly primary data
is used for market research.

Primary data was collected by:-

1.c Talking to villagers by personally visiting their homes.

2.c Talking to Or. àavi Oane (School Teacher) and Or. Ladkya Thakare (Head
of village- Panchyat), we got the information about Takarda ½illage.
3.c àotary club

Target Customers:
At the initial stage it would be seen that the targeted customer are from the village
itself.

1.c The target customers are villagers.

2.c Other nearby villages.

Competition & strategy:

At the initial stage, there is no competition for µTHAPAu ºÔàANA uaºAN¶ as
there is no other shop in the village.

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mut in future there is possibility that other competitors might come up with the
similar idea if our shop is successful in the village.

So our strategy would be to capture major portion of market share before a similar
grocery shop come up in near future.

Marketing Strategy:
Product:

1.c The products in the shop are kept as per the need of the villagers and the
products which are often required for their daily routine life.
2.c All the products are of good quality and are branded products.

Products which will be provided by µTHAPAu ºÔàANA uaºAN¶ at initial

stages are:

Sr. No. Items

1. miscuits
2. ºurkure and other wafers
3. Sugar
4. Hair oil
5. @hocolates
6. Toothpaste powder
7. Tooth brush
8. ›aram Oasala
9. @hilly powder
10. uhaniya powder
11. mathing Soap
12. £ashing soap
13. £ashing powder
14. Shampoo( àe. 1)
15. @andle
16. Oatchstick
17. Tea
18. Salt
19. Phenyl
20. Oaggie

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 Place:
µTHAPAu ºÔàANA uaºAN¶ is located in Takarda village which is in the
outskirts of Thane.

Price:
1.c As the main occupation of villagers is agriculture high income generation is
not there, so they prefer to buy mainly small packaged products as their cost
is low.
2.c On an average people in the village are willing to pay around às. 5- 20 for
buying a particular item.
3.c All the items are available at the affordable price.

Promotional Strategy:

0.c Oouth Publicity in the village

1.c Advertising through manner ( THAPAu ºÔàANA uaºAN, TAºAàuA)

Distribution c annel:

One Level distribution channels would be followed at the initial stage. èirstly
products will be purchased from whole seller and is then brought to the shop
and finally it reaches to the consumers.

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 Œ. STRATEGIC PLAN

The main strategy of µTHAPAu ºÔàANA uaºAN¶ is to provide the basic needs
of the villagers at affordable price and best quality which will enable us to capture
large market share.

Rotary club of Hiranandani estate (t ane) known as ³Service above elp´ will help us
grow and develop our shop.

Sales Strategy:

Our shop will mainly sell the items which are required in day to day life of the
villagers which will be available at the affordable price.

£are ousing and Transportation:

Quality products at the lowest cost can only be achieved through a proficient
distribution system.

Ôtems will be brought from the wholesale market from Thane once in a month by
tempo.

Keys to success:
The keys to success for µTHAPAu ºÔàANA uaºAN¶ in village will be:
„c Reputation: Every customer visiting our store will want to return and will
recommend us to their friends and family. £ord of mouth marketing will be a
powerful key for our business.

„c Customer Service: èriendly service will be of the utmost importance.

„c Location: Provide an easily accessible location for villagers convenience as

the shop is located in the midst¶s of village.

„c Product/Environment: Offer a variety of products which will be sold at a fair

price in a clean, authentic, comfortable environment.

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 „c Convenience: Our villagers will know that they can get what they need at our
shop for a fair price and this will reduce their need to travel to thane.

Future products and services:

Ôn future the shop will offer variety of products like oil, dal, ghee, etc.

Later on we have planned to bring REFRIGERATOR so that the shop can

provide cold storage items like cold drinks, perishable items such as fruits.

Risk Management:

1.c Tec nology risk: Ônitially modern and sophisticated storage system is not used
so there is a possibility of wastage of some products.

2.c Market risk: New competetitors might come up in the near future.

3.c Supply c ain risk: @o-operation from wholesale marketers at the initial stage
is a risk

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 ÿ. FINANCIAL PLAN
Incorporation Details:
The villagers of TAºAàuA were in need of a shop which could provide them
their daily necessities by which they can purchase items from the village itself.
Therefore we came up with a grocery shop which had occupied one of the house
place (owner- àA½Ô THAPAu).

Sales Forecast:
@onsidering the sale forecast the revenues are expected to be increased
from the 1st year to 2nd year (às 29614) and from the 2nd year to 3rd Year
(às. 49995) of the revenue as seen below-

àevenue Projections

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Investment Deal:
Here the investment done is with the help of àotary club of hiranandani
estate (thane) known as ³Service above help´.

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Utilization of funds:
èixed assets: àack - 1500
Total product cost ± 3610
Oarketing cost ± 250
uistribution cost - 200
Financial Performance Measures:

Profit Projections


 


 

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Break Even Analysis:

The break even achieved 1st year is às 878 which is sufficient to recover
our fixed cost i.e. às 150

Key Financial Assumptions:

The above financial projections have considered the following key
financial assumptions:

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 c100% of the product will be sold considering the demand of the
village.
c uepreciation is calculated on straight line method @ 10% per
annum.
c@hange in working capital is determined on yearly cycle
c£e have assumed a growth rate of 10% in each quarter of 1st and
2nd year and 12% in each quarter of 3rd year.

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