Corporate Identity Manual

Corporate Identity Guidelines
The Sika
Standards
Issue date: October 2001 © Sika

Welcome to the new corporate identity standards of Sika
After almost a century, Sika has built up an outstanding reputation as a successful and respected
market leader. Today, as a globally-active company, we intend to build upon this hard won
reputation. Our objective is to create maximum recognition of the name of Sika and the values
for which it stands: innovation, consistency and partnership. This is why we have developed clear
standards for the consistent application of our company identity.
The impact of consistently applied corporate identity standards cannot be underestimated.

A distinctive and consistent outward appearance enhances the recognition of the company and its
products while encouraging customer loyalty. Taking control of how we visually present ourselves
will enable us to project a strong, coherent image and create a lasting impression in all our
markets around the world.
The Sika logo is the principal subject of our corporate identity standards. Over the years,
the distinctive Sika logo has become a well-known and widely used identifier of the company.
For this reason it has not changed in any significant way. Rather, we intend to leverage the
strength of our powerful and unique corporate symbol by using it consistently in a prominent and
highly distinctive way. This manual is therefore the official guide and reference for the company
and all its divisions when using the company logo.
The new standards are designed to create unity and consistency across all our communications
world-wide. They will simplify the work of all concerned with promoting Sika, its products and
services. By projecting a strong and consistent corporate identity, backed by quality product
brands and an excellent service record, we will strengthen our position as being truly,
the company that is first in all that we do.
Dr. Hans Peter Ming Dr. Walter Grüebler

Chairman Chief Executive Officer
The Sika Standards
1. The basic elements
1.1 The Sika logo
1.2 The Sika logo design system
1.3 Corporate colours
1.4 Divisional colour identification systems
1.5 Applications of the corporate logo
1.6 Applications with product brands
1.7 Acquisitions
1.8 Typography
2. Business stationery
2.1 Business stationery
2.2 Business cards
2.3 A4 letterhead
Who is Sika? 2.4 American Quarto letterhead
2.5 Envelopes and postal labels
2.6 Compliments card
Take control. The Sika Corporate Identity 2.7 Fax cover sheet
2.8 Memo cover sheet
The design principles 3. Printed literature

3.1 Printed literature
3.2 Design grid for A4 front covers
3.3 Design grid for American Quarto front covers
3.4 Examples of cover pages
3.5 Inside page design grids
3.6 Design grid for A4 rear covers
3.7 Design grid for American Quarto rear covers
3.8 Examples of rear covers
3.9 Internal communications
3.10 Advertising
4. Packaging
4.1 Packaging
4.2 Label templates
4.3 Bulk packaging
5. Signage
5.1 Company signs
5.2 Sika vehicles
6. New media
6.1 On-line
6.2 Presentation templates
6.3 CD packaging
7. Promotional items
8. Corporate colour samples

Who is Sika?
Our promise
Sika is a global company with a world-wide network of subsidiaries active in the fields of speciality
chemicals for construction and industry. Sika is committed to quality, service, safety and environmental
care. Our world-leading branded products are all proven solutions and are based on our core capability in
the following areas:
Sealing - Bonding -Damping - Reinforcing - Protecting
Our values
Each product and service reflects our commitment to the three core values that define our company:
Innovation - Consistency - Partnership
Our voice
We speak from experience and with a global understanding. We talk knowledgeably about the local and
geographical issues faced by our customers. We respond to our customers quickly, wherever they are,
in an approachable and friendly way.

Take control.
The Sika Corporate Identity
Taking control is the first step in creating a strong corporate identity. By taking control we are able to
create consistency in how customers perceive our people, our products and our business. Consistency
builds trust between the customer and the company. It promotes long lasting and loyal relationships.
It enhances name recognition and the image of our company as a global leader.
The new corporate identity standards allow us to take control of how we use the Sika corporate logo.
The Sika logo is the most important visible expression of the company. As a registered trademark, the Sika
logo is also the company’s most valuable communications asset. After many years it now represents a
massive financial investment. The standards presented in this manual therefore define its correct and
consistent use. The standards are for all units that use the name Sika as their company name. They are for
anyone inside or outside Sika who designs, produces, or commissions print or electronic materials for the
company.
Please note: Merchandising and distributor support materials are currently excluded.
If you have any comments or questions please contact:
Dr. Christine Lanner

Tel: +41 41 768 69 13
E-mail: lanner.christine@ch.sika.com

The design principles
Sika is a global company that trades via a large number of world-leading branded products. In this respect,
the Sika logo acts as an endorsement brand (the "parent brand") for the numerous product brands of each
division.
Our corporate identity, and the specific role played by our corporate logo in relation to our product brands,
must reflect these facts. Four key principles define the design system and the scope of the new
corporate identity:
1. The Sika logo – this is defined as the Sika name in yellow on a red triangle.
2. The Sika colours – Sika red and Sika yellow.
3. The Sika logo position – the logo must be treated as the foundational design element wherever it is
used. Its position defines the position of all other text and visual materials (as shown in the manual).
The distinctive bottom left position indicates a fresh, innovative and original design for an innovative and
modern company. This position also enables the logo to play a clear endorsement role. It leaves space
for emphasis to be given to product brand messages and to any divisional colour coding scheme.
4. The corporate typefaces - Helvetica Condensed, Helvetica Black.
When applying these design principles, the designer is requested to ensure that the Sika logo is treated
with consistency, and that it is presented clearly with all the prominence our unique asset deserves.

The basic elements
1.1 The Sika logo
Our corporate mark
The Sika logo is our corporate mark. This is the main identification element for the company. The logo must always be
reproduced consistently and according to the rules that are stated in this manual. The logo should only be reproduced
from the digital files supplied in this manual. At no time should the logo be redrawn or altered.
The logo, or any part of the logo, must never be used as a decorative element or to form a slogan, headline or any
other type of text or design. When the name Sika is used in a headline or in body copy it must be set in the same
typeface and typestyle as that headline or body copy. The name Sika must always be written in upper and lowercase
(only the S of Sika is to be capitalised).
Prior to the publication of this manual, numerous re-drawn versions of the Sika logo have been in use across the
company. These re-drawn versions must be discarded and replaced with the logo used in this manual. This logo
has been modified to improve its sharpness and suitability for reproduction. Please use the digital files provided
on the CD-ROM enclosed in the binder.
The logo must be used with the registered trademark symbol ®. The only exception to this rule is when the logo must
be reproduced with a technique or in a medium that will not allow for the clear readability of the ® symbol for
example, when printing or embossing on rough surfaces or when the logo must appear on a low resolution medium
such as a PC screen. At no time should the ® symbol be repositioned or altered in size in relation to the logo. Only in
special applications which necessitate that the logo width must be less than 15mm should the ® symbol be omitted
for reasons of readability and reproduction quality.
The basic elements
x w x
The size of the Sika logo is defined in terms of its width (W) which is the distance between the two lower corners of
the triangle.
X defines the minimum clear space around the logo. This is calculated by dividing the width of the logo (W) by 6.
The preferred position for the logo is at the bottom left of the item on which it is printed. This position has been
selected to provide the Sika logo with a distinctive position as an endorsement logo in relation to all other design and
brand elements. See section 1.2.
The basic elements
1.2 The Sika logo design system
Text
Text
Text
Name Baseline (NB)
Triangle Baseline (TB)
Vertical Guideline (VG)

The following guidelines are used to define the position of text and graphic elements in relation to the logo:
The Triangle Baseline (TB) - the baseline on which the logo stands.
The Name Baseline (NB) - the baseline on which the name "Sika" stands inside the triangle.
The Vertical Guideline (VG) - the vertical line that can be drawn through the apex of the triangle to bisect the logo
into two equal halves.
The basic elements
The main objective when positioning the Sika logo is to maintain consistency in the position of this very important
corporate asset regardless of the application.
The following basic principle should be applied when selecting a position for the logo. A horizontal baseline, ideally
one that plays an important role in the overall structure and form of the item in question, is selected. This is a design
baseline so it must not be an actual visible or printed line. Once selected, the Sika logo must then be positioned on
this design baseline and on the left side. The position of all other design elements must then be determined using the
Triangle and Name Baselines (TB and NB) and the Vertical Guideline (VG). Text and graphic items can be placed as
shown so as to align with the Vertical Guideline or Name Baseline.
To: Ref./Subject:
Fax
Date:
From: Pages:
Urgent Normal
Text...
Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland

Tel: +41 123 45 67, Fax: +41 890 12 34, www.sika.com 1
Heading
The basic elements
1.3 Corporate colours
The logo is defined as the name Sika in yellow in its unique typeface on a red triangular background.
When reproducing the logo in colour, Sika Yellow must be used for the name Sika, and Sika Red must be used for the
triangular background and registered trademark symbol ®. White is the recommended background colour when using
the logo in printed materials.
When colour reproduction is not possible, the black and white version of the logo should be used.
The colours are defined in two ways to allow the most suitable system for the item in question. The first uses the
Pantone Matching System (a world standard for colour reproduction in print) and the second defines the Sika colours
in terms of the four-colour process system (CMYK).
In addition, because the final appearance of an ink depends on the type of paper used there are two specifications for
each of the corporate colours: one for coated paper and one for uncoated paper.
Sika Red:
Coated paper:
Pantone Matching System: Pantone Warm Red C
Process colours: 0% C, 100% M, 100% Y, 0% K
RGB: R 255, G 0, B 0
Uncoated paper:
Pantone Matching System: Pantone Warm Red U
Sika Yellow:
Coated paper:
Pantone Matching System: Pantone 1235 C
RGB: R 252, G 189, B 39
Uncoated paper:
Pantone Matching System: Pantone 116 U
The basic elements
1.4 Divisional colour identification systems

The two main divisions of Sika currently use different background colour schemes in their communications.
While white is the preferred logo background for all stationery and marketing communications literature of all
Divisions, each Division is free to introduce its own colour coding as a background or design element on other items
such as bulk packaging, clothing, gifts etc.
The primary Divisional colours in use are:
Industry Division
Industry Black:
Coated paper/uncoated paper:

Pantone Matching System: Pantone Black 6
Process colours: 100% Black
RGB: R 0, G 0, B 0
Marine Blue:
Coated paper:
RGB: R 27, G 60, B 120
Uncoated paper:
Construction Division
Construction Yellow:
Coated paper:
RGB: R 252, G 189, B 39
Uncoated paper:
The basic elements
1.5 Applications of the corporate logo
When full colour printing is available, the logo should be used in its corporate colours. The black and white version is
allowed when only a single colour is available (such as internal communications items, single colour laser printing,
stencilling).
The Sika logo should be used on white when producing stationery and printed literature. However, acceptable colour
backgrounds for other items are shown below:
Examples of unacceptable usage
Do not place the logo on a red coloured background.

Do not place a busy background or photo on both sides of the logo.

The basic elements
1.6 Applications with product brands

Sales are carried out worldwide with the maximum uniformity of product formulations possible and under the same
internationally protected brand names and emblems. Supplying fellow producers and customers under "private label"
can be considered only if this improves our overall market position both immediately and in the long term. (See Sika
document: Philosophy and Policies, chapter 1e.)
• The continuous and unchanged use of design and style of brandnames is the best way to protect them.
• Brands must be used exactly as listed in the Corporate Dictionary. Graphics should be in accordance with the
Corporate Identity guidelines given below.
• Use of ® sign: [registered trademark]®.
• All new brands from now on should have the first letter after the Sika prefix written as a capital. See examples below.
The registered trademark symbol ® must be placed at the end of the brand name.
When a product brand name is used in association with the Sika logo, the following rules apply.
®
(NB) BrandName
The height of the initial capital letter of the brand name must never be larger than the initial S of the Sika name in the
logo.
The product brand name sits on the Name Baseline (NB) of the Sika logo.
®
SikaPower
®
SikaBlock
®
SikaTransfloor
®
Biresin
The basic elements
1.7 Acquisitions
Company acquisitions can require the use of the Sika logo with the logo of other parties. The principle to follow in
these cases is to ensure the visual emphasis falls on the Sika logo.
During initial phases, defined as that time when the acquisition logo must be used in external communication, it is
recommended that the logo be positioned to the far right of the Sika logo and on the Name Baseline (NB). The
third-party company name or logo should be reproduced so that the name of the company is smaller in height when
compared with the initial S of the Sika logo.
In later phases, if the acquisition is used as a Sika brand, the name should stand on the Name Baseline (NB) outside
the clear space for the logo. The maximum height for lower case letters in the acquired company name is the height of
the letter "a" in the Sika logo.
Trocal
With third-party logotype (initial phase when second logo must be used)
Trocal (NB)
Third-party name only (subsequent phase when name of acquisition is still used)
Euco (NB)
Third-party name only (subsequent phase when name of acquisition is still used)
The basic elements
1.8 Typography
This globally available corporate typeface has been selected to establish a consistent typographic character at all levels
of the corporate identity.
The Helvetica Condensed family is used for headlines and body copy (PC equivalent: Arial).
Designed by Max Miedinger, Helvetica was originally known as the Haas-Grotesk face when launched in 1957.
The Helvetica name was introduced in 1960. Helvetica is available in a very wide range of typefaces all noted for their
strong visual impact and very readable non-serif design.
Helvetica Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Helvetica Condensed Italic
1234567890
Helvetica Condensed Bold
1234567890
Helvetica Condensed Bold Italic
1234567890
Helvetica Black
Product brand names are set in Helvetica Black. If registered names, they should always be used with the registered
trademark symbol ®. The brand name should be set in a point size that ensures the readability of the ® symbol.
1234567890
Business stationery
2.1 Business stationery

First impressions count, and stationery is often the first experience many people in the outside world will have of our
company. Stationery therefore plays a very important role in creating, and subsequently reinforcing, our identity.
Consistency is critical in both design and types of paper used for each type of stationery.
We recommend:
Letter paper:
Paper type : Office paper
Weight : 80-90 g/m2
Business card:
Paper type : Carton white
Weight : 250-300 g/m2
Compliments card:
Paper type : Carton white
Weight : 250-300 g/m2
Note: all measurements that follow are in millimetres.
Note: The minimum distance of the triangle baseline from the bottom edge of the printwork is normally calculated by dividing the
width of the logo by 6. However, to ensure a consistant positioning of the logo on all business stationary and literature, the distance
has been fixed in millimeters. This distance is not optional.

Business stationery
2.2 Business cards

Format: 55mm x 85mm
3
Division
D
B Your Name
Title and function
Title and function
Title and function

3
A C Sika Finanz AG Tel: +41 123 45 67

Zugerstrasse 50 Fax: +41 890 12 34
CH-6341 Baar Mobile: 06 55 44 66 77
All text to be 100% black except divisional name
Switzerland e-mail: lastname.firstname@ch.sika.com (see D)
3
3 18 6
Construction
Your Name
Title and function
Industry
Sika Finanz AG Tel: +41 123 45 67

CH-6341 Baar Mobile: 06 55 44 66 77
Switzerland e-mail: lastname.firstname@ch.sika.com
Example 2 Your Name

Title and function
Sika Finanz AG Tel: +41 123 45 67

CH-6341 Baar Mobile: 06 55 44 66 77
Switzerland e-mail: lastname.firstname@ch.sika.com
A Sika logo in PMS colour C The official company name

Logo width: 18mm Typeface: Helvetica Condensed Bold
Distance from bottom edge: 3mm Size: 6pt
B The card owner’s name The company address and contact details
Typeface: Helvetica Condensed Bold Text to be set over two columns as shown
Size: 11pt Bottom line of text to sit on Name Baseline
Typeface: Helvetica Condensed
The card owner’s title and function Size: 6pt
Typeface: Helvetica Condensed Leading: 7,5pt
Size: 6pt
Leading: 12pt D Divisional name (optional)

Name to read upwards and align with Vertical Guideline
Typeface: Helvetica Condensed Bold
Size: Fit in space available
Colour: 30% Black
Please note: the font size of the Divisional name is variable

to allow longer names to fit. See example 2.
Business stationery
2.3 A4 Letterhead
Format: 210mm x 297mm
The Sika letterhead is the cornerstone of the stationery system and the entire Corporate Identity. Other stationery applications are
based on it.
The DIN A4 letterhead shown here is the basis for all other A4 and A4-derived stationery. Other items of stationery must have a
strong visual link with the letterhead. For this reason, these items should be based on the letterhead grid shown here.
18
C Sika Bau AG
30
E Address 1
Address 2
Address 3
Address 2
42
Date
24
Dear,
B D
Sika Bau AG, Geerenweg 9, Postfach 1287, CH-8048 Zürich, Switzerland
Tel: +41 1 436 40 40, Fax: +41 1 436 45 70, www.sika.com
12 36 12 42 6
A Sika logo in PMS colour C Company name or Divisional name (both are not allowed)
Colour: 30% Black
B Area for the postal address of sender
The official company name D Position for optional industry symbols and trade logos
Size: 7,5pt E Address / date / content placement:

Leading: 11pt Typeface: Arial
Size: 11pt
The company address and contact details
Typeface: Helvetica Condensed Please note: These are guidelines only. The position of
Size: 7,5pt these items may vary according to local standards. If the
Leading: 11pt address/date is positioned on the right hand side, we
recommend that texts start 12 cm from the left hand side.
Business stationery
A4 Letterhead continuation paper

Continuation sheets must be based on this grid and pre-printed with the Sika logo in colour.
18
B Sika Bau AG
12
12 36 12
A Sika logo in PMS colour B Company name or Divisional name (both are not allowed)
Colour: 30% Black
Business stationery
2.4 American Quarto letterhead

Format: 215.9mm x 279.4mm
The letterhead is American Quarto size (8.5 x 11 inches). It is the basis for all other American Quarto and American Quarto-derived
stationery. Other items of stationery must have a strong visual link with the letterhead. For this reason, these items should be based
on the letterhead grid shown here.
18
C
Sika Construction
30
E Address 1
Address 2
Address 3
Address 2
42
Date
24
Dear,
A
B D
Sika AG, Tüffenwies 16 - 22, Postfach, CH-8048 Zürich
Tel.: +41 1 436 40 40, Fax: +41 1 436 45 70, www.sika.com
12 36 12 42 6
A Sika logo in PMS colour C Company name or Divisional name (both are not allowed)
Colour: 30% Black
B Area for the postal address of sender
The official company name D Position for optional industry symbols and trade logos
Size: 7,5pt E Address / date / content placement:
Leading: 11pt Typeface: Arial
Size: 11pt
Size: 7,5pt
Leading: 11pt
Business stationery
American Quarto letterhead continuation paper

Continuation sheets must be based on this grid and pre-printed with the Sika logo in colour.
18
B
Sika Construction
12
12 36 12
A Sika logo in PMS colour B Company name or Divisional name (both are not allowed)
Colour: 30% Black
Business stationery
2.5 Envelopes and postal labels

Window envelopes
This grid can also be used when pre-printed non-window envelopes are required. Please check and follow local postal
regulations. The position of the window may also vary according to local postal regulations.
30
B
5
20 30
B
5
18 15
A Sika logo in PMS colour B The official company name

Size: 7pt
Distance from bottom edge: 5mm
The company address


Size: 7pt
Business stationery
Postal labels for non-window envelopes

Postal labels are used for addressing non-window envelopes. Please check and ad here to local postal regulations.
B (Company name)
(Name)
(Street)
(City and Postal code)
(Country)
C
9 30 9
A Sika logo in PMS colour

Logo width: 30mm
B Area for label text (Receiver’s address)

Typeface: Arial
Size: 10pt
C The official company name

Size: 7pt
The company address

Size: 7pt

Business stationery
2.6 Compliments card
C
With compliments
B Sika Finanz AG
Zugerstrasse 50
CH-6341 Baar
Switzerland
Tel: +41 123 45 67
Fax: +41 890 12 34
www.sika.com
9 30
A Sika logo in PMS colour

Logo width: 30mm
B The official company name

All text is aligned to the right of the Vertical Guideline
Size: 7,5pt
Leading: 11pt

Size: 7,5pt
Leading: 11pt
C Text
Text aligns to the right of the Vertical Guideline of the Sika logo
Size: 27pt
Colour: 30% Black
Business stationery
2.7 Fax cover sheet
The fax and memo cover sheets are produced according to the following guidelines or by using the fax and memo cover sheet Word
templates (see CD-ROM in binder). Text elements are aligned using the Vertical Guidelines and the Name Baseline provided by the
logo. In this way we maintain a consistent look and feel in the treatment of the Sika logo. Fax and memo continuation sheets are
based on the same layout but only include logo, address block and page number as on the coversheet.
12 36 12
24
C
D To: Ref./Subject:
Fax
Date:
56 From: Pages:
Urgent Normal
F Text...
A
B
E
12
12
A Sika logo (black and white) C Header address information

Logo width: 36mm Typeface: Arial Bold
Size: 11pt
B Official company name
Typeface: Arial Bold D Text
Size: 10pt Typeface: Arial Bold
Leading: 17pt Size: 48pt
Colour: 25% Black

Typeface: Arial E Page Number
F Content
Typeface: Arial
Size: 11pt
Business stationery
2.8 Memo cover sheet

12 36 12
D
Memo
24
To: Ref. No.:

C
Date:
56 From:
Subject
F Text...
A
B
Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland E
12
12
A Sika logo (black and white) C Header address information

Size: 11pt
B Official company name
Typeface: Arial Bold D Text
Colour: 25% Black
Typeface: Arial E Page Number
F Content
Typeface: Arial
Size: 11pt
Printed literature
3.1 Printed literature

The Divisions of Sika produce a wide range of printed materials supporting their divisional capabilities and product brands. All carry
the corporate logo. Each item is therefore an opportunity to help create awareness of our corporate brand.
This section is only concerned with defining a consistent treatment of the Sika logo, and a consistent relationship between the logo
and all other divisional graphic design and text elements used with it. The Divisions are free to develop and use any divisional
graphic design elements, divisional colours, colour identification systems, market-segment symbols, and product brand systems
that they identify as being necessary.
It is impossible to cover all sizes. DIN A4 and American Quarto provides the basic grids for front and back covers. For other sizes,
adapt the grid based on the logo size table below.
DIN A sizes American sizes

Size : Minimum logo width Size : Minimum logo width
A6 : 18mm Quarto : 36mm
A5 : 24mm Legal : 36mm
A4 : 36mm B : 54mm
A3 : 54mm C : 72mm
To calculate the minimum amount of clear space around the selected logo, divide the logo width by 6.
Minimum size of logo in printed materials: 18mm

Printed literature
3.2 Design grid for A4 front covers

18
6 C name sub-division
Divisional name
18
D
Heading
Sub-heading
12 36 54 6
A Sika logo in full colour C Sub-division identifier

White is the preferred background colour for the logo.
Distance from bottom edge: 6mm D Heading
B Divisional identifier
Typeface: Helvetica Condensed Bold Sub-head
Align along Vertical Guideline Typeface: Helvetica Condensed
Align as shown with the Vertical Guideline.
E Position for optional industry symbols and trade logos

Printed literature
3.3 Design grid for American Quarto front covers

18
6 C name sub-division
Divisional name
18
D
Heading
Sub-heading
12 36 54 6
A Sika logo in full colour C Sub-division identifier

Distance from bottom edge: 6mm D Heading
B Divisional identifier
Typeface: Helvetica Condensed Bold Sub-head
Align along Vertical Guideline Typeface: Helvetica Condensed
Align as shown with the Vertical Guideline.
E Position for optional industry symbols and trade logos

Printed literature
3.4 Examples of cover pages
Solutions with Sika Systems
Construction
Reinforced concrete
Stonework
Timber
Masonry
Technology and Concepts

SikaWrap®HEX- 430G
with Sika
Glass Fiber Fabric
CarboDur® Structural Construction: 98.5% warp, 1.5% weft
Strenghthening System Areal weight: 430 g/m2
Roll width: 305 / 610 mm

Roll length: > 45.7 m
Example: Range brochure (Construction) Example: Product sample (Construction)
A watertight concept
Industry
Industry
Industry
Direct glazing in the bus

SikaTransfloor® Rapid
commercial vehicle and The flooring compound for Elastic adhesive
rail vehicle industry commercial vehicles that looks
good and lasts een better. and sealing systems
Example: Range brochure (Industry) Example: Product brand brochure (Industry) Example: Range brochure (Industry/Marine)
Printed literature
3.5 Inside page design grids
30
30
30
12 18
30
12 18 6 12
Printed literature
3.6 Design grid for A4 rear covers

B Sika Finanz AG
Zugerstrasse 50
CH-6341 Baar
Switzerland
Tel: +41 123 45 67
Fax: +41 890 12 34
www.sika.com
12
D
Print reference
A
C
12 36 42 6
A Sika logo full colour C Position for optional industry symbols and trade logos
Logo width: 36mm
White is the preferred background colour for the logo. D Print reference
Distance from bottom edge: 6mm Typeface: Helvetica Condensed
Size: (minimum) 5pt
Size: 9pt
Leading: 15pt

Size: 9pt
Leading: 15pt
Printed literature
3.7 Design grid for American Quarto rear covers

B Sika Finanz AG
Zugerstrasse 50
CH-6341 Baar
Switzerland
Tel: +41 123 45 67
Fax: +41 890 12 34
www.sika.com
12
D
A
Print reference
12 36 42 6 6
A Sika logo full colour C Position for optional industry symbols and trade logos
Logo width: 36mm
White is the preferred background colour for the logo. D Print reference
Distance from bottom edge: 6mm Typeface: Helvetica Condensed
Size: (minimum) 5pt
Size: 9pt
Leading: 15pt

Size: 9pt
Leading: 15pt
Printed literature
3.8 Examples of rear covers
Sika Quality and services Material characteristics
For Sika, Quality is a product of the ...... and, in particular, the

the recommandation relating to the application and
end....Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diem nonummy nibh euismod tincidunt ut lacreet
dolore magna aliguam erat volutpat. Ut wisis enim ad minim
veniam, quis nostrud exerci tution ullam corper suscipit Test certificate/reports
lobortis nisi ut aliquip ex ea commodo consequat. Duis te
feugi facilisi. Duis aad minim veniam, quis nostrud exerci
tution ullam corper suscipit lobortis nisi ut aliquip ex ea
commodo consequat. Duis te feugi facilisi. Duis autem dolor
in hendrerit in vulputate velit esse molestie consequat, vel
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accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit au gue duis dolore te feugat nulla
facilisi. Technical articles Approvals
The SikaFlex® range of elastic

adhesive and sealant systems for the
commercial vehicle market.
Your Local Sika® Company
Sika Finanz AG Sika Finanz AG

Zugerstrasse 50 Zugerstrasse 50
CH-6341 Baar CH-6341 Baar
Switzerland Switzerland
Tel: +41 123 45 67 Tel: +41 123 45 67
Fax: +41 890 12 34 Fax: +41 890 12 34
S&W 3.00 / 00 sic 14.4 © Sika AG, Switzerland

www.sika.com www.sika.com
Example: Product brand brochure (Construction) Example: Range brochure (Construction)
Specially formulated for

the transport industry
Sika Finanz AG
Zugerstrasse 50
CH-6341 Baar
Switzerland
Tel: +41 123 45 67
Fax: +41 890 12 34
www.sika.com
Sika Finanz AG
Zugerstrasse 50
CH-6341 Baar
Switzerland
Tel: +41 123 45 67
Fax: +41 890 12 34
www.sika.com
Sika Finanz AG Sika Finanz AG Sika Finanz AG Sika Finanz AG

Zugerstrasse 50 Zugerstrasse 50 Zugerstrasse 50 Zugerstrasse 50
Sika Finanz AG
CH-6341 Baar CH-6341 Baar CH-6341 Baar CH-6341 Baar
Zugerstrasse 50
Switzerland Switzerland Switzerland Switzerland
CH-6341 Baar
Tel: +41 123 45 67 Tel: +41 123 45 67 Tel: +41 123 45 67 Tel: +41 123 45 67
Switzerland
Fax: +41 890 12 34 Fax: +41 890 12 34 Fax: +41 890 12 34 Fax: +41 890 12 34
Tel: +41 123 45 67

www.sika.com www.sika.com www.sika.com www.sika.com
Fax: +41 890 12 34
www.sika.com
Example: Range brochure (Industry) Example: Range brochure (Industry/Marine)

Printed literature
3.9 Internal communications

Example: 210mm x 297mm
18
Title
B
Divisional name
12
12 36
A Sika logo full colour C Divisional identifier (optional)

Logo width: 36mm Name to read from bottom to top and end at the bottom of the
White is the preferred background colour for the logo. title area. The font size is variable to allow longer names to fit.
Distance from bottom edge: 6mm Typeface: Helvetica Condensed Bold
Size and position: optional
B Masthead
Typeface: Helvetica Condensed Bold D Text and image area
Printed literature
3.10 Advertising
The logo must always appear on the left hand side regardless of whether the advertisement is placed on the left page or the right
page of a magazine.
12
C Heading
Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the
E understanding using in its planning; the designer must care. In contemporary advertising the perfect
intergration of design elements often demands unorthodox typography.
It may require the use of compact spacing, minus leading, unusual sizes and weights; whatever is needed to
improve appearance and impact. Stating specific principles or guides on the subject of typography is difficult
because the principle applying to excellence in typography is the result of nothing more than an attitude. Its
appeal comes from the understanding using in its planning; the designer must care.
In contemporary advertising the perfect intergration of design elements often demands unorthodox
typography. It may require the use of compact spacing, minus leading, unusual sizes and weights; whatever is
12
A
B
Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland, Tel: +41 123 45 67, Fax: +41 890 12 34, www.sika.com
12 36 12
A Sika logo full colour C Headline

Distance from bottom edge: 6mm D Image area
The size of the image area (full page with margin, full bleed image,
B The official company name or a smaller size image area) will depend on the creative
Typeface: Helvetica Condensed Bold concept applied.
The company address and contact details E Body copy

Typeface: Helvetica Condensed Typeface: Helvetica Condensed
Printed literature
Part-page advertisements
A Sika logo full colour

Logo width: 30mm

D The company address and contact details

C Headline
D Image area
The size of the image area (full page with margin, full bleed image, or a smaller
size image area) will depend on the creative concept applied.
6 E Body copy
C Heading Typeface: Helvetica Condensed
E Excellence in typography is the result of nothing more than an attitude. Its
appeal comes from the understanding using in its planning; the designer
must care.
In contemporary advertising the perfect intergration of design elements often
demands unorthodox typography. It may require the use of compact spacing,
minus leading, unusual sizes and weights; whatever is needed to improve
appearance and impact. Stating specific principles or guides on the subject of
typography is difficult because the. principle applying to excellence in
typography is the result of nothing more than an attitude weights; whatever is
needed to improve appearance and impact.

6
A B
Sika Finanz AG
Zugerstrasse 50, CH-6341 Baar, Switzerland
Tel: +41 123 45 67, Fax: +41 890 12 34, www.sika.com
6 30 6
6
Heading C
A
Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer must care. In contemporary
advertising the Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer must care. In
E
contemporary advertising the Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer must
care. In contemporary advertising the Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer
Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland, Tel: +41 123 45 67, Fax: +41 890 12 34, www.sika.com
B
5
6 30 6
Packaging
4.1 Packaging
The following guidelines deal with pre-printed label templates and bulk packaging applications only. Packaging designs for distribution
channels are not included since they fall outside the current scope that has been set for the Sika Corporate Identity.

Packaging
4.2 Label templates

Sika produces a wide range of labels using computer-generated templates. The three examples show blank templates with
over-printed product information. These are all based on the design grid and the guidelines given in the Basic Elements. These
guidelines should be used when developing new templates. In exceptional circumstances where labels are small and space is
extremely limited, the Sika logo can be placed at the top of the label on the left hand side. Please leave at least 6mm of space above
the top of the logo.
Design grid
A Sika logo
18 B Logo width: 36mm
White is the preferred background
colour for the logo.
C
B Product Brand name
Typeface: Helvetica Black
C Product information
6
6 36 6
Example: labels

Packaging
4.3 Bulk packaging

Coloured boxes and drums based on a Divisional colour coding can be used.
When designing boxes, the position of the logo and divisional identifier should follow the guidelines stated in the Basic Elements.
When applying the logo to cylindrical drums, ensure that the logo is centrally positioned. For drums strengthened using horizontal
ribbing, ensure the logo sits as close as possible to the ribbing.
excellence in typography is the result of nothing more than an

Excellence in typography is the result of nothing more than an
subject of typography is difficult because the principle applying to
attitude. Its appeal comes from the understanding using in its
appearance and impact. Stating specific principles or guides on the
planning; the designer must care. In contemporary advertising the
leading, unusual sizes and weights; whatever is needed to improve
perfect intergration of design elements often demands unorthodox
typography. It may require the use of compact spacing, minus
typography. It may require the use of compact spacing, minus
perfect intergration of design elements often demands unorthodox
leading, unusual sizes and weights; whatever is needed to improve
planning; the designer must care. In contemporary advertising the
appearance and impact. Stating specific principles or guides on the
attitude. Its appeal comes from the understanding using in its
subject of typography is difficult because the principle applying to
Excellence in typography is the result of nothing more than an
excellence in typography is the result of nothing more than an
u 4G/Y6/S/01/CH
Industry
n EGI-3440/MODEL
FLAMMABLE LIQUID
Carton boxes: maximum size of

logo is one half of the width of the
Carton box (Industry) side on which it is used.
Drums (metal): maximum size of

logo is one third the diameter of
the drum.
Metal drum (Construction)
Construction Division drum showing logo in centre and positioned to sit as close as possible to the horizontal ribbing.
Signage
5.1 Company signs

This section has two parts. The first deals with company name identification on external sign boards and the second gives some
examples of the Corporate Identity applied to company vehicles.
Sign boards for external display are typically found at locations where our products are in use. They carry either the company logo
alone, or the corporate logo and a corporate identifier (such as the national Sika name). Please apply the guidelines of Section 1
when designing items of signage along with the rule on company names given below. Divisional colour coding for Divisional
promotional items can be used as shown below.
Sika is an organisation made up of many idividual companies located around the world. A diverse range of signage is therefore
used at locations across the organisation. For this reason, two options are provided when using a specific company name with
the logo.
Option A (Name Baseline Option)
(NB) Company name

Option B (Vertical Guideline Option)
(VG)
Company name
(NB)
Signage
Examples:
Industry
Light box: Sika Group
Flag: Construction Division
Sika Italia Banner: Industry Division
Road sign: Construction Division
SikaBau
Example of entrance sign

Signage
5.2 Sika vehicles

Sika yellow should be used for all Sika vehicles.The guidelines stated in Section 1 should be applied. The size of the logo should be
based on ensuring the name of the company is prominent and clearly visible. The logo should also sit as close as possible to a
visual horizontal design element of the vehicle’s structure (for example, at the lower edge of a body panel or door). The logo should
also be used on the rear of the vehicle.
Heading
New media
6.1 On-line
The design grids provide the basic structure for all Sika web pages. The Sika web page grid is divided into four columns of equal
width on a web browser maximised at 800x600.
Two areas of the grid are defined as the main navigation and branding areas. These are called the page header A (horizontal), and
the logo column B (vertical). Because these two areas overlap, their content must be designed so that they do not conflict with each
other:
A. The page header. This runs the full width of the page. This area includes both a top 30 pixel horizontal margin, a visual band
underneath the margin which is 60 pixels in width, and a second horizontal margin of 12 pixels. The top margin and the visual
band can contain global site navigation, selection and search facilities, and visual imagery. The second horizontal margin
separates the header from the rest of the page content.
B. The logo column. This is inside the first column on the left. It is 130 pixels in width. The column extends vertically to the top of
the page. This column contains the company logo as well as site navigation elements.
Columns are all 180 pixels in width and are separated by margins of 12 pixels.
30 px
60 px A
12 px
max. 350 px to have a non scrollable page
50 px 130 px
180 px 12 px 180 px 180 px 180 px
30 px
60 px
B
12 px
max. 350 px to have a non scrollable page
50 px 130 px
180 px 12 px 180 px 180 px 180 px
New media
Template
70 px minimum size of logo
This template has been defined for all pages. The preferred background is browser "white" (i.e. the Sika logo should appear
transparent on the screen). Light grey is a second choice for the background: Hex #FFFFFF
The logo without the ® symbol must appear as shown in the template:
logo at top of page but at the lower edge of page header.
Primary colour palette:

Logo: Sika red: Hex #FF0000
Sika yellow: Hex #FFCC00
Links: Text (optional use of colour): Secondary palette

Blue links: Hex #3366CC Yellow headlines: Hex #FFCC00 Optional grey background: Hex #FFFFFF
Red links: Hex #FF0000 Red headlines: Hex #FF0000 Industry Division Black: Hex #000000
All visited links are grey: #999999 Black sub heads: Hex #000000 Construction Division Yellow: Hex
#FFCC00
Typography: follow rules given in Section 1. Marine Blue: Hex #3366CC

New media
6.2 Presentation templates

Format: 120mm x 160mm (3:4)
The following templates can be used when creating a presentation (see CD-ROM in binder). Please refer to section 1.4 Divisional
colour indentification systems for guidelines on the use of background colours.
6
6
Division name
G test.ppt 1
D
Main heading
A
F
Company name
4
6 24 6
A Sika logo full colour D Main heading

Use JPG file for logo to ensure readability of ® symbol.
Distance from bottom edge: 4mm E Body text / image area
Typeface: Arial
B Divisional identifier (when applicable)
Typeface: Arial Bold F Company name (when applicable)
Follow rules on company names given in the signage section option A
C Sub-divisional identifier (when applicable) Typeface: Arial Bold
Typeface: Arial Bold
G File name, page number
(when applicable)
Colour: (RGB) Typeface: Arial
Sika Red: R 255, G 0, B 0
Sika Yellow: R 252, G 189, B 39
Sika Industry Black: R 0, G 0, B 0
New media
Examples:
Industry
test.ppt 1
Main heading
Sika Corporation
Main heading
test.ppt
Industry
Main heading
test.ppt 1
Heading: Heading:
Excellence in typography 1 Excellence in typography 1
Excellence in typography 2 Excellence in typography 2
Heading: Heading:
• Its appeal comes from the understanding. • Its appeal comes from the understanding.
• the designer must care. • the designer must care.
• in contemporary advertising. • in contemporary advertising.
Heading: Heading:
• the perfect intergration of design elements. • the perfect intergration of design elements.
• often demands unorthodox typography. • often demands unorthodox typography.
• it may require the use of compact spacing. • it may require the use of compact spacing.
Sika Italy Sika Finanz AG

New media
6.3 CD packaging
30
Main
Divisional name
B
Heading C
A Examples of covers
12 30
Box insert/CD cover grid

A Sika logo full colour C Main heading
B Divisional identifier D Background field

Vertical Guideline (VG)
Triangle Baseline (TB)
36
B
Main heading CD-ROM
C PC/MAC compatible
© SIKA -2001
24 Examples of disk labels

6 24
Disk label grid

A Sika logo full colour C Technical details text
Logo width: 24mm Typeface: Helvetica Condensed
B Main heading
Promotional items
7. Promotional items
The design and printing possibilities offered by third-party items can introduce severe constraints when applying the
Corporate Identity. Select those items that allow the closest and easiest application of the guidelines found in the Basic
Elements. A selection of items are shown as examples of how the corporate logo can be applied. with or without a
divisional name.
Division
Corporate colour samples
8. Corporate colour samples

Pantone Warm Red Coated paper
Pantone Warm Red Pantone Warm Red Pantone Warm Red Pantone Warm Red Pantone Warm Red Pantone Warm Red
Coated paper Coated paper Coated paper Coated paper Coated paper Coated paper
Pantone Warm Red Uncoated paper
Uncoated paper Uncoated paper Uncoated paper Uncoated paper Uncoated paper Uncoated paper
Pantone 1235 Coated paper
Pantone 1235 Pantone 1235 Pantone 1235 Pantone 1235 Pantone 1235 Pantone 1235
Pantone 116 Uncoated paper

Corporate Identity Manual

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Corporate Identity Guidelines

Issue date: October 2001 © Sika

The impact of consistently applied corporate identity standards cannot be underestimated.

Dr. Hans Peter Ming Dr. Walter Grüebler

The design principles 3. Printed literature

8. Corporate colour samples

Sealing - Bonding -Damping - Reinforcing - Protecting

Innovation - Consistency - Partnership

Issue date: October 2001 © Sika

If you have any comments or questions please contact:

Dr. Christine Lanner

Issue date: October 2001 © Sika

Issue date: October 2001 © Sika

1.1 The Sika logo

Our corporate mark

1.2 The Sika logo design system

Name Baseline (NB)

Triangle Baseline (TB)

Vertical Guideline (VG)

Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland

1.3 Corporate colours

1.4 Divisional colour identification systems

The primary Divisional colours in use are:

Coated paper/uncoated paper:

1.5 Applications of the corporate logo

Examples of unacceptable usage

Do not place the logo on a red coloured background.

Do not place a busy background or photo on both sides of the logo.

1.6 Applications with product brands

Helvetica Condensed Italic

Helvetica Condensed Bold

Helvetica Condensed Bold Italic

2.1 Business stationery

Note: all measurements that follow are in millimetres.

Issue date: October 2001 © Sika

2.2 Business cards

Title and function

Title and function

A C Sika Finanz AG Tel: +41 123 45 67

Sika Finanz AG Tel: +41 123 45 67

Example 2 Your Name

Sika Finanz AG Tel: +41 123 45 67

A Sika logo in PMS colour C The official company name

Leading: 12pt D Divisional name (optional)

Please note: the font size of the Divisional name is variable

Size: 7,5pt E Address / date / content placement:

A4 Letterhead continuation paper

2.4 American Quarto letterhead

American Quarto letterhead continuation paper

2.5 Envelopes and postal labels

A Sika logo in PMS colour B The official company name

The company address

Typeface: Helvetica Condensed

Postal labels for non-window envelopes

(City and Postal code)

A Sika logo in PMS colour

B Area for label text (Receiver’s address)

C The official company name

The company address

Issue date: October 2001 © Sika

2.6 Compliments card

A Sika logo in PMS colour