An Interim Report on Business Plan for Corporate Training Centre

Submitted By:
Raj Kumar Dubey
Enrolment No: 09BS0001789

Submitted To:
Prof. Mukund Mate

S-GLOBAL CENTRE FOR EXCELLENCE

An Interim Report on Business Plan for Corporate Training Centre

Submitted By:
Raj Kumar Dubey
Enrolment No: 09BS0001789

Submitted To:
Prof. Mukund Mate

Date of Submission:
16-04-2010

Distribution List:
Mr. Pramod Jain

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 TABLE OF CONTENTS

1. Abstract 4

2. Introduction 5

3. Business Concept 6

4. Operational Strategy 7

5. Business Model 8

6. Organizational Structure 9

6.1 Head office 9

6.2 Franchisee 10

7. Infrastructure 10

8. Financial Analysis 11

9. Cost of Project
11

10. Revenue Model 12

11. Method of Project cost Estimation 13

12. Marketing Plan 14

12.1 Philosophy of Business 14

12.2 Market Definition and Size 14

12.3 Marketing Mix 16

12.4 Services Offered 16

12.5 Barriers 18

12.6 Frame work for marketing strategy 20

12.7 Market penetration Strategy 20

12.8 Segmentation 20

12.9 Marketing program for trainee 21

12.10 Marketing program for trainers 24

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 12.11 Marketing program for Franchisees 26

12.12 Advertisement 27

12.13 Establishing the Total Marketing Communication Budget 28

13. Web Portal Designing

30

14. Appendix I
32

15. Appendix II
34

16. Appendix III

36

17. Appendix IV
37

18. Appendix V
41

19. Appendix VI 42

20. References
43

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 ABSTRACT
The project is about preparation of the business plan for opening of corporate training centre
across India. The guiding philosophy behind the project is to meet the unmet demand for
training and education at affordable cost by bringing together best trainers, state of art
infrastructure and training seekers. Beneficiaries will not only involve corporate executives
but also students appearing for exams like CA, CFA, CS, CAT etc. Project also involves
parallel implementation of plan.
Project envisages establishing about 50 training centers across India in two stages. 20 centers
will come up in first stage and 30 in second stages. Mode of operation will be franchisee
model. Mode of delivery of training will be both class room training through two way
interactive video conferencing.
Business model for the project is high volume low profit. The high volume will be achieved
by large variety of courses and low cost will be achieved by the application of webinar and
interactive video conferencing. Large network of training centers once established will help in
spreading fixed cost per head so we will be able to charge less per candidate.
Objective of project is to convert sole proprietary concern having regional presence into
corporate institution having presence across India and across globe in later stage.
• Project will give the organization Pan Indian Identity
• Project will increase revenue of the organization many folds.
• Project will help the organization to go public after 3 years
• Project envisages to position the organization as institute providing
high quality low cost training solution. Project will position institute as
follows

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Up to this stage of the project we have prepared detailed marketing plan, established cost of
the project, all the planning for the web portal has been done and all the ground work for the
franchisees like revenue model, investment and terms of agreement location etc is finalized.

INTRODUCTION
S- GLOBAL CENTRE FOR EXCELLENCE is a corporate training centre proving training
in primarily financial and HR- courses. Its located in Pune . And organisation is having god
reputation in the Pune and adjoining cities with beneficiaries like executives of IBM,
Infosys, Intel, Wipro, Daksh, Cognizant, Finolex, LG Electronics, SBI, ONGC, HPCL,
TACO, Caliber Point, Trident, Symphony, NTPC, General Motors, Bajaj Allianz, Atlas
Copco, Tech Mahindra, Godrej, Tata Motors, Tata Johnson, Subros, Honeywell, Cadbury,
SHCIL, Symantec, Suzlon, Mahindra International, Sant-Gobain, Bluepeters, Piaggio
Vehicles, NPCIL, Navneet Publications, Bharat Forge, Chicago Pneumatic, Skoda,Arco, Dr.
Reddy’s Lab, Deloitte Consulting , Govt. of Maharashtra , KBK-Chem, Brose, Calibrescan,
Indian Seamless, Mahyco , Airtel, SKF Veedol, Hyundai, Forbes Marshall, MKCL, Force
Motors , Keihin Fie, Indian Railway Finance Corporation (IRFC), Rabo India and Brembo
Brakes etc.
Method of training is primarily workshop mode. Because of the very good response received
by the institute from the industry now S- Global wants to launch a corporate training centre
providing training in various locations of India.
The objective of project is to develop comprehensive business plan for Pan India level
corporate training centre. Main method of data collection is secondary research although
primary research has also been used at some places. Besides this literature survey and
observation method has also been used. Past data and experience of S- global centre is also
important source of information for our project. Literature on project costing, marketing ,
project management, and business plan provided crucial insight in development of the
project.

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 Business Concept:
Our Business concept envisages to bridge the gap between the number of training seekers and
institutional capacity in to meet the training requirement in India. To fill this gap we want to
open corporate training centre across India. To begin with we will open training centers in 20
cities in India later on we 30 more centers will come up. Apart from the low number of
training centers the quality of trainers and high cost of training is another bottleneck in
building human resource in India. To meet this challenge we are adopting unique model. We
will recruit top class trainers and to operational cost we will provide training through
webinars and video conferencing. Thus single trainer will be able to provide training to large
number of students at different locations. This will also reduce the cost of franchisees also as
they need not to be present in costly cities. This will also increase access to training by by
reducing cost of trainees as they need not to go some major training centers in big cities.
Further trainees will get more flexibility it will reduce their opportunity cost of training as
well. All this will increase attractiveness of our training programmes.
Reve
nue

Cost
able
Vari
Even
Brea
k
Revenue

7
Fixed
Cost

Volume
 Other Business models

Reve
nue

Cost
able
Vari
en
ea

Ev
Br

k
Revenue

Co
xe

st
Fi

Volume

Our Business Model

Operational strategy:

In operation we adopted tree method in which we will have head office in Pune and franchises
across India all we have connect with head office. Franchises manger will manage franchise

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centre, all franchises mangers intern will report to regional mangers .All regional managers
will be under the Chief Operating Officer (COO). Detail organizational structure will
explained in the human resource section.

Finance strategy:

We planned to operate under franchises model so we should adopt a model which is feasible
to distribute profit among franchises and head office. So we adopted a profit sharing strategy
so that initial investment will done by the franchises then from the first year we will divide
profit in 20:80 ratio between franchises and head office respectively. It will increase in the
proceeding years.

Business model:

The diagram below we explains our main business model. It is low cost strategy as. In fig we
can observe that we positioned our business in between the differentiation and low cost. It
shows our main concept that is to offer our products at very competitive prices compared to
existing competitors. This can achieved by adopting two way interactive videoconference and
webinar facility as delivery channel. This will reduce our operating cost per centre so we can
achieve low cost. We also offer many diversified programs so that we can get more students
and by high volume we can achieve our breakeven at very low price. By adopting this we will
have higher competitive advantage and competitive scope to operate against all competitors.

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Network:

As we already mentioned we operate in franchise model i.e. head office will be situated in the
Pune and there will be 50 franchises across India, we will select these centers primarily on the
basis of industrial development in these areas, so that our service is easily accessible to our
target market.

Organizational Structure:
Organizational Structure of Head office:

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In the above figure we have shown our Head Office organizational structure.
Work profile:
Managing director:
 Decision makers for all strategy changes
 Coordinate with the external and organization environment.
 Major stake holder of the company
Chief operating officer:
 Operates under the guidance of managing director
 Controlling officer of all the function related to our company
 Coordinate between the below officer and managing director

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Department heads:
 They will take care of their respective departments.

Organizational Structure of Franchisees:

Infrastructure:
Major Vendors short listed are

Godrej interio : for furniture and fixtures

HP computers for IT infrastructures

TATA croma for electrical equipments

Sony India for Video conferencing equipments.

All franchisees will have same infrastructure and procurement of infrastructure will be done
centrally so that we can negotiate with vendor because of bulk purchase. Appendix II
contains the list of infrastructure needed for head office and franchisees.

Financial analysis:

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In any company financial analysis hold most important aspects to run company very
smoothly, to get decision profit or loss decision we have to get both total cost and total
revenue.

Costs of Project:

In our organization structure we divided our total cost into two major aspects i.e. fixed cost
and operation cost. In the fixed cost category we have included the following costs:

1. Infrastructure Cost

 Furniture and Fixtures Cost

 Electronic Equipments Cost

 Video Conferencing Equipment Cost

2. Web Portal Cost

3. Legal Procedure Cost

In the operation cost category we included following costs:

 Human Resource Cost

 Advertisement Cost

 Energy and Fuel Cost

 Rent Cost

 Maintenance Cost

 Course Material Cost

 Transportation Cost

 Miscellaneous Cost

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Total cost derived from adding both the cost for particular year. Operation cost is also our
company working capital cost so this will show our working capital need for a particular
financial year.

Revenue model:

Our company will earn revenue through training programmes. Our company revenue will
depend on the number of programmes organized and total number of students enrolled per
batch in the working day professional course training. We have two types of training
programs i.e. week days and weekend days programs.

Weekdays training courses we have different model because it will be in monthly/yearly

payment mode. In this we calculate our revenue by multiplying total number of student
enrolled per batch and per subject wise. Some students will enroll for particular subjects so
we have to calculate our revenue on per subject basis.

Weekend programs we have to adopt different model because it will depend on the number
of corporate registered for particular training program. So as we divided these courses, we
have to calculate revenue per course basis then sum up all the revenue to get total revenue for
particular financial year.

We are also planning to start our own consultancy service for the corporate we will generate
income from this category in the succeeding years.

Project costing:

Project costing is very important aspect to start any business because it shows our total initial
investment and working capital. Costing is systematic application of total costing principle to
calculate our investment from the inception because before staring business we should have
complete picture of total cost for particular period of time, so that we can control excessive
cost and change our plan before investment. Another important benefit of project costing is to
allocate different funds according to our need and importance and also by knowing total
project cost we can raise our fund from different source, to approach any fund houses we have
to be ready with our total cost and revenue model.

Methods of project cost estimation:

There about 3 major methods mainly:

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 1. Analogous estimation

2. Bottom-up estimation

3. Delphi method

Above methods have both merits and demerits, on this basis we opted for bottom-up
estimation because it is feasible for our estimation. It involves dividing total work into work
breakdown structure (WBS) so then we have to calculate cost for each activity and then add
all individual cost to get final project cost.

Infrastructure cost:

In this we included furniture, electronic and videoconference cost. We first identified quality
suppliers then after we made list of total goods to be supplied by the suppliers then we
collected information of unit cost through quotation based on the information given by the
respective companies, we calculated total cost our infrastructure. We have given all the
respective quotation details in appendix IV.

Operation cost:

Human resource cost:

Our organization working capital is majorly occupied by the employee’s salary and wages. So
to calculate this cost we adopted simple strategy first we made detailed organization structure
then decided their work profile and based on this we adopted banding type of salary packages
so that same level work profile position will get same salary. We showed it the Appendix V

Advertisement cost:

Advertisement is the main focus for our company publicity so we planned to go with media,
newspaper, web, signboards and pamphlets. As we planning to go for franchises first we have
to attract more franchises and then we can advertise for our products so advertisement cost is
also major cost of operation. It is based on the information gathered from the respective
companies for each category of advertisement.

Transportation cost:

Our company network is diversified across India, so it involves travelling across India.
Managerial level employees have the responsibility to travel across specified region and to

15
observe the operation level of franchises. Monthly meeting will be conducted so that we can
discuss the problem associated with franchises, so that we have to allocate some amount
money for this purpose. Detailed cost sheet is shown in Appendix IV

MARKETING PLAN
Concept of Business
Establishing Global training organization for all type of training courses by bringing together
world class trainers, infrastructure and professionals

Mission Statement
To provide training in wide variety of subjects through world class trainers across the globe at
affordable cost.

Philosophy
 Providing value to consumer

 Delivering more than promise

 Transparency

 You can make money without cheating

 Flexibility

Tag line: These are some of the taglines we suggested for the company.

 Building Knowledge society

 Adding value to your personality

 Earning by learning

 We build your Capabilities

Market Definition

Everyone who seeks to add value to themselves through short term non academic

Professional courses. This will include primarily industrial professionals and students.

Estimation of the market size: There are about 50.63 lakhs workers in private sector. The
broad Occupational pattern of these workers is given below

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Employment in private sector by broad occupational divisions (2003)
S No Occupational Division Employment

1 Professional, technical and 10.65 (21.0)

related workers.
2 Administrative, executive 2.26 (4.5)
and managerial workers
3 Clerical and related workers 7.36 ( 14.5)

4 Sales workers 0.43 (0.9)

5 Service workers 2.53 (5.0)
6 Farmers, fishermen, hunters 4.36
loggers and related workers (8.6)
7 Production and related 23.04
workers, transport (45.5)
equipment operators and
labourers
Total 50.63 (100)
Note: Figures in brackets are percentages to total against all occupations

First two categories are important for us forming our target market in corporate world. Out of
2.26 employees in the second category 38.1 thousand are in financial intermediation sector
which can be specifically targeted for financial training.

Apart from this will also target students appearing in courses like CA, CFA, NCFM, FRM
etc. The number roughly corresponds to about 1.5 lakhs per year.

So estimated size of target market is between 15 to 16 lakhs ( 10.65 + 2.26 + 1.5).

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MARKETING MIX:

Marketing decision will fall into these decisions:

Product

Price

Place

Promotion

Services Offered:
The term “product” refers to tangible, physical products as well as services. Any products
launched will involves decision to be made:

• Quantity

• Quality

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 • Brand name

• Styling

• Packaging

We considered above mentioned decision to launce our company products.

In this section we will show about our company sevices. Below mentioned subjects are the
main products by our organization.

Technical analysis, Stock trading, Derivatives , Analysis of Financial

statement, Stock lending, Finance for non finance managers, Strategic Financial Management
for sustained profitability , Efficient Working Capital Management for Competitive edge ,
Implementation of Convergence with IFRS – Simplified , CA, CFA, NCFM. FRM . Some
other courses re listed below.

• Finance for non finance manager

• Tools and technique of financial management for independent directors

• Efficient Working Capital Management (WCM) for Sustained

Profitability

• Income Tax & Investment Planning for Salary Earners

• Tools & Techniques of Finance and Corporate Governance provisions

• All aspects of Corporate Risk and Management

• All aspects of Corporate Restructuring

• Tools and techniques of Business Valuations

• Workshop as per AMFI’s Module on Mutual Fund

• “Awaken the Winner in You” – A Roadmap for Success and Happiness

based on Emotional Intelligence (EI) and Neuro Linguistic Programming
(NLP)

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 • “Living with Sharks yet Growing Joyfully” – A work life balance
programmes based on NLP and EI.

• Effective Time and Stress Management

• Inspirational Leadership and Team Building

For detailed list of courses refer appendix I

Price:
We explained our business model will concentrate on the low cost strategy, so by this we will
launch of products at comparatively very low price with respect to our competitors. Low cost
strategy is implemented by using high technology like videoconference across India. Current
situation in the market is all training institution have separate centres across India and they
have to incur high operating cost so by this they have fix there product at high price to gain
profit. So our institution identified the gap exist in the market adopted a novel concept of web
conference type of training methods those methods are prevail in the outside of country so we
introduce this concept to our business model. Main important pricing decisions are:

Pricing strategy:

Our company pricing strategy is penetrating strategy as because in this training sectors
process of changing in the content and technology will be in slow pace so we adopted this
policy because we wanted to stabilize our products in the market for very long run.

Price discrimination:

As our company is offering diversified products we have to discriminate with the products
and with respect to competitors’ price. Discrimination is based on the content and quality of
the product not on any vague principal.

Promotion:

Our company adopted diversified way of promotion principle to promote our products. We
explained this in detail in marketing communication section.

Place:

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This will indicate the availability of products at different places. In India place matter because
of lack proper transportation facility across India so our organization planned to locate our
training institution across India in the franchises model. The place we selected based on the
industry density and exposure so that our products will get good response. We selected about
50 centers across India.

BARRIERS:

1. High capital cost:

As we explained out total business model it involves high capital cost for starting this type of
business. Capital cost like IT infrastructure and operation cost like videoconference service
cost will account more.

2. High Marketing cost:

As this totally new concept in the market it involves high initial cost to penetrate into market
so that we can reach expected customers. As we planned to go for media and print media also
so it involves huge investment at the starting period.

3. Consumer acceptance and brand recognition:

In education and training sectors is totally service sectors which has high competitors in
market but in our case as we already have experience and database of customers so our
product and also we have recognized our brand in the market so we have very little impede
compared to other organization.

4. Fragmented target market:

It is totally fragmented market i.e. as our target segments are professional and corporate
segment they have totally diversified wants and need so we have to total plan of deciding
products to offer so that it will fulfill their needs. In the current industry environment each
industry needs are totally differentiated so it makes a challenges to plan a unified plan or a
product so that it will decrease of cost and increase profit.

5. Scarcity of good trainers:

21
 In India a major problem is the qualified trainers in the specified place and time so we
adopted videoconference model so that we can fix this problem. By using this we can
accommodate time and place at a time.

Framework for marketing strategy:

To decide marketing strategy we will analyze following product- market expansion strategy
matrix.

Product- Market Expansion strategy

Current Product New Product

Current

Market
Market penetration strategy Product- development

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New
Market development strategy Diversification Strategy
Market

In first stage our focus will be on market penetration strategy through cost leadership and
differentiation

Market Penetration Strategy

Objective:

 Reaching out to new customers

 Influencing current customers to attend more classes

 Attracting competitors customers

 Convince non user

Segmentation:
Know the existing customers

 Their demographic profile e.g. Age, gender, income

 Occupation

 Qualification

 Long term goals

 Time when they can take the course

Characteristics of the programme

 Value addition by the programme

 Duration

Matching the consumer need and programme benefits to identify target segment. How we
will reach out to targeted segment can be explained by following example.

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Marketing Program for Trainees

Course: Chartered Accounts

All subjects of CA

Target Segment: CA aspirants

Where to find: Commerce students of 10+2

B.Com students

Strategy:

Distributing Brochure on examination centers

Signboards in major centers where students prepare for C.A

Conducting seminars in institutes from where appearing / clearing the exam is more

Providing Guidance about the course on website of the institute

Example of Web Support

• About CA

• CA as career

• Eligibility Criteria:

• Structure of Examination – Stages

• Timing

• FAQs

• Previous year question paper and their solutions

• Test Series

• Online help

• Live Chatting

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 • Helpline number

• How can we help in realizing your goal?

• Deadline alerts about forms, examination, result etc

• Provision for creating online community to provide platform for interaction

• Suggesting reference material and books

OTHER METHODS:

• Sending mail to students

• Sending message on on-line communities e.g. on orkut, facebook etc

• Posting ads on web/ google search etc

• Advertisement on Xerox materials

• Sending direct mails/ brochures/ e- brochures and calling students in CA 2 nd and 3rd
stage.

Courses for Industry: Banking and Financial courses

Courses offered: Technical analysis, Stock trading, Derivatives, Analysis of Financial

statement, Stock lending. Finance for non finance managers, Strategic Financial Management
for sustained profitability, Efficient Working Capital Management for Competitive edge,
Implementation of Convergence with IFRS – Simplified

Target segment: Bank employees,

Fund Houses,

Insurers,

Brokerage houses and other companies working in financial sectors.

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 Strategy: We will approach HR- Department of identified companies and offer them our
services. Focus will be on to enter long term contract to train there employees. Apart
from some off-the-shelf, ready to deliver programs, we will also co-develop new programs on
the basis of our clients' specific requirements. Some of the other needs that we will cater
includes conducting Train the Trainer (TTT) programs and content development.

Client Discussion Training

leading to initial Design and
Introduction
assessment development

Showcasing to
line managers

Certification Feedback Training

Delivery

OUR APPROACH

Marketing Programme for trainers

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A. Identifying Trainers:

1. Prepare database of trainers: By searching on internet, sending query to educational

Institutes, industrial organizations

2. Qualification

3. Cost: Lecture cost

Transportation Cost

Lodging cost

Training cost

4. Availability – Time

- Location

5. Break even analysis

B. Marketing approach:

Direct Marketing,

Niche Marketing

1. Brochure: It will contain

 About us
 Vision statement
 Mission statement
 Tag line
 Philosophy
 Logo
 Information about different programmes
 Benefits to trainers
 Monetary and non monetary

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 Contact us

2. Customizable e- brochures: Suitable for specific need of trainer. In addition to above

details. It will also contain :

 How to reach map

 Contact number of important services like hotels, hospitals, railway station,
bus stand, taxi stand etc.
 Places to visit while in the city
 Arranging the lectures according to their free times
 Planning the lectures in cities where they are visiting for holiday or some other
work

 Special schemes if any

3. Power point presentation that can be mailed or for presentation during personal

Visit.

4. E- mail

5. Personal visits

6. Cross- selling during sir’s visit to different institutes.

7. Exploring personal contacts

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Franchisee Marketing Plan
For franchisees we will focus on following aspects:

1. Concept of business

2. Scope of business

3. Potential Profit

4. Ratio of contribution of franchisee and franchisor

5. For which head of expenses franchisor will contribute to the franchisee.

6. Infrastructure requirements and standards to be met by the franchisee.

7. Durability and probability of success of project.

8. Table of content of marketing support guide

Marketing strategy:

1. Advertisement in newspapers, Television, radio, business magazines etc.

Advertisement: Example Appendix VI

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 ADVERTISEMENT
Advertisement is very important for brand value creation. Branding of our company well help
us in selling our services across the all verticals

Communication Media:

1. Television: We will place advertisements in televisions primarily on business news

channels in evening. Important channels identified are CNBC TV 18, NDTV Profit, CNN
money, ET NOW, Zee Business etc. On Sunday and holidays we will place advertisement in
morning also. For advertisement of Self Help and Motivational courses we will place ads in
morning during the programmes like yoga and spiritual programmes etc.

2. News paper: Primary focus will be on business news papers. Like Economic Times,
Business Standard, Financial Times, Times of India etc. We will place ads on front page and
end page at weekends. Advertorials in Newspaper particularly in supplements like Brand
Equity s, Ascent Education Times etc. For motivational courses we will place advertorials in
Times Life section also.

3. Web:

Free Web Ads:

• Clickindia.com

• Orientalads.com

• Integient.com

• Google local Business centre

• Message to online communities

• Forming online communities on social networking sites like Orkut, Facebook

etc and promoting our services indirectly by debate, discussions and ads.

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 Paid web Ads:

On Websites of target companies. e.g. Banks/ Financial Institutions/ IT

companies/ Naukari.com/ Placement agencies/ Educational centers/ Training institutes etc.

4. Sign Boards and Banners: We will place sign boards and banners near major
industrial centers in the city, on circles, near major training institutes etc.

5. Harnessing the power of social networking sites. We will provide create communities,
forum and groups on popular social networking sites like face book, orkut, twitter and
linkedin. We will also promote our programmes by uploading videos on youtube.

For creation of advertisement we will select advertisement agencies from the list
compiled earlier.

Establishing the Total Marketing Communication Budget: We are establishing the

marketing budget by Objective and Task Method

Objective – And - Task Method:

1. Market Size: About 15 lakhs potential clients

2. Market share Goal : Our target is to tap the 8% share of the target market that is 1.2 lakhs

people.

3. Percentage of market that should be reached by advertising: We hope to reach 80% of of

the prospects ( 12 lakhs) with the advertising message.

4. Percentage of aware prospects that should be persuaded to our service: We will be

comfortable if 10% of the aware prospects tried our service.

5. Number of advertising impressions per 1% trial rate: The advertisers estimate that 20 %
impressions ( exposure) for every 1% of the population will bring about a 10% trial rate.

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6. Number of gross rating points that would have to be purchased: A gross rating point is one
exposure to 1 % of the target population. Because the we want to achieve 20% exposure to
80 % of target market , we want to buy 1600 gross rating points.

6. Necessary advertisement budget on the basis of the average cost of buying a gross rating
point:

7. To expose 1 % of the target population to one impression, costs an average of Rs 500.

Therefore 1600 gross rating points would cost Rs 800000.

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 WEB PORTAL DSIGNING

The basic aspects of web design are:

• The content: The substance and information on the site should be relevant to the site
and should target the area of the public that the website is concerned with.
• The usability: the site should be user-friendly, with the interface and navigation simple
and reliable.
• The appearance: the graphics and text should include a single style that flows
throughout, to show consistency. The style should be professional, appealing and
relevant.
• The visibility: the site must also be easy to find via most, if not all, major search
engines and advertisement media.

Website architecture is an approach to the design and planning of websites which, like
architecture itself, involves technical, aesthetic and functional criteria. As in traditional
architecture, the focus is properly on the user and on user requirements. This requires
particular attention to web content, a business plan, usability, interaction design, and
information architecture and web design.

The contents of website will be

 Online Registration

The layout of your registration form and the type of information you require from your
registrant. Most forms begin with personal contact information such as name, company,
address, telephone number and email address.

 Selection of trainers

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 Selection of trainees needs to be conducted under strict criteria and motivation must be
carefully assessed

 Franchises selection
 Online payment

An online payment service allows trainee to use a credit card or electronic bank
transfer to pay for goods or services we offered. To use an online payment service, the
trainee and owner generally set up accounts that allow them to make or accept
payments. Trainee provide payment information, like bank account or credit card
numbers, and give information about where payments should be deposited

 Test series for trainees

 Online help

Online help is topic-oriented, procedural or reference information delivered through

computer software. It is a form of user assistance. Most online help is designed to give
assistance in the use of a software application or operating system, but can also be
used to present information on a broad range of subjects. When online help is linked to
the state of the application (what the user is doing), it is called context-sensitive help.

 Live chatting

Live Chat widget enables users to chat and share activities in real time, making it appropriate
for online live events. With the Live Chat Widgets users can:

 Deadline about forms, examinations

 Forums

An online community is a virtual community that exists online whose members

enables its existence through taking part in membership rituals. An online community
can take the form of an information system where anyone can post content, such as a
Bulletin board system or one where only a restricted number of people can initiate
posts

 FAQ

34
FAQs are listed questions and answers, all supposed to be frequently asked in some context,
and pertaining to a particular topic. Depending on usage, the term may refer specifically to a
single frequently asked question, or to an assembled list of many questions and their answers.

Refer Appendix III for Prototype of web portal

35
 Appendix I

Sl. No. Program Title Duration

1. Finance for Managers & Non-finance Persons 1 day

2. How to make Effective Presentations 1 day
Certificate Course on "Practical aspects of Efficient Financial
3. 4 days
Management"
“Awaken the Winner in You” – A Roadmap for Success and
4. Happiness based on Emotional Intelligence (EI) and Neuro 1 day
Linguistic Programming (NLP)
5. Fundamentals of Finance for managers and non finance persons 2 days
6. 14-Secrets of Highly Profitable Companies in India 1 day
“Living with Sharks yet Growing Joyfully” – A work life
7. 1 day
balance programmes based on NLP and EI.
Tools & Techniques of Financial Management for Independent
8. 2 days
Directors
9. Fundamentals of Finance for managers and non finance persons 3 days
Efficient Working Capital Management (WCM) for Sustained
10. 2 days
Profitability
11. Strategies for Winning Negotiations 1 day
12. Income Tax & Investment Planning for Salary Earners 1 day
Strategic Financial Management for Cutting Edge & Sustained
13. 2 days
Growth
14. Effective Time and Stress Management 1 day
Tools & Techniques of Finance and Corporate Governance
15. 1 day
provisions
16. Inspirational Leadership and Team Building 1 day
Opportunities for Inbound and Outbound Investment under
17. 2 days
FEMA
18. Understanding Indian Accounting Standards 2 days
19. Convergence with IFRS by Indian Companies 2 days
20. All aspects of Corporate Risk and Management 1 day
21. All aspects of Corporate Restructuring 2 days
22. Tools and techniques of Business Valuations 1 day
23. Workshop as per AMFI’s Module on Mutual Fund 1 day
24. Modules of NSE’s NCFM Programme 2 days per module
25. Modules of CFPB Programme 3 days per module
26 Strategy to take your business to the next level 1 day
27. Effective Presentation & Communication Skills 2 days
Residential Programme covering-
1. Awaken the winner in you
2. Finance for Non-Finance Persons36& Managers
28. 3 days
3. How to make Effective Presentations
4. 2 hours sessions on Yoga, Meditation & Pranayam in the
morning & evening every day.
 Appendix II
S No Product Name Specification (W*H*D) Quantity

1 Chair (EDEN-ED-01) 5

2 Chair (Gallop) 18

3 Chair (Diva-PCH-7046A) 10

37
4 Chair (Diva-PCH-7044T) 59

5 Trainee Chair( PCH-7004 WITH 400

DESKLET )

6 Tables Numero UNO Executive Desk 2

7 Cabins Trident Middle Executive Desk 5

8 Cabins Finesse Finesse Executive Desk 5026 28

9 Office Tables (STYLO) 48

10 Receptionist Table First Impression Single Rect and 1+10

Double Curved (on both sides)
(1)

First Impression Single Recta

(10)

11 Conference Room Talk (Boat convex ) 14 seater (1) 1+10

Conference room Talk

12 Training room- Unlearn Four seater 2700*680*600 100

( Laptop)
22
Tutor

13 Guest room

S No Particulars

01 15” Monitor

02 1GB RAM

03 160GB HD

04 Optical mouse and Keyboard

05 Dual core processor

06 Head phone with micro phone

38
Appendix III

39
Appendix IV

40
 SHRO SYSTEMS PVT. LTD.
1184/4, ‘Shreenath’, Dnyaneshwar Paduka Chowk, F.C.Road, Shivaji Nagar,
Pune – 411 005.
Tel/Fax: (020) 25532244, 25531863, 25530708, 30225051 (5 lines).
Website:
E-mail: info@shrocomputers.com www.shrocomputers.com

HP Enterprise Business Partner | Microsoft Gold | VMWare VIP Enterprise Business

Certified Partner Partner

QUOTATION
Quote Ref. No PS/JC/CON/
2018V1 Date: 11-Mar-10

To

S Global Centre for Excellence

Pune
Kind Attn:Mr.
Avinash

Dear Sir,
With reference to your enquiry , we are pleased to submit our Quote for
following:

UNIT TOTAL
VALUE VALUE
PART # DESCRIPTION [INR] QTY [INR]

HP Photosmart Premium Fax C309A All -in

-one
19675.00 3 59025.00
1 CC335D

HP Photosmart C6388 All-in-One

Printer /
Scanner / Copier 13720.00 20 274400.00
2 CD028D

HP Photosmart Plus
3 B209a AIO CD035D 8,800 20 176000.00
OJ J3608 AIO
4 CB070A 6570.00 3 19710.00
5 HP LaserJet P1007 Printer CC365A 5950.00 5 29750.00

Total 558885.00
4% VAT 22355.40
Total 581240.40

41
Terms & Conditions

Payment
Ter : 100% advance

Taxes: : As mentioned Above

:Octroi @ 3% extra on invoice value or 70% of the MRP whichever is higher to your
Octroi account.

: Delivery period - 2weeks after confirm order subject to availability of stock orelse
4 weeks
Delivery provided that the product does not get obsolete from HP

: Quoted price does not include installation and implementation

Services charges

: Any changes by the State/Central Govt. in duties/levies applicable on software

licenses/services applicable at the time of delivery will be extra and payable by
the
Others customer

SHRO SYSTEMS PVT. LTD.

42
1184/4, ‘Shreenath’, Dnyaneshwar Paduka Chowk, F.C.Road, Shivaji Nagar, Pune –
411 005.
Tel/Fax: (020) 25532244, 25531863, 25530708, 30225051 (5 lines).
E-mail: Website:
info@shrocomputers.com www.shrocomputers.com

HP Enterprise Business | Microsoft Gold Certified | VMWare VIP Enterprise Business

Partner Partner Partner

QUOTATION
Quote Ref. No PS/JC/CON/ 2019V1 Date: 11-Mar-10

To

S Global Centre for

Excellence

Pune

Kind Attn:Mr. Avinash

Dear Sir,
With reference to your enquiry , we are pleased to submit our Quote for
following:

TOTAL
UNIT VALUE VALUE
PART # DESCRIPTION [INR] QTY [INR]

HP Dx7480MT desktop
Intel C2D E7500 (2.93 GHz, 3 MB, 1066
FSB)processor
1 27570.00 100 2757000.00
1GB DDR2 800 MHz RAM
320GB HDD
Windows 7 Professional downgrade to XPP
Warranty : 3-3-3 (parts,labor,onsite

HP Dx7480MT desktop
Intel Dual Core E5300 (2.66 GHz, 2 MB,
800MHz
FSB)processor
2 24350.00 100 2435000.00
1GB DDR2 800 MHz RAM
320GB HDD
Windows 7 Professional downgrade to XPP
Warranty : 3-3-3 (parts,labor,onsite)

3 HP 15.6 inch wide TFT Monitor 6120.00 100 612000.00

43
 Warranty : 3-3-3 (parts,labor,onsite)

HP LE1901w 19" Wide TFT Monitor

4 8250.00 100 825000.00
Warranty : 3-3-3 (parts,labor,onsite)

Total 6629000.00
4% VAT 265160.00

Quotation
Date- 08.03.2010

To, BST No. 400012-S-182 dt. 23-2-96

Global Centre for excellence CST No. 400012-C-74 dt. 23-2-96

Y-6 Amenity,Planet Millennium Society STR. Cert. No.(Pune)N-24/A-2822 of 6-9-83 & N/25-F-7933 of
Pimple Saudagar,Aundh Camp 1-6-86

K/A- Mr Avinash C J Autho. Cert No. 400012-A-1 dt. 23-2-96

9595889508 Our Order No.:

Qty. Product Description Basic Price Excise Octroi VAT Unit Total
DESKING
2 Numero Uno Exe Table 18500 N.A. 7.875% 12.50% 22451.48
5 Trident Main desk with ERU 20835 1824.1 3.375% 12.50% 26351.82
28 Finess table 5026 11550 N.A. 3.375% 12.50% 13432.28
48 Stylo 5750 N.A. 7.875% 12.50% 6978.16
CONFERENCE TABLE
1 14 seater- Table Talk in membrane 76000 N.A. 3.375% 12.50% 88385.62
1 14 seater- Table Talk in veneer 97300 N.A. 3.375% 12.50% 113156.9
1 mpression 2 Arc Decorative lamina 31722 2777.26 3.375% 12.50% 40121.56
1 rst Impression 2 Arc Rubberwood t 42820 3748.89 3.375% 12.50% 54158.16
SEATING
5 Chair Eden 37286 3264.38 3.375% 12.50% 47158.82
18 Chair Gallop 7390 646.99 3.375% 12.50% 9346.76
10 Diva PCH 7046R 5373 470.4 3.375% 12.50% 6795.69
50 Diva PCH 7044T 3345 292.85 3.375% 12.50% 4230.7
400 Chair 7004 with full desklet 4840 423.74 3.375% 12.50% 6121.56
400 Chair 7004 with qtr desklet 4617 404.21 3.375% 12.50% 5839.51

1) Price includes Excise Duty

2) Delivery will be made within city limits.

Appendix V

Human Resource cost

Salary

44
 S.No Name Of position Numbers Per Mont Total Amount
1 Managing Director 1 75,000 75000
2 Chief Operating Officer 1 65,000 65000
3 Dept Heads 5 50,000 250000
4 Regional Manager 17 40,000 680000
5 Accountants 2 25,000 50000
6 Treasurer 1 15,000 15000
7 Register 1 18,000 18000
8 Register Assistant 2 12,000 24000
9 Personal Assistants 2 6,000 12000
10 System Manager 3 25,000 75000
11 Attendant 8 5,000 40000
1304000

Appendix VI
Advertisement: Example

45
Franchisee opportunity

Corporate training centre

Introduction containing concept

S Global centre of excellence: Leaders in corporate training across India.

Market: Lakhs of professional and students who seeks to add value to themselves by short
term non academic practical courses

Business opportunity: To become our Associate at the following locations:

Locations sought:

About S- Global centre:

 Established in

 Programmes offered

 All programmes developed by our Research and development team having long
corporate and academic experience in relevant fields

 Testimony: Thousands of satisfied beneficiaries in corporate world.

 Future plan: 50 centres across India

As our business Associate, you can capitalize on our following expertise and support:

 S-global will bear 100% of the branding, advertising and promotion cost.

 Comprehensive Centre Management Support

 100% S- global trained Faculty and staff

 Centralized Call Centre Support

 Course material support

Eligibility:

To become our Business Associate, you should possess

To schedule a personal meeting, Call: xxxxxxxxxxx

For further query visit our website: www.S-Global.org

Mail us on: S-Globalcenter@gmail.com

Head office:

46
2. We can identify some of the training centres/ coaching classes for infrastructure sharing.

References:

• Corporate Finance- Michael C. Erhardt & Eugene F. Brigham (9th edition)

• Operation Management- Richard B chase, Jacobs & Aquilano

• Marketing management – Phillip Kotler

• www.angelcapitalmarket.com

• www.indiavca.org

• www.bplan.com

• www.sebi.gov.in

• www.mca.gov.in

47