Professional Documents
Culture Documents
FOR
2004-06
BY
market share of
2
Area sales Manager (Central & Eastern UP) M.B.A. ( IIst Year)
Motorola India Pvt Ltd. DIMS, Meerut
&
Mr Sudhir Sharma
Senior Faculty
DIMS, Meerut.
ACKNOWLEDGEMENT
3
ACKNOWLEDGEMENT
with me.
project.
4
Thanks to Mr. Sudhanshu Rastogi, distributor of Motorola
support.
Manager of Motorola India Pvt. Ltd. For Central & Eastern UP)
And last but not the least, to many others whom I have not
nonetheless.
Vibhor
Kumar Shivastava
5
6
Preface
7
Preface
out: -
8
CONTENTS TABLE
9
RESEARCH OBJECTIVE
RESEARCH OBJECTIVE
(a)MAIN OBJECTIVE –
10
(b)SUB-OBJECTIVES –
11
IMPORTANCE
OF
PROJECT
IMPORTANCE OF PROJECT
12
The presentation of this project is an outcome of the work
related to the perception of the buyers out the mobile and the
as find out –
situation.
career and it is very good for the Motorola India Pvt. Ltd. also.
13
HYPOTHESIS FOR STUDY
14
Hypothesis may be defined as the “preposition or a set of conditions
Importance of Hypothesis:
time, because one cannot spend a life-time collecting data to test it.
2. Hypothesis must explain the facts that gave rise to the need
for explanation.
to be a relational hypothesis.
15
So, we can say that marketing department is the important part of
the organization, and a organization can grow due to the good sale.
Motorola India Pvt. Ltd. must be very careful for it’s marketing
department.
16
MARKET
ENVIRONMENT
17
MARKET ENVIRONMENT
1. Nokia
2. Samsung
3. Motorola
4. LG
5. Sony Ericsson
1.G.S.M
2.C.D.M.A
1.(G.S.M )
Europe.
2.(C.D.M.A )
18
C.D.M.A was developed by Qualcomm U.S.A .It is less popular
than G.S.M .
1-Low End.
2-Mid End.
3-High End.
19
1 (low End )-
Model ranging from 1500 To 3000 comes under this Low End
this Black & White Low End market share has been capture by
2-(Mid End )-
under this Mid End category .In this range generally coloured
20
3100, 3120, 7200, 7250, 6610i , Samsung C-110, C-210,
Nokia & Motorola are major player in this category, other player
3-(High End)-
7260,6820,6230,6260,7200,7280,6670,7270,6230i,6800, 6801,
21
L.G G5400 Sony Ericsson K508i , K500i, K700i , K750i,
every month and the industry growth rate is 90% for past 3
years. It was almost 100% that means the market was doubling
up every year. Analyst says the trend will continue for this type
22
level in India has not touched even double digit in percentage.
SHARE
1- Airtel 118.00
27.23%
2- B.S.N.L 98.80
22.79%
3- Hutch 81.90
18.90%
23
4- Idea 53.60
12.37%
5- B.P.L 25.90
5.99%
6- Aircel 17.90
4.12%
7- Spice 14.70
3.38%
8- Reliance 12.30
2.83%
9- M.T.N.L 10.40
2.39%
TOTAL - 433.50
100.00%
1108, 2300, 2600, 2650, 3100, 3120, 7200, 7250, 6610i, 3220, 6020,
6021, 3230, 6220, 7260, 6820, 6230, 6260, 7280, 6670, 7270, 6230i, 6800,
6101, NGAGE, N-GAGE GAME, 6600, 6670, 7610, 6630, 6680, 6881, 7710,
9500, 9300 . Most selling models in this brand are 1100, 1108,
24
The manufactures of Samsung mobiles are producing model
200,E-365,E-398,A 760,A780,V808,V3razr,C-200,C-201,C-
116,C-350,C-350e,C-375,C-380,C-550,A768i,MPx,V-303,V-
600 Most selling model in this brand are C115, C138, C200,
E-398, V171.
25
K500i, K700i, K750i ,Z800i ,P910i Most selling model in this
26
MOTOROLA
PROFILE
27
MOTOROLA PROFILE
electronic products.
Wireless
services.
28
Mission- Critical Information Systems: In addition, we are
Broadband :
information systems for the home and for the office. Motorola
Automotive:
Semiconductor:
29
We also are a leading producer of embedded processing and
MOTOROLA HISTORY
30
MOTOROLA HISTORY
important innovations.
31
Motorola has kept moving at the pace people are living. Its
products have grown and changed over the years, and its drive
32
Throughout its history, Motorola has transformed innovative
ideas into products that connect people to each other and the
Seamless mobility means you can reach the people, things and
33
Today, Motorola is comprised of four businesses: Connected
the home.
34
Mobile Devices
Networks
and management.
35
Mission
Vision
we live.
36
How We Do It
that support our strategic focus areas and work with them to
improve communities.
our funding.
37
business practices and pioneering role in important
innovations.
Motorola has kept moving at the pace people are living. Its
products have grown and changed over the years, and its drive
38
Throughout its history, Motorola has transformed innovative
ideas into products that connect people to each other and the
39
The idea of cell-based mobile radio systems appeared at Bell
telecommunications systems.
40
communications). The standardized system had to meet certain
criterias:
• Spectrum efficiency
• International roaming
explained in section 3.
41
elements of the GSM system. In 1990, the phase I of the GSM
Year Events
CEPT establishes a GSM group in order to develop the
1982
standards for a pan-European cellular mobile system
Adoption of a list of recommendations to be generated by
1985
the group
Field tests were performed in order to test the different
1986
radio techniques proposed for the air interface
TDMA is chosen as access method (in fact, it will be used
with FDMA) Initial Memorandum of Understanding (MoU)
1987
signed by telecommunication operators (representing 12
countries)
1988 Validation of the GSM system
The responsability of the GSM specifications is passed to
1989
the ETSI
1990 Appearance of the phase 1 of the GSM specifications
1991 Commercial launch of the GSM service
Enlargement of the countries that signed the GSM- MoU>
1992
Coverage of larger cities/airports
Coverage of main roads GSM services start outside
1993
Europe
1995 Phase 2 of the GSM specifications Coverage of rural areas
Table 1: Events in the development of GSM
42
increasing acceptance of the GSM system is illustrated with the
following figures:
1994.
of 1995.
December 1995.
cellular systems.
43
1996 PCS-United States of America>
GSM ARCHITECTURE
44
Popular Models Of Motorola
• Weight: 110g
• Talktime up to: 4.5 hrs
• Standby up to: 110 hrs
• Microsoft Smartphone 2003
• Built-in digital camera
• Bluetooth
• 65k colour display
• 32Mb user accessible memory
• MMS
• Email
• Windows Media Player
45
Motorola MPx220
The Motorola MPx220 with Windows Mobile
software is the ideal productivity solution to
take your office on the road.
With Pocket Outlook and ActiveSync you can
manage and sync your inbox, calendar and
contacts on the go.
Expandable memory and Bluetooth wireless
technology makes information management
seamless and easy. Bring your info together
and bring it on - you're unstoppable.
Bluetooth wireless technology 1.23 megapixel
camera and video capture/playback Windows
Mobile software including Pocket Internet
Explorer, Pocket Outlook, and Windows Media
For use on Quad-band (850/900/1800/1900)
networks.
Much more Talk time & Standby. Up to 300-440
min or 140-260 hrs (the Motorola MPx200 is up
to 210 - 310 mins or 70 - 100 hrs).
46
Motorola MPx220 Full Specifications
Highlighted Features
Display
47
Motorola V200
Motorola V220 features at a glance:
48
About the Motorola V220 Mobile Phone
The beautiful new Motorola V220 Mobile Phone is
set to stun with its curvaceous look, sophisticated
keyboard and quality colour screen. But it's no
lightweight with integrated camera, picture phone
book, MP3 ringtones and fun games. Demand more?
Add the optional FM stereo radio headset and dance
anytime or Mobile Phonetools software to
communicate, sync and keep yourself organised.
What ever you choose - It's a winner.
Motorola V220 Specifications
Alert types - Motorola V220 has Polyphonic ringtones, MP3
ringtones & space for downloads (content may vary by
operator)
MOTOMIXER™ (Remixable MIDI ringer software):
MotoMixer(TM) makes your phone the ultimate in audio
customisation. Download and remix ringtones to create unique
polyphonic sounds. Forget the decks and hit the phone keypad.
Java (J2ME) Games: Hungry Fish , OptItOut also includes
Photo Editor
Integrated Digital Camera
Picture Phone Book: Store your own special photographs
and images in the picture phone book. Allocate them to your
telephone numbers and see their photograph on your screen
when they call. Instantly recognise whose calling. Have some
fun - take their photograph or something that reminds you of
them... It's a laugh.
In-built Hands-free Speaker Phone. Use your mobile phone
like a landline speakerphone. No need for an optional accessory
- With just the touch of a button bring others into your
conversation with the in-built speakerphone. Great for
meetings, second opinions or just showing off.
MMS (Picture / photo + text + sound): Send and receive
pictures, sounds and animations with your messages. MMS is
as easy to use as sending a standard text message, but now
you can really bring your messages to life.
EMS 5.0
Tri-band GSM 900/1800/1900
49
Motorola V635
Motorola V635 Phone, features at a
glance:
• Dimensions: 88 x 47 x 24 mm
• Weight: 120 g
• Stand-by time: up to 110 hours
• Talk time: up to 3 hours
• Display Type TFT, 262K colours
• Camera: 1.2 Mega Pixels with x8 zoom
• Java Buy Motorola
• Bluetooth V635:
• MP3 player SIM Free
• Quad-band, GSM 850, 900, 1800 and Orange
1900
50
line.
Buy Motorola V635 SIM Free or on Orange
Messaging Features
51
• Group SMS
Lifestyle Features
Performance Features
• Quad-band : 850/900/1800/1900
• Standby Time : Up to 200 hours
• Talktime : Up to 525 mins
Data Features
Technical Specifications
• Internal Memory : 5 MB
• Colours (Operator dependent) : Silver & Black
• Dimensions (H x W x D) : 89 x 49 x 24.6 mm
• Volume : 85 cc
• Weight : 124 g
• Internal Display : 176 x 220 262k Colours TFT
52
\
RAZRWIRE...
Motorola and Oakley
Announce Launch of
RAZRWIRETM With
Cingular Wireless... More
Details |
Photos
Details | Details | Details |
Photos Photos Photos
53
Motorola Motorola Motorol Motorol
H500 E378i a A910 a L6
54
New Motorola Clams Put Style and Fun at
Your Fingertips
55
Images for Motorola Q
56
Senior Executive of Motorola:
1. ADRIAN NEMCEK
President, Networks Business
and Executive Vice President, Motorola, Inc.
2. ANDREW S. COBHAM
President and Director Corporate
Country Manager
PT. Motorola Indonesia ,Motorola, Inc
3. DANIEL M. MOLONEY
President, Connected Home Business
and Executive Vice President, Motorola, Inc.
57
4. DANIEL SHIH
President Motorola (China) Electronics Ltd
Motorola, Inc
5. DAVID W. DEVONSHIRE
Executive Vice President and Chief
Financial Officer, Motorola, Inc.
6. DRINA YUE
Vice President & Managing Director
Connected Home Business, Asia
58
2.Mr. Allen Burne- Director- Emerging Market ( China, Russia,
India,
59
REGIONAL OFFICES
REGIONAL OFFICES
60
Broadband Communications sector Motorola India Electronics
Pvt. Limited.
Motorola India Pvt. Limited.
Bagmane Tech Park,
(7th Floor), No: 66/1, Plot No.: 05
C V Raman Nagar Post,
Bangalore 560093,
Karnataka, India
Phone: +91-80-2601-7000
Fax: +91-80-2601-7037
Phone: +91-80-2601-0000
Fax: +91-80-2601-3366
Phone: +91-124-230-3212
Fax: +91-124-230-6688
61
Haryana, India
Phone: +91-124-230-3212
Fax: +91-124-230-6688
Phone: +91-40-5572-7000
Fax: +91-40-5572-7001
Phone: +91-40-2330-8090
Fax: +91-40-2330-8089
market
Lucknow Kanpur Varanasi Allahabad Gorakhpur jhansi Total share
1 Nokia 14000 10000 6000 3000 3000 2000 38000 82.13
2 Samsung 1000 1200 700 300 200 100 3500 7.56
3 LG 500 400 200 100 100 50 1350 2.92
4 Sony 400 400 200 100 100 100 1300 2.81
5 Ben Q 300 200 50 30 20 25 625 1.35
6 Phillips 100 75 50 25 25 25 300 0.65
62
7 Bird 50 50 50 25 25 0 200 0.43
8 Panasonic 25 25 25 20 20 0 115 0.25
9 Sagem 25 50 25 20 20 0 140 0.30
10 Motorola 300 180 170 40 50 0 740 1.60
total 16700 12580 7470 3660 3560 2300 46270 100.00
36.0925 27.18824 16.14437 7.9100929 7.69397018 4.970823 100
Town Coverage
Report
63
11 Gonda covered 6 8
12 Malihabad covered 0 2
12 Kanpur covered 309 500
13 Orai covered 3 15
14 Farrukhabad covered 2 10
15 Fatehpur covered 1 5
16 Kayamganj covered 1 3
17 Etawah covered 1 10
18 Unnao covered 2 5
19 Fatehgarh covered 1 6
20 Banda covered 2 4
21 Karvi covered 2 3
22 Mahoba covered 1 3
23 kannauj covered 2 4
24 Varanasi covered 45 300
25 Mughalsarai covered 2 8
26 Mirzapur covered 3 10
27 Ghazipur covered 1 3
28 Mau covered 1 4
29 Ballia covered 3 6
30 Jaunpur covered 7 15
31 Azamgarh covered 2 5
32 Robertsganj covered 2 5
33 renukoot covered 1 4
34 Shaktinagar covered 1 4
35 Obra covered 1 3
36 Gorakhpur covered 25 150
37 Basti covered 2 7
38 Khalilabad covered 1 4
39 Maharajganj covered 1 4
40 Padrauna covered 1 5
41 Kasiya covered 1 2
42 Dumariaganj covered 1 3
43 Deoria covered 1 8
44 Nautanwa covered 1 3
45 Allahabad covered 25 125
46 Pratapgarh covered 2 5
Total 766 1756
64
“ DESCRIPTIVE STUDY TO FIND OUT THE SHARE OF MOTOROLA
65
INTRODUCTION
TO
MARKETING
RESEARCH
66
“Systematic “ objective, and reproducible. Both research and
a particular subject.
marketing as process.
67
Practically every company uses marketing research to
measure;
share of markets.
thee consumers.
68
It is used throughout all four phases of the administrative
69
RESEARCH
METHOLOGY
70
RESEARCH METHOLOGY
means of -
1. Research Design
2. Sampling.
5. Research Approach
71
Research design
72
Research design
In the particular case, first of all the objective was set followed
were:
Shops:
73
SOURCE OF DATA
74
SOURCE OF DATA
a) Primary data
b) Secondary data
The primary data are those, which are collected afresh and for
The secondary data, on the other hand, are those which have
75
METHOD
OF
DATA COLLECTION
76
The following method of data collection can be used :
1. Observation method
2. Interview method
3. Questionnaire method
4. Schedule method
interviewer.
other cases:
1. Language problem
77
3. Inadequate time for well thought out answers
78
RESEARCH
APPROACH
79
RESEARCH APPROACH
others.
80
FIELD WORK
81
FIELD WORK
82
DESIGN OF SCHEDULE
DESIGN OF SCHEDULE
83
The Schedule has been defined below:
or sub dealer.
84
METHODS OF
TABULATION
85
METHODS OF TABULATION
rows.
tabulation.
1. SIMPLE –
2. COMPLEX –
86
order tables, also known as manifold characteristics of
tabulation.
had to give six hour daily for my research work and rest of the time I
87
Efforts done in making this project:
Also, I cannot forget the staff and employees of Motorola, who gave
At last but not least I say thanks to Mr. Neeraj Kumar Srivastava
88
Research Area:
work to study and evaluate sale of Motorola mobile phones & its four
89
Lucknow
sl Name of the contact
no Dealer name person address no
LATOUCHE
90
37 ELECTRON GURMEET SRIRAM TOWER 9839487389
38 SATGURU COM. SRIRAM TOWER 9839487425
39 GANPATI MOBILE SUNIL SRIRAM TOWER 9839485566
40 CONNECTING PEOPLE RAVI SRIRAM TOWER 9839485567
41 SACHIVALAYA ANIL S.N.MARG 9839485577
42 CRESSET ENTERPRISES RIYADUL HUSSAINGANJ 9839485488
43 MOBI FONE VIVEK HUSSAINGANJ 9839485492
44 GIFT & MOBILE VIKKY BANSMANDI 9839486711
45 VERMANI DIST. PRADEEP BANSMANDI 9839486712
46 MOBILE SHOP AMAR NAKA 9839052492
47 ELECTRICAL SALES MANOJ NAKA 9839100071
48 BANSAL VCD GANESH NAKA 9839486716
49 DEEPAK ELECTRONICS DEEPAK NAKA 9415027793
50 SHIVA ELECTRONICS MUKESH NAKA 9415410523
51 MANNU RADIO MANNU NAKA 9839284554
52 RAJ KAMAL ELE. YOGESH NAKA 9839486703
53 NARENDRA ELE. NARENDRA NAKA 9415786395
54 BEST & COMPANY ANKUR NAKA 9838581109
55 ASHOKA ELE. SONU NAKA 9839485473
56 NEW DURGA ELE. RISHU NAKA 9839486670
57 SAGAR ELE. SAGAR NAKA 5222682542
58 GOPAL AUDIO SANTOSH NAKA 9839486704
59 VIMAL COM. LALIT NAKA 9839488381
60 NARANG ELE. INDU CHARBAGH 9839485470
61 CELL SHOPPE PAL CHARBAGH 9839485117
62 BHAGWATI COM. RAVIL GANESHGANJ 9415024999
63 ZEE COM. AMIR GANESHGANJ 9935149522
64 ANOOP ELECTRIC ANOOP RANIGANJ 9839484996
65 ANOOP WATCH ANOOP SADAR 9839485573
66 SAINIK WATCH SUMIT SADAR 9839485573
67 PLAZA POINT ROMI SADAR 9415466125
68 VINEET STORE VINEET SADAR 9415086857
69 MODERN COLOUR LAB TOPEKHANA 9935149516
70 GUPTA MOBILE MANISH RAJAJIPURAM 5222417775
71 BANSAL ELE. NITESH RAJAJIPURAM 9415177756
72 RAJAT TELECOM SAMEER RAJAJIPURAM 9839485514
73 S.R.COM. REHAN RAJAJIPURAM 9839079786
74 TANDON BUSINESS HUB MANISH RAJAJIPURAM 9415466645
NAWAB
91
87 TANYA MOBILE TANYA BANGLA BAZAR 9935151267
88 JANPRIYA ROHIT ALIGANJ 9839484994
89 DINISHJAIN & SONS DINESH KURSI ROAD 9839487509
90 ROYAL STUDIO TOFIQ ALIGANJ 9839485030
BADSHAH
92
130 HITECH MARKETING RAVI MAHANAGAR 9335904004
131 TIMES TELTCOM SUDEEP MAHANAGAR 9839011855
132 VINAYAK ENTERPRISES AJAY MAHANAGAR 9839211223
133 RAMA & KAMLA TRADERS R.K. CHAURASIA 5222384029
BADSHAH
93
DATA ANALYSIS
94
DATA ANALYSIS
TABLE
In Year 2004
95
BAR DIAGRAM
96
97
STATISTICAL
CALCULATION
98
STATISTICAL CALCULATION
( For finding average sale of mobiles)
X = Σ x / N
Where,
X = Average sale
of Nokia
N=No. of price
ranges
Now,
X= 14700/6
=2450
99
STATISTICAL CALCULATION
(For finding average sale of mobiles)
X = Σ x / N
Where,
X = Average sale of
SAMSUNG
N=No. of price
ranges
Now,
X= 5298/6
=883
100
STATISTICAL CALCULATION
(For finding average sale of mobiles)
Serial no. 3: LG ⇒
X = Σ x / N
Where,
X = Average sale
of LG
N=No. of price
ranges
Now,
X= 3436/6
=572.66
101
STATISTICAL CALCULATION
(For finding average sale of mobiles)
X = Σ x / N
Where,
X = Average sale of
MOTOROLA
Now,
X= 2072/6
=345.33
102
STATISTICAL CALCULATION
(For finding average sale of mobiles)
X = Σ x / N
Where,
X = Average sale of
PANASONIC
Now,
X= 1635/6
=272.50
103
104
FINDINGS
105
FINDINGS
Nokia – 1st
Samsung – 2nd
LG – 3rd
Motorola – 4th
Nokia – 54.16%
Samsung – 19.53%
LG – 12.66%
Motorola – 7.63%
106
Nokia – 1st
Samsung – 2nd
LG – Nil
Motorola – 4th
Nokia – 66.87%
Samsung – 23.34%
LG – Nil
Motorola – 9.79%
Nokia – 1st
Samsung – 3rd
LG – 2nd
Motorola – 4th
107
(d) % of price Rs. 3500 to Rs. 5000
Nokia – 40.63%
Samsung – 16.01%
LG – 36.10%
Motorola – 7.26%
Nokia – 1st
Samsung – 4th
LG – 3rd
Motorola – 5th
Nokia – 32.07%
108
Samsung – 12.40%
LG – 21.29%
Motorola – 2.43%
Nokia – 1st
Samsung – 2nd
LG – 4th
Motorola – 5th
Nokia – 58.28%
Samsung – 17.91%
LG – 8.21%
109
Motorola – 4.48%
Nokia – 1st
Samsung – 3rd
LG – 4th
Motorola – 5th
Nokia – 44.58%
Samsung – 14.46%
LG – 10.84%
Motorola – 3.61%
110
Sony Ericsson – 26.51%
Nokia – 1st
Samsung – 3rd
LG – 4th
Motorola – 5th
Nokia – 30.21%
Samsung – 23.56%
LG – 16.92%
Motorola – 3.63%
111
112
Customer Satisfaction
Customer Satisfaction
(Reason for Nokia’s Largest Sale)
113
2. Cheap and good handsets are available in Nokia.
114
115
MOTOROLA INDIA
Pvt. LTD.
competitive :
Pvt.Ltd.
116
2. Motorola company have a lot of experience in electronics
and
Communication field.
mobiles.
117
9. Motorola India Pvt. Limited does not expand extra money
consumer’s
requirements
118
CONCLUSION
CONCLUSION
119
third place, Motorola comes on 4th place, and Sony
to 10000.
behalf of Motorola .
120
RECOMMENDATION
RECOMMENDATION
121
therefore company must think about better distributor in
Lucknow market
because
3500.
realtors.
122
Sales of past six months put together 5101 units are lesser
of January 2004.
quarter 1.
has been done to slower this rate of drop month after month.
launch
launched properly .
123
9 Td's are doing less than 50 handset business in their town
Critical Requirement :
priority in this quarter then only we can survive for the coming
124
LIMITATIONS
OF
PROJECT
125
LIMITATIONS OF PROJECT
information’s.
126
I had choosen the method of random sampling in my research
put my best efforts in this study but still I have not found the
best results.
Dealers of Motorola
127
EXECUTIVE SUMMARY
every time guidance and help. He not only motivates every one
whole life. All the moments passed in doing this project work
me happiness always.
128
My special experience that happened with me
during my training:
129
BIBLIOGRAPHY
130
BIBLIOGRAPHY
131
QUESTIONNAIRE
2. Location:
Tel. No.:
3. Contact Person:
Brand Qty in
year 2004
1. Nokia :
2. Samsung :
3. LG :
4. Motorola :
5. Panasonic :
Distributor –
Dealer -
Subdealer -
132
Model Brands
Qty
<3500 :
3500 – 5000 :
5000 - 6000 :
6000 – 8000 :
8000 - 10000 :
>10000 :
G) Why you don’t deal in Motorola ?
H) Why you don’t sell Motorola ?
I) Are you satisfied with Motorola’s service ?
J) Are you aware who is Motorola’s distributor ?
Thank You
133
INDEX
Acknowledgement, 4-5
Average Sale,105
Bibliography, 132
Bar Diagram,97
Circular Diagram,98
Contents Table, 8
Cost/Efforts/Time, 86-87
Data Analysis, 96
Design of Schedule, 83
Findings, 107-113
Field Work, 81
134
Introduction of Marketing Research, 66-68
Conclusion, 121
Motorola history,29-30
Preface, 7
Sampling unit,88
Questionnaire, 134
Research Area, 88
Research Design, 72
Research Methodology, 70
Research Approach, 79
Recommendations, 123-125
Regional offices,60-61
135
Sample size, 88
Source of Data, 74
Tabulation Methods, 85
136