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Case 1:10-cv-23235-WMH Document 16-1 Entered on FLSD Docket 12/21/2010 Page 1 of 28

UNITED STATES DISTRICT COURT


SOUTHERN DISTRICT OF FLORIDA

DAVID KARDONICK, JOHN DAVID,


and MICHAEL CLEMINS, individually
and on behalf of all others similarly
situated,

Plaintiffs,
v.

JPMORGAN CHASE & CO. and


CHASE BANK USA, N.A. C. A. No. 1-10-cv-23235-WMH

Defendants.

AMENDED CONSOLIDATED CLASS ACTION COMPLAINT 1

Plaintiffs, David Kardonick, John David, and Michael Clemins individually and on behalf

of all others similarly situated (the “Class”), bring this class action against Defendants JPMorgan

Chase & Co. and Chase Bank USA, N.A. (collectively referred to as “CHASE” or the

“Company”). Plaintiffs seek certification of this action as a class action. Plaintiffs, by and

through their attorneys, submit this Amended Class Action Complaint (the “Complaint”) against

the defendants named herein and allege as follows:

NATURE OF THE ACTION

1. This proposed class action stems from the illicit activities undertaken by CHASE

while marketing and selling products associated with its credit cards known as “Chase Payment

Protector,” “Payment Protection,” and other monikers that all offer similar coverage (hereinafter

collectively referred to as “Payment Protection”).

2. Although CHASE’s Payment Protection is indistinguishable from a contract of

credit insurance, Payment Protection is not marketed or sold as insurance. CHASE does not

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This Amended Consolidated Class Action Complaint is filed with the consent of Defendants.
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register Payment Protection with state insurance departments, thereby avoiding state regulation.

3. CHASE violated the law not only through the sale of a product that should be –

but is not, due to its unlawful activities – subject to insurance regulations, but also by the

deceptive and misleading manner in which it offers the Payment Protection plan to consumers,

and the manner in which it administers claims for benefits by consumers.

4. CHASE markets Payment Protection through direct mail and telemarketing. It

represents Payment Protection as a service that pays the required minimum monthly payment

due on the subscriber’s credit card account and excuses the subscriber from paying the monthly

interest charge and the Payment Protection plan fee for a limited period of time, preventing the

account from becoming delinquent. CHASE claims that this service “protects real people like

you.”

5. Despite its simple explanation for marketing purposes, CHASE’s Payment

Protection plan is a dense maze of limitations, exclusions and restrictions, making it impossible

for consumers to determine what Payment Protection covers and whether it is a sound financial

choice.

6. CHASE makes no effort to determine whether a cardholder is eligible for

Payment Protection benefits at the time of sale. As a consequence, the Company bills thousands

of retired persons (many of whom are senior citizens), along with the unemployed, those

employed by family members, and part-time or seasonal residents, as well as disabled

individuals, for Payment Protection coverage, even though their employment or health status

prevents them from receiving benefits under the plan.

7. Further, CHASE makes no effort to determine whether subscribers become

ineligible for Payment Protection benefits after they are enrolled in the plan. Accordingly, when
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subscribers’ employment or health status changes, they will continue to pay for the product even

though they may no longer be eligible for benefits under the plan.

8. CHASE requires customers to enroll for Payment Protection coverage before it

provides subscribers with the terms and conditions of the plan. After a subscriber is enrolled, the

person may then affirmatively cancel the plan through what CHASE markets as a “30-day

satisfaction guarantee.” By not adequately disclosing the terms of Payment Protection coverage

to consumers before they buy the product, CHASE is violating the consumer protection laws of

various states as listed in paragraph 87 below.

9. Given the confusing way the written materials present the terms and conditions of

Payment Protection, it would be extremely difficult for a subscriber to decipher those provisions.

10. CHASE has established its “customer service” support in such a way that

subscribers cannot easily cancel the plan or receive answers to benefit questions. It has

established its “claim filing” system in a way to make it difficult for subscribers to file claims or

receive benefits for filed claims.

11. CHASE does not refund Payment Protection premiums after it has denied

subscribers’ claims for Payment Protection benefits, nor does it address subscribers’ continued

obligations to pay the monthly fee for Payment Protection after a claim has been denied.

12. Payment Protection is so confusing as to when coverage is triggered, so restricted

in terms of the benefits it provides to subscribers, and processing claims is made so difficult by

CHASE, that the product is essentially worthless.

13. CHASE knows that for those cardholders who choose to pay for Payment

Protection, few will ever receive benefits under the plan and even for those who do receive

benefits, the amounts paid in “premiums” will usually exceed any benefits paid out.
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14. As a result of its misleading and deceptive marketing practices in connection with

sales of Payment Protection, CHASE has increased its profits by many millions of dollars, all

thanks to a product which provides virtually no benefits to millions of Chase customers who are

nevertheless charged for the product month in and month out.

JURISDICTION AND VENUE

15. This Court has jurisdiction over this matter pursuant to the Class Action Fairness

Act, 28 U.S.C. § 1332(d), in that:

(a) This is a class action involving 100 or more class members,

(b) Plaintiffs, citizens of the States of Florida, Arkansas, and Wisconsin, are
diverse in citizenship from Defendants JPMorgan Chase & Co. and Chase
Bank USA, N.A., which are incorporated in Delaware and have principal
places of business in New York.

16. This case is properly maintainable as a class action pursuant to and in accordance

with Rule 23(a) of the Federal Rules of Civil Procedure in that:

• The class, which is estimated to include approximately 14.5 million consumers, is


so numerous that joinder of all members is impractical;

• There are substantial questions of law and fact common to the class including
those set forth in greater particularity in Paragraph 73 herein;

• This case is properly maintainable as a class action pursuant to Rule 23(b) of the
Federal Rules of Civil Procedure, in that:

a. questions of law and fact enumerated below, which are all common to the
class, predominate over any questions of law or fact affecting only
individual members of the class;

b. a class action is superior to any other type of action for the fair and
efficient adjudication of the controversy;

c. the relief sought in this class action will effectively and efficiently provide
relief to all members of the class; and

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d. there are no unusual difficulties foreseen in the management of this class


action.

17. The Court has personal jurisdiction over CHASE, which has at least minimum

contacts with this State because it has conducted business here and has purposefully availed itself

of the resources and privileges of this State through its promotion, sales, and marketing efforts.

18. This Court has supplemental jurisdiction over the state law claims pursuant to 28

U.S.C. § 1367.

19. This Court is a proper venue in which to bring this action, pursuant to 28 U.S.C. §

1391, inasmuch as a substantial part of the events or omissions giving rise to the claims occurred

within the district in which this Court sits.

PARTIES

20. Plaintiff David Kardonick (“Kardonick”) resides in Miami, Florida. Since 2004,

Kardonick has had a Continental Airlines credit card in his name issued from CHASE bearing

Payment Protection features.

21. Plaintiff John David (“David”) resides in Pine Bluff, Arkansas. Since 2001,

David has had a Chase Mastercard credit card in his name issued from CHASE bearing Payment

Protection features.

22. Plaintiff Michael Clemins (“Clemins,” collectively with Kardonick and David,

“Plaintiffs”) resides in Milwaukee, Wisconsin. Since 2001, Clemins has had a Chase Mastercard

credit card in his name issued from CHASE bearing Payment Protection features.

23. Upon information and belief, Defendant JPMorgan Chase & Co. is a publicly

traded holding company incorporated in Delaware with a principal place of business in New
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York, New York. Service can be made upon its registered agent, The Corporation Trust

Company, Corporation Trust Center, 1209 Orange Street, Wilmington, Delaware 19801.

24. Upon information and belief, Defendant Chase Bank USA, N.A. operates a

nationally chartered bank. Chase Bank USA, N.A. is incorporated in Delaware with a principal

place of business in New York, New York. Service can be made upon its registered agent, The

Corporation Trust Company, Corporation Trust Center, 1209 Orange Street, Wilmington,

Delaware 19801.

FACTUAL ALLEGATIONS

25. Payment Protection is self-described by CHASE as a non-insurance product. In

this regard, CHASE has not registered or identified Payment Protection as an insurance product

with state insurance departments or other appropriate authorities.

26. However, upon information and belief, prior to developing and marketing

Payment Protection, CHASE did sell credit insurance products, which it registered with

appropriate state authorities. Importantly, CHASE’s credit insurance products offered

substantially the same type of coverage as what is offered today as Payment Protection.

27. Even though CHASE’s previously offered credit insurance products were nearly

indistinguishable from what is now offered as Payment Protection, CHASE does not designate

Payment Protection an “insurance product” so it can avoid state regulation and charge higher

fees for the product.

28. Upon information and belief, CHASE offers Payment Protection to all its credit

card customers, but aggressively markets this product to vulnerable consumers who fall into the

subprime credit category, or customers who have low credit limits because of impaired credit

ratings.
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29. CHASE markets Payment Protection as a service that will safeguard subscribers’

credit card accounts by crediting the required minimum monthly credit card payments due in

certain highly restricted circumstances, or permanently canceling accounts in other

circumstances. In such circumstances, the subscribers are also not required to pay the monthly

interest charges or the Payment Protection plan fee for the month in question.

30. CHASE also markets other “add-on” benefits associated with its Payment

Protector plan, like telephone and online resources to manage personal/professional matters and

daily credit monitoring, for an added cost.

31. CHASE sells Payment Protection to consumers through a number of different

channels, including direct mail marketing, in which it may ask that the consumer “check the

box” to initiate the plan, through telemarketing, where the consumer may be asked to press a

button on the telephone keypad to approve initiation of the plan, or through unilaterally imposing

the Payment Protection feature on a consumer’s credit card.

32. CHASE shifts its burden and duty of full disclosure prior to the sale to the

customer and requires subscribers to decipher the terms of the product after it has already been

purchased and to then take action to cancel it. It characterizes this sales scheme as a “30-day

satisfaction guarantee” such that “[i]f you are not completely satisfied, just cancel in the first 30

days and get a refund of any fee billed.” 2 In fact, the obligation is affirmative: “[u]nless you

cancel, this fee will be charged to your enrolled credit card each month.” 3

33. Even if the subscriber is later provided with written materials from CHASE, it is

virtually impossible for the subscriber to determine all of the exclusions and limitations of

2
https://www.chasepaymentprotector.com/learnmore.cfm, last viewed on September 13, 2010.
3
https://www.chasepaymentprotector.com/learnmore.cfm, last viewed on September 13, 2010.
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Payment Protection, or the value of the product, based on what is provided.

34. Upon information and belief, CHASE imposed charges for “Payment Protection”

upon consumers even though individual consumers did not request the product or clearly assent

to pay for the product in writing after getting the opportunity to review its governing terms and

conditions.

35. In some instances, Payment Protection has been unilaterally imposed upon

consumers. In other instances, no written materials explaining the terms and conditions were

ever provided to subscribers. If Payment Protection is imposed and no written materials are

provided, the only way subscribers could ever know they have been enrolled in Payment

Protection and are being charged for this product is from noticing a line item fee listed on their

monthly credit card statements.

36. The terms of CHASE’s Payment Protection program are varied, complicated and

always changing. However, all of the various plans provide for some form of benefit upon the

occurrence of “covered events,” including Death, Disability and Income Loss.

37. Payment Protection also provides payment for a limited period of time upon the

occurrence of a Life Event, defined strictly by CHASE to include marriage, birth or adoption of a

child, move of primary residence, divorce, retirement, natural disaster and death of a Covered

Person.

38. The restrictions, limitations and exclusions associated with these Payment

Protection covered events and the proofs required to establish them are expansive and constantly

evolving.

39. The telephone marketing scripts and the written materials provided by CHASE

are incomplete, indecipherable, misleading and obfuscatory.


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40. An example of the misleading and obfuscatory language is CHASE’s failure to

disclose that Payment Protection is actually akin to an insurance product. Despite this fact,

CHASE’s marketing materials carefully avoid any use of the word “insurance.” The materials

refer to “claims,” which indicates that CHASE internally regards this as an insurance product.

The fees paid for Payment Protection by consumers are actually premiums.

41. According to the written materials which are only provided after subscribers have

already been enrolled in the plan, the following restrictions on Payment Protection are imposed.

However, because these restrictions are in small print and in incomplete, indecipherable,

misleading and obfuscatory language, they are not readily comprehensible to subscribers:

a. Payment Protection does not apply to persons employed by family


members;

b. Payment Protection does not apply to persons employed part time or


seasonally;

c. Payment Protection does not apply to retired persons;

d. Payment Protection does not apply for the first 30 days of unemployment
or disability;

e. Payment Protection does not apply to persons who have not held their job
for at least 90 days;

f. Payment Protection does not apply if you qualify for state or federal
unemployment benefits;

g. Payment Protection does not apply unless you remain “registered at a


recognized employment agency”;

h. Payment Protection coverage is limited to 12 months;

i. Payment Protection coverage is limited to one benefit approval per


calendar year; and

j. Payment Protection requires proof of continuous physician’s care for the


entire period of benefits.

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42. Upon information and belief, CHASE is in possession of information, such as

date of birth and name of last employer, which would assist CHASE in knowing whether a

particular cardholder is eligible for Payment Protection.

43. However, CHASE makes no reasonable efforts and undertakes no investigation,

including review of information in its possession regarding the cardholder, to determine if

Payment Protection coverage would apply to the cardholder. Accordingly, CHASE engages in

marketing to enroll individuals in Payment Protection even when it has information in its

possession indicating that the product may have limited or no value to the consumer.

44. For instance, retired persons, many of whom are senior citizens, are charged for

this product even though they are categorically excluded from receiving most or all of the

benefits under the plan. In fact, CHASE does not even ask customers whether they are retired.

45. Similarly, the benefits offered to persons employed by family members are

limited, but CHASE nevertheless fails to affirmatively inform such persons of the limitations in

benefits when they are enrolled. In fact, CHASE does not even ask customers whether they are

employed by family members.

46. Further, part-time or seasonal workers are also limited or categorically excluded

from receiving benefits. To qualify for benefits, one needs to work at least 30 hours a week in

employment considered to be permanent. However, CHASE makes no effort to investigate

whether any of the consumers who pay for Payment Protection are part-time or seasonal. These

terms are not adequately communicated or defined in any CHASE materials.

47. Finally, benefits are unavailable or limited for disabled persons, but CHASE

nevertheless fails to affirmatively inform these individuals of the limitations on benefits when

they are enrolled. In fact, CHASE does not even ask customers whether they are disabled.
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48. The cost of Payment Protection is a monthly charge that is typically $0.89 per

$100 of a subscriber’s month-ending credit card balance. For example, if a CHASE credit card

customer has a balance on a covered account of $10,000, as a Payment Protection subscriber, the

customer owes CHASE $92.29 that month just for Payment Protection coverage.

49. Payment Protection also provides the added benefit to CHASE of lowering

available credit to its subscribers through the imposition of this additional fee. Further, the

imposition of the fee creates a cycle of profitability for CHASE, in that the fee itself increases

subscribers’ monthly credit balances, which in turn increases Payment Protection fees in

upcoming months.

50. “Customer service” is available for CHASE’s Payment Protection subscribers.

To access customer service, subscribers can call a 1-800 number or send mail to a P.O. Box in

Louisville, Kentucky.

51. Upon information and belief, CHASE’s Payment Protection call center is based in

the Philippines. Employees are trained to assist subscribers with all questions, including

inquiries concerning canceling memberships, plan benefits and filing claims.

52. CHASE has established its customer service system in such a way that it is

difficult for subscribers to cancel Payment Protection, to get detailed information about claim

benefits or restrictions, or to file claims.

53. For example, upon information and belief, employees at CHASE’s call center are

given authority to deny claims immediately over the phone, but do not have authority to approve

claimants to receive benefits in the same manner.

54. Further, when claims for Payment Protection benefits are denied, CHASE has not

implemented a process through which subscribers’ Payment Protection premiums are refunded,
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even if the subscribers are deemed to be per se ineligible for Payment Protection benefits. In

fact, if subscribers are denied Payment Protection benefits, CHASE neither affirmatively

removes subscribers from Payment Protection enrollment going forward, nor is it CHASE’s

policy to inform subscribers of their continued obligation to pay for Payment Protection even

though they have been deemed to be ineligible for benefits.

55. CHASE is one of the largest issuers of credit cards in the world. Payment

Protection is a profit center for CHASE and serves the Company’s interest in generating fee

income, to the detriment of its most vulnerable customers.

56. Although heralded as coverage designed for a subscriber’s “protection” and

“peace of mind,” the Payment Protection device is designed to prey on the financially insecure

and is virtually worthless because of the numerous restrictions that are imposed, because of the

exclusions of benefits, and because of the administrative and bureaucratic hurdles that are placed

in the way of subscribers who attempt to secure payments from CHASE under Payment

Protection coverage.

FACTUAL ALLEGATIONS AS TO PLAINTIFFS

57. In or around November 2004, Plaintiff Kardonick enrolled for and became a

CHASE credit card holder. In or around February 2005, Plaintiff Kardonick became enrolled in

Payment Protection through CHASE’s Payment Protection Program.

58. At the time of his enrollment, Plaintiff Kardonick was self-employed; however,

no one from CHASE ever asked him about his employment status before enrolling him in

Payment Protection.

59. In or around March 2010, Plaintiff Kardonick’s business experienced financial

distress and was shut down.


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60. At such time, Plaintiff Kardonick informed CHASE about his business, including

his employment status, and requested initiation of the payment protection plan. In response,

Plaintiff Kardonick was informed by CHASE that despite paying for Payment Protection for the

previous five years, self-employed individuals were not eligible for CHASE’s Payment

Protection Program.

61. Similarly, in 2001, Plaintiff David enrolled for and became a CHASE credit card

holder. In that same year, Plaintiff became enrolled in Payment Protection through CHASE’s

Payment Protector Plan.

62. At the time of his enrollment in Payment Protection, Plaintiff David was retired,

and he remains so today. However, at no time did anyone from CHASE ever ask Plaintiff David

about him employment status before enrolling him in Payment Protection. As a result, Plaintiff

David continued to pay for Payment Protection for approximately nine years even though he was

not covered under Payment Protection.

63. Likewise, Plaintiff Clemins enrolled for and became a CHASE credit card holder

in 2001, also enrolling in Payment Protection through CHASE’s Payment Protector Plan that

same year.

64. As with Plaintiff David, Plaintiff Clemins was retired at the time of his

enrollment in Payment Protection, and he remains so today. However, at no time did anyone

from CHASE ever ask Plaintiff Clemins about him employment status before enrolling him in

Payment Protection. As a result, Plaintiff Clemins continued to pay for Payment Protection for

approximately nine years even though he was not covered under Payment Protection.

CLASS ACTION ALLEGATIONS

65. Plaintiffs bring this action on behalf of themselves and a class of all other persons
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similarly situated (the “Class”), pursuant to Rule 23 of the Federal Rules of Civil Procedure.

66. Plaintiffs bring this action as a class representative to recover damages and/or

refunds from CHASE for breaches of the covenant of good faith and fair dealing, violations of

the consumer protection laws of various states as listed in paragraph 87 below and for injunctive

relief, declaratory judgment, and unjust enrichment.

67. This action satisfies the numerosity, commonality, typicality, adequacy,

predominance, and superiority requirements of the Federal Rules of Civil Procedure Rule 23(a)

and (b).

68. Plaintiffs seek certification of a class defined as follows:

All Chase credit card holders who were enrolled in or billed for a Payment
Protection Product at any time between September 1, 2004 and November 11,
2010. Excluded from the class are all Chase cardholders whose Chase credit card
accounts that were enrolled or billed for a Payment Protection Product were
discharged in bankruptcy.

69. Plaintiffs have alleged that Defendants’ sales, billing, and marketing scheme was

not an isolated transaction but was part of a continuing course of conduct in which the

Defendants engaged over a period of time. More specifically, Defendants assumed a duty that

remained in existence after commission of what is alleged to be the original wrong committed

against Plaintiffs and the Class. Because Defendants’ sales, billing, and marketing scheme was

part of a continuing course of conduct, Plaintiffs may prevail on claims resulting from any act

that was part of that continuing course of conduct, even if the particular act was outside the

applicable limitations period.

70. Plaintiffs reserve the right to modify or amend the definition of the proposed

Class before the Court determines whether certification is appropriate.

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71. Excluded from the Class are:

a. Defendants and any entities in which Defendants have a controlling


interest;

b. Any entities in which Defendants’ officers, directors, or employees are


employed and any of the legal representatives, heirs, successors or assigns
of Defendants;

c. The Judge to whom this case is assigned and any member of the Judge’s
immediate family and any other judicial officer assigned to this case;

d. Persons or entities with claims for personal injury, wrongful death and/or
emotional distress;

e. All persons or entities that properly execute and timely file a request for
exclusion from the Class;

f. Any attorneys representing Plaintiffs or the Class; and

g. All governmental entities.

72. Numerosity – Fed. R. Civ. P. 23(a)(1). Upon information and belief, the Class is

comprised of approximately 14.5 million consumers, the joinder of which in one action would be

impracticable. The identity of the Class members is ascertainable from records maintained by

the Defendants and their agents. In addition, the Class members may be located and informed of

the pendency of this action by a combination of electronic bulletins, e-mail, direct mail and

public notice, or other means. The disposition of the claims of the proposed class members

through this class action will benefit both the parties and the Court.

73. Predominance of Common Questions – Fed. R. Civ. P. 23(a)(2), 23(b)(3). There

is a well-defined community of interest in the questions of law and fact involved affecting

members of the Class. The questions of law and fact common to the Class predominate over

questions affecting only individual Class members, and include, but are not limited to, the

following:

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a) Whether CHASE’s sales, billing, and marketing scheme as alleged in this


Complaint is deceptive, unlawful, and/or unfair in violation of the various
state consumer protection laws;

b) Whether CHASE’s common and uniform sales, billing, and marketing


scheme related to Payment Protection insurance as alleged in this
Complaint constitutes unfair or deceptive conduct in violation of the
various state consumer protection laws;

c) Whether Plaintiffs and the Class members are entitled to restitution of all
amounts acquired by CHASE through its common and uniform scheme;

d) Whether Plaintiffs and the Class members are entitled to injunctive relief
requiring the disgorgement of all fees wrongfully collected by CHASE;

e) Whether Plaintiffs and the Class members are entitled to prospective


injunctive relief enjoining CHASE from continuing to engage in the
deceptive, unlawful, and unfair common scheme as alleged in this
Complaint; and

f) Whether Plaintiffs and the Class members are entitled to recover


compensatory and punitive damages as a result of CHASE’s wrongful
scheme.

74. Typicality – Fed. R. Civ. P. 23(a)(3). Plaintiffs assert claims that are typical of

the entire Class, having all been targeted by CHASE as consumers and who were improperly

assessed, and paid, charges for Payment Protection. Plaintiffs and the Class members have

similarly suffered harm arising from CHASE’s violations of the law as alleged in this Complaint.

75. Adequacy – Fed. R. Civ. P. 23(a)(4); 23(g)(1). Plaintiffs are adequate

representatives of the Class because each fits within the class definition and has an interest that is

not antagonistic to or in conflict with the interests of the Members of the Class they seek to

represent. Plaintiffs will prosecute this action vigorously for the benefit of the entire Class.

Plaintiffs are represented by experienced and able attorneys from coordinated law firms that will

collectively and jointly serve as class counsel. Plaintiffs’ Counsel have litigated numerous class

actions, and Plaintiffs’ counsel intend to prosecute this action vigorously for the benefit of the
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entire Class. Plaintiffs and Plaintiffs’ Counsel can and will fairly and adequately protect the

interests of all of the Members of the Class.

76. Superiority – Fed. R. Civ. P. 23(b)(3). The class action is the best available

method for the efficient adjudication of this litigation because individual litigation of Class

Members’ claims would be impracticable and individual litigation would be unduly burdensome

to the courts. Plaintiffs and members of the Class have suffered irreparable harm as a result of

CHASE’s fraudulent, deceitful, unlawful, and unfair conduct. Because of the size of each

individual Class members’ claims, no Class members could afford to individually seek legal

redress for the wrongs identified in this Complaint. Without the class action vehicle, the Class

would have no reasonable remedy and would continue to suffer losses, as CHASE continues to

engage in the unlawful, unfair, and unconscionable conduct that is the subject of this Complaint,

and CHASE would be permitted to retain the proceeds of its violations of law. Further,

individual litigation has the potential to result in inconsistent or contradictory judgments. A

class action in this case presents fewer management problems and provides the benefits of single

adjudication, economies of scale, and comprehensive supervision by a single court.

COUNT ONE
Breach of Contract and Fraudulent Inducement

77. Plaintiffs repeat and reallege all preceding paragraphs of the Complaint as though

set forth at length herein.

78. Upon information and belief, Plaintiffs and CHASE entered a contractual

agreement referred to as the Cardholder Agreement. Moreover, an addendum that is issued to

the cardholder after the purchase of payment protection is an addendum to the Cardholder

Agreement.

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79. The Cardholder Agreement has a choice of law forum selection clause

designating Delaware law as the law that controls the interpretation of the contract.

80. Under Delaware contract law, the essential elements of a cause of action for

breach of contract are: (1) existence of a contract, (2) the breach of an obligation imposed by the

contract, and (3) resulting damages to the plaintiff. See Gutridge v. Iffland, 889 A.2d 283 (Del.

2005).

81. Under Delaware contract law, in order to state a cause of action for fraud in the

inducement of a contract, a party must allege (1) a false representation of material fact, (2) the

defendant’s knowledge of or belief as to the falsity of the representation or the defendant’s

reckless indifference to the truth of the representation, (3) the defendant’s intent to induce the

plaintiff to act or refrain from acting, (4) the plaintiff’s action or inaction taken in justifiable

reliance upon the representation, and (5) damage to the plaintiff as a result of such reliance.

82. CHASE breached its duty of good faith and fair dealing to the Plaintiffs by its

marketing and Payment Protection administrative policies, resulting in injury to the Plaintiff and

the Class.

83. The statements made to the Plaintiff were positive representations that Payment

Protection would provide certain benefits in the event of specified losses, these statements were

made by CHASE for the purpose of procuring the cardholder’s agreement to accept and pay for

Payment Protection, the statements constituted misrepresentations of material fact, CHASE knew

or should have known of the falsity of these representations, CHASE cardholders reasonably

relied upon CHASE’s misrepresentations, which induced the cardholders to enter into the

contractual agreement to pay for Payment Protection thereby causing them injury.

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COUNT TWO
Violations of the Truth in Lending Act - 15 U.S.C. §1601 et seq.

84. Plaintiffs repeat and reallege all paragraphs of the Complaint as though set forth

at length herein.

85. During the relevant time period, CHASE sold the credit services at issue in this

lawsuit to the members of the Class, engaging in significant interstate commerce.

86. The purpose of the Truth in Lending Act of 1968, as amended, 15 U.S.C. §1601,

1666j and Regulation Z, 12 CFR part 226 (“TILA” and “Regulation Z”) is “to assure a

meaningful disclosure of credit terms so that the consumer will be able to compare more readily

the various credit terms available to him and avoid the uninformed use of credit, and to protect

the consumer against inaccurate and unfair credit billing and credit card practices. 15 U.S.C.

§1601(a); 12 C.F.R. 226.1(b).

87. TILA requires all solicitations for the extension of credit to clearly, conspicuously

and in readily understood language disclose the terms of the commitment that the offeror is

extending to the consumer.

88. Congress delegated authority for the implementation of the Truth-in-Lending Act

to the Federal Reserve Board (“Board”). 15 U.S.C. §1604. The Board promulgated Regulation

Z, which is the Truth In Lending Act’s implementing regulation. 12 C.F.R. §§226 et seq.

89. CHASE’s failure to disclose in its applications, solicitations, billing statement or

otherwise that the premium charged for Payment Protection is a finance charge, that the

minimum payment does not include all fees imposed, and that the interest is charged on penalty

fees and costs in connection with Payment Protection, which violates sections 1605 and

1637(a)(3), (a)(4) and (b)(4) of the Truth in Lending Act.

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90. As a result of CHASE’s violations of the Truth in Lending Act and Regulation Z,

CHASE is liable to Plaintiffs and members of the Class, who seek damages, pursuant to 15

U.S.C. §1640, including actual damages resulting from CHASE improper and illegal practices,

the lesser of $500,000 or 1% of the net worth of CHASE, and costs and reasonable attorney fees.

COUNT THREE
Breach of the Covenant of Good Faith and Fair Dealing

91. Plaintiffs restate and re-allege the preceding paragraphs of the Complaint as
though set forth at length herein.

92. Upon information and belief, Plaintiffs and CHASE contracted for Payment

Protection benefits.

93. Upon information and belief, the terms and conditions of this agreement are

embodied in the Welcome Kit and other written materials in the possession of CHASE.

94. Implied within this agreement were the covenants of good faith and fair dealing.

As such, each party had a duty of good faith and fair dealing. Good faith and fair dealing, in

connection with discharging contractual performance and other duties according to the contract’s

terms, prohibits a party from taking any action or engaging in any conduct which would have the

effect of destroying or injuring the other party’s right to obtain the benefits prescribed by the

terms of the contract. Put differently, parties to a contract are mutually obligated to exercise

good faith and comply with the substance of their contract in addition to its form. A party

breaches the covenant of good faith and fair dealing when it uses or manipulates contractual

rights as a means to gain an unfair advantage beyond what the parties originally bargained for or

reasonably expected.

95. By making it exceedingly difficult for Class members to make Payment

Protection claims, CHASE took action which had the effect of destroying or injuring Class
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members’ rights to obtain the Payment Protection benefits they bargained for by enrolling in

Payment Protection. Such conduct constitutes an absence of good faith on the part of CHASE.

96. CHASE has thus breached the covenant of good faith and fair dealing inherent in

the Payment Protection agreement.

97. Plaintiffs and the Class have performed all, or substantially all, of the obligations

imposed on them in the Payment Protection agreement.

98. Plaintiffs and members of the Class have sustained damages as a result of

CHASE’s breach of the covenant of good faith and fair dealing.

COUNT FOUR

Violations of the Deceptive Trade Practices of State Statutes Prohibiting Unfair and Deceptive
Acts and Practices

99. Plaintiffs restate and re-allege the preceding paragraphs of the Complaint as if set

forth at length herein.

100. The state deceptive trade practices acts were enacted by the various states

following the passage of the Federal Trade Commission Act (“FTC Act”), which prohibits

deceptive acts and practices in the sale of products to consumers. In this regard, the state laws in

this area are modeled on the FTC Act, and, therefore, are highly similar in content.

101. CHASE’s conduct, as described in the preceding paragraphs of this Complaint,

constitutes unfair or deceptive acts or practices in trade or commerce in violation of the

following state deceptive trade practices acts and other similar state statutes prohibiting unfair

and deceptive acts and practices: Alaska Stat. §45-50-471, et seq.; Arizona. Rev. Stat. §44-1521,

et seq.; Cal. Civ. Code §§1780 - 1784, Business and Profession Code §17200, et seq., §17581, et

seq.; Colorado. Rev. Stat. §§6-1-101 - 6-1-115; Connecticut Gen. Stat. Ann. §§42-110a - 42-
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110q; 6 Del. Code Ann. §§2511-2537; D.C. Code Ann. §§§28-3801 - 28-3819 - 28-3901; Hawaii

Rev. L. §§480-1 - 480-24; Idaho Code §§48-601 - 48-619; 815 ILCS 505/1 to 505/12; Indiana

Code §24-5-0.5-3(a)(1), (2), or 24-5-0.5-1, et seq.; Kansas Gen.Stat. Ann. §§50-623 - 50-644;

Kentucky Rev. Stat. Ann. §§367.110 - 367.990, Louisiana. Rev. Stat. Ann. §§51:1401, et seq.,

Maine Rev. Stat. Ann. tit. 5 §205A, et seq.; Maryland Code Ann. §13-101 to 13-501;

Massachusetts Gen. L. Ann. Ch. 93A. §§1 – 11; Michigan Comp. Laws Ann. §§445.901 to

445.922; Minnesota Stat. Ann. §§325D.43, et seq.; Missouri Ann. Stat. §§407.010 - 407.701,

Nebraska Rev. Stat. §59-1601 et seq., §97-301, et seq.; Nevada Rev. Stat. §41.600 et seq.,

§598.0903, et seq., New Hampshire Rev. Stat. Ann. §358-A:1, et. seq.; New Mexico Stat. Ann.

§57-12-1, et seq.; New York Gen. Bus. L. §§349 et seq.; North Dakota Gen. Stat. §51-15-01, et

seq.; Ohio Rev. Code Ann. §1345, et seq.; Oklahoma Stat. Tit. 15 §751 to 763; Oregon Rev. Stat.

§§646.605 - 646.656; 73 Pa. Stat. §201, et seq.; Rhode Island Rev. L. Ann. §§6-13.1-1 - 6-13.1-

11; South Dakota Comp. L. §§37-24-1 - 37-24-35; Tennessee Code Ann. §47-18-101, et seq.;

Texas Rev. Civ. Stat. §§17.41 - 17.63; Utah Code Ann., §13-11-1, et seq.; Vermont Stat. Ann.

tit. 9§§2451, et seq.; Washington RCW §19-86-010, et seq.; West Virginia Code Ann. §46A-6-

101, et seq., Wisconsin Stat. Ann. §100.18, Wyoming Stat. §40-12-101, et. seq.

102. More specifically, CHASE’s unfair or deceptive and, thus, unlawful conduct

consisted of at least the following:

a. CHASE unilaterally imposes Payment Protection upon its customers’


credit card accounts, thereby failing to disclose to customers that Payment
Protection is an optional plan and that they have the option to “opt out” of
Payment Protection;

b. CHASE did not obtain affirmative consent from subscribers prior to


enrolling them in Payment Protection;

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c. CHASE does not provide the terms and conditions of Payment Protection
to subscribers until after they have enrolled in the plan;

d. The written documents that CHASE does eventually provide to


subscribers, referred to by CHASE as a Welcome Kit, does not provide
subscribers with sufficient information to understand the terms and
conditions of Payment Protection;

e. The Welcome Kit and related documents provided to customers are


ineffective, ambiguous, deceptive, unfair, and misleading in that they do
not require affirmative customer consent (like a signature) and do not
unambiguously state that certain customers are per se ineligible to receive
benefits, even though CHASE had the information and means of
determining eligibility prior to enrolling these customers in Payment
Protection;

f. CHASE does not alert customers that certain individuals are per se
ineligible for Payment Protection benefits, including but not limited to
retired persons, unemployed persons, persons employed by family
members, persons employed on a part-time or seasonal basis and those
that are disabled.

g. The amount charged in fees for Payment Protection is not rationally


related to the amount of value Payment Protection provides to subscribers,
nor is the value of Payment Protection computable or discernable by
subscribers;

h. CHASE charges exorbitant fees for Payment Protection, much more than
the value of the benefits offered or paid out to subscribers, and is able to
do so because CHASE does not identify Payment Protection as an
insurance product, which would require it to provide fees and claims-paid
data to state authorities for review and regulation;

i. The formula CHASE uses to compute Payment Protection fees is


misleading such that subscribers are unable to budget for this product or
understand its overall cost in order to determine its value to subscribers;
and

j. CHASE operates its customer service centers in such a way as to make it


difficult for subscribers to cancel enrollment, obtain information about the
terms and conditions of Payment Protection coverage, and file claims, in
order for CHASE to maximize the number of Payment Protection
subscribers and minimize the amount of benefits it pays to these
subscribers; and
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k. CHASE uses other means to make it excessively difficult for subscribers


to file claims and obtain Payment Protection benefits, thus rendering
worthless or virtually worthless the Payment Protection program for which
Class members are paying substantial fees to CHASE.

103. CHASE’s unlawful conduct as described herein caused injury to Plaintiffs and

Class members in the form of the fees they paid to CHASE for enrollment in CHASE’s Payment

Protection program, which was worthless or virtually worthless. Alternatively, Plaintiffs and

Class members paid fees for enrollment in CHASE’s Payment Protection program that were far

in excess of the value of enrollment in that program.

104. The unfair or deceptive acts or practices of CHASE as alleged herein were willful

or knowing violations of the laws set forth in paragraph 87 above.

105. Plaintiffs and Class members have been injured by CHASE’s unfair or deceptive

acts or practices.

106. Plaintiffs and the Class are also entitled to injunctive and declaratory relief

including, without limitation, orders declaring CHASE’s practices as alleged herein to be

unlawful, unfair, unconscionable and/or deceptive, and enjoining CHASE from undertaking any

further unlawful, unfair, unconscionable, and/or deceptive acts or omissions.

107. Plaintiffs and the Class are also entitled to disgorgement and restitution of

CHASE’s ill-gotten gains in the form of unlawful profits obtained from the conduct described in

detail herein.

COUNT FIVE
Injunctive Relief and Payment Protection Restitution

108. Plaintiffs restate and re-allege the preceding paragraphs of this Complaint as if set

forth at length herein.

109. Plaintiffs ask the Court to grant the remedy of restitution to himself and to all
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members of the Class who made payments to CHASE for Payment Protection. Specifically,

Plaintiffs ask the Court to grant the following relief:

a) a refund of all Payment Protection payments made to CHASE;

b) a refund to any consumers who were retired at the time they were sold
Payment Protection by CHASE or at any time they paid for Payment
Protection;

c) a refund to any consumers who were ineligible for benefits, or who faced
additional restrictions to receive benefits as a result of their health or
employment status, at the time they were sold Payment Protection by
CHASE or at any time they paid for Payment Protection;

d) a refund to consumers who were otherwise not eligible for Payment


Protection benefits at any time they paid for Payment Protection; and/or

e) a refund of all amounts CHASE assessed for Payment Protection that were
in excess of sums which would have been permissible had CHASE
correctly identified the service as insurance.

110. Further, Plaintiffs seek injunctive relief enjoining CHASE from continuing to

engage in the deceptive, unlawful, and unfair common scheme described in this Complaint.

COUNT SIX
Unjust Enrichment

111. Plaintiffs restate and re-allege the preceding paragraphs of this Complaint as if set

forth at length herein.

112. In seeking to sell credit cards to Plaintiffs and members of the Class, CHASE

withheld material terms from consumers prior to activation of Payment Protection charges,

including the express benefits, limitations, restrictions, and exclusions associated with the

product.

113. CHASE was unjustly enriched by charging Plaintiffs and the Class sums for

Payment Protection coverage that were in excess of amounts which would have been permissible

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had CHASE properly identified the service as an insurance product.

114. CHASE was unjustly enriched by the practice of signing people up for Payment

Protection who never agreed to be plan members.

115. CHASE was unjustly enriched by the practice of withholding material terms of

Payment Protection until after the product was charged to consumers’ credit cards.

116. CHASE was unjustly enriched by its business practice of making it so

impermissibly difficult for consumers to actually receive coverage under Payment Protection that

the service was virtually worthless. Such unconscionable acts include, but are not limited to:

a) Denying claims over the phone without written explanation;

b) Denying claims without sufficient investigation;

c) Requiring claimants to submit excessive and duplicate documentation,


and/or;

d) Establishing a telephone number that does not allow for claimants to speak
to a live person, a person in a timely manner, or a person that is properly
trained to handle Payment Protection claims, in order for the subscriber to
successfully file a claim.

117. CHASE was unjustly enriched by charging Plaintiffs and the Class members for

illusory benefits.

118. CHASE was unjustly enriched by charging Plaintiffs and the Class members who

were retired or were otherwise not eligible to receive payments by the terms of the Payment

Protection plan.

119. As a result of CHASE’s actions which constitute unjust enrichment, Plaintiffs and

Class members suffered actual damages for which CHASE is liable. CHASE’s liability for those

damages should be measured by the extent of its unjust enrichment.

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PRAYER FOR RELIEF

WHEREFORE, Plaintiffs pray:

A. That the Court determines that this action may be maintained as a class

action under Rule 23 of the Federal Rules of Civil Procedure, that Plaintiffs are proper class

representatives, and that the best practicable notice of this action be given to members of the

Class represented by the Plaintiffs;

B. That judgment be entered against CHASE and in favor of Plaintiffs and

the Class on the Causes of Action in this Complaint, for injunctive relief, and for actual,

compensatory damages in an amount to be determined at trial;

C. That judgment be entered imposing interest on damages, litigation costs,

and attorneys’ fees against CHASE;

D. For all other and further relief as this Court may deem necessary and

appropriate.

JURY DEMAND

Plaintiffs demand a trial by jury on all issues so triable.

Dated: December 21, 2010.


/s/ Robert C. Gilbert
Robert C. Gilbert, Esquire
Florida Bar No. 561861
bobby@alterslaw.com
ALTERS LAW FIRM, P.A.
4141 N.E. 2nd Avenue
Miami, Florida 33137
Tel: (305) 571-8550
Fax: (305) 571-8558

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GOLOMB & HONIK, P.C.


Richard Golomb
Ruben Honik
1515 Market Street, Suite 1100
Philadelphia, PA 19102
Tel: (215) 985-9177
Fax: (215) 985-4169

CARNEY WILLIAMS BATES BOZEMAN


& PULLIAM, PLLC
Allen Carney
Randall K. Pulliam
Tiffany Wyatt Oldham
11311 Arcade Drive, Suite 200
Little Rock, AR 72212
Tel: (501) 312-8500
Fax: (501) 312-8505

KANNER & WHITELEY, LLC


Allan Kanner (LA Bar #20580)
Conlee S. Whiteley (LA Bar # 22678)
M. Ryan Casey (LA Bar #30192)
701 Camp Street
New Orleans, LA 70130
Tel: (504) 524-5777
Fax: (504) 524-5763

Plaintiffs’ Counsel

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