HSBC YOUNG ENTREPRENEUR AWARDS 2009-2010

TEAM NO. : BA100060

TEAM NAME : GREEN SPARK

TEAM MEMBERS
Md. Sajjad Hossain
Umar Abdullah
Farhana Bari

E M A I L A D D R E S S info@greensparkltd.com
C O N T A C T N O . +880 1914 200 108

www.GreenSparkLtd.com
 Bryophyllum plants are very fast growing plants germinated
through the vegetative propagation process. Its leaves are
rich with chlorine and iron and also contain a large portion of
water.

When the leaves are crushed they take a thick liquid form.
Chlorine and Iron become ionized in the liquid.

If copper and zinc plates are immersed in the liquid the system
works as a volcanic cell. Electricity generation increases based on
the number of electrodes used. Joining the plates in a series
connection would generate more voltage (potential difference) and
parallel connection would generate more amperage (current). A
combination of parallel and series connections can generate large
potentials with good flow of current.

Electric and electronic appliances (fan, lights, TV,

computers) can use this electricity to run.

When a number of electrode sets of parallel and series

connection are immersed in liquid bryophyllum they would
form big batteries even power plants.
 This is the
t formatiion of electtrode sets. Horizonta ally placed
electrodde sets are in parallell connectioon to increa
ase the
flow of current. Thhe verticallly positioned electroddes are in
series connection to generatte more pottential diffeference or
voltage..

Here iss the portaable ‘Continnuous Powwer Supplieer (CPS) made

m
of greeen Bryoph
hyllum batttery.

This is the Rural Sparkling Plant for tthe villagess where

electriccity is still a dream.

To suupply liquid bryophylllum Greenn Spark

would hire tanker trucks
t all over
o the
country.

And with
w a vision to providde electriciity coverag ge to every
cornerr of the couuntry withiin the next ten years Green
G
Sparkk starts its journey.
j
Table of Contents

Executive Summary _____________________________________________ 1

Business Idea __________________________________________________ 2
Business Goals & Objectives _____________________________________ 3
Market Potential _______________________________________________ 3
Competition ___________________________________________________ 4
Marketing Plan ________________________________________________ 5
Management Team _____________________________________________ 6
Resource Requirements __________________________________________ 7
Implementation Plan ____________________________________________ 7
Risk Assessment ________________________________________________ 8
Financial Plan _________________________________________________ 9
Appendix _________________________________________________ i - xiii
Team Noo. BA100060

EXEC
CUTIVE
E SUMM
MARY
Green Spark
S Ltd. is a compaany that woould provid de environm ment friendlly green ellectricity
from brryophyllum leaves. Eleectricity secctor in Bang gladesh is unndergoing a very criticcal stage
nowadaays. Not onlly the hourss of daily looad sheddin ng problem, in this 21stt century more than
half of the total poopulation dooes not evenn have the access to ellectricity. Inn addition to
t this, a
recent study reveealed that natural
n gass, the mainn resource for electriicity generration is
decreassing very rappidly. In this situation Green Sparrk Ltd. wouuld generatee renewablee version
of conteemporary ellectricity wiith a vision to eradicatee darkness from
f all oveer the counttry.
At present in Banggladesh onlyy about 42% % of the tottal populatioon has acceess to the ellectricity
acceptinng the dailyy load shedding probleem. The larg ge 58% poppulation is still off-grid d due to
power generation
g l
limitation a lack of infrastructu
and ural facilitiees. Green Sppark consid
ders both
these seerved and untapped
u g
groups as itts potential market. Too the serveed group th he target
would be
b to providde a permannent solutioon to the loaad sheddingg problem aand to the untapped
u
group Green
G Sparkk would provide uninterrupted 24-hour electriicity.
Albeit competition
c n is a major threat for business,
b Grreen Spark Ltd. believees that with
h healthy
competition the enntire popullation of Bangladesh can get eleectricity moore effectiv vely and
efficienntly. In exissting markeet the main competitorrs of the coompany are IPS and generator
g
manufaacturers. Greeen Spark also
a anticipaates future competition
c n with simillar type of products
p
in the market.
m
To deall with the existing
e andd future com mpetition Green
G Sparkk would appply its uniqu ue value
proposittions, markeeting, sales and brandinng strategies. To grasp the attentioon of generaal people
Green Spark
S will start electriification froom a protottype off-gridd village baacked up by b a 360
degree promotionaal campaignn in the firstt year. Marrketing strattegy will foocus on two o unique
value crreations:
ƒ It is electriccity ‘Generaation’ not sttoring and backing
b up while
w load shedding
ƒ Customers would be abble to save up to 60% of o their tradditional elecctricity cost
Overalll marketingg strategy will
w be divided into tw wo major seegments, fiield level & online
marketiing, based ono the motiive of rapidd market ex xpansion. Online
O sales from the company
c
websitee (www.greensparkltd.ccom/order) and home delivery off the custom mized prod
duct will
ensure hassle
h free shopping.
s W
While high degree
d of cusstomer satissfaction throough producct quality
and dooor-to-door affter-sales serrvices will enable
e Greenn Spark to be
b a trusted bbrand in the market.
Three tiier managemment team ofo the comppany will work
w delegatting authoritty in differeent units
to ensurre overall success.
s Within the firsst two years of operatiion the mannagement teeam will
ensure the sales taarget of at least 8,0000 clients. The
T team will also work on reach hing the
paybackk period witthin three years
y of operration.
Green Spark
S Ltd. will
w require initial resoource of BD DT 55,048,800 in the fiirst year. Heere BDT
17,350,000 is the project
p costt and the resst is operatiing cash reqquirement. N
NPV of BDDT 81.45
million along withh the IRR of 35% shhows the fiinancial souundness off the busineess. The
paybackk period is calculated to be 2.94 years. Thee ratio analyysis, sensitiivity test an nd stress
testing validate
v thee financial viability
v of the
t businesss.

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Team Noo. BA100060

BUSIINESS ID
DEA
Electriccity sector in
i Bangladeesh is underrgoing a verry critical stage
s nowaddays. Resou urces for
generating electricity are decrreasing. Cappacities of the
t existing plants are iinsufficientt to meet
the overall demandd. The wholle country is i suffering from hundrreds of hourrs of load-sshedding
everydaay and a larrge portion of the population doees not even get the eleectricity facility. To
supportt in this situuation Greeen Spark iss the compaany that woould generaate electriciity from
bryophyyllum leavees 1 as a reenewable anda environnment frienndly versionn of contem mporary
electricity.

Core Concept
C ▪ Bryophyllum
B m is a very fast
f growing agation 2
g plant that uses Vegettative Propa
to germ
minate. The leaves conntain elemeents like ch hlorine, ironn and waterr. When leaaves are
crushedd it took a form of thhick ionizedd paste. If copper and zinc plattes (electrod des) are
immerssed in the paste
p the system
s geneerates electtricity (Detailed technnical explan
nation is
given inn Appendix iii). The proocess may be
b delineateed as followws:
Leavee Collectionn x Crush x Chemicall Reaction x Mechanissm x
Electrricity x Coonsumption
Green Spark
S woulld use this concept to generate ellectricity thhrough portaable home kits and
private power plaants. With a mission to add a significant amount off electricity y in the
countryy’s power seector Green Spark has the t vision to
o provide ellectricity at an affordab
ble price
to all thhe people off all the placces in Banglladesh.

Produccts ▪ To servve the custoomers from

m every walk
k of life Green Spark ddivided its business
b
range innto three brooad dimensions:
1. Coontinuous Power
P Supp plier (CPS)): CPS is a portable
p device more llike an IPS butb with
uniique attribuutes. IPS is a power baackup system m requiringg charging oof the batteery. CPS
doees not requiire chargingg rather once it is refilleed with bryophyllum ppaste it can generate
g
eleectricity for four monthhs continuouusly.
2. Ruural Sparklling Plant (RSP):
( Thiss power plannt would prrovide 24-hoour electriciity to the
villlages wheree electricity is still not available
a or hardly
h availlable.
3. Buuilding Inteegrated Pow wer Plant (BIPP): Th his power plant
p wouldd provide ellectricity
to a whole buiilding or even large conndominium m.
To suppport the business
b raange Greenn Spark willw producce liquid bbryophyllum m from
bryophyyllum pastee. CPS, RSSP and BIPP P would usse the liquiid to generate electricity. The
liquid should be chhanged everry four monnths with a new
n lot.

Source of Reven nue ▪ Greenn Spark would

w sell Continuous
C Power Suuppliers (CP PS) and
Buildinng Integrated Power Pllants (BIPP
P) as a com mplete systeem. Since bboth these products
p
require bryophylluum in everyy four monthhs, Liquid Bryophyllum
B m will be G
Green Spark k’s main

1
Commoonly known ass Patharkuchii
2
Producttion of a new plant
p from a portion
p of anoother plant, succh as a stem or
o branch

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Team Noo. BA100060

and conntinuous souurce of reveenue for the stated systeems. In the rural areas Green Sparrk would
sell elecctricity from
m its Rural Sparkling
S P
Plants (RSP)).

BUSIINESS GOALS
G & OBJE
ECTIVES
Green Spark’s
S objective is to create a neew Bangladdesh where each and evvery citizen n will be
served with electrricity. Withhin 10 yearrs of our business
b wee have a taarget to maake load
sheddinng a history in the counntry. Anothher key targeet of our buusiness is too provide electricity
facilitiees to the untapped grouup who havve never been blessed with the eleectricity before. As
this is a relativelyy new concept in Banggladesh, thee company has to be very aggreessive in
terms ofo its operattions, markketing and financial
f isssues to creaate a barrierr for entry for new
competitors. Againn Green Sppark is not polluting the t environnment like other poweer plants
rather contributing
c g for the envvironment.

The com
mpany's gooals includee:
ƒ To ensure
e at least 8,000 cllients withinn the first tw
wo years of operation.
ƒ Reaach paybackk period within three yeears of operration.
ƒ Provvide electriccity to distaant villages where tradiitional electrricity cannoot reach.
ƒ Provvide continuuous Researrch & Deveelopment to increase thhe efficiencyy of our pro
oduct.
ƒ To replace the extensivee use of gas,
g coal in
n electricitty generatioon for min
nimizing
environmental threats.

MAR
RKET PO
OTENTIIAL
Bangladdesh is larggely depenndent on gaas for geneerating electtricity. Butt a matter of great
hazard is that the reserve
r of gas
g is decreaasing very rapidly
r and it may happpen that thee reserve
may bee finished very
v soon. So there iss a desperatte need of finding altternative rennewable
sourcess of energy.

At present in Banggladesh onlyy about 42% % of the pop pulation 3 haas access to the electriccity. The
large 588% doesn’tt even havee experiencee of turning g on the eleectric bulb aat night in this 21st
centuryy. Considerinng these staatistics markket potentiaals can be diivided into ttwo groups::

Served Group ▪ People

P in thiis group havve access to
o electricity accepting tthe everydaay power
outage problem. TheT demandd-supply gaap which iss covered by b load-sheddding amou unted to
4
1049 megawatt
m in 2007-08, 1269 megaw watt in 20088-09 and thhe demand is increasin ng every
year. Very
V few peeople can afford
a expeensive IPS, generators, online UP PS etc. for backup
power during
d load shedding. From
F markeet surveys in
n leading IPPS manufaccturing comp panies it
is seen that in 20088 annual salles of only IPS was aroound 20,0000 pieces whhich reached d 30,000

3
SAARCC Regional Ennergy Trade Study 2008, AD DB
4
Annual Report 2008--09, Bangladeesh Power Devvelopment Board (BPDB)

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Team Noo. BA100060

in 20099. Average price

p of IPS
S is BDT 200,000 to 25,,000. Sale of
o large gennerators for building
b
supportt is also increasing. Staarting from BDT 100,0000 price off these building generaators are
even upp to BDT 3,000,000. In this situuation Greeen Spark’s Continuouus Power Suppliers
S
(CPSs) and Buildinng Integrateed Power Pllants (BIPPs) would offfer continuoous electriccity at an
affordabble price to the consummers.

Untapp ped Group p ▪ Majorityy of the poopulation in n the counttry do not have access to the
wer generaation and diistribution. A large
electricity becausee of insufficcient capabbility of pow
potentiaal market iss still untapped. Green Spark’s annother primee focus wouuld be on thhis large
untappeed group thrrough its Ruural Sparkling Plants.

Future opportunitie
o es for electrricity generration are allso huge. Siince the dem
mand for ellectricity
is increeasing and a very largge untappedd market ex xists there are good pprospects foor Green
Spark for
fo rapid groowth.

COM
MPETITIION
For anyy business competition
c n is a majorr threat. Butt without heealthy comppetition opeerational
effectivveness and efficiency
e c
cannot be acchieved. Soo Green Spaark Ltd. connsiders com mpetition
to be a good sign. Currently in Bangladesh ‘NO’ company
c is generating electricity the way
our com mpany will be generating. In termms of cost efficiency,
e user friendlliness and resource
r
consummption Greeen Spark Ltd. has clearr competitiv ve advantagge. So the ooverall commpetitive
environnment can be expected to go in favvor of our coompany.

Compeetition in Existing
E M
Market ▪ As
A mentioned
d earlier onnly 42% of oour total population
is expeeriencing electricity seervice. Evenn within this served market
m a huuge demand d-supply
deficit exists whicch is covereed through load shedd ding. As a result
r there is the existtence of
strong IPS markeet & Generator markket. The co ompetition from the IIPS and generator
g
manufaacturers is defendablle with our o certain
n competitiive advanttages. Also from
Governnment’s persspective ouur products will be a po ositive incluusion in thee market. Since
S the
governm ment of Baangladesh iss generatingg electricity y through extensive
e usse of gas, coal
c and
selling the electriccity on a suubsidized price,
p just in
n fiscal yeaar 2005-06 Bangladesh h Power
5
Developpment Boarrd (BPDB) incurred
i an operating loss
l of BDTT 6,948.46 m million.

Futuree Competiition ▪ Whhen we willl focus onn the 58% untapped ggroup who are not
currentlly getting thhe electricitty from natiional grid we
w may encoounter futurre competitiion from
new enttrances. Duue to infrastrructural limmitations and d electricityy generationn capacity itt will be
difficultt for the govvernment too bring 100% % populatioon under thee electricityy service. Buut Green
Spark can
c reach thoset distannt places with
w our porrtable CPSss and Ruraal Sparkling g Plants
easily. That
T huge but b still untaapped markket may encourage otheer competitoors. We willl defend

5
SAARC
C Regional Ennergy Trade Study 2008, AD
DB

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Team Noo. BA100060

those future
fu comppetitors throough our raapid expanssion and ovverall markeeting and branding
b
strategyy which are discussed under
u markeeting plan.

MAR
RKETIN
NG PLAN
N
Uniquee Value Prooposition ▪ Unique
U valuue propositiions for ourr business arre:
1. Rouund the Clocck Electriciity Generation – Greenn Spark Ltdd. is introduucing such products
p
for the first tim
me in Banggladesh whiich will enssure 24-houur uninterruupted contemmporary
elecctricity.
2. Onee-Time Liquuid and Fouur-Month Seervice – Th his is a uniqque feature oof our produ
uct. Our
prodducts will continue
c to produce eleectricity up to four moonths with oone time reffill. That
meaans the custtomers willl be requireed to buy thhe liquid brryophyllum only three times a
yearr.
3. Cosst Benefit – To regular home
h users,, the averagee cost of fouur months’ ttraditional ellectricity
is BDT
B he same elecctricity to thee customers only for
3,200 too 4,000. Ourr product wiill provide th
a vaariable liquidd cost of BD
DT 1250 to 1600. From m customers’ point of viiew our prod duct will
savee about 60%% of traditionnal electricityy cost.
G Coal – Since the reserve of gas
4. Alteernative of Gas, g is decreeasing and eextraction of
o coal is
hazaardous for environmennt Green Sppark is going to introduce a totaally new ren
newable
enerrgy source.

Marketting Strategy ▪ Our ovverall markeeting strateg gy will be too sell as maany productss (CPSs,
Power Plants etc.) as possibble at an affordable
a price
p and thereby
t buuild a largee ‘liquid
bryophyyllum markket’ for futuure revenuee. Using thee unique vaalue propossition, Greeen Spark
will enssure a more customer focused
f marrketing apprroach. Side by side tradditional disttribution
channells our comppany will buuild a ‘Doorr-to-Door’ marketing
m network. Ouur online sales effort
will striive to catchh the corporaate market with
w advancced options like online order placeement &
requisittion (www.greensparklltd.com/ordder). Our ov verall markketing strateegy will infform the
potentiaal customerrs about ourr product beenefits and will turn thhem into ouur actual cusstomers.
To makke this happpen our reggular promootional activ vities will include timee to time seeminars,
TV com mmercials, billboard and also distribution
d of calendaars, diaries to differen nt stake
holders. (Phase-wise marketinng strategy is i shown in Appendix iv)

Sales Strategy
S ▪ Green
G Sparkk will buildd its own diistribution network
n thrrough a larg ge ‘sales
service team’ whoo will sell ouro productts & liquid bryophylluum and willl also proviide after
sales seervice to ourr customerss. Since the threat of neew entry is there
t so thiss sales strattegy will
make suure that no new comppetitor is making its way w in our market.
m Forr that reason n Green
Spark will
w have a large ‘salles service team’ com mprised of permanent
p employees.. Casual
workerss will also be
b hired on need.
n

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Team Noo. BA100060

Brandiing Strateggy ▪ Being thhe first com mpany to pro ovide such cost
c effectivve and user friendly
electriciity generatioon productss, Green Spark will striive to be a customer prreferred and d trusted
brand inn the markett. Our prommotional cam mpaign woulld be focuseed on savingg the environ nment &
resourcces. People are alreadyy aware thaat the resou urces like gas,
g coal arre limited and a their
massivee extraction is sometim mes hazardouus for the en nvironment.. At this poiint we will focus
f on
the imm mediate neeed of findingg renewablee energy so ource and will
w introducce our enviironment
friendlyy green electricity. Alonng with ourr new innov vative idea, door-to-doo
d or after saless service
will be working as a a brandinng motivatioon for our business. By B providinng electricity y to the
untappeed group, Green
G Sparkk will strenngthen its brand
b imagee. The proccess is enviironment
friendlyy and most im mportantly all these goood things will
w be providded at an unnbeatable prrice.

360-Deegree Prom motional Caampaign ▪ This T campaiign is especially designned for the firstf year
to ensurre the desirred impact ini the markket. For thatt we will sttart operatioon with a prototype
p
village plant
p near Dhaka
D in an off-grid villlage which will let peoople know thhe user frienndliness,
cost efffectiveness, environmennt friendlineess featuress of the products. From m this camp paign we
may ablle to make a large num mber of custoomers. We will
w also sett up a demoonstrative ellectricity
plant too meet local electricity need
n in the famous off--grid tourist spot St. Maartin’s Islan
nd with a
view to attracting toourists.

MAN
NAGEME
ENT TE
EAM
The maanagement teamt of Greeen Spark Ltd.
L is very crucial
c to itts operationnal efficienccy which
reflects the strategic decision making as well. Our Company
C h four opeerations unitts: Farm
has
Unit, Faactory Unitt, Marketingg, Sales & Service
S Unit and Adm ministration Unit. All un nits will
be mannaged throuugh a threee tier management meechanism: (i) ( Strategicc Decision Making
Level (iii) Operatioonal Decisioon Makin Leevel and (iiii) Executionn Level (Reff: Appendixx vi)
Strateggic Decision
n Making Level
L ▪ Board of direcctors and opperational hhead of Farrm Unit,
Factoryy Unit, Markketing, Salees & Service unit and administrati
a ion unit together will form
fo this
tier of managemennt. This levvel will be responsiblle for strateegic decisioons making g for the
companny whereby operationall heads willl get a clear understandding about w
what to be done.
d
Operattional Decission Makin ng Level ▪ This level will
w includee all the opeerational heeads and
the supeervisory levvel employeees of Farmm Unit, Factoory Unit, Marketing,
M S
Sales & Servvice unit
and adm min unit. According
A t the deciisions madee in the strrategic deciision makin
to ng level
operatioonal heads along with the supervvisors will make
m operaational decissions and plans
p for
executinng the strateegic decisioons.
Execution Level ▪ This tier will
w be com mprised of the
t supervissors, first leevel employ
yees and
workerss of the coompany. Heere the suppervisory leevel peoplee will make sure thatt all the
workerss and empployees worrking undeer them aree adhering to the opperational plansp in
executinng their works.

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Team Noo. BA100060

RESO
OURCE REQUIIREMEN
NTS
Startup Resource Requiremen
R nt (in the firsst year)
Project Cost
Fixed Assets-Farm
A m Unit 1,950,000
Fixed Assets-Facto
A ory Unit 11,100,000
Fixed Assets-Offic
A ce Unit 3,500,000
Preliminnary Expennses 800,000
Total prroject Cost 17,350,000
Operatiing Resourcce Requiremment (Cash Cost)
C
Farm Unit
U 2,516,800
Factoryy Unit 19,741,000
Office Unit
U 2,991,000
Selling & Distributtion 12,450,000
Total Operating
O Reesource Reqquirement (C Cash Resou
urce) 37,698,800
Total Sttartup Resoource Requirrement(Projject cost + Cash
C resourrce) 55,,048,800
* All thee breakdown of
o resources allong with hum
man resources description iss given in the appendix.

IMPL
LEMEN
NTATION
N PLAN
N
Resourrcing ▪ Under resourcinng phase folllowing reso
ources will come underr considerattion.
ƒ Cassh: In this phase
p in thee first year cash resourrce requirem ment will bee BDT 55,0048,800.
BDT T 35 Millioon will be brought
b intoo the busineess as equityy capital. BDT 10 Milllion will
be brought
b as long term loan
l and thhe rest of thhe cash willl be covereed by the operating
reveenue which will start too come by thhe end of seecond quartter of the firrst year.
ƒ Hum man Resou urces: For running thee operation Green Spaark will recruit desired d human
resoources from
m human ressources of Bangladesh h. The desirred human skills and qualities
q
are available in the local human ressources. In the first yeear of operration the company
c
wouuld require a total of 911
9 employyees includiing permannent and cassual workerrs. (Ref:
Apppendix ii)
ƒ Faccility Resouurcing: All the facilitiees required including infrastructu
i ure developm
ment for
startting the commercial operation
o w be ensurred locally.. The initiaal farm unitt will be
will
locaated at Tanngail in ouur 10 hectaare leased land. Otheer resourcees like tech hnology,
macchineries annd materials are easily available
a in the local market.
m

Operattions ▪ Oncee the resourrcing is donne Green Spark Ltd. willl start its opperation wh
hich will
be perfoormed in the followingg way:
Phase 1 The sepparate farm
m unit of thhe company y will produuce fast groowing bryop
phyllum
plants which
w are thhe major raw
w material for
f our projeect.
Phase 2 Once thhe leaves reach
r the faactory unit the next sttep, processing the leaaves for
makingg liquid Bryophyllum will
w be starteed.

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Team Noo. BA100060

Phase 3 Assembbling of the products (C

CPS, BIPP and
a RSP) wiill be done aat this point..
Phase 4 Now thhe products will be sennt to the Sales & Markeeting unit foor reaching our end
level cuustomers.
Phase 5 Liquid bryophylluum will conttinue to be sold perioddically to thhe customerrs as per
requirem
ment.

RISK
K ASSES
SSMENT
T
Analyziing the criticcal risk elem
ments Greenn Spark asceertained the following riisk factors:

Risk Faactors Strattegies to Miinimize Rissk

Compeetitor Thhe process of
o making electricity
e from
fr Custoomer orientted marketing and
bryyophyllum is quite sim
mple and easy
e distribbution nettwork and d rapid
whhich might get copied by others and expannsion.
coompetition may
m arise.
Naturaal Risk Naatural calaamities maay hinder the Storinng liquid bbryophyllum
m for at
prooduction off bryophylluum least three
t monthhs.
Econom
mical Thhe projectioon for greeen energy y is Sincee our cost of generaation of
Risk baased on currrent markett trends. If the electrricity is neaarly 60% leess than
goovernment somehow
s a
able to prov
vide the trraditional ccost, there is little
eleectricity foor the whoole nation our possibbility that ggovernment may set
buusiness may get a big shhock. up bigg expensivee power plannts.
Regulaatory Ennergy sectorr in Banglaadesh is hig
ghly Servicce orientedd marketinng plan
Risk reggulated by the
t governmment. wouldd make the pproduct pop
pular.
Operattional Prroduction annd plant maachineries may
m All the equipments aree easily
Risk goo out of opperation whiich may afffect availaable in the market. Repairing
R
thee system. may not
n take long.

Contingency Plan n ▪ At the initial yearrs Green Sp park will focus

fo on some basic areas
a for
developping its conntingency plan.
p There is a very high chancce to increaase the inteensity of
competition in thee near futuure in this industry. So S we havee a plan too go for a massive
expansiion and inccrease the range
r of tarrget markett from the second yeaar of our business.
b
Albeit our
o marketiing plan woould play a defensive role r to manyy of the riskk factors, iff, in any
case, thhe business faces severre distress that
t it is nott possible too maintain the current state of
ownershhip and cappital inflow
w, it will firrst apply fo or subsidiess and finanncial supporrt to the
Governnment. We also
a have a plan to flooat a portio on of our shhare in Dhaaka and Ch hittagong
stock exxchange.

www.greeensparkltd.com Page | 8
Team Noo. BA100060

FINA
ANCIAL
L PLAN
Revenu
ue Projecttion ▪ Thee sales foreecast has been
b made based on tthe currentt market
demandd and existinng market growth
g trendd. Accordin
ng to the forrecast Greenn Spark Ltd
d. will be
reaching the follow
wing sales leevel in the concerned
c years:
y
Revenuee Source 2
2011 2012 20133 22014 2015
CPS 4,4000,000 488,000,000 55,000,0000 83,0000,000 86
6,000,000
Liquid
Bryophyyllum 3,9311,200 422,888,000 72,019,2000 123,5522,000 173
3,706,000
BIPP 5,5000,000 277,500,000 13,750,0000 16,5000,000 19
9,250,000
Byproduuct 500,000 100,000 120,0000 1400,000 150,000
Village Plants
P 9000,000 6
6,300,000 8,100,0000 9,0000,000 9,900,000
9
Total Reevenue 14,7811,200 1244,788,000 148,989,2000 232,1922,000 289
9,006,000
Here diversified reevenue sourcce shows thhe earning sttrength of thhe companyy.
Incom
me Statemeent ▪ The prrojected incoome statement for the first
f five yeaars is shown
n below.
We willl start with a loss of BD
DT 25,422,6600 in the fiirst year, whhich will be converted to
t a gain
in the seecond year of
o BDT 12,4446,937 andd will reach BDT 84,0336,936 in thee fifth year.

Inccome Statem
ment
Particullars 2011 2012 2013 2014 2015
Sales Reevenue 14,7881,200 1244,788,000 148,989,200 232,1922,000 289
9,006,000
less: CO
OGS 22,9337,800 833,902,000 82,405,000 118,5633,700 132
2,968,000
Gross Prrofit -8,1556,600 400,886,000 66,584,200 113,6288,300 156
6,038,000
Less: Opperating Exppenses
Admin OH O 3,1116,000 44,896,000 4,333,000 4,9988,000 5,279,000
5
Selling & Distr. OH 12,4550,000 177,770,000 22,870,000 30,9500,000 37
7,400,000
EBIT -23,7222,600 18,220,000 39,381,200 77,6800,300 113
3,359,000
Interest 1,7000,000 1,624,084 1,535,262 1,4311,340 1,309,752
1
EBT -25,4222,600 166,595,916 37,845,938 76,2488,960 112
2,049,248
Tax 0 4
4,148,979 9,461,485 19,0622,240 28
8,012,312
Net Incoome -25,4222,600 122,446,937 28,384,454 57,1866,720 84
4,036,936

Balancce Sheet ▪ The accouunting periodd is Januaryy to Decem

mber. The suummarized Balance
Sheet foor five yearss is shown beelow. Detaill Balance Sh
heet is show
wn in appenddix.
Balance Sheet
S (Sum
mmarized)
Particullars 2011 201
12 2
2013 2014 2015
Total Liiabilities 9,603,434 9,205,95
52 8,727,,648 8,1336,422 7,367,608
7
Total Caapital 9,577,400 22,024,33
37 47,570,,345 87,6001,049 104
4,408,437
Total Liiabilities & Capital
C 19,180,834 31,230,289 56,297,993 95,7337,471 111
1,776,044
Total Cuurrent Assetss 2,585,834 15,390,28
89 41,212,,993 81,4007,471 98
8,201,044
Total Neet Fixed Assets 16,595,000 15,840,00
00 15,085,,000 14,3330,000 13
3,575,000
Total Asssets 19,180,834 31,230,28
89 56,297,,993 95,7337,471 111
1,776,044

www.greeensparkltd.com Page | 9
Team Noo. BA100060

Financcial Ratioss and Inveestment Reeturn ▪ Thee followingg tables featuure some im
mportant
T calculaations of thhese ratios aare included in the
financiaal and inveestment retuurn ratios. The
appendiix.
Ratio Analysis
A 2011 20
012 2
2013 2014 2015
Current Ratio 51.772 87
7.94 1333.81 188.44 196.40
Averagee Collection Period
P (Days)) 38.30 12
2.37 17.40 19.16 21.64
Asset Tuurnover Ratio 0.777 4.00
4 2.65 2.43 2.59
Debt-to--Equity 1.000 0.41
0 0.18 0.09 0.07
Gross Prrofit Margin (%) -55.18%% 32.76% 444.69% 448.94% 53.99%
Net Proffit Margin (%
%) -171.99% % 9.97% 199.05% 224.63% 29.08%
Return on
o Assets (R ROA) -132.54% % 39.86% 500.42% 559.73% 75.18%
Return on
o Equity (R ROE) -265.44% % 56.51% 59.67% 665.28% 80.49%

Cash Flow
F Stateement ▪ The cash flow
w statement for the firstt five years is presented
d below.
It is poossible to seee a positivve net cashh balance beeginning inn the first yyear and increasing
graduallly to BDT 80,830,444
8 in the fifth year. Detaiil description is shown in the Appeendix.
Descripption 20011 2012 2013 22014 2015
Total Innflow 58,208,7720 123,085,034 157,177,5699 261,0499,793 353
3,042,871
Total Ou
utflow 57,195,3366 111,983,545 123,166,4966 191,9977,522 272
2,212,427
Cash inn hand 1,013,3354 11,101,489 34,011,073 69,0522,271 80
0,830,444
Cash diividends willl be given from
f 2013 onwards
o in a rate of 100%, 30% annd 80% resp
pectively
Projecct Sensitiviity Analyssis ▪ The sennsitivity tesst of the prooject has beeen done using three
dimensiions: sensitiivity to profit margin, sensitivity to
t asset turnnover and ffinally sensiitivity to
leverage. In the annalysis senssitivity to profit
p margin was founnd to be crrucial with average
sensitivvity of 46.11% and thee dispersionn of 39.28% %. Our projoject adherees to the sensitivity
analysiss with its suustainable prrofit marginn.
Other Financiall Indicatorrs ▪ There are some other
o financcial indicatoors which sh
how the
viabilityy of the bussiness. Theyy are:
Net Preesent Valuee (NPV) The NPV
N of thee project iss positive B
BDT 81,446 6,689 or
81.455 Million.
Internaal Rate of Return(IRR
R R) The IRR
I of the project
p is 355%
Normaal Pay Back k Period Normmal Payback k period of the
t project iis 2.94 years.

Stress An
nalysis (Sum
mmarized)
*F
Figures in Milllion BDT
Period Zeroo Year 2011 2012 2013 2014 2015 NPV
Base -17.35 --55.45 20.30 35.22 52.46 46.27 81.45
Best -17.35 -
-57.03 36.90 55.34 82.51 79.81 180.18
Worst -17.35 -
-62.92 6.09 23.09 37.89 32.98 19.77

www.greeensparkltd.com Page | 10
Team Noo. BA100060

APPE
ENDIX
Assum
mptions
1. Alll calculationns have been done on Bangladeshi
B i currency, BDT
B
2. Thhe conversioon rate is asssumed to att US $1 = BDT 70
3. Alll salary andd wages ratees have beenn decided ass per the onggoing markket practice.
4. 10%
% to 15% salary and wage
w increm
ment has beeen assumed.
5. Intterest on lonng term loann has been assumed
a to be 17%
6. Groowth in salees is calculaated on the basis
b of reaasonable forecast.
7. Deepreciation rate
r has calcculated to be
b 18% usin
ng CAPM & WACC meethods.
8. Deepreciation on
o fixed assset is calculaated on the straight linee method
9. Liffe expectanccy of the fixxed assets has
h been assumed.
10. Lannd cost has been amorttized over 100
1 years.
11. Thhe productioon capacity of plants has
h been deecided accoording the juudgment off botany
exppert.
12. It is
i assumed that
t liquid Bryophyllum
B m sales willl include 100% credit saales.
13. Annnual fertilizzer cost willl include 500% credit pu
urchase.
14. A/C
C Payable of
o this year has been cleared in thee following year.
15. A/C
C Receivabble of this yeear has beenn received in
n the follow
wing year.
16. Alll the costs have
h been determined as
a per curren
nt market prractice.
17. 10%
% to 15% profit
p has beeen adjustedd on cost to determine our
o productt sales cost.
18. Thhe sales pricce of liquid Bryophylluum has been
n decided too be BDT 1220 initially and 130
froom the third year.
19. Thhe corporate tax rate hass been assum
med to be 25%.
2
20. Caash dividendds will be given from
m 2013 onw
wards in a rate of 100%, 30% and 80%
resspectively.
21. Retained earnnings will bee 100% in first
f two yeears and theen 90%,70%
% and 20% for next
thrree years resspectively.

www.greeensparkltd.com Appendix
A |i
Team Noo. BA100060

Resou
urce Requ
uirement
Project Costt
Farm Unnit Assets 1950000
Preliminaary expenses (License,
( Pateent, Trade Maark, Surveys, Legal
L etc. expeenses) 800,000
Land 4,000,000
4
Factory building
b 2,500,000
2
Blendingg Machine 1,500,000
Processinng Machine 1,500,000
Factory Furniture
F 500,000
Generatoor 200,000
Containeers 900,000
Office buuilding 2,500,000
2
Office eqquipment 500,000
Office fuurniture 500,000
Total 1,73,50,000

Human Resources
R (foor 2011) Perrmanent Casual
Labor (Farm Unit) 40 380
Labor (Factory Unit) 80 90
Agricultuuralist 1 0
Supervisoors (Farm uniit) 3 0
Supervisoors (Factory unit)
u 6 0
Chemist 2 0
Assistantt Chemist 4 0
Shift In-ccharge (Factorry) 4 0
Techniciaans (Assembling, Factory Unit)
U 20 0
Marketinng Manager 2 0
Assistantt Marketing Manager
M 3 0
Admin Staff 20 0
Accountaants 2 0
Sales & Service
S Team Members 200 50
Operationnal Heads 4 0
Sub Totaal 391 520
Total Huuman Resourcee Requiremennts (Persons) 911

www.greeensparkltd.com Ap
ppendix | ii
Team Noo. BA100060

Core Concept
C a Techn
and nical
The moost importannt characterristic of bryoophyllum leeaves is theey are full of iron and chlorine.
c
When bryophyllum
b a crushed they took a form off thick passte where iron and
m leaves are
chlorinee float as positive
p andd negative ions respecctively. If electrodes
e ((anode and cathode
6
plates) are placed in
i the liquidd the system
m works as a Galvanic Cell and geenerates eleectricity.
Chemisstry & Tech hnical Detaails
In the system, coppper (Cu) and zinc (Z Zn) electroodes are im
mmersed in a solution of Iron
Chloridde where irron and chhlorine are ionized. Because
B of the Titrataable acidity
y of the
bryophyyllum malt at the anodee, zinc is oxxidized per the
t followinng half reacction:
Zn → Zn2+ + 2e-
At the cathode,
c coppper is reduuced per the following reaction:
r
2+ -
Cu + 2e → Cu
The totaal reaction can
c be writtten as:
Zn + Cu → Zn2+ + Cu
2+
C
This is the core cooncept of geenerating green electriccity in the Green
G Spark.
Anotherr importantt characterisstic of Bryoophyllum plants is these plants doo not require seeds
for theeir germinaation ratherr they aree germinateed from thheir own leaves (veegetative
propagaation). Theyy take less time to groow, maturee faster thann plants prooduced fromm seeds.
Based on
o these twoo characteriistics Greenn Spark iden
ntified bryopphyllum leaaves as an id
deal raw
materiaal to generatte electricityy which is full
f of requ
uired chemiccal elementts, fast grow
wing and
more immportantly environmen
e nt friendly.

Requiirement of Liquid Bryophyl

B llum to Generate Electricity
E y
From reesearch it haas been seenn that 1 KG
G of liquid bryophyllum
b m can produuce up to 60 volts of
electric potentials. Our Type-11 CPS woulld require 5 KGs and Type-2
T woulld require 8 KGs of
liquid bryophyllum
b m in every foour months. BIPP and RSP
R would require 1500 KGs and 200 2 KGs
of liquiid respectivvely. It migght be notedd that CPSS can generrate 8-30 A Ampere currrent and
Building Integratedd System annd Rural Spaarkling Plannt can generaate up to 1000 Ampere current.
c
CPSS 
Productts  f  BIPP  RSP 
Type 1 Type 2
Liquid Reequirement per Four Months f 6 KG 8 KG 150 KG 200 KG

To prodduce liquid bryophylluum Green Spark will cu ultivate bryyophyllum lleaves in th

he leased
land. The
T plants that are germinated
g through veegetative propagation
p are fast growing.
g
Bryophhyllum is suuch plant thaat takes onlly 3-4 week
ks to grow. After the pllants will be grown
the leavves will be collected and
a sent to the factory y. Then the leaves willl be crusheed and a
thick paste will be formed. Further proocessing wiill be donee to make lliquid bryop phyllum
which will
w be the main
m fuel off the produccts of Green n Spark.

6
A Galvvanic cell, naamed after Luuigi Galvani, is an electrocchemical cell that derives electrical eneergy from
chemicall reactions takking place withhin the cell.

www.greeensparkltd.com Ap
ppendix | iii
Team Noo. BA100060

Markeeting Straategy
Phase 1 | Prototyp pe Village
In phase 1 we willl develop a prototype village
v with
h green elecctricity plannt. This villlage will
be the ground
g for our
o massivee media coverage and businessb exppansion.
ƒ Thiss prototype village willl be a demoonstrative prroject whichh will explaain the feasib bility
and practicalityy of our elecctricity geneeration plan
nt.
ƒ Alll the news media’s
m willl be deliberaately involvved to gain the
t attentionn of the con ncerned
partties.
Phase 2 | Plant in Tourist Sp pot-Saint Martin
M
Since Saint
S Martiin is a rem mote Island having no o electricityy it’s not ppossible to provide
electricity using traaditional griid lines. As a result this plant will ensure the following thhings:
ƒ In Saint
S Martinn people from various segments
s off the societyy will get to know the
sounndness of our electricitty generatioon plant.
ƒ Thiss plant will ensure natiional and intternational exposure siince local annd foreign tourists
freqquently visitt Saint Marttin.
Phase 3 | 360° Covverage
In phase three the extensive promotional
p activities will
w be undeertaken to ennsure the foollowing
things:
ƒ Diffferent teamss will contaact with partties like hou using compaanies and deevelopers with
plannt details.
ƒ A Green
G Electtricity Fair will be arraanged wheree people willl come andd see differeent
prottotype plantts. The interrested partiees will be en
ntertained accordingly.
a .
ƒ CSR activitiess will be enddeavored in phase 3 wh hich indeed will gear upp our brand
ding.
Phase 4 | ‘Door-too-Door’ Maarketing Neetwork
Side byy side tradditional disttribution chhannels ourr company will buildd a ‘Door-tto-Door’
marketiing networkk. As a reesult our overall
o mark keting mecchanism wiill ensure that
t our
potentiaal customerrs are gettinng informedd about our product beenefits and aare turning into the
actual customers
c o Green Sppark Ltd. Once the nettwork is buiilt it will allso make th
of he liquid
market protected from
f new market
m entraance. Throu ugh its stroong Sales Seervice Team
m Green
Spark would
w mainttain a close relation with its existin
ng and poteential custom
mers.
Phase 5 | Online Order
O Placeement
This phhase is especcially designed for urbban home-ussers and corrporate custtomers. Forr hassle-
free seccured shoppiing we designed our weebsite securring it with digital
d signaature from VeriSign
V
7
Inc. Cuustomers caan customizze their desirred productt using our online
o interractive softw
ware and
add the product to their cart. Using
U credit cards (Master, Visa & American E Express Carrds) they
can makke the paym ment. Theree is also bannk draft opttion for thoose who do not have th he cards.
Orders can
c be placeed online froom the site www.green
w nsparkltd.com m/order

7
VeriSiggn Inc. providees a variety off security servvices ranging from
f digital certificates, and managed PK
KI to two-
factor autthentication.

www.greeensparkltd.com Ap
ppendix | iv
Team Noo. BA100060

Websiite Previeew
In thhe homepagee Green
Spark emphasizes on the
savingg the environm
ment and
the poositive impacct of the
compaany on the natuure.

Homepagge | www.greeensparkltd.com
m

In the order placemment page

custommers can customize
their product ussing the
interacctive online software
and place online ordders. The
paymeent process iss secured
by VerriSign Inc.

Online Order
O Placement Page (Top)) | www.greennsparkltd.com/order

In thee bottom parrt of the

Order Placementt page
custom
mers will putp their
credenntials and prooceed to
make tthe purchase.

Online Order
O Placement Page (Bottoom)

www.greeensparkltd.com Ap
ppendix | v
Team
T No. BA10006
60

Organizationa
al Chart

Boarrd of Directors

Management Deecision
Making Level
Mannaging Director

Dirrector
Dirrector Director Director
(Markketing,,
(Procuurement) (Factory) (Administrationn)
Sales & Service)
Strategic Decisio
on
Making Level
Operrational Operational Operrational Operational
H
Head Head H
Head Head
Operational Deccision
Making Level
Supeervisory Supervisory Superrvisory Supervisory
L
Level Level Leevel Level

Operational Deccision
Making Level Field Worker Factory Workeer Saless Team Office Staff

www.greensparkltd.co
w om Appendix | vi
Team Noo. BA100060

Balance Sheet
0 year 2011 2012 2013 2014 2015
Liabilitiees
Total Currrent Liabilitiees 0 50000 175000 308000 432000 500000
Long Terrm Loan 10,000,000 9,,553,434 9,030,952 8,4419,648 77,704,422 6,867,608
(outstandding)
Total Liaabilities 10,000,000 96003434.03 9,2
205,952 8,727,648 88,136,422 7367607.566
Capital, Owners'
O Particcipation 355000000 355000000 9577400
9 220224337.2 477,570,345 87601049.38
Retained Earnings -255422600 12,4
446,937 25,546,008 400,030,704 16,807,387
1
Total Cappital 355000000 9
9577400 22
2024337 477570345 887601049 104408437
1
Total Liaabilities & Cappital 455000000 19,180,834 31,230,289 56,2297,993 955,737,471 11
11,776,044
Assets
Current Assets
A
Cash 45,000,000 10113354.03 11
1101489 34011073.1 69052271.21 80830444.19
Accountss Receivable 0 1572480 4288800
4 7
7201920 112355200 17370600
Total currrent assets 455000000 2
2585834 15
5390289 411212993 881407471 98201044
Net fixed assets
Farm unit 1755000 1560000
1 1
1365000 1170000 975000
Factory unit
u 10,745,000 10
0390000 100035000 9680000 9325000
Office unnit 3
3375000 3250000
3 3
3125000 3000000 2875000
Preliminaary expenses 720000 640000 560000 480000 400000
Total Nett Fixed Assetss 0 16,595,000 15,840,000 15,085,000 144,330,000 13,575,000
1
Total Asssets 45,000,000 19,180,834 31,230,289 56,2297,993 955,737,471 11
11,776,044

Ratio Analysis
A
RATIO ANALYSIS
A 2011 2012
2 2013 2014 2015
Current Ratio
R 51.772 87
7.94 1333.81 1188.44 196.40
Cash Rattio 20.227 63
3.44 110.43 1159.84 161.66
Average Collection Peeriod (Days) 38.330 12
2.37 17.40 19.16 21.64
Asset Tuurnover Ratio 0.777 4.00
4 2.65 2.43 2.59
Debt-to-E
Equity 1.000 0.41
0 0.18 0.09 0.07
Gross Proofit Margin (%
%) -55.188% 32.7
76% 444.69% 448.94% 53.99%
Net Profiit Margin (%) -171.999% 9.9
97% 199.05% 24.63% 29.08%
Return onn Assets (RO
OA) -132.544% 39.8
86% 500.42% 59.73% 75.18%
Return onn Equity (ROE
E) -265.444% 56.5
51% 599.67% 665.28% 80.49%

Sensitivvity Analyssis
Base Casse
N
Net Salles/Total Total
Yearr ROA RO
OE
Profitt/Sales A
Assets Assets/Cap
pital
20122 9.997% 3999.57% 39.86% 141.80%% 56.51%
20133 19.005% 2664.64% 50.42% 118.35%
% 59.67%
20144 24.663% 2442.53% 59.73% 109.29%
% 65.228%
20155 29.008% 2558.56% 75.18% 107.06%
% 80.449%

www.greeensparkltd.com App
pendix | vii
Team Noo. BA100060

Sensitiviity to Profit Margin

M
Net Profit
P Salles/Total Total
Yearr ROA RO
OE % change
AT/S Sales A
Assets Assets/Cap
pital
20122 9.997% 3999.57% 39.86% 141.80%% 56.51% -
20133 19.005% 3999.57% 76.12% 141.80%
% 107.94% 91.00%
9
20144 24.663% 3999.57% 98.41% 141.80%
% 139.55% 29.28%
2
20155 29.008% 3999.57% 116.19% 141.80%
% 164.75% 18.06%
1
Aveerage 46.11%
4
Dispeersion 39.28%
3

Sensitiviity to Asset Turnover

T
Net Profit
P Salles/Total Total
Yearr ROA RO
OE % change
AT/S Sales A
Assets Assets/Cap
pital
20122 9.997% 3999.57% 39.86% 141.80%% 56.51% -
20133 9.997% 2664.64% 26.40% 141.80%
% 37.443% -3
33.77%
20144 9.997% 2442.53% 24.19% 141.80%
% 34.330% -8.36%
-
20155 9.997% 2558.56% 25.79% 141.80%
% 36.57% 6.61%
Aveerage -1
11.84%
Dispeersion 20.41%
2

Sensitiviity to Asset Leverage

L
Net Profit
P Salles/Total Total
Yearr ROA RO
OE % change
AT/S Sales A
Assets Assets/Cap
pital
20122 9.997% 3999.57% 39.86% 141.80%% 56.51% -
20133 9.997% 3999.57% 39.86% 118.35%
% 47.17% -16.54%
20144 9.997% 3999.57% 39.86% 109.29%
% 43.56% -7.65%
-
20155 9.997% 3999.57% 39.86% 107.06%
% 42.67% -2.04%
-
Aveerage -8.75%
-
Dispeersion 7.31%
7

www.greeensparkltd.com App
pendix | viii
Team Noo. BA100060

Cash Flow
F Statem
ment
2011 2012 2013 2014 2015
Inflow
Capital 35000000 0 0 0 0
Cash B/D
D 0 10
013354 111101489 334011073 69052271
Cash Revvenue 13208720 1204
499200 1411787280 219836800 271635400
Receipt from
f A/C Recceivable 0 15
572480 4
4288800 7201920 12355200
Long Terrm Loan 10,0000,000 0 0 0 0
Total Infflow 58208720 1230
085034 1577177569 2661049793 353042871
Outflow
Project Cost
C 17350000 0 0 0 0
Capital Expenditure
E 0 0 0 0 0
Payment of A/C Payabble 0 50000 175000 308000 432000
Farm Ovverhaed (cash) 2516800 66
635000 8
8925000 14281700 18114000
Factory Overhaed
O (cassh) 19741000 764
462000 722542000 1003220000 113724000
Admin Overhaed
O (cashh) 2991000 47
771000 4
4208000 4873000 5154000
Selling & Distributionn Overhaed (caash) 12450000 177
770000 222870000 330950000 37400000
Financiall Expenses 2,1446,566 2,1
146,566 2,146,566 22,146,566 2,146,566
2
Tax Paym
ment 0 4,1
148,979 9,461,485 199,062,240 28,012,312
Dividendd Payment 0 0 2,838,445 177,156,016 67,229,549
Total Ouutflow 57195366 1119
983545 1233166496 1991997522 272212427
Cash in hand
h 10013354 11101489 344011073 669052271 80830444

Loan Repayment
R Schedule
Annual payment
p 21465566; Date of Taking
T Loan: 1/1/2011;
1 Annuual Installmennt: 1; Rate of Innterest: 17% ; Year : 10
Beeginning Periodic Intereest Prinncipal Ending
Year Peeriod
Amount Payment Portiion Poortion Balance
2011 1 100,000,000 2,146,566 1,700,0000 4446,566 9,553,434
2012 2 9
9,553,434 2,146,566 1,624,0084 5222,482 9,030,952
2013 3 9
9,030,952 2,146,566 1,535,2262 6111,304 8,419,648
2014 4 8
8,419,648 2,146,566 1,431,3340 7115,226 7,704,422
2015 5 7
7,704,422 2,146,566 1,309,7752 8336,814 6,867,608
2016 6 6
6,867,608 2,146,566 1,167,4493 9779,073 5,888,535
2017 7 5
5,888,535 2,146,566 1,001,0051 1,1445,515 4,743,020
4
2018 8 4
4,743,020 2,146,566 806,3313 1,3440,253 3,402,767
2019 9 3
3,402,767 2,146,566 578,4470 1,5668,096 1,834,672
2020 10 1
1,834,672 2,146,566 311,8894 1,8334,672 0

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ppendix | ix
Team Noo. BA100060

Sales Forecast
F
Revenuee Source 2011 2012 20013 2014 2015
CPS 4
4,400,000 48,000,000 55,000,0000 83,0000,000 86,000,000
Liquid Bryophyllum 3
3,931,200 42,888,000 72,019,2200 123,5552,000 173,706,000
Building Integrated Syystem 5
5,500,000 27,500,000 13,750,0000 16,5000,000 19,250,000
Byproducct 50,000 100,000 120,0000 1440,000 150,000
Village Plants
P 900,000 6,300,000 8,100,0000 9,0000,000 9,900,000
Total Revvenue 144,781,200 124,788,000 148,989,2200 232,1992,000 289,006,000

Revenu
ue
Revenuee from Liquid
d Bryophyllum
m
Leaf Prooduction Crusshed &
Capaccity per Number Capacity Total Leaff Closing
Year Processed
o Hector
of U
Used (%) Produced (K
KG) Inventory
I
Hectarre (KG) Liqu
uid(KG)
2011 1800000 2 12 43200 344560 0
2012 1800000 5 52 468000 3774400 0
2013 1800000 7 62 781200 6224960 0
2014 1800000 8 85 1224000 9779200 0
2015 1800000 10 95 1710000 13668000 0
* For the first three years selling price of per kg liiquid is BDT 12
20 and the selling price is assuumed BDT 130 afterwards

Revenuee from Contin

nuous Power Supplier (On
ne-time)
Combin ned Combined
C
Year 20111 Type Year 2012 Typee
Revennue Revenue
Typpe-1 Typee-2 Type-1 Type-2
Selling Price
P Selliing Price
5
5000 70000 6000 8000
per unit per unit
u
Quantity 600 2
200 Quan ntity 4000 3000
Total Revvenue 30000000 14000000 44000000 Totaal Revenue 24000000 224000000 48000000
4

Combin
ned Combined
C
Year 20113 Type Yearr 2014 Typee
Reven
nue Revenue
Tyype-1 Typpe-2 Type-1 Type-2
Selling Prrice Sellin
ng Price
6000 80000 6000 8000
per unit per unit
u
Quantity 4500 35500 Quanntity 6500 5500
Total Revvenue 270000000 280000000 550000000 Totall Revenue 39000000 44000000 83000000

Combin
ned
Year 20115 Type
Reven
nue
Tyype-1 Type-2
Selling Prrice
6000 80000
per unit
Quantity 6600 58800
Total Revvenue 396000000 464000000 860000000

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Team Noo. BA100060

Revenuee from Buildin

ng Integratedd Power Plannts (One-timee)
Installation
n Charge
Year Instaalled Units Reevenue
per unit
2010 100 55000 55500000
2011 500 55000 275500000
2012 250 55000 137750000
2013 300 55000 165500000
2014 350 55000 192250000
Revenuee from Rural Sparkling Pllants
No. of Houses No. of Revenue perr Noo. of Total
Year
in everyy village Villages House/Month
H h Moonth Reevenue
20100 100 5 150
0 12 9900000
2011 100 35 150
0 12 63300000
20122 100 45 150
0 12 81100000
20133 100 50 150
0 12 90000000
20144 100 55 150
0 12 99900000

Valuatiion of the Project

P
Zero Year 2011 2012 2013 2014 2015
Sales Revvenue 0 14781200 124788000
1 1
148989200 2232192000 289006000
2
COGS 0 2
22,937,800 83,902,000
8 8
82,405,000 1118,563,700 13
32,968,000
Gross Maargin 0 -8,156,600 40,886,000
4 66584200 1113628300 156038000
1
Total Opeerating Expenses 0 15566000 22666000 27203000 35948000 42679000
EBIT 0 -223,722,600 18,220,000
1 39381200 77680300 113359000
1
Income Tax
T 0 0 4148979 9461485 19062240 28012312
Unleveredd Net Income 0 -223,722,600 14071020.9 299919715.5 58618060 85346687.9
Add. Acccumulated Deppreciation&
0 755000 1510000 2265000 3020000 3775000
Amortizat
ation
Less: Chhanges in Neet Working
0 4
42,464,166 -1
12,679,455 -225,689,704 -440,070,478 -1
16,725,573
Capital
Less: Cappital Expendituure 17350000 0 0 0 0 0
Net Cash Flow -
-65,431,766 28,260,476
2 5
57,874,420 1001,708,538 10
05,847,261
Present Value
V of Adjuusted Cash
17350000 -555450649.1 20296233.8
2 35224158.5 522460132.5 46266813.3
Flows(FCCF)
Present Value
V of Fuuture Cash
998796688.9
Flows
Less: Projject Cost 17350000
NPV 81,446,689
BDT (Miillion) 81.45
Check 81,446,689 OK

Zero Year 2011 2012 2013 2014 2015

Net Incom
me -450000000 -65,4331,766 28,26
60,476 57,874,420 101,708,538 10
05,847,261
IRR 35%

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ppendix | xi
Team Noo. BA100060

Calculaation of Ch
hange in Working Cap
pital
Zerro Year 2011 2012 2013 2014 2015
Total Currrent Assets 45,0000,000 2,5885,834 15,3
390,289 41,,212,993 811,407,471 98,201,044
Total Currrent Liabilityy 0 5
50,000 175,000
1 308,000 432,000 500,000
Net Workking Capital 45,0000,000 2,5335,834 15,2
215,289 40,,904,993 800,975,471 97,701,044
Change inn Net Workingg Capital 0 42,4464,166 -12,6
679,455 -25,,689,704 -400,070,478 -16,725,573

Calculaation of Payyback Periiod

Payback period has beeen calculated from financiaal cash-flow/v
valuation modeel
Year Invesstment Annnual net cashh Cumula ative Net
Infloww Cash
h Inflows
0 173350000 0 0
1 -65,431,766 -65
5,431,766
2 28,260,476 -37
7,171,290
3 57,874,420 20
0,703,130
4 101,708,538 122
2,411,668
5 105,847,261 228
8,258,929
The paybback period is 2 years and 11.30 months (2.94
( years)

As shownn on the Chartt above, In thee 3rd year Nett inflow of BD

DT 57,874,4200 has occurredd in 12 month
hs.
So, inflow
w of BDT 54,,521,290* hass occurred in (12/
( 57,874,42
20)×54,521,2990= 11.30 moonths
*
*(17,350,000 + 37,171,290=BDT 54,521,290)

Stress Testing
T (Baase Case)
Base Casse Zero Year
Y 2
2011 2012 2013 2014 2015
Sales 0 14781200 1247
788000 1488989200 2332192000 289006000
2
Total Cosst 38,5033,800 106,56
68,000 109,6608,000 1544,511,700 17
75,647,000
EBIT -23,7222,600 18,22
20,000 39,3381,200 777,680,300 11
13,359,000
Tax 0 4,14
48,979 9,4461,485 199,062,240 28,012,312
2
Unleveredd Net Income -23,7222,600 14,07
71,021 29,9919,715 588,618,060 85,346,688
8
Add. Acccumulated
Depreciattion& 7555,000 1,51
10,000 2,2265,000 33,020,000 3,775,000
Amortizaation
Less: Chaanges in Net
42,4644,166 -12,67
79,455 -25,6689,704 -400,070,478 -1
16,725,573
Working Capital
Less: Cappital Expendituure 173500000 0 0 0 0 0
Net Cashh Flow -173500000 -65,4311,766 28260
0475.9 578774419.6 1001708538 105847261
1
Discount Rate 18% 18% 18% 18% 18%
Present Value
V of Adjustted
173500000 -554506649.1 20296
6233.8 352224158.5 524460132.5 46
6266813.3
Cash Flowws(FCF)
NPV (in Million
M BDT) 81.45

Stress Testing
T (Beest Case)
Best Case Zero Year 2011 2012 2013 2014 2015
Sales Groowth 0 25% 25% 25% 25% 25%
Cost Growwth 10% 10% 10% 10% 10%
Discount Rate 15% 15% 15% 15% 15%
Sales 0 184776500 1559
985000 1866236500 2990240000 361257500
3

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Team Noo. BA100060

Total Cosst 42,3554,180 117,2

224,800 120,568,800 1699,962,870 19
93,211,700

EBIT -23,8777,680 38,7

760,200 65,667,700 1200,277,130 16
68,045,800
Tax 0 4,148,979 9,461,485 199,062,240 28,012,312
2
Unleveredd Net Income -23,8777,680 34,6
611,221 56,206,215 1011,214,890 14
40,033,488
Add. Acccumulated
Depreciattion& 7555,000 1,5
510,000 2,265,000 33,020,000 3,775,000
Amortizaation
Less: Chaanges in Net
42,4664,166 -12,6
679,455 -25,689,704 -400,070,478 -1
16,725,573
Working Capital
Less: Cappital Expendituure 173550000 0 0 0 0 0
Net Cashh Flow -173550000 -655886846 4880
00675.9 84,160,920 1444305368 160534061
1
Discount Rate 15% 15% 15% 15% 15%
Present Value
V of Adjustted
173550000 -570332040 3690
00322.1 55337170.8 82507062.6 79
9813800.3
Cash Flowws(FCF)
NPV (in Million
M BDT) 180.18

Stress Testing
T (W
Worst Case)
Worst Caase Zero Year 2011 2012 2013 2014 2015
Sales Groowth 0 10% 10% 10% 10% 10%
Cost Growwth 30% 30% 30% 30% 30%
Discount Rate 20% 20% 20% 20% 20%
Sales 0 162559320 1372 266800 1633888120 2555411200 317906600
3
Total Cosst 50,0554,940 138,5
538,400 142,490,400 2000,865,210 22
28,341,100
EBIT -33,7995,620 -1,2
271,600 21,397,720 544,545,990 89,565,500
8
Tax 0 4,148,979 9,461,485 199,062,240 28,012,312
2
Unleveredd Net Income -33,7995,620 -5,4
420,579 11,936,235 355,483,750 61,553,188
6
Add. Acccumulated
Depreciattion& 7555,000 1,5
510,000 2,265,000 33,020,000 3,775,000
Ammortization
Less: Chaanges in Net
42,4664,166 -12,6
679,455 -25,689,704 -400,070,478 -1
16,725,573
Working Capital
Less: Cappital Expendituure 173550000 0 0 0 0 0
Net Cashh Flow -173550000 -75,5004,786 8768
8875.92 39,890,940 78574228.1 82
2053760.9
Discount Rate 20% 20% 20% 20% 20%
Present Value
V of Adjustted
173550000 -629220655 6089
9497.17 230085034.5 337892664 32
2975566.2
Cash Flowws(FCF)
NPV (in Million
M BDT) 19.77

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pendix | xiii
www.GreenSparkLtd.com