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April
April15,
15,2011
2011 • • 1:00pm
Are You EST
Content
1:00pm / /10:00am
Strategy
EST PST
Material?
10:00am PST
Scott Abel interviews Rahel Anne Bailie
April 15, 2011 | 1:00pm EST/10:00am PDT Audio: +1 (213) 286-1201 Access code: 406-314-697 Webinar ID: 690-350-122
System Requirements ~PC: Windows® 7, Vista, XP or 2003 Server | Macintosh: Mac OS® X 10.4.11 (Tiger®) or newer
About Scott Abel
aka The Content Wrangler
April
April15,
15,2011
content • • 1:00pm
strategy
2011 guruEST
1:00pm / /10:00am
| user
EST PST
experience
10:00am PSTadvocate
content architect | thought leader | self-identified geek
contact: rabailie@intentionaldesign.ca
tell us a little about intentional design ...
what is it? what do you do there?
a little about Rahel and her content strategy firm
a content strategy is not
editing
copywriting
social media
structured content
project management
designing cool websites
content management system
to understand what a content strategy is
it helps to understand what it isnʼt
why are these things often mistaken for strategy?
what is strategy?
what does strategic planning mean?
a few definitions is a good place to start * but examples are good, too
an adaptation or complex of adaptations (as of behavior,
metabolism, or structure) that serves or appears to serve
a function in achieving evolutionary success
- merriam-webster dictionary
Publish
Collect
Aggregate
Acquire
Transform
Author/Edit
Present
Version/Localize
Syndicate
Metadata
Revise/Sunset
Manage
Modeling/Typing
Configure/Components
Structure /Standards
Repository
question one
our next webinar
April
April15,
15,2011
can
2011 • • 1:00pm
I 1:00pmEST
separate / /10:00am
what
EST PST
is strategic
10:00am PST
from what is implementation?
question two
will decision-makers recognize it?
question three
can I articulate my value proposition?
question four
am I prepared to
leave my comfort zone?
question five
can I think like a strategist / consultant?
question six
and now for a few questions from the audience
[submit yours using the chat window]
hereʼs a few we received from attendees in advance
where can I get a content strategy degree?
- Bryan F in Fort Lauderdale, FL
are there university programs or certificate courses available?
what resources can you recommend to someone who
is just getting started? - Shaunda G - Denver, CO
books * adjacent professions * workshops * blogs * social networks * meetups
our next webinar
April
April15,
15,2011
content • • 1:00pm
strategy
2011 guruEST
1:00pm / /10:00am
| user
EST PST
experience
10:00am PSTadvocate
content architect | thought leader | self-identified geek
contact: rabailie@intentionaldesign.ca
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our next webinar
April
April15,
15,2011
Cultural • • 1:00pm
1:00pmEST
2011 Correctness in/ Global
EST /10:00am
10:00amPST
Web Content
PST
Scott Abel interviews Maxwell Hoffmann
April 29, 2011 * 1pm EDT / 10am PDT