CANNIBAL

Company House Registration No. 6977433

VAT Registration No. 983 8627 61
Founded July 30th, 2009
WHO
We are a Creative workshop that crafts an Aura for your Brand
Michele Turriani and Guido Mercati are your eager Brand Editors in Chief,
leading an international creative collective with multifaceted experiences
WE THINK OUTSIDE THE MEDIA BOXES. WE CREATE BEYOND THE LINE IDEAS.

Guido Mercati is the former Saatchi&Saatchi Italy Head of Planning

and former Leo Burnett Italy Global Senior Planner.
Education in Semiotics, in 2008 he worked hard in Saatchi&Saatchi as
Head of Strategic Planning, in charge of all Communication Strategies
for all the main Clients and the new business activities.
At 28, he was the youngest ever Head of Unit in the Advertising business in Italy.
He sprung from Leo Burnett where he worked as Global Senior Strategic Planner
in charge of Fiat Group Italian and International Markets.
He practically worked for every industry: from Fashion to Large-scale Retail Trade,
from Energy to Banking, from High-Tech to Food&Beverage, from Automotive to
Tourism.

Ideas Believer. Strong Reader. Gung-ho Xplorer. Eager Music Lover.

Complete CV: http://uk.linkedin.com/in/guidomercati

Michele Turriani, photographer and image-maker, trained in Italy at Urbino’s I.S.I.A.

as an art director and graphic designer.
After assisting artists such as Jeff Koons and Rob Scholte in Germany and
Japan he moved to London where he struck gold as a photographer working
for the music industry. He then expanded his dominion to advertising, fashion,
sports and portrait photography.
Always one to turn hobbies into hard work he has in recent years shown a propensity
for ship building.

Complete Portfolio: http://www.micheleturriani.com

Publishing, fine arts, photography, design, advertising, research:
fixed roles are dead, cross-pollination rules
Our skeletal staff is of six on
Lightship 93 in East London;
tens of cannibals are ready globally
to be unleashed onto your Brand
Plan with their individual talents
WHAT
Our specialties : paper, cathode ray tube, connections, microchips, people
We believe in expressing what we call Beyond the line ideas:
whatever can help your Brand Plan hit the rainbow sky high
We start by analysing your
audience LANDSCAPE with
ethnographic techniques,
going out there
on the field
We follow this up with
a BRAND PLAN.
Finally we develop the
BEYOND THE LINE IDEA
suited to your every need
We may use this model
forwards or reversed,
depending on what fits you
WHERE
East London. Italy.
Wherever the idea can
live circulate breath
WHEN
Ready when you are
WHY
Because your audience is not
sitting there listening to bel canto
Offices:
Lightship 93,
Trinity Buoy Wharf,
64 Orchard Place,
London, E14 0JW
UK
Contacts:

Guido Mercati Founder / Brand Editor in Chief

tel: +44 7808 791543 email: guido@cannibalcall.com

Michele Turriani Founder / Brand Editor in Chief

tel: +44 7808 791544 email: michele@cannibalcall.com

www.cannibalcall.com