The

nutritional benefits of
albacore tuna are
excellent. Albacore
provides a good,
natural source of
omega-3, omega-6 and
protein.

The chart below is

typical of the
nutritional value in 100
g of raw edible
Albacore tuna.

Omega-3 is
documented to aid
brain development,
positively benefit heart
disease sufferers,
reduce cardiac
problems, lower blood
triglycerides (fats),
improve vascular
function, modestly
reduce blood pressure,
and reduce
inflammation
(beneficial for arthritis
sufferers) to name a
few. Protein is proven
to stimulate bone and
muscle growth,
strengthen bone,
increase energy levels,
and help with fat loss
and a number of
neurological benefits.

This chart compares

the nutritional values of
albacore tuna to other
meat products. Of the
comparisons made,
albacore has the
highest omega-3
content and the lowest
calorie and fat
contents. Albacore also
has the best protein to
fat ratio, even though it
does not have the
highest protein
 content.

Mercury
Mercury levels in tuna
are a consumer
concern. To our
knowledge, there is no
way to completely
eliminate the presence
of mercury from tuna.
However, Ocean Pure is
proactively working to
minimise mercury
levels and exposure.
This is done by:
Regular mercury tests. To
date all results have been
well below the US and
World Health Organisation
recommended level (less
than 1 ppm).
We stipulate to our
suppliers our albacore tuna
must be well handled, from
clean waters, and the tuna
must weigh (on average)
12 kg or less.
Studies on fish mercury
levels show that
younger fish (or
smaller fish) do not
have as much stored
mercury. It is also
understood that
unclean and polluted
oceans add to mercury
levels.

What's
Different?
Raw Material
Most of the canned
tuna available in the
world is from dark, oily
meat varieties,
Skipjack and Yellowfin.
Albacore is the only
tuna deemed a
premium 'white meat'
tuna. It is arguably the
best of all the types of
tuna, boasting a mild
flavour and soft
texture. Albacore tuna
is regarded as an
excellent base for a
premium product.

Natural
Ocean Pure's canned
albacore tuna is totally
natural, you will not
find artificial additives,
preservatives, added
flavours and bulking
agents. Many
competing products
have added soy,
vegetable broth,
pyrophosphate, and
hydrolyzed protein.
Ocean Pure mitigates
the requirements of
these additives
because in every can
the consumer can
expect 75-80%
albacore meat. The
philosophy to produce
a natural and delicious
product does not allow
a sacrifice of quality or
value.

Taste
Ocean Pure has sought
taste responses to our
canned albacore tuna
over a cross section of
consumers. The
feedback has been
astounding. Blind taste
tests have resulted in
Ocean Pure's tuna
being preferred. Our
trial audience has
included people who
generally dislike the
taste of canned tuna.
Without exception,
they were surprised at
the appeal of Ocean
Pure's tuna and would
regularly eat our
premium canned
albacore tuna.
The canned tuna is
presented in one firm-
textured chunk, and it
does not taste like
traditional canned fish.
The flavour is clean,
mild, very smooth and
has no aftertaste. This
product requires no
additional condiments,
such as mayonnaise or
relish.

Appearance
When you open a can
of Ocean Pure's canned
albacore tuna you will
find a round solid
wedge of tuna meat.
Although diced chunks
of albacore are put into
the can prior to
cooking, the meat
binds back together
during the cooking
process. This is a
natural result of
cooking in the can (no
pre-cooking) and no,
additives, or
preservatives. You can
tell just by opening the
can that our product is
100% natural and full
of protein.

Appeal
Tuna is a popular meal
alternative throughout
the world. Drivers of
this growth are health,
fitness and 'time poor'
(convenience shoppers)
consumers. Ocean Pure
is well positioned to
take advantage of
these market desires.
Aside from all cans
featuring easy tear top
ends, the product can
be consumed straight
from the can.
Ocean Pure brand
targets the premium
end of the market,
setting new standards
with regard to
presentation and
quality. The marketing
emphasis focuses on
the discerning
consumer. It is an
excellent high protein,
low fat food for gym
users and body
sculptors.

Nutrition
The health benefits of
albacore tuna are
difficult to ignore!
Albacore tuna has low
fat content, high
protein levels and
omega-3 fatty acids.
Ocean Pure's
processing method
ensures that these
health benefits are
retained. The high
omega-3 content in
albacore tuna is widely
publicised to reduce
cardiac problems, lower
blood triglycerides
(fats), improve
vascular function,
modestly reduce blood
pressure, and reduce
inflammation
(beneficial for arthritis
sufferers) to name a
few.
Protein is proven to;
stimulate bone and
muscle growth and
strength, improve
energy levels, help with
fat loss and it has a
number of neurological
benefits.
A recent study claims
that two three-ounce
(180 g) servings of
albacore tuna provide
the weekly requirement
for a healthy heart.
The natural benefits
coupled with the fact
that there are no
artificial additives give
the product a firm
place in the
marketplace.

Preparation for
Canning
Our cannery sees
several innovative
features in both the
preparation of the meat
for canning and in the
cooking process.
Unique hydraulically
operated guillotines
have been developed
for filleting the frozen
albacore tuna. This
equipment avoids the
need for the tuna to be
thawed for preparation,
significantly decreasing
the opportunity for
contamination when
working with product at
above zero degrees
Celsius and reducing
the production time
required per fish.

Cooking Process
No precooking! Unlike
other large canning
operations, Ocean Pure
cooks the albacore
tuna only once, sealed
in the can.
The traditional canning
method pre-cooks the
tuna (taking up to 8
hours), strips the meat
from the tuna frames,
fills the cans, seals
them and re cooks
them. This process is
known to remove from
the fish of most of its
flavours, and
nutritional properties.
Our raw albacore tuna
is filleted while still
frozen, diced, canned
and sealed. The cans
are then placed on
trays and retorted. The
entire retort process is
managed and
monitored by
computer.

Why can?
We chose the can as a
packaging medium for
many reasons; it is the
oldest form of long-life
packaging, and we
wanted to ensure that
what we produce is
safe. The integrity of
the can will not be
undermined without it
being clearly apparent.
This is not true of all
packaging.