GOOD VS.

GREAT DESIGN
CAMERONMOLL.COM @CAMERONMOLL
youtube.com/watch?v=q-RLqLx1iYI
embracethis.co.uk
“ Do we really need a simple definition of
design or should we accept that design
is too complex a matter to be
summarised in less than a book?

BRYAN LAWSON, HOW DESIGNERS THINK

”
 I COULD YEAH, BUT
MODERN ART = DO THAT + YOU DIDN’T

morenewmath.com/69/modern-art/
“GREAT” DESIGN
...solicits strong emotional response
...justifies its creation
...inspires other designers
 I

NECESSITY VS. PASSION

“ Nothing great in the world has ever been
accomplished without passion.
”
CHRISTIAN FRIEDRICH HEBBEL
CSS MASTERY
drp.ly/129B4R
MOBILE WEB DESIGN
mobilewebbook.com
TYPE CITY
veer.com/ideas/typecity/
SALT LAKE POSTER
drp.ly/18ZF6R
LIBRO DI
M. GIOVAMBATTISTA PALATINO
archive.org/stream/librodimgiovamba00pala
philcoffman.com/cameron-moll-colosseo-ipad-martian-giveaway.html
MY CANON 7D SETUP
flic.kr/p/7FFcrV
colosseotype.com
LESSON IN A TWEET

Satisfy your passions, whether on the clock or off.

 II

STARTER VS. FINISHER

EUSTRESS
“YOO-STRESS”

wikipedia.org/wiki/Eustress
“ More powerful than the obstacles
around us are the obstacles within us.
The most potent forces that kill off new
ideas are our own limitations.

SCOTT BELSKY, MAKING IDEAS HAPPEN

”
TEUXDEUX
teuxdeux.com
ANXIETY
anxietyapp.com
NETVIBES
netvibes.com
SORTED FOR IPAD
drp.ly/18NxeE
LESSON IN A TWEET

Be a finisher. The world has enough starters.

 III

REDUCTION VS. ORGANIZATION

“ simplicity ”
“ The simplest way to achieve simplicity is
through thoughtful reduction.
”
JOHN MAEDA, THE LAWS OF SIMPLICITY
AIRBUS A380
drp.ly/122a52
Aoccdrnig to rscheearch at Cmabrigde
uinervtisy, it deosn't mttaer waht oredr
the ltteers in a wrod are, the olny
iprmoetnt tihng is taht the frist and
lsat ltteres are at the rghit pclae. The
rset can be a tatol mses and you can
sitll raed it wouthit a porbelm. Tihs is
bcuseae we do not raed ervey lteter by
it slef but the wrod as a wlohe.

mrc-cbu.cam.ac.uk/people/matt.davis/Cmabrigde/
Reply ABOVE THIS LINE to add a comment to this message
Re:
Reply Visual hierarchy
ABOVE THIS isa the
LINE to add art to
comment ofthis
managing,
message not
eliminating
Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)
Project: Acme Sprint Phase 1 Creative
Company: Acme Industries LLC
Cameron Moll said:

Cameron Moll commented on the message:

Visual hierarchy is the art of managing, not

eliminating in my experience working with many other
Unfortunately,
experienced and novice designers, it has become clear that
Unfortunately,
visual hierarchy isinone
my of
experience working
the most ignored with
and many
underutilized
other experienced and novice designers, it has
principles of design. We would do well as design craftsmen to
become clear that visual hierarchy is one of the most
thoroughly study and apply the principle of visual hierarchy.
ignored and underutilized principles of design. We

v
See Good
would dovs. Great
well Design.craftsmen to thoroughly
as design
study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Stop receiving emails when comments are posted to this message

Stop receiving emails when comments are posted to this message

Reply ABOVE THIS LINE to add a comment to this message
Re:
Reply Visual hierarchy
ABOVE THIS isa the
LINE to add art to
comment ofthis
managing,
message not
eliminating
Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)
Project: Acme Sprint Phase 1 Creative
Company: Acme Industries LLC
Cameron Moll said:

Cameron Moll commented on the message:

Visual hierarchy is the art of managing, not

eliminating in my experience working with many other
Unfortunately,
experienced and novice designers, it has become clear that
Unfortunately,
visual hierarchy isinone
my of
experience working
the most ignored with
and many
underutilized
other experienced and novice designers, it has
principles of design. We would do well as design craftsmen to
become clear that visual hierarchy is one of the most
thoroughly study and apply the principle of visual hierarchy.
ignored and underutilized principles of design. We

v
See Good
would dovs. Great
well Design.craftsmen to thoroughly
as design
study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Stop receiving emails when comments are posted to this message

Stop receiving emails when comments are posted to this message

LESSON IN A TWEET

Great hierarchy isn’t always achieved by eliminating

complexity, but by managing it.
 IV

INFLUENCE VS. INSPIRATION

INFLUENCE IS BORROWED.
LOGOPOND
logopond.com
THE DIELINE
thedieline.com
CSS MANIA
cssmania.com
NOTE & POINT
noteandpoint.com
CSS IPHONE
cssiphone.com
FIRST & 20
firstand20.com
HTML5 GALLERY
html5gallery.com
PRINT FANCY
printfancy.com
DRIBBBLE
dribbble.com
INSPIRATION IS EARNED.
jonrawlinson.com
V-LOCK
yankodesign.com/2010/04/21/never-miss-the-key-hole/
JOHN, PAUL, GEORGE & BEN
amazon.com/reader/0786848936
HENNESSEY VENOM GT
hennesseyperformance.com
RAINBOW IN YOUR HAND
masa-ka.com/html/rainbow.html
IRETROPHONE BASE
un.cr/289
DODO CASE
dodocase.com
INFLUENCE happens when you’re looking for it.
INSPIRATION happens when you’re not.
INSPIRATION
...is different for everyone
...can’t be scheduled
...is elusive
 “ ”
It’s different for everyone.

Then don’t worry about what works for

them. Find out what works for you.
ted.com/talks/stefan_sagmeister_the_power_of_time_off.html
MICHAEL BIERUT

vimeo.com/9084072
 “ ”
It can’t be scheduled.

Then create opportunities to increase your

chances for inspiration.
“Whoever sheds the blood of man by man shall his blood be shed.”
 A B C
C’ B’ A’
“Whoever sheds the blood of man
by man shall his blood be shed.”
Fallen.
In silence we ponder
Momentarily.
Years fail to wash away
Memories that stain the walls of yesterday.
What are They but those we revere?
Indelible is the pain
Yet greater is the courage
Of those who gave the incalculable bequest.
What are we but guardians of the legacy now ours?
Written in our hearts the memories
In perpetuity remain.
Forever
Will the Fallen
Stand.
Fallen. POSTURE
In silence we ponder
Momentarily. TIME
Years fail to wash away PERPETUANCE
Memories that stain the walls of yesterday.
RECOLLECTION
What are They but those we revere?
Indelible is the pain
Yet greater is the courage CENTRAL THEME
Of those who gave the incalculable bequest.
What are we but guardians of the legacy now ours?
Written in our hearts the memories RECOLLECTION
In perpetuity remain. PERPETUANCE
Forever TIME
Will the Fallen
Stand. POSTURE
“ Instinct … is largely memory in disguise.
It works quite well when it is trained,
and poorly otherwise.

ROBERT BRINGHURST,
”
THE ELEMENTS OF TYPOGRAPHIC STYLE
drp.ly/18Iwaf
 “ ”
It’s elusive.

Then have a plan to capture it.

 IPAD SKETCHBOOK
pixelpads.com

MOLESKINE
moleskine.com

FIELD NOTES MEMO BOOK

fieldnotesbrand.com

EDWARD TUFTE GRAPH PAPER

edwardtufte.com/tufte/posters
EPSON WORKFORCE 1100
drp.ly/126gff
 +
YAFA POQUITO PEN VICTORINOX WALLET
yafa.com/yafapen/Poquito.html swissarmy.com
Screen: Simplenote

simplenoteapp.com
LESSON IN A TWEET

Influence is borrowed, inspiration is earned. Create

opportunities to earn it, and have a plan to capture it.
 V

CREATIVE DRIVE VS. CREATIVE PAUSE

NASAIMAGES.COM
AEROSPACE AMERICA WHEN WE LEFT EARTH
drp.ly/11eu2d (PDF) drp.ly/11es7z (iTunes)
CREATIVE PAUSE
The shift from being fully engaged in a
creative activity to being passively
engaged (or disengaged altogether).
 BED BATH BUS
Z GALLERIE MARBELLA BOSSINI AQUAVOLO SHEER AWESOMENESS
SHOWERING AS A CREATIVE MODEL
Distractions are minimized
Body is engaged in monotony, mind is free
Environment is changed
DIVE SLATE
scuba.com
LESSON IN A TWEET

Schedule deliberate pauses from work that free the mind and
invite new thinking. Capture what comes of it.
 VI

SOLUTIONS VS. PROBLEMS

WENGER GIANT KNIFE
wengerna.com/giant-knife-16999
IPHONE-TO-IPAD CONVERSION
drp.ly/10f94S
drp.ly/11SOfr
iCAT
drp.ly/18IB71
FANNYCAT
drp.ly/18IFm
TIM BROWN
drp.ly/108g69
LESSON IN A TWEET

The solution you create is only as strong as the problem

you've defined.
 VII

DON’T STOP BELIEVIN’

LESSON IN A TWEET

“What did you leave on your desk today?” —Laurie Makela

THANKS.
CAMERONMOLL.COM/SPEAKING/GOODGREATER

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