Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia

together with Thailand, Malaysia and Bangladesh. Telenor acquired the license for providing
GSM services in Pakistan in April 2004, and had launched its services commercially.
Telenor’s investment in Pakistan is the single largest direct European investment in
Pakistan.

By the end of July 2008, the total subscribers of Telenor exceeded 18 million, with a market
share of 23.73% in 2010. Telenor’s network covers more than 3000 cities, towns and
highways throughout Pakistan. Furthermore, Telenor Pakistan has more than 5,000 cell
masts throughout Pakistan, making it the 2nd largest network in Pakistan and 3rd in terms
of customer base. Telenor has a strategic alliance with Nokia Siemens Networks for
expansion in Pakistan. With USD 1 billion already invested, Telenor has extended
agreements with its vendors, including Nokia Siemens for network expansion and services
until 2009. The agreements will result in USD750 million worth of orders from Telenor
Pakistan. The Telenor Group is among the largest mobile operators in the world with over
165 million mobile subscriptions and a workforce of approximately 40,000. Telenor
Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia.

Telenor (Easypaisa) is offering millions of people of Pakistan without bank account

or credit card, chance to make financial transaction with touch of a button. This is most
innovative service by any mobile operator of Pakistan to send/receive money, pay your bills
without a bank account. With more than 15000 distribution points across the country
Telenor is offering transactions of cash, utility bills payment, mobile account under one roof.
Easypaisa business is booming and number of subscribers is on the rise. Thousands of
transaction are handled everyday.

This is the best service of transaction for those who are living and working far away from
their home. Mobile phone banking popularity is on the rise in Pakistan but some media
people attach the threat of transaction with Al-Qaeda and other terror activities but concern
dismissed by VP, Financial Service Telenor Mr. Roar Bjaerum by saying the transaction
limit is short (60,000) per transaction. He added, preventive measures are also taken to
deal with fraud with the help of Tameer Micro Finance Bank and state bank of Pakistan.
Monitoring System is also working to put down any suspicious elements.

Easypaisa has also launched information service for utility bills. Easypaisa has utility
bills facility for SNGPL, SSGC, PTCL, KESC, HESCO and MEPCO.

Easypaisa easing up the remittance process. Its growth rate is putting bank leaders in
check.

Easypaisa the largest branchless banking of Pakistan was introduced on October 15,
2009 partnered with Tameer Micro Finance Bank. It was started with 2000 distribution
points and now it is reported that more than 15000 retail outlets (including Telenor Sales
and Service Center and Telenor Franchise) are in place for Easypaisa services 24 hours, 7
days a week (even in holidays) all over Pakistan. Easypaisa is branchless, accountless and
dont need telenor subsciber number to initiate the transaction. You will recieve an SMS on
each transaction.

Pay wi-tribe bills through Easypaisa

Telenor Easypaisa is going equal to the customer satisfaction since its launch. Now
Easypaisa making smiles on the faces of wi-tribe users through its bill payment facility. Any
user of wi-tribe having Easypaisa account, or visiting Easypaisa shop, Telenor Franchise,
Telenor Sales and Service centre or any branch of Tameer Bank all over Pakistan can pay
their bill.

Telenor Easypaisa a branch less banking service now also present their website in urdu
Pakistan’s national language. Most of the links will be the same as in english. Telenor said,
as Easypaisa is a fastest growing service so they want that each and everyone enjoy the
taste of branch less banking nationwide. Previously, Easypaisa was praised by international
organizations as one of the best branch less banking.

There is an option at upper left corner to interchange languages in urdu and english. When
you will click a new tab (window) will be open.

The content and material will be the same as in english. This is the first time that any
operator launch their full service in english and urdu. Also we have lot of people in Pakistan
who can not understand or even read english so this one is a gift for them.

INDIRECT COMPETITOR:
UBL Omni - United Bank Limited’s branchless banking is a direct challenge to Telenor
Easypaisa as nearly all mobile networks have a support for UBL Omni. UBL omin offers all of
its services on the mobile phone which include money withdrawing, deposit, transfer, mobile
cards and bill payments, electricity gas telephone bill payments, Web-portal access, SMS
services, Wap services, UBL branch support etc.