Your Brand Community

Dynamic Signal can rapidly connect you with the influencers who attract your consumers.
BRAND COMMUNITY
+ Consumer attention is moving to digital media
Influencers and audiences come
+ Digital media provide unique opportunities for engagement and interaction with consumers together in brand-based community
+ Influencers are the centers of passionate consumer communities ecosystems. Brands leverage direct
relationships and gain long-term
access to key tastemakers.

START
Let’s start by looking at the new consumer communities: TRAFFIC
PROMOTIONS
Reward your customers’
loyalty and encourage
your influencers and
consumers to sample
Consumers They seek Mid-tail, niche sites CATEGORY new products.
AUTHORITY
control what they experiences based earn consumers’
view and when. on their passions. time and trust. Identify and talk with CONTENT
RELATIONSHIPS early adopters who
influence many Engage consumers with
Build loyalty by supporting consumers. brand- and community-
Influencers attract and influence consumers: consumers' passions and generated content.
facilitating their relation-
ships with influencers.

Influencers They are highly Influencers can

offer two-way connected authorities become brand
communication. in their communities. ambassadors.

ENGAGEMENT
T
EN ON
NT UTI Deliver branded content that
The relationship between COTRIB Y captures consumer attention
DIS NIT NT
the influencer and the
M MUGEME and actionable data.
brand is mutually CONSUMER CHOICE RESEARCH COANA ON
beneficial…
CY
CA IVES M I Z ATI
LEGEND
Shine a spotlight Deploy studies O
V T M
ADNCEN STO
on trends and within a well- I ING CU
Here’s what I’m
preferences of identified, ACK
hearing from the TR G Connections in the community:
your influencers representative TIN
community… P OR
and consumers. community of R E ER
NC RY DATA INFLUENCERS
consumers and F LUECOVE
influencers. IN DIS
TRAFFIC BRAND

CASH CONSUMERS

CONTENT DYNAMIC SIGNAL

Content may be branded, premium,

sponsored, or social in nature.
GIC Y
ATE OR Here are some examples:
TESTING STRADVIS
Solicit direct feedback on RSS
concepts to refine them CER
and seize opportunities. LU EN RT
INFSUPPO DYNAMIC SIGNAL TEXT CONTENT
The only full-service firm that WIDGETS
can deliver a white-label
technology platform and the

IO N
NS
AT IG
TOOLS

ER PA
proven expertise necessary to

OP AM
successfully grow and optimize

C
communities for brand advocacy VIDEOS
Working with brands, agencies bring and consumer engagement.
funding, traffic, and content to influencers. SERVICES
Influencers give brands trusted access to
consumer communities.
MEASUREMENT
Capture what consumers do and say online,
including how they react to your partner
influencers’ brand advocacy messages
and shared content.

The Dynamic Signal logo and insignia are a trademark of Dynamic Signal.
by XPLANE | Dachis Group All other trademarks and logos are the property of their respective owners.
©XPLANE 2011