PROJECT REPORT ON CUSTOMER SATISFACTION/ BEHAVIOR

TOWARDS TRADEINDIA.COM (ONLINE CATALOG)

SUBMITTED TO- SUBMITTED BY-

Mr. JONES MATHEWS ANKUSH BHATIA

 ACKNOWLEDGEMENT

Any person can never do work of this nature alone. This formal piece of
acknowledgement may not be sufficient to express the feeling of gratitude and
affection for those who were associated with the project and without whose co-
operation and guidance this project could not have been conducted properly.

It is a matter of great pleasure for me in submitting the project report on

“Customer satisfaction/behavior towards tradeindia.com(online catalog)” in
the partial fulfillment of the requirement of my course from “IILM Institute for
higher education”, Gurgaon”. It is my profound privilege to thankfully
acknowledge the inspiring co-operation extended to me by all the staff members
for the successful completion of my project.

My first word of thanks goes to Mr Mandeep Singh, Branch manager,

tradeindia.com, Jalandhar for giving me an excellent chance and support through
out my project working.
 Introduction-

The challenging opportunities and new avenues cropping up in the corporate arena
in diverse sectors demands the role of a common mediator to act as bridge between
buyers and sellers, importers and exporters, and the like. This service facilitates all
in the business world to come to a common platform, thus turning the geologically
colossus earth into a tiny global village. Tradeindia is a major entity involved in
this task bringing manufacturers, buyers and sellers under one pedestal.

Infocom Network Ltd. is an ISO 9001: 2000 certified company, established in the
year 1990. Popular as tradeindia.com conceptualised in the year 1996, it has
created a niche as India's largest B2B marketplace, offering comprehensive
business solutions to the global EXIM community through its wide array of online
services, directory services and facilitation of trade promotional events. Our portal
is an ideal forum for buyers and sellers across the globe to interact and conduct
business smoothly and effectively.

With an unmatched expertise in data acquisition and online promotion, Tradeindia

subsumes a huge number of company profiles and product catalogs under 1,570
different product categories and sub-categories. It is well promoted on all major
search engines and receives an average of 20.5 million hits per month.

Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today

we have reached a database of 17,72,890 registered users, and the company is
growing on a titanic scale with a considerable amount of new users
joining/registering everyday, under the innovative vision and guidance of Mr.
Bikky Khosla, CEO.
 Mission & Goal/Corporate Objective

Tradeindia is born with a noble mission—the mission to assemble the trade

communities of all the nations of the world under one common platform, the
mission to contribute to the development of world business, thereby contributing to
the economic development of the respective nations. We are committed to assist all
our registered members (companies) in locating and communicating with new
business partners from across the globe, and exchanging trade offers in an online
environment over the Internet.

Our efforts at Tradeindia are directed towards providing useful, authentic and
accurate information to the EXIM community and ensuring the best of services and
business leads for our clients. With a dedicated marketing team behind us, our site
offers grand and unlimited exposure to the manufacturers, importers and service
providers by showcasing their products and services at numerous levels, thereby
giving them maximum business visibility on the Internet.

We also provide our overseas clients, a virtual gateway to enter into the lucrative
markets of India, helping bridge the gap between foreign importers and Indian
exporters.
 USERS OF TRADEINDIA.COM

Exporters & Manufacturers

Tradeindia.com provides a grand base for exporters and manufacturers across the
globe to advertise their products and services online. More than 1,570 categories
and sub-categories feature listings of products enabling a precise and easy passage
for buyers to reach them. The buyers and trading houses can view your details and
can directly mail you regarding business related queries. More than 9,87,188
manufacturers and exporters are already availing this service and are fully
contented with the kind of exposure this section is providing them. The database
on the site gets updated according to the latest developments to provide valuable
and relevant search results.

Importers & Buyers

This section facilitates importers and buyers from India and all other countries of
the world to exhibit their company details and areas of activity. More than 1,513
categories and sub-categories feature listings of more than 1,78,570 importers and
buyers. Minute-by-minute monitoring and updation of data helps you in getting the
most relevant and profitable business inquiries.

Service Providers

This section features over 1,78,430 service providers working in all spheres of
trading and transportation. The database contains far-reaching information about
Cargo Agents, Shipping Agents, Freight Forwarders, Clearing and Forwarding
Agents amongst others. The interface allows the clients to directly access the
agents or post their requirements for the latter to contact them.
Online Catalogs

Tradeindia through its 'online catalog' section provides you with personalised space
to showcase your company under elaborate sub-headings like Homepage, Profile,
R&D, Newsroom, Factory Tour, Services & Support, Quality Control,
Management, Showroom, etc. You can publish colored photographs of your
company, products and services in the catalog. This visually impressive section
provides a complete picture enabling a practical experience of what is required and
what is being offered.

Trade Leads

Our 'Trade Leads' section provides a free interactive board where you can
post/buy/sell business offers. You can also post featured Trade Leads along with
product photograph and avail maximum visibility for your product/service on the
B2B e-marketplace.
 Our Network-

Infocom Network Ltd. is headquartered in New Delhi, India from where it handles
the operations of tradeindia.com. We have branch offices in 17 commercial cities
across the country and 2 overseas offices, viz. Toronto and Sharjah, to cater to the
needs of our priviliged and venerated clients.

To collect information on any of the offices in our network, simply click on the
particular city.

Tradeindia.com is a service provider company, which helps today`s business class

to expand or diversify their businesses with a single click by sitting at their offices.
It helps local dealers or manufacturers to access buyers or sellers across the globe.
As we know that we are moving towards digitalization, so dealing through online
becomes necessity today. The product or service on which I am thoroughly
working is an-

Online Catalog-

Tradeindia`s online product catalog is a visually impressive section that provides

you with personalized space to showcase your company under elaborate headings
and sub headings. You can publish colored photographs of your company and give
a complete picture with specifications about your products and services. You can
choose any of our two catalogs Main online catalog or mini online catalog.

 Our 24*7, 365 days, online catalog takes prospective business partners on a
virtual tour.
 User and search engine friendly content and design to achieve greatest
advertising effect of your product`s corporate image.
 Customized industry wise templates/layouts- 1500 + in number
(tradeindia.com/catalogdemo/)
 Images and text can be updated at will.
 Colloquial domain for one year and email with 25 mb space.

Different products/services with different packages are also offered to

customers depending upon their need and ability to pay.

 Super package for super sellers- This is our premium range package
which is basically offered to premium customers.
 Customized header catalog to get their company`s online catalog
header customized as per your requirement/choice.

 Product showcase option is given to showcase their products on top of

search result and on top of category pages as well.

 Call me free is tradeindia`s innovative feature, introduced for the

benefit of the global business community. Buyers using tradeindia cal
click CALL ME FREE buttons appearing with Indian suppliers
listings to speak with the supplier for free.
 SMS inquiries are the first of its kind service launched in the B2B
market by tradeindia.com. This latest feature facilitates the receiving
of inquiries on mobile phones via sms.

 Videos on tradeindia.com helps their customers to upload their videos

having product showcase in it to make them visible to it`s visitors.

 Tradeindia E-seller payment gateway servicefor to start selling

products online.

 Trust stamp is the business imprint of a company`s authenticity and

reliability.

 Tariff for online catalog conversion to 10 different languages.

 Sponsored link feature entitles advertisers to sponsor search

keywords. Whenever these sponsored keywords are searched, the
company gets displayed on the top of the search page.

 Vertical Portal Sponsorship helps the customers to enjoy the special

benefits attached with the service. Each vertical portal can have
maximum 3 sponsors viz premium sponsor, co- sponsors.

 The Exporters Yellow Pages is the most comprehensive database

available on the Indian export community. Loaded with exhaustive
and updated information on over 2,00,000 Indian exporters,
manufacturers and service providers, this directory is a virtual
goldmine for foreign buyers. It is an authentic and user-friendly
 reference guide that classifies Indian exporters, manufacturers and
service providers under 703 different product and service categories.

 The Exporters Yellow Pages is available in print, Exim CD-ROM and

as online directory. More than 2,50,000 copies of this package is
distributed annually in various exhibitions, Indian and foreign
missions, national and international Chambers of Commerce and trade
associations amongst others.

Banners on Tradeindia will surely increase your company's visibility and will
promote your products or services to your desired target audience. Avail the
facilities of this feature and create your position in the market.
 
Direct Link to Your Website: This feature gives you the privilege of getting your
products linked directly to your website. The banner advertisement is hyperlinked
to your website or online catalog on Tradeindia giving the visitors direct access to
information related to your company. They can visit your website by just clicking
the banner.

Competitors of tradeindia.com-

 Indiamart.com

 Alibaba.com

 Exporterindia.com

 Esuppliersindia.com

Customer Behavior and satisfaction towards online catalog-

Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today
we have reached a database of 17,73,027 registered users, and the company is
growing on a titanic scale with a considerable amount of new users
joining/registering everyday. As we can take an idea from the above data that
tradeindia.com has got good reputation in the market. Due to it`s huge promotional
activities, it makes itself visible in the eyes of its customers which helps tradeindia
to generate more revenues.

As it is the largest B2B portal, it helps its customers to set up their businesses in
different locations across the globe which further leads to more market share and
more revenue generation. By using it`s different services one can easily survive in
this competitive world, as it is the world of digitalization, nobody wants to go to
the market for to search it`s product sellers and buyers, so with the help of this
portal, one can easily access to buyer`s data within or outside it`s territory.

Customer is very much aware about the benefits of getting registered with
tradeindia.com and tradeindia.com is really rising up to their expectations. Due to
huge tradeindia.com offerings and services, customer feels satisfied as he/she can
easily avail these services at a nominal price. Not only a online catalog, customer
also get a chance to talk or message freely with its buyers by using it`s add on
services like call me free and free sms inquiries.

Once a customer becomes a paid user or a member, he will access to all the add on
services offered by tradeindia.com. Tradeindia.com has just recently started its new
service named as DIAL B2B a 24*7 toll free number, where a customer can call
anytime to get access to buyer`s data of any city, state or country.

There are some things where tradeindia.com is lacking and these-

 Prices are quite high as compare to it`s competitors

 After sales services are not so good

 Less spending on promotional activities as compare to its competitors.

 Most of the customers feel that they didn`t got much inquiries.

SUGGESTIONS AND RECOMMENDATIONS-

 Tradeindia.com is the largest portal worldwide, so it should spend on more
promotional activities which are quite necessary in this competitive world.

 Tradeindia.com offers lots of services to it`s customers which are beneficial

for them, but it should work on their pricing policy as customer feels it is
quite expensive as compare to it`s customers

 It should also improve it`s after sales services, should hear to customer`s
grievances and handle them accordingly.

 Should establish more networks globally.