Internal Only – Not for external distribution

Selling Aid – Avaya IP Office R6.0

Why SME Why Avaya Myth Busters
Small & Medium Enterprise IP Office R6.0

Make your quota – not  Enhanced IP Office 500   Reliability – IP500 has no 

dependent on a few big  platform
platform  moving parts to breakdown
i t t b kd
9Simplified software delivery/back up
customers Security – proprietary OS –
Priced right for < 20 market harder to hack; lowers risk
Short sales cycle: 4‐8 weeks 9Essential Edition from $795 to $50!
9New
New combination cards
combination cards Open Simple Integration
Open, Simple Integration
>40% of <250 space is either 9New lower priced phones
9Compatible with MAC
expanding or considering  Migrate PARTNER® customers 93rd party applications
adding customer service  9Support ETR phones and experience
software 9Familiar Management and Admin  Business continuity 
9Multi‐site IP configurations have 
9Multi site IP configurations have
New ‘Office Worker’ Solution built‐in failover 
Easier to Impact (Business owner  9Deploy Back‐up Preferred Edition for 
or manager vs IT managers, CxOs &  Double the SCN User capacity total resilience 
corporate “politics”) 9From 500 to 1000 users! (32 sites)
9Increase Voice Ports via distributed  Price 
Willll be biggest market 
 b b k Preferred Edition licenses 910 user config  30% < than R5
segment in 2010 (44%) Enhanced Resilience
950 user up to 10% < than R5

Is the fastest growing  9New Preferred Edition Back‐up option Positioning with Avaya Aura™ 

market segment (+8% CAGR)
market segment (+8% CAGR)
Small business WILL lead the  99600 IP Sets
way out of economic crisis
New Phones compatible with 
New Phones compatible with is easy!
9<250 users = IP Office 90% likely
Avaya Aura™ 9>250 users = Avaya Aura™ 90% likely
9Growth rate and needed features 
91400 Digital Sets
Avaya Authorized Partners Only – This is not a customer document. Rev - 10 February 2010
9IP Office integrated to Avaya Aura™ via SES solidify the choice 1
 Sales Tools Promotions Get Training
SME View on the Sales Portal & Programs
Power Demo Kits ‐ A Details On The Sales Portal IP Office R6.0 Overview
comprehensive demo system 9Easy to follow audio presentations
MIGRATION uConnect
910% off NPL (at POS to Partner) when 
Partner Marketing Central migrating Avaya legacy to IP Office
Where partners can customize  SME Positioning Guides and 
their own Avaya campaigns
their own Avaya campaigns FINANCING product comparison
product comparison
9Attractive lease/finance rates from 
Customer Gallery   Avaya Financial Services, including 0% 
Library of IP Office customers;  financing in NA and EMEA
“How to Demo” Videos
with value they are experiencing 9At your own pace, intuitive guide to 
using the Power Demo kit
Competitive intelligence COMPETITIVE  
Simple summaries that net out  DISPLACEMENT
how to beat the competition 9Deep discounts on IP Office to take  IP Office Knowledge Base
share from specific competitors 9Home of all the technical details for 
Fact sheets Avaya’ss flagship product serving SME
Avaya flagship product serving SME
Product specifications summary TRY BEFORE YOU BUY
960‐day SW trial licenses for every       
Presentations IP Office Edition/User app
Both sales and technical
Updated Sales Course
9Selling IP Office sales course 
TRADE IN / TRADE UP
/ ASC00121WEN
SME Industry Kits 9Authentic Avaya rebates for 
New! Education and Hospitality competitive/legacy components

Avaya Authorized Partners Only – This is not a customer document. Rev – 5 March 2010 2