Professional Documents
Culture Documents
Project Report
On
CONSUMER BEHAVIOR TOWARDS BINGO CHIPS
Submitted By:
Name: Ankit Ahuja
Class: BBA(GEN)-VI SEM
Enrollment No.: 0342061708
Batch: 2008-2011
Above all I would like to thank the almighty God without whose will
this work could never have been completed.
ANKIT AHUJA
0342061708
CERTIFICATE
Project Guide
Ms Sareeta
(MANAGEMENT FACULTY)
DECLARATION
I, anywhere else for any other degree or diploma have not submitted this
work.
All sources of information and help are authentic and have been
acknowledged in the report.
Semester: 6th
CONTENTS
1) Overview of Industry
i. Indian Food Processing Industry
ii. Indian Snacks Industry
2) Company profile
i. History
ii. SWOT Analysis
3) Research methodology
i. Objective of the study
ii. Limitations of the study
iii. Sources of primary and secondary data
iv. Data Collection
Annexure
1. Questionnaire
2. Bibliography
CONTENTS
1) Introduction……………………………………………..1
2) COMPANY PROFILE 3-14
HISTORY……………………………………4-10
SWOT ANALYSIS………………………..11-14
3) DIRECTORS………………………………………………………………..15
4) PRODUCT HISTORY 16-26
FIRST GENERATION………………………………..16-19
SECOND GENERATION……………………………20-13
THIRD GENERATION……………………………….24-26
5) REGIONAL VARIATION….................................................27
6) COMPARATIVE ANALYSIS……………………………………………28-31
7) RESEARCH METHODOLOGY 32-37
INTRO……………………………………………………..33
RESEARCH DESIGN…………………………………34
TARGET POPULTION……………………………….35
SAMPLE SIZE………………………………………….35
SAMPLING TECHNIQUES………………………..36
SCOPE OF STUDY……………………………………36
DATA COLLECTION METHODS………………..37
8) DATA INTERPRETATION 38-41
9) FINDINGS 43