Christopher Woodhead 10T

Brainstorm
Design Problem:
Phones, Music Players and valuables such as watches and glasses have been integrated
into modern society, and these items are commonly seen around and across the world.
Since there are so many valuables, problems and accidents are bound to occur, and often
when these things happen, they can cause a large amount of distress to either the user, or
those around him. Many different accidents and problems happen to our valuables
however most of these problems are preventable with the simple use of a protective
holder. For example in 2009 55 Million Ipod Players were sold, and with these large
numbers of Ipodʼs the amount of Ipodʼs broken and/or damaged have increased.
Christopher Woodhead 10.6

Why does the problem persist?
Problems persist in many different ways. Two of the most common

ways items are broken consist of water and dropping valuables on
the ground therefore breaking them. I believe that people are not I
believe the people are not well informed about the problem that can
happen when people own an Ipod. Because of the lack of
information available about safety for valuables around the world ,
people do not realize that if you put valuables in your pocket, or on
the table it has a high probability over a period of time, of being
damaged through either an accidental spill or a drop into either a
puddle, swimming pool, bathroom. I understand that if there are so
many valuables accidents are bound to occur however, I believe if a
protective holder was integrated as well as our valuables have, this
will decrease the amount of accidents, leading to a happier world.
Who is affected by these problems?

Broken Phones such as the
one
The problem is global. Each one of us has a valuable of some
pictured above are a common
sort, and when a valuable is broken the users as well as those occurrence in modern day
around them suffer because of poor care for their valuables from society.
two preventable dangers: Water, and when people drop items The introduction of Protective
accidently. Holderʼs can help reduce the
frequency of this occurring.
What can be done to help the problem?
Since each one of us have valuables, the problems associated with these are global. The
reason that these problem persists is that valuables are vulnerable to things such as water
and dropping valuables on the floor. In order to solve this problem the developers can
either redesign valuables to be more resistant to impacts as well as water. Another
alternative is to give more information regarding the safety of valuables in advertisements.
Thirdly an outside group can design a protective holder which would allow people to
benefit as their valuables would not break. The first two would be impractical due to the
fact that when redesigning for these problems those who have valuables,will not have
access to these new changes which means that the old valuables that are normally on the
Table or in the pockets of a personʼs trousers allow it to be easily accessed by water, as
well as being prone to the Ipod being dropped on the ground. A possible example is that in
the World, there is a thriving market for damaged electronics as certain areas can be used,
as mobile phones are one of the largest areas of this damaged electronics market. This
shows that valuables are very prone to breaking, and do not last for a long time, unless
there is items such as a protective holder.

Design Brief - How can I help?
The design brief should be a clear statement of what you can do to answer the problem. It
should include target group, general dimensions or the scale of the product (ie will it be a
full scale working product or a scale model) and deadline.
I will design and create a product that will be able to conveniently hold valuables, to
prevent accidents from either damaging or destroying valuables to prevent unnecessary
hardships
The product will be targeted towards both children and teenagers, as I have experiences
with both, and I believe that I understand both mindsets relatively well to help me
understand their mentality, and market it successfully to prevent more damages of
valuables.
To create this product I will use the following equipment, hardware and software...
PVC Adhesive Sheet
MDF 3mm&5mm
Ramin 6mmx6mm
Acrylic Paint
Devices that I will use in the creation of my product include:
Band Saw
Pillar Drill
Filing Machine
Strip Heater
Fret Saw
The final product will be a fully working model of a product which can hold valuables, that
protects it from both falling as well as water. It will be aesthetically pleasing to attract
users, and make it look stylish. It will be made of MDF, PVC Adhesive Sheet, Ramen and
painted using Acrylic Paint
The deadline is June 10th

1. De Stijl
De Stijl is an art and design movement endorsing many different things but primarily:
- Pure abstraction
- Simplicity of form reduced to the rectangle and other geometric shapes
- Colour reduced to the primary colours, along with black and white.
All decorations are removed, and only the “pure” primary colors plus black and white were
allowed to be used in De Stijl designs.
FUNCTION
How does the product work, how does it do its job?
Two Traditional Shoes known as Clogs are joined together, and these two shoes form a
base, where object such as pens, pencils or other valuables.
AESTHETICS
Has it got a good appearance? What features make it attractive eg shape, form, colours,
decoration etc
It has a good appearance. The features that make it attractive are its shape and the
colours used. Firstly the shape makes it attractive because of the fact that it is a unique
and intriguing design. Secondly this shape gives an impression of symmetry which again
makes it more aesthetic. Lastly, the mix between traditional shoes known as Clogs
(Commonly used in the netherlands) and the modern art form of De Stijl, causes the
design to be a mix of old and new or causes the design to be a combination of two
cultures, now and then.

MATERIALS
Comment on the materials that you think the product has been made from. Why do you
think they were chosen?
Original Materials of Clogs- Wood. I believe that this material has been used because the
designer seeks to emulate the traditionalism featured in the product.
TARGET MARKET
What group of people would likely buy the product? Who do you think the designer had in
mind when he designed the product eg adults, teenagers, young children, males, females
etc
Young Adults and Adults. He designed this product in the mindset of allowing either young
adults or adults to connect to the past, and enjoy the past.
GOOD POINTS
What features do you feel are good about the product?
Strong Base
Interesting Design
Unique Design
Color Combinations
Culture Combination
POOR POINTS
What features do you feel are not so good about the product.
Open Cover, Cannot Close
Lack of Space
Traditional aspect will not appeal to teenagers.

2. Memphis Group
The Memphis group believe that products did not have to follow conventional shapes,
colors, textures and patterns. Instead the Memphis Group offered bright, colorful, shocking
pieces. Their main aim was to give new energy to the Radical Design movement. The
group intended to develop a new creative approach to design, which would shock the
modern world.
FUNCTION
It Holds Items such as pencils, pens, erasers and stationary.
AESTHETICS
decoration etc.
The Different Colours allow it to attract the user. Another way that it attracts users is
because all of the parts can be moved out to make extra space. The fact that it can put it
back together to make it look neat and tidy also appeals to the audience.
MATERIALS

Plastic and Wood. Plastic is a sturdy material, however it does not take an age to drill
through, and is easily and readily available in most parts of the world. Plastic also is very
cheap and comes in a variety of different colour combinations. The wood can be found
easily and purchased easily. Wood is also easy to work with, as you can easily cut and
shape wood, without too much of a hassle.
TARGET MARKET
etc
The Target market for this group would be young children between the ages of 6-10. The
reason for this is that the design is simple and colorful, while being unique and interesting.
These four areas are mostly connected with Child use
GOOD POINTS
The features I enjoy about this product are:

-Moving Containers
-Interesting Design
-Unique Design
-Creativity
-Simple Use
POOR POINTS
What features do you feel are not so good about the product.
Safety Features (Too Prone to small parts being snapped off.
Lack of an Holder (When all the parts are moved away, it is too easy for pens to fall off or
because there is nothing holding the pens or pencil together
3.Bauhaus
The Bauhaus was a school in Germany that combined crafts and the fine arts, and was
famous for its approach to design.
Today Bauhaus is extinguished, however itʼs art form is followed closely, and Bauhaus has
a had a huge influence in recent developments in Architecture, Art and Graphic,Interior
and Industrial Design. Bauhaus is a modernistic art form, and they design their items
based on the current trends of society.

Good Areas:
-Chair Is Secure, will not fall backwards or forwards
-Does not use a lot of materials
-Aesthetically Pleasing
-Modernistic
Bad Areas:
-Some people in society may not like simple designs, and they may prefer more elegant
designs.
- There is one large frame (Aluminum), meaning that if that frame breaks, the entire
product is ruined
Target Market Research:
Teenagers:
-Teenagers need products that fulfill their needs (Example: Organizational Products)
-Be Creative, boring product donʼt attract teenagers
-Be Passionate
-Make it look nice
-Know what teenagers like today, what is “cool” and what is not
Children:
-Make it colorful
-Make the product teach them something (Kids love learning about new things)
-Make it happy, children donʼt enjoy depressed items.
-Make it something worth talking about.
-Sports related

Existing Products 1.
FUNCTION
This is a USB Holder, which puts the USB in the largest socket, while putting the USB
accessories in the other sections
AESTHETICS
decoration etc.
The design looks very interesting and creative. The fact that the top can slide off, is good
for protection, and the mix of light colors and black makes it aesthetically pleasing.
MATERIALS
The materials used in this product is plastic. The plastic is recycled and is remade into
plastic, to make an eco friendly product. The reason that plastic is used is that it is cheap
and can be easily manufactured.

TARGET MARKET
etc
I believe that the target market is ages 6-30. It appeals to a large audience, due to itʼs mix
of colors and stylish approach.
GOOD POINTS
-Elegant
-Cheap to manufacture
-Eco Friendly
-Stylish
POOR POINTS
What features do you feel are not so good about the product?
-Water can still come in
-Is light, so can be easily knocked off.

FUNCTION
This is a phone holder which puts the Phone into the soccer ball.
AESTHETICS
decoration etc.
Design is interesting and creative. It combines a football, and a phone to make it

interesting and creative. A mix between the sporty world, and the mobile world.
MATERIALS
The materials used in this product is plastic. The reason that plastic is used is that it is
cheap and can be easily manufactured.
TARGET MARKET
etc
I believe that the target market is ages 11-14. This is because children turning into
teenagers like to connect both of their worlds, mobile and sporty.
GOOD POINTS
-Elegant
-Cheap to manufacture
-Creative
-Sporty
POOR POINTS
-Does not protect the product well.
-Prone to water spillage and breaking

FUNCTION
This is a wallet holder, which can put two wallets of various sizes in comfortably
AESTHETICS
decoration etc.
The main color of this wallet is black. It uses geometric shape such as rectangular shape
for the interior of the product.
MATERIALS
The design uses leather. Leather is a very luxurious and beautiful product. Leather was
chosen, because of itʼs appeal and connection to the business world.

TARGET MARKET
etc
I believe the target market is directed towards Adults between the ages of 30-50 (Business
World). The designer wanted to design a product, which would make those who had this
product exclusive and stylish (or rich)
GOOD POINTS
-Elegant
-High Quality
-Aesthetically Pleasing
-Can hold different sizes of items
POOR POINTS
-Expensive (From the Leather)
-Very Few Colors

Which Art Form Do You Like Most?
De Stijl
Bauhaus
Memphis Group
30%
50%
20%
This shows that De Stijl is the most favored art form with RCHK. I did this survey by
adding photos of each of the respective groups, and showing which one is the most wanted.
I will base my design on De Stijl from the information on this graph.

Do you know anyone who has broken their valuables?
Yes
No
7%
93%
This shows that over 93% of students and teachers in RCHK believe that valuables are easily broken.
This allows justification for my product, and enables me to create it, knowing that it will be used to
protect valuables from breaking. 93% is a huge number of people to know those who have broken
valuables, and hopefully with the creation of my protective holder, this number may decrease for future
generations.

Do you enjoy Ordinary or Unordinary Designs?
Ordinary
Unoridnary
35%
65%
This shows that unoridnary designs are more preferred in RCHK, and as a result of this I will
make my design unordinary and interesting, in order to fufill the wishes of the general public.
This will make my product slightly harder, as I will have to come up with a new design, instead
of basing my of previous designs.

Do you think a Protective Holder would increase its safety
Yes
No
7%
93%
It shows that people in RCHK believe that a protective holder would help protect valuables from
danger. This again gives me justification with the creation of my product, as 93% of those
surveyed, reported that they thought that a protective holder would increase its safety.

Research- Technical Information, Width and Height
According to http://www.apple.com/ipodtouch/specs.html the width of an Ipod Touch is 2.3

Inches, while the height is 4.4 Inches. The full specifics of the Ipod Touch can be seen
below. I am using the size of the Ipod Touch, as an Ipod is both larger than many normal
phones today, and is one of the most common valuables in modern society.
Size and weight of the Ipod

Touch:
Height:
4.4 inches (111.0 mm)
Width:
2.3 inches (58.9 mm)
Depth:
0.28 inch (7.2 mm)
Weight:
3.56 ounces (101 grams)

Product Safety
According to the General Product Safety Rules of 2005 (www.berr.gov.uk/files/

file22713.pdf, Chapter 1.1), a safe product consists of the following things.
-Duration of use
-Putting into service
-Installation; and
-Maintenance requirements;
-Does not present any risk or only the minimum risks compatible with the product's use,
considered to be acceptable and consistent with a high level of protection for the safety
and health of persons.
- Dangerous Items that are paramount to safety include
-Sharp Objects that may cause harm
-Objects that are prone to being snapped off and being indigested by minors,
which may lead to Choking, or death by aspiration.
In order for my product to do well it must comply with these regulations. When designing
my product I will be sure to follow these regulations, in order to minimize safety issues.

Material Advantages and Disadvantages:
Materals Advantage Disadvantage My Opinion
MDF MDF can be painted MDF can blunt in to MDF is very strong,
in all colors. sharp objects. and can be painted
in all colors. The
Wood Fiber used in fact that it is easy to
this is very strong MDF has several work with, allows
and resistant to complications me to finish my
impacts. associated with it, product, without too
but the most many complications.
Can be created into dangerous is In order to offset the
different forms such Formaldehyde safety problems I
as cotton thin and which leads to would wear Safety
can be mixed with irritation in eyes and Glasses for
other materials lungs. protection.
MDF is easy to work

with (Drilling,
Changing)
Ramin Durable Ramin is a It is very strong and

endangered wood, light, which makes it
Strong, and light and using it very useful.
allows strength encouragers those However it is an
without increasing who chop it down, endangered, so I
weight. to continue as our will use only what I
school will buy need.
more.
PVC Adhesive Good Durability, Low Heat This material has a

Sheet with a long life cycle Resistance (If the transparent color
Temperature and different colors
Is eco friendly, and increase to over 70 topping on different
can be recycled. Degrees the PVC colors sheets can
will melt) result to a mixture of
Very Cheap, can be both colors. I can
purchased in large save paint using
qualities PVC sheets and its
durability makes it a
Is resistant to UV preferable material
Light,.

Materals Advantage Disadvantage My Opinion
Acrylic Paint Dries extremely fast Is toxic. Acrylic Paint Dries

very fast, and will be
Resistant to Water. very useful so that I
Cracks (Tears) in can finish my
the paint do not product quickly.
occur often. Since water is a big
problem with
products today, the
resistant to water
paint will protect it.
Method Advantage Disadvantage My Opinion
Butt Joint Can make corners It is weak, and can It cannot hold heavy
be broken easily. materials such as
Can build complex metal, and will
shapes Pieces must be cut, break under stress
in order to stick over a period of
Can be quickly them together. time.
made
Nails are required,
as glue is weak.
Cross halving joint Easy to make Have to accurately Very useful, with a
measure the halves good durability and
Stronger than butt of two pieces for is easy to make.
joints and will be joining
very durable when
glue is added Two components
between joints must be cut
Cannot create
complex shapes
PVA Glue Is Waterproof Takes 24 hours, in It can be used for

order to achieve full many material
Not Toxic strength therefore is a useful
glue. However, due
Can be used for a Slow Drying Time, to its slow drying
large variety of requires attention of time, I would have
things. the user to dry to wait for a long
(AKA Pressure) time to test product.
Very Strong

Method Advantage Disadvantage My Opinion
Contact adhesive Very strong after Requires both It is very strong, and
dried and joint joining sides to dry can be used with
together before joining large surface area.
Can be used to join Sunlight and heat Is suitable for indoor

large surface area will cause fracture in areas, however long
components glue and might exposure to sun
cause interfacial causes damage.
fracture
Research Summary:
Size: I need to create a box that is 12 x 6 x 1 cm, so that it can fit an Ipod Comfortably, as
well as most phones. However I will increase the dimensions so that it can fit a phone of a
similar length.
I will make the length 15 x 9 x 2 cm.
Survey:
1. Which Art Form Do You Like Most?
I learnt that users enjoyed De Stijl the most, and believed it was the best
2. Do you know anyone that broke valuables?
I learnt that over 93% of users reported that they knew people who broke their valuables.
3. Do you like ordinary or unordinary designs?
I learnt that users preferred unordinary designs so that their designs would be unique and
interesting.
4. Do you think that protective holders would help?
I learnt that the general community believed that protective holders would help.
Using the results from my survey I will base my design on De Stijl and make it extra-
ordinary.

Product Safety:
-Duration of use
-Putting into service
-Installation; and
-Maintenance requirements;
-Does not present any risk or only the minimum risks compatible with the product's use,
considered to be acceptable and consistent with a high level of protection for the safety
and health of persons.
- Dangerous Items that are paramount to safety include
-Sharp Objects that may cause harm
-Objects that are prone to being snapped off and being indigested by minors,
which may lead to Choking, or death by aspiration.
I must comply with these regulations, in order to create a safe and effective product.
Accidents that may occur, that I must prevent:
Choking or Aspiration from parts that are prone to being snapped off- Must not have parts
that can be snapped off.
Cuts from Sharp Corners- Must not have sharp edges, (Polishing Required)
Must wear Safety Glasses, and Apron when working with materials, for safety.
From all these things that I have learnt, I am now ready to move on to specifications.

Specifications:
Function
Specification Why?
It must be able to hold a phone/ipod well The objective of a protective holder, is to

and safely protect
The Phone/Ipod Protective Holder, must Because it allows the users conveniences
have room for accessories such as then is generally featured therefore
earphones and chargers. increasing the attractiveness of this
product.
Size
Specification Why?
The Phone/Ipod Protective Holder, must be This allows users convenience because it
15 x 9 x 2 cm. is not too hard to get the Phone/Ipod out of
the protective holder.
Aesthetics
Specification Why?
Must be aesthetically pleasing Because if an object is aesthetically

pleasing, it is more likely to attract attention
from the target market and increase itʼs
appeal
Must be De Stijl Because users wish to have De Stijl in my

design, as shown in my surveys.

Hardware/Software
Specification Why?
Must be made of MDF, Ramin, PVC Only Materials given in this project
Adhesive Sheet, and Acrylic Paint
Must use at least two of these methods All of the products mentioned will help me
Butt Joint, Cross Halving Joint, PVA Glue in creating my final product, to a high level.
and Contact Adhesive
Product Maintenance
Specification Why?
Must be Durable So that my product can last for a long time,

and will receive favorable feedback as it
lasts for a long time.
Safety
Specification Why?
Must not have parts that are prone to being So that it does not cause children to ingest
easily snapped off these parts that have fallen off, which can
lead to death.
Must comply with the Product Safety So that it does not harm users, and can be
Regulations certified as a safe product which increases
itʼs appeal
Time
Specification Why?
Must be completed by June the 9th Because this is the deadline given by those
in charge

Product Tests - How will I test my product?
Describe a test, or tests, that you can use to evaluate your design against the specifications in an objective
manner. (i.e. the tests should specifically target your specifications and not be based on opinion). Provide a
clear description of how each test will be carried out. If you intend to use a questionnaire it should be
designed at this point.
• You can test various features of your product.
• Test by using your product.
• Test by watching others use your product.
I will test my product through, watching a user, use my product and compare it to my specifications. The
purpose of it is, to make my product testing as fair and as unbiased as possible. I will choose, one that I
believe, will comment on it, as they see it. I will not be choosing a close friend, as that may make the test not
fair, and therefore biased in my favor. I can also use a teacher, as their opinion will not be biased, and
teachers can give me constructive criticism, and point out errors, while telling me the good points of my
product design.
• Test by asking others what they think of your product.
I will test out my product, by sending an email to year10@renaissance.edu.hk. This will consist of picture of
my product in various angles, and a questionnaire asking whether they believe that my product functions well
or not.
Q1: Is my product useful to you? If not, why not?
Q2: Is my product easy to use for you?
Q3: Do you believe that my product could be better designed in terms of safety? If so, where could I improve
in terms of safety
Q4: Does my product looks aesthetically pleasing?
Q5: Did you like De Stijl in the Design? If so, why so? If not, why not?
Q6: Is it easy to put in Earphones and other accessories in the protective holder?
Q7: Is there enough space in the Protective Holder, that you can easily remove the Ipod/Phone
Q8: Is there too much space in the Protective Holder, that the Ipod/Phone easily falls off.

Bibliography:
Bauhaus. (n.d.). Retrieved from How to Recognize Bauhaus Design |

e H o w. c o m h t t p : / / w w w. e h o w. c o m / h o w _ 2 2 4 9 8 4 5 _ r e c o g n i z e - b a u h a u s -
design.html#ixzz1FRhAaLdw
M e m p h i s . ( n . d . ) . R e t r i e v e d f r o m h t t p : / / w w w. e c o n o m y p o i n t . o r g / m /
memphis-design.html
Wr i s t s i z e . ( n . d . ) . R e t r i e v e d f r o m h t t p : / / u k . a n s w e r s . y a h o o . c o m /
q u e s t i o n / i n d e x ? q i d = 2 0 0 6 1 1 2 8 0 9 4 4 5 3 A AW X Vo 7 ,
Joint techinique. (n.d.). Retrieved from http://diydata.com/techniques/

timber_joints/frame_joints/frame_joints.php
Product safety. (n.d.). Retrieved from http://en.wikipedia.org/wiki/

General_Product_Safety_Regulations_2005
Mod to Memphis: design in colour 1960s - 80s." Powerhouse Museum |

Science + Design
| S y d n e y A u s t r a l i a . N . p . , n . d . We b . 1 7 F e b . 2 0 1 1 . < h t t p : / /
w w w. p o w e r h o u s e m u s e u m . c o m / p r e v i o u s / m o d _ t o _ m e m p h i s . p h p >
P i a n o , R e n z o , a n d R i c h a r d R o g e r s . . " D e S t i j l . " A r t , D e s i g n , a n d Vi s u a l
T h i n k i n g . N . p . , n . d . We b . 1 7 F e b . 2 0 1 1 . < h t t p : / / c h a r . t x a . c o r n e l l . e d u /
art/>
admin. "De Stijl | LUXUO Luxury Blog." Luxuo - The Luxury Lifestyle
B l o g . N . p . , 1 9 S e p t . 2 0 0 8 . We b . 1 7 F e b . 2 0 1 1 . < h t t p : / / w w w . l u x u o . c o m /
tag/de-stijl>.
h a x r o x . " S h i r t . Wo o t : Te t r i s i n t h e s t y l e o f D e S t i j l . " Wo o t ® : O n e
D a y , O n e D e a l ™ . N . p . , n . d . We b . 1 7 F e b . 2 0 1 1 . < h t t p : / /
s h i r t . w o o t . c o m / d e r b y / e n t r y. a s p x ? i d = 2 4 1 5 9 > .
" M e d i u m D e n s i t y F i b r e b o a r d . " D e s i g n Te c h n o l o g y . N . p . , n . d . We b . 1 7
F e b . 2 0 11 . < h t t p : / / w w w. d e s i g n - t e c h n o l o g y. o r g / m d f . h t m > .

Design:
Generating Ideas - What will my ideas look like?

Generate several feasible designs (ideas that can be carried out with the facilities and time
available) that meet the design specification and evaluate all of your ideas against the
design specification.
Use a chooser chart to help analyse which of your designs best fits your specifications.
Select one design, justify its choice. Evaluate this in detail against the design specification.

Design 1:
Ipod/Phone Holder:
The Ipod/Phone itself is carefully encased
within the main body of the product itself.
This allows the Ipod/Phone to be carefully
protected from water, as well as resistant
to impacts.
Aesthetics:
The pattern of De Stijl, makes this
product looks very interesting and very
appealing to the audience. The mix
between repeating and varying patterns
of colors allows users to be drawn by its
uniqueness
Convenient:
One of the major benefits of this design,
is that it is convenient. The Ipod/Phone
Container is located in the middle.
However the biggest convenience is the
fact that the earphone and charger
sockets are conveniently located next to
it, allowing greater organization, coupled
with better safety.

Design 2:
Easy to Make:
This design is extremely
easy to make as their are 4
main parts. Then a base is
applied to fit within these 4
components and a hole is
cut or drilled out to fit the
Ipod Holder
Ipod/Phone Holder:
In this design, the Ipod/Phone is offered
maximum protection. The Ipod/Phone is
in fact encased within the object itself.
The Ipod/Phone Holder is slightly larger
than an Ipod/Phone so that it is far more
convenient for the user when putting
their Ipod in, or taking their Ipod/Phone
out. The only possible way the Ipod/
Phone can fall out is if the user turns the
object upside down,therefore making this
product extremely safe
Shape:
The shape is a right angle triangle,
which makes it very unique compared
to other Ipod Holders. The triangle is
very bulky which makes it hard to
knock over, however the mobility of this
Ipod Holder is limited.

Design 3:
Contrast:
When items are reflected, it creates
a certain appeal to a product. I have
chosen to show the contrast
between Light and Dark. This
allows my product a variety of
options. Firstly it stands out so it will
appeal to those who seek out
attention grabbing items. Secondly
the theme works well in a black and
white room, as the bright colors will
certainly attract attention, while the
black and white side will certainly
allow the product the ability to blend
in.
Symbolism:
In my design I decided to put some form of
symbolism in to attract more users. The
symbol in my design, is the colours of De
Stijl. Black, White, Yellow, Blue and Red. This
symbol is conveniently placed on the top of
the triangle so that it stands out. This allows
my product to be more attractive and it allows
potential buyers to recognize the symbolism,
and potential patrons of De Stijl, may be
attracted to my product.
Triangle Body:
The Body of the Triangle is thick, and prevents it from falling down easily. Drawbacks to this are that it
requires a large amount of materials. Another good point, is that the triangle can be placed in a
multitude of ways, as it can be placed either upright or on itʼs side. This allows the user convenience
when adapting my product to his/her requirements.

Which of my ideas meets the specification best?
List your specifications and explain how the chosen design idea meets each specification.
Explain which design you have chosen and why it is your best design.
Specifications Design 1 Design 2 Design 3
It must be able to hold a phone/ipod 9 10 9

well and safely
The Phone/Ipod Protective Holder, 10 8 6

must have room for accessories such
as earphones and chargers.
The Phone/Ipod Protective Holder, 10 10 10

must be 15 x 9 x 2 cm.
Must be aesthetically pleasing 9 8 8
Must be De Stijl 10 10 10
Must be made of MDF, Ramin, PVC 10 10 9

Adhesive Sheet, and Acrylic Paint
Must use at least two of these 10 9 10

methods Butt Joint, Cross Halving
Joint, PVA Glue and Contact
Adhesive
Must be Durable 9 9 9

Specifications Design 1 Design 2 Design 3
Must not have parts that are prone to 10 10 10

being easily snapped off
Must comply with the Product Safety 8 7 6

Regulations
Must be completed by June 9th 8 6 6
Total 93/100 87/100 83/100
Opinion My Opinion Improvement How it can Improve
Design 1 -Stands Out Design 1 - Include Aesthetic Items

-Large Amount of such as musical items to
Storage Space display the product
-Convenient affiliation and use
-Protected from Water - Make the Structure of
-De Stijl my product less bulky
-Very Bulky, causes a lot - Allow Charger and
of waste products. Earphone spaces to
rotate, therefore
allowing more space for
Ipod/ Phone.

Opinion My Opinion Improvement How it can Improve
Design 2 -Maximum Amount of Design 2 -Allow Ipod/Phone to be

Protection able to charge while in
-Easy to put/remove ipod the Ipod/Phone Holder.
in the Ipod/Phone Holder -Make the structure of
-Unique Design the object less bulky,
-Easy To Make therefore consuming
-Shape of object allows it less resources, reducing
to be conveniently the impact of my product
placed without a stand on the environment.
- No area for earphones/ -Put a Cover on top of the
charger socket area the Ipod is based on
- Very Bulky, wastes in order to protect the
materials Ipod from Water.
- Immobile
Design 3 -Contrasting Colours Design 3 -Improve safety, by

-Symbolism allows Ipod/ rounding of the edges
Phone Holder to be and creating a more safe
attractive to a large product.
audience
-Ipod/phone Holder can -Reduce build time, by
be placed in a multitude Making design less
of ways. complex (e.g. Create one
overall colour scheme in
-Does not comply with order to make my product
the safety regulations far less pressing).
very well, as there are
many sharp points which
may cause danger to
minors
-Takes a long time to
build

The design that I have chosen is Design number 1. Firstly out of all my designs, design
number 1 achieved the most points with 93. The closest design were Design 2 with 87
Points which shows that Design 1 is the best design. Design 1 is also the most creative
and most user friendly. This is because firstly it appeals to the target market, as the use of
de stijl is very aesthetic and attractive, and was selected as the most appealing when
shown to users in my survey. The colours used cause users to be intrigued and when
users are intrigued they tend to want to buy items, to test them out. Also the fact that my
current design can be improved easily, allows me to create a better product without the
complications. Design 1 also protects the Ipod/Phone well, as it protects it from potential
spills as it has a protective cover. The main reason that I chose this design was mostly
because of the fact that it looked the best and was the most practical. In modern times the
most aesthetic and practical tend to sell and I designed my product around these two
principles. Design Number 1 is the best because of the above reasons, and also because I
personally like this design the most, and if I did not like this design, I would not have my
heart set into working and improving my product.
Developing Ideas -
Using models, mock-ups, sketches and/or 3D software, develop (improve) your idea
into a more complete design proposal. During this stage you should explore all the
design possibilities of your chosen design. Sketch all aspects of your product and make
a final comparison to your specifications.

Adding Musical Items to make my product more aesthetically pleasing and
interesting, and to allow it to appeal to the target market.
At the very front of the object I will add a picture of musical notes to signify that this is a Music
Holder. The Musical Notes will allow my product to be more attractive and more appealing
On the front of the object I will add the

earth wearing headphones to symbolize
that the entire earth listens to music. I will
also make it so that the object gets larger
and larger, making potential customers
more intrigued to buy my product.

Redesigning Earphone and Charger Compartments to be less Bulky, and more
stylish.
I changed my Earphone and Charger compartments to a far less bulky, and far more stylish
compartment. With the Square there is a large part that is not put to use, however with my new
design more is put to space, and less material is wasted. This reduces my products impact on the
environment. However the main reason I changed my design was to make the compartments far
more stylish, and more in tune with modern society, by making an interesting shape.
Redesigning Earphone and Charger Compartments to allow them to move, therefore

giving the Ipod/Phone more space.
I changed my design so that I would have more space so that my design would work better. This
gives my Ipod more space, and allows my Ipod to be more comfortably placed without the user
encountering problems when trying to remove the Ipod, as there might not be in a room. This gives
me additional room for error. What I mean by additional room is that in case my dimensions are off,
it allows me to still continue on with my project. This also makes more interesting and widens my
target market as children would be attracted to this because when items can move in different
ways, children are generally interested. This design is very helpful as it increases space, while
attracting more buyers.

Rounding the Edges to make my product more safe
Rounding the Edges of my product, helps my product adhere to the product safety rules. Rounding
the edges allows my product to be far more safer, and in todayʼs society, products are expected to
be safe.

Final Design:
My Final Design consists

of the familiar image that
was shown in design 1.
As you can see there
were a few modifications.
Final Design Modifications:
-Round Edges
-Movement for Earphone and Charger Compartments
-Redesigned earphone and charger compartments.
-Musical Items added to make product more
aesthetically pleasing

Final Design Evaluate Against Specifications:
Specifications Design 1
It must be able to hold a phone/ipod well and safely 9
The Phone/Ipod Protective Holder, must have room for 10

accessories such as earphones and chargers.
The Phone/Ipod Protective Holder, must be 15 x 9 x 2 cm. 10
Must be aesthetically pleasing 10
Must be De Stijl 10
Must be made of MDF, Ramin, PVC Adhesive Sheet, and Acrylic 10

Paint
Must use at least two of these methods Butt Joint, Cross Halving 10
Joint, PVA Glue and Contact Adhesive
Must be Durable 8
Must not have parts that are prone to being easily snapped off 10
Must comply with the Product Safety Regulations 9
Must be completed by June 9th 7
My Final Design, evaluated against my specifications gives me the same total grade of
93/100. My Final Design is improved in aesthetics as well as product safety, however my
ability to finish the work by June 9th is slightly elevated, due to the variety of changes that I
implemented above. Also the durability of the product is slightly less, as since the
earphone/charger compartments can move out of the main frame, which means that if a
certain amount of force is exerted, the compartments may fall off. Aesthetics are improved
because of the redesigned earphone/charger compartments. Product Safety is improved,
as my edges are now rounded and they are no longer pointy.

End of Design Stage

Planning Stage

Component 5:

Christopher Woodhead 10T

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Christopher Woodhead 10T

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Brainstorm

Christopher Woodhead 10.6

Problems persist in many different ways. Two of the most common

Who is affected by these problems?

Christopher Woodhead 10.6

PVC Adhesive Sheet

Devices that I will use in the creation of my product include:

The deadline is June 10th

Christopher Woodhead 10.6

Christopher Woodhead 10.6

Open Cover, Cannot Close

Traditional aspect will not appeal to teenagers.

Christopher Woodhead 10.6

It Holds Items such as pencils, pens, erasers and stationary.

Christopher Woodhead 10.6

The features I enjoy about this product are:

Christopher Woodhead 10.6

Target Market Research:

Christopher Woodhead 10.6

Christopher Woodhead 10.6

Christopher Woodhead 10.6

Design is interesting and creative. It combines a football, and a phone to make it

Christopher Woodhead 10.6

Christopher Woodhead 10.6

Christopher Woodhead 10.6

Christopher Woodhead 10.6

Christopher Woodhead 10.6

Christopher Woodhead 10.6

Christopher Woodhead 10.6

According to http://www.apple.com/ipodtouch/specs.html the width of an Ipod Touch is 2.3

Size and weight of the Ipod

Christopher Woodhead 10.6

According to the General Product Safety Rules of 2005 (www.berr.gov.uk/files/

-Putting into service

- Dangerous Items that are paramount to safety include

-Sharp Objects that may cause harm

Christopher Woodhead 10.6

Materals Advantage Disadvantage My Opinion

MDF is easy to work

Ramin Durable Ramin is a It is very strong and

PVC Adhesive Good Durability, Low Heat This material has a

Christopher Woodhead 10.6

Acrylic Paint Dries extremely fast Is toxic. Acrylic Paint Dries

Method Advantage Disadvantage My Opinion

PVA Glue Is Waterproof Takes 24 hours, in It can be used for

Christopher Woodhead 10.6

Can be used to join Sunlight and heat Is suitable for indoor

I will make the length 15 x 9 x 2 cm.

1. Which Art Form Do You Like Most?

2. Do you know anyone that broke valuables?

3. Do you like ordinary or unordinary designs?

4. Do you think that protective holders would help?

Christopher Woodhead 10.6

-Putting into service

- Dangerous Items that are paramount to safety include

-Sharp Objects that may cause harm

Accidents that may occur, that I must prevent:

Christopher Woodhead 10.6

It must be able to hold a phone/ipod well The objective of a protective holder, is to

Must be aesthetically pleasing Because if an object is aesthetically

Must be De Stijl Because users wish to have De Stijl in my

Christopher Woodhead 10.6

Must be Durable So that my product can last for a long time,