Ajala Travel Company © 2010

1st May 2011

For Immediate Release

For more information contact
Ajala Work Space
P.O Box 52259
Falomo Ikoyi
Lagos NIGERIA
Email – tv@ajala.biz
Phone - +2348037080031

Ajala Voyager Travel Channel Founder invited to participate in RETOSA's

Inaugural Annual Destination Marketing Conference

Lagos/Johannesburg, March 21, 2011 –

Dr Adedayo Osholowu, the Founder and President of the Ajala

Voyager Travel Channel, has been invited by RETOSA, the
Regional Tourism Organization of Southern Africa, to be a
participant at the RETOSA's Inaugural Annual Destination
Marketing Conference today, Saturday, May 7 at the ICC
Meeting Room in Durban. The invitation was transmitted to the
Ajala TV Founder by Mr. Kwakye Donkor, the Marketing and
Communication Director of RETOSA, who was a panelist with
Dr Osholowu at the February 2010 Africa Investor Summit held
recently, Ajala was recognized as one of the 10 most promising
Tourism ventures in Africa with its plans to launch a thematic
travel channel. On the 1st of April 2011 The Ajala Voyager
Travel Channel launched on the HiTV PayTV platform in Nigeria reaching over 200,000
households.

““The RETOSA Conference is acknowledged as one of the African Tourism industry’s

leading events. I am delighted to have the opportunity to attend with some of the
industry’s leading figures and to promote the debate on how we can use Television to
overcome the challenges and exploit opportunities that exist for tourism service
providers in the region who wish to reach the emerging African Tourist," said Dayo
Osholowu
The Ajala President will use the opportunity to showcase the recently launched Ajala
Voyager Travel Channel, a premium thematic travel and tourism channel for the African
market that will serve as a tool for driving tourism in Africa.

“We were honored to have been invited to be part of this meeting and to be one of the
participants. We know that Ajala is today respected for what we have done by launching
an African travel channel and for what we are doing in creating content around Africa. I
will attend the Regional Tourism Organization's Meeting with pride on behalf of our team
at Ajala," said Dayo Osholowu

PHOTO: Dayo Osholowu, Ajala Voyager Travel Chanel Founder and President Photo
from Ajala

Note to the editors:

About Ajàlá

Ajala is set to become one of the most recognized and popular travel and tourism
consumer brands in Africa. àjàlá is a brand driven travel and tourism related media and
lifestyle Company that markets the àjàlá brand through a range of media properties and
licensing initiatives. In the summer of 2011, we will launch Ajala TV, a premium thematic
travel and tourism related Pay-TV channel for the African market and also create
content for distribution via television networks, print, websites, mobile platforms and
radio. Through licensing agreements, the àjàlá brand will appear on a wide range of
travel and tourism related consumer products as well as on àjàlá retail "packaged tour"
stores and other tourism related services. The Company's three business units are Tour
Operations, Media and Intellectual Property. Ajala was recognized in February 2010 as
one of the 10 most promising tourism projects in Africa by Africa Investor Magazine. In
October 2010 DISCOP Africa's largest television industry event selected Ajala TV as
one of the key Nigerian broadcasters in one of the most vibrant media markets in Africa.
In line with Àjàlá's enterprise growth strategy to build a media franchise. The company
AjalaTM Travel Company : Media |Tour Operations| Intellectual Property
Media: TV | Print | Web
Tour Operations: Retail | Online | Mail order | Teleshopping
Intellectual Property: Merchandising | Licensing| Tourism Industry Advisory
TM
Ajala is set to become one of the most recognized and popular travel and tourism consumer brands in the Nigerian market. The Ajala Travel
Company is a brand driven travel and tourism related media and Lifestyle Company that markets the àjàlá brand through a range of media
properties and licensing initiatives. In the summer of 2011 we will launch Ajala TV a premium thematic travel and tourism related Pay-TV
channel for the African market and also create content for distribution via television networks, print, websites, mobile platforms and radio.
Through licensing agreements, the àjàlá brand will appear on a wide range of travel and tourism related consumer products as well as on àjàlá
retail “packaged tour” stores and other tourism related services. The Company's three business units are Tour Operations, Media and
Intellectual Property. The Ajala is currently a partnership registered with the Corporate Affairs Commission of the Federal Republic of Nigeria
with registration number OG3323. Ajala Workspace P.O Box 52259 Falomo Ikoyi Lagos NIGERIA. www.ajala.biz
today in Feburary 2011 announced a first-of-its-kind strategic content partnership with
HiTV, Nigeria's leading indigenous DTH service provider, to offer a linear branded block
called Voyager. Voyager is a thematic travel channel devoted to Travel shows, Travel
Documentaries, Travel related movies, tours of grand hotels, and visits to significant
cities and towns all of which are geared towards inspiring the "arm chair traveller".

This press release contains forward-looking statements, which are based upon the current expectations
of the Company. Because these forward-looking statements are inherently subject to risks and
uncertainties, there are a number of factors that could cause the Company’s plans, actions and actual
results to differ materially. Among these factors are the Company’s ability to: profitably launch its
television venture on a timely and cost-effective basis, to successfully move its start up operation to the
Republic of South Africa; execute plans to exit its close or sell its tour operations business in Nigeria and
reduce costs; achieve profitable operations; raise new capital and increase its borrowing at acceptable
costs; manage changes in customers’ forecasted requirements for the Company’s products; continue
investing in research and market development; profitably launch its merchandising business; and
penetrate existing, identified and emerging markets. The timing and occurrence (or non-occurrence) of
transactions and events that determine the future effect of these factors on the Company, as well as other
factors, may be beyond the control of the Company. The Company undertakes no obligation to update
any forward-looking statement to reflect events or circumstances after the date of this press release.

AjalaTM Travel Company : Media |Tour Operations| Intellectual Property

Media: TV | Print | Web
Tour Operations: Retail | Online | Mail order | Teleshopping
Intellectual Property: Merchandising | Licensing| Tourism Industry Advisory
TM
Ajala is set to become one of the most recognized and popular travel and tourism consumer brands in the Nigerian market. The Ajala Travel
Company is a brand driven travel and tourism related media and Lifestyle Company that markets the àjàlá brand through a range of media
properties and licensing initiatives. In the summer of 2011 we will launch Ajala TV a premium thematic travel and tourism related Pay-TV
channel for the African market and also create content for distribution via television networks, print, websites, mobile platforms and radio.
Through licensing agreements, the àjàlá brand will appear on a wide range of travel and tourism related consumer products as well as on àjàlá
retail “packaged tour” stores and other tourism related services. The Company's three business units are Tour Operations, Media and
Intellectual Property. The Ajala is currently a partnership registered with the Corporate Affairs Commission of the Federal Republic of Nigeria
with registration number OG3323. Ajala Workspace P.O Box 52259 Falomo Ikoyi Lagos NIGERIA. www.ajala.biz