Project Research Outline

1. Business Profile:
a. Define Vision (1-9 words).
b. Define Mission (1-3 sentences).
c. Corporate values.
d. Keys of success.
e. Business nature (idea 1-2 paragraphs).
f. Define product service (how the product looks like or what the service you are
offering is or both).
g. Ownership (individuals, public, etc)
h. Benefit to the people.
i. Causations / Reason that people want it.
j. Business objective (next 1-5 years, list 10 objectives; time frame, percentage or
number and result).
2. Marketing Plan:
a. Collect market information:
i. Current market situation.
ii. Forecasted market situation.
iii. Product situation.
iv. Competitive situation (indirect and direct competitors).
v. Distributor situation.
vi. Micro environment.
• Employers.
• Competitors.
• Media.
• Shareholders.
• Suppliers.
• Customers.
vii. Macro environment.
• Economy.
• Legal and governmental factors.
• Social.
• Technological.
• Political.
• Porter’s five forces.

b. Make a survey:
i. Create it.
ii. Distribute them.
iii. Collect Survey and convert into statistics.
iv. Create into chart and analyze the data.

c. SWOT analysis. (Strength, Weakness, Opportunities, Threats).

3. Management Plan:
a. Corporate strategy.
b. Business level strategy.
c. Functional strategy. (Marketing, Financial, R&D, Operations, Purchasing,
Logistics, Human Resources, Information system).
d. Create and organizational chart.
e. Personnel plan. (table).
f. Create a job description for employees.
g. Create an evaluation form.

4. Financial Plan:
a. Start-up requirements.
b. Start-up funding table and chart.
c. Profit and loss statement. (charts: profit yearly, gross margin yearly).
d. Cash flow (table and chart).
e. Pay back period (table and chart).
f. Balance sheet (table and chart).

5. Implementation Strategy:
a. Marketing implementation strategy (after surveys and statistics)
i. Sales strategy.
ii. Pricing strategy.
iii. Positioning strategy.
iv. Promotions strategy.
v. Place (channel) strategy.
vi. Communication strategy.
vii. Website marketing strategy (if you have).
viii. Competition strategy.
ix. TOWS analysis. (SWOT development strategy).

6. Create one advertisement:

a. Create brief.
i. Objective (you might want it for brand awareness, brand image, features
information or increase traffic, etc.)
ii. Target Audience (who are you targeting.
iii. Message theme (this is the benefit or promise you want the advertisement to
convey to the consumer)
iv. Support (what fact or proof you have or can give to support your promotion)
v. Constraints (what legal information or copyright information you need to
say).
b. Create the design of the ad.

7. Monitoring plan.
a. What is your monitoring plan?
b. Create a feedback forms.

8. References.
1. Submit above report after converting it into a presentation,
professional and organized document.

2. Presentation
a. 15 – 30 slides.
b. Keep it simple.
c. More images and fewer words.
d. No picture background and text over it.
e. Professional yet attractive.
f. Include:
i. Cover slide.
ii. Table of contents.
iii. Introduction.
iv. Background information needed for audiences understanding.
v. Then flow as you want to according to your plan above.
vi. Insert charts from the surveys.
vii. Insert the advertisement design.
viii. References.
ix. Thank you page: end page.

g. Material for audience to understand your product (promotion, offer,

brochure).
 Additional information

What is a marketing mix?

• Advertise.
• Promotion.
• Radio.
• T.V.
• Direct mail.

What is promotional mix?

• Free sample.
• Discounts.
• Buy one get one free.
• Coupons.
• Sweepstakes.
• Rebate.
• Raffle draw.

4Ps
• Product.
• Place.
• Price.
• Promotion.

To do a research:
• Problem identification.
• Define research objectives and research plan (create a questionnaire, 20
questions)
• Data collection.
• Data analysis.
• Interpretation of results.
• Communal result to (manage) report in business plan.

We have set ourselves a low profit margin in order to offer our clients value for money against the
price of the competition. Therefore we have very little room to offer large discounts and as the
average client is only likely to order a single business plan with a number of copies, then a bulk
order will rarely occur. We strongly believe the high levels of service and client satisfaction that
we provide will far outweigh any sales gimmick that we could offer.