KATHE L.

SEEBY
8327 Louden Circle * Windsor, CO 80528
Home: 970.223.7772 * Cell: 970.980.1316 * Email: ks4f32da@westpost.net http:
//www.linkedin.com/in/katheseeby
SENIOR SALES PROFESSIONAL
EXECUTIVE SUMMARY

Inventive, assertive, and high performing Senior Sales Management Executive cred
ited with combining sales, marketing, and business development expertise to deli
ver substantial revenue growth in highly competitive business markets. Strategis
t, innovator, and tactical leader of enterprise-wide initiatives that build bran
d value and result in sustainable, profitable growth. A high-energy individual
with extraordinary business savvy!
PROFILE
Accomplished professional with a diverse technical background that includes know
ledge of telecommunications, collocation, Internet connectivity from T-1 to OS3
and fiber optics, Email vaulting software applications, website development mark
eting, business IT, P2P Wireless and proprietary systems
Expert strategist with a proven ability to develop/grow a territory, penetrate n
ew markets, and build market share that increased annual gross sales for assigne
d territory from $420K to $5.4MM
Visionary with the ability to increase market penetration and deliver multimilli
on-dollar expansion that led to an increase from 0% to 63% market saturation in
less than five years
CORE COMPETENCIES

* New Business Development

* Client Relationship Management
* Sales Forecasting & Market Penetration
* Account Management & Acquisition
* Contract Negotiations & Proposal Development
* Team Leadership & Motivation
* Competitive and Market Analysis
* Staff Management
* Policy & Procedure Formulation
* Executive Sales Presentations
RECENT EMPLOYMENT EXPERIENCE
GCM LINCOLNSHIRE ARBORA INTERNATIONAL INC., Fort Collins, CO 2009-Present
Vice President of Sales
Career consulting and executive coaching professional.
High profile sales executive with full autonomy over creating business progressi
on and rollout plans based on extensive competitive, product and market intellig
ence. Work cross departmentally throughout company to develop effective interna
l relationships and smooth processes that drive sales success.
* Worked collaboratively with corporate department heads on strategic initiative
s and business objectives to identify new products and services opportunities de
signed to champion the voice of the consumer and penetrate untapped markets.
* Manages Fort Collins branch, reports to CEO and directs three staff members in
sales, service, and administration.
* Is responsible for maintaining continually increasing stream of new contracted
service agreements, consulting with and delivering superior quality client serv
ices, and has deal component and pricing authority over branch sales.
* Oversees and maintains quality control, delivery of product, market strategies
, and sales training.
* Responsible for marketing, prospecting, proposing, and closing consulting and
career management service agreements of two months to three years, from $1875 to
$9000, on a retained fee basis paid by client.
FRONT RANGE INTERNET, INC. FRII, Fort Collins, CO Contract 3/08-10/08 Region
al Sales Manager
For local, independent ISP and technologies firm, was contracted for six months
to restore organization out of chaotic sales department, build a 6-person experi
enced or trainable sales team and develop an inside sales group; Business Develo
pment Department. Products/services included multi-faceted technologies such a
s Web Development, collocation, connectivity from T1 to OC12 and fiber optics, V
oIP, email vaulting enterprise software, Siebel Sales Automation platform and CR
M, and Business IT solutions including P2P Wireless, networking, and disaster re
covery plans and storage solutions.
At end of 6 months, had fully trained 6 exceptional sales reps, developed insid
e sales department, staffed and trained 3 Business Development Specialists, and
set company all-time record in gross sales and profit margins. This was accompl
ished through solid training and implementation of a completely new sales compen
sation plan that included a very good base for the area, incentives and bonuses
tied to net growth, profit and client retention monthly, quarterly, and annually
.
The result was a staff of high morale, working an easy to understand plan. All
reps and inside sales personnel were trained in and proceeded to follow all new
procedures and protocol using a Seibel Sales Automation enterprise application
that tracked leads, proposals, and contacts and managed the parameters of each d
eal to minimum/maximum specifications.
When I arrived, expired contracts equaled 35% of business base and service canc
ellations were overwhelmingthe health of the company was at serious risk.
o Established best practices for managing client retention. Set forth minimum s
ales requirements in product/service mix in both new and renewal contracts.
o Conducted training seminars for handling renewal of contracts, up selling to e
xpanded product mix, through thorough needs analysis and stellar customer servic
e commitment.
o Divided all expired and expiring contracts among all inside and outside sales
reps and required 20% assigned accounts renewal before attacking new business.
This strategy played out near 100% of design model. Within 6 months, 98% of al
l renewable contracts were under the safety of new paper; expired contracts redu
ced to 2% of base. Up selling accounted for 19%, new revenue and customer satis
faction ratings soared from 2.42% (on 4.0 maximum) to 3.91% from Q1 to Q3.
OK LINGLE BLUE SKY INVESTMENTS, INC., Windsor, CO 2006-2010
Vice President
Senior executive appointed to identify and leverage core competencies to drive p
roductivity, quality, and revenue/profit growth in conjunction with creating an
atmosphere of success and empowerment within the sales organization, motivating
sales team to accomplish stretch goals and meet/exceed the revenue target.
Entrepreneur investment firm with wide ranging experience in buying, building u
p and selling large restaurants and sports bars
Owner of Night Shotz in Loveland, Colorado for five years during which time gro
ss revenue was increased 37%, cost of operations reduced 25.5% and Cost of goods
sold reduced from 35.5% to 28.9%
o Achievement obtained through detailed management of customer service, vending
revenue management and maximization, cost controls and lean management and vendo
r management in food and beverages, merchandise and miscellaneous categories
o Value of business improved using local standards and ROI indicators from by 17
8% in five year span
WEB SERVICE COMPANY, INC., Redondo Beach, CA 1987-2006
Regional Vice President of Sales and Marketing (1999-2006)
District Sales Manager (1987-1999)
Regional executive charged with controlling various activities that included pro
specting, proposing, negotiating and securing real property leases in multi-fami
ly housing communities, colleges and universities, condos, co-ops and retail est
ablishments for purposes of installing, servicing and collecting revenue from ca
rd and coin operated commercial laundry equipment.
* Promoted through a series of increasingly responsible positions to the final d
esignation of Regional Vice President of Sales and Marketing.
* Recognized by organization for 10 years of continuously attaining objectives i
n new and renewal business with the Presidents Award.
* Provided strong organizational leadership and active participation in account
acquisition and business development that led to value of region amplifying from
$10MM to $44MM.
* Acknowledged by organization for account retention on personal production and
region-wide basis at 98% and 96% respectively.
* Chosen as Transition Leader and intra-company liaison after sale of region to
on-board existing client base and facilitate contract conversions of 44,000-mach
ine territory. Conversion finished in 16 months on 22-month forecast, saved 25%
in transition budget, and solidified over $110M in contracts of 84 months or mor
e.
* Actively engaged with Operations to uncover and evaluate critical business dec
isions including downsizing and eliminating equipment base in outlying areas whi
le identifying new market potential that amplified margins by 64% in 6 month.
* Lead cost saving initiatives to reduce cost of operation, save money, resource
s, and improve communications. Championed campaign to upgrade 72% of route terri
tory, which yielded a 42% in energy savings, enhanced public relations opportuni
ty and closed the window to the competition by early renewal
* Cultivated innovative team-building strategies (i.e. cross training and job sw
apping) to repair morale and build synergies between Sales and Operations that w
hen implemented improved efficiency in order processing and installation of equi
pment by 24%.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Bachelor of Arts in Management (GPA-4.0), University of California at Santa Barb
ara, Santa Barbara, CA
Completed Courses: Karrass Negotiating * Sandler Sales Graduate * American Manag
ement Seminar Series
COMPUTER SKILLS
MS Office Suite * QuickBooks * AS400 * ACT * Siebel Sales Automation System and
other CRM applications
AWARDS AND RECOGNITIONS
Award-winning team chemistry engineer between departments; sale