PROFESSIONAL PROFILE

A strategic development focused professional with 15+ years of International mar

keting experience, branding and advertising, business development, and negotiati
ons. Successful track record of increased territory sales, product launches and
market penetration.
CAREER SUMMARY
MARKETING CONSULTANT / (ACTING MARKETING VICE PRESIDENT)
EUROFUSION S.A., PANAMA JAN 2010 - MAY 2010
Responsibilities: Establish the ground basis to build Brand and Brand Equity for
Aquaeai Artesian water (new product original from Panama); Develop and execute
World Wide launch plans for the product and the brand. Organize marketing depart
ment structure, processes and tools to support World Wide implementation. Establ
ish and control Country Marketing Budgets, and manage relationship with advertis
ing and media agencies.
* Launched product and Brand in Panama and Colombia; Preparing for rollout in Co
sta Rica and Puerto Rico.
o Launch strategy based on BTL execution, focused on brand placement at specific
brand building events and venues. (Low budget - high exposure).
o Different levels of consumer knowledge regarding "Artesian" water, and consume
r consumption habits defined different communication messages.
* Development and negotiation of marketing plans and budgets for Panama, Colombi
a, Costa Rica and Puerto Rico with the local distributors.
* Development of marketing documents and tools such as the basis for the Brand B
ook standards and guidelines, Channel Marketing Strategies, Launch Plans and Str
ategies Guide, Sales Training and Support Manual, Marketing Budget Control forma
ts and tools, among others.
* Define and develop communication platforms with relevance for different contin
ents and countries based on their experience and interaction (or lack of it) wit
h rain forest (source of Aquaeai water).

PRESIDENT / CO-FOUNDER
H&A GALINDO INC., MIAMI, FL USA, JAN 2009 - JAN 2010
Holding company.
COMMERCIAL MANAGER
WADJETPOWER ENERGY SOLUTIONS, WHOLE OWNED SUBSIDIARY OF H&A GALINDO
INC.
Solar energy distributors for Latin America.
* Introducing solar energy industry into Latin American countries, market resear
ch and representation negotiations stage.
GENERAL MANAGER
ARKA CREATIVE CONCEPTS, WHOLE OWNED SUBSIDIARY OF H&A GALINDO INC.
"Below The Line" advertising agency.
* Pitched in for regional consumer promotion project for Coca-Cola Co. Central A
merica, proposal above $200,000
* Pitched in for brand summer promotion, President Beer USA
* Pitched in for brand re-launch, Comercializadora Juan Diaz, San Juan PR.

REGIONAL ACCOUNT DIRECTOR (CONTRACT)

STAR COMMUNICATIONS HOLDING - YOUNG & RUBICAM, PANAMa, NOV 2007 - NOV 2008
Responsibilities: Structure, manage and coordinate the regional account teams fo
r Citibank, as well as for BMW. Develop processes and policies, train and guide
the teams on each account and each country, lead the development of the regional
campaigns, supervise the day-to-day executions so they are aligned with the cli
ent's brand strategies.
* Regional lead agency for BMW, overseeing fourteen Latin-American countries (14
), of different agencies.
o Advertising campaigns are developed overseas, our role is to make them suitabl
e for the local market and roll-out the campaigns in a regional basis. Provide s
upport to the local concessionaries to achieve their sales goals with advertisin
g elements.
* Citibank has just acquired two regional banks in Central America, i.e., Banco
Uno (GFU), and Cuscatlan, the agency's role was to support the communication whi
le the consolidation of the acquisition, strengthen the relations with the consu
mers through a marketing campaign with sound executions on media plans, communic
ations development, and BTL support. The consolidation covered: Panama, Costa Ri
ca, El Salvador, Honduras, Guatemala and Nicaragua.
o Launched the regional marketing campaign to position Citibank as the leader ba
nk in Central America.
o Developed locally two TV ads that were aired regionally.

VICE PRESIDENT CLIENT SERVICES

STAR COMMUNICATIONS HOLDING - OGILVY & MATHER, PANAMa, JAN 2007 - NOV 2007
Responsibilities: Planning, execution and Management of strategies for the Accou
nts (Clients) Department. Contribute to business bottom-line through the design
and implementation of business strategies along with the management team. Client
relationship at management and directives level defining brand communication st
rategies aligned to the brands' own growth strategies. Trends and opportunity an
alysis of the different industries and categories where our clients participate
to identify and design the exploitation of said opportunities. Advise our client
s on a brand development and growth through communication and marketing frame.
Lead a team of eight account executives managing the local advertising and commu
nication needs for over forty "Top-Brands" such as Coca-Cola, Kraft, Motorola, M
attel, Kimberly Clark, Gillette, Toyota, Decameron, Capital Bank, among others.
* Acquired account of the Panamanian Economics and Finance Government (MEF)
* Acquired regional account for the Decameron Hotel and Resort
o Developed TV ad aired regionally.
* Development of a successful advertising campaign for local Toyota dealership,
earned a local advertising recognition in Panama.

COUNTRY MANAGER PANAMA DEC 2004 - DEC 2006

MARKETING MANAGER PANAMA AUG 2003 - DEC 2004
COCA-COLA INTERNATIONAL, PANAMa, Aug 2003 to Dec 2006
Responsibilities: Development and implementation of marketing strategies focuse
d on profitable sales increases. Develop and implement CRM and loyalty building
strategies. Uncover possibilities for innovation. Negotiate and ensure business
alignment with bottling partners. Key accounts relationship management as well a
s with media communication companies. P&L and marketing budget administration a
nd accountability. Develop8ment of consumer and trade promotions.
* Consistent annual sales increase (volume and profits) over the past three year
s.
* Successful incursion into new beverage category (Non-Carbonated), achieving ov
er 10% market share during the first six month on each subcategory (water, flavo
red water, juices, and isotonic).
* Increased market share from 70% to 74%

INVESTMENT REPRESENTATIVE
EDWARD D. JONES, FT. LAUDERDALE, Au
g 2001 to Aug 2003
Responsibilities: Certified Series 7 and 63 (Financial certifications), and Flo
rida Licensed Life and Health Insurance agent.
* Built local customer base through one-on-one approach, personal and business r
eferrals.
* Gathered and managed a $6MM assets portfolio.

BUSINESS DEVELOPMENT DIRECTOR

BITTIME.COM, MIAMI, FL
Dec 2000 to Aug 2001
Responsibilities: Expand business in Latin America by opening and managing offi
ces in Argentina, Venezuela, Colombia, and Mexico. Develop and implement busines
s strategies to establish the company as the leader provider of loyalty and ince
ntive solutions in the Spanish and Portuguese speaking markets. Strong marketin
g support to US companies at their domestic and Hispanic consumers, J&J, Kraft,
Coca-Cola, Visa, among others. Strategic account's management and negotiations.
* Increased client base by 99% in 6 months.
* Increased membership base over 200% in 6 months.

REGIONAL CHANNEL MARKETING MANAGER JAN 1998 - DEC 2000

COUNTRY MANAGER JUL 1994 - DEC 1997
COCA COLA COMPANY, SAN JUAN, PR / BRIDGETOWN, BARBADOS JUL 1994 TO DEC 2000
Responsibilities: Development and implementation of marketing strategies focusi
ng on sales increases through channel marketing, category management and occasio
n based marketing. Increase consumer base through trade execution strategies suc
h as " cold product availability" : expand cold drink equipment projects for spe
cific profitable packages, sizes and brands in traditional channels. Management
of key accounts such as international fast food chains, hotels and resorts, and
convenience-petrol stores.
* Developed channel marketing strategies that increased sales in Puerto Rico by
99%, 50% in Surinam, and over 70% in Dominican Republic.
* Introduced new packages and products in different territories, sales increase
38%.

EDUCATION
MBA, Kellogg Graduate School of Management-Northwestern University- Chicago, IL
- USA
* Majors in Marketing, Finance, Management and Strategy, and International Busin
ess.
B.A., Rosario University, Bogota - Colombia - South America
* Bachelor in Business Administration.
CONTINUOUS EDUCATION
* Management Development advanced program, INCAE BUSINESS SCHOOL, COSTA RICA, 20
05
* Coca-Cola Co. development program: Instructor of Post-Mix fundamentals, Superv
ising Route Distribution Effectiveness, Eating & Drinking Channel Fundamentals,
Consumer Driven Sales.