Subject: Principal of Management

 Project Advisor: Sir Hashim

Authors:
o Ali Nawaz 4284
o Hameed-ur-Rehman
o Nasir Pervaiz
o Rana Javed Iqbal
o Sidra

Project Duration
Starting: 1st November 2010
Completion: 12th December 2010

Remarks__________

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 Table of contents
 Title page
 Objective
 Acknowledgement
 Dedication
 Executive summary
 Media
 Mass Media
 Mass Media in Pakistan
o Printed Media
o Electronic Media
o Interactive Media
 History of Media
 Media Types
 The Lakson Group
 Lakson Group of companies
 Foreign Affiliations
 Express News
 Programs
 Competitors
 Express SWOT Analysis
o Strength
o Weaknesses
o Opt unity
o Threats
 Brand Positioning
 Qualitative Measures
o EXAMPLE 1
o EXAMPLE2
 Value Statements
 GOALS
 Recommendation
 Reference

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 Objective
Our objective is to facilitate peoples by providing solutions over current issues
regarding to politics. International affairs and others. We are totally working for
the welfare of people.

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Acknowledgement

There are many people we would like to thank who helped us throughout this
process.

We are very thankful to our teacher Sir Mohammad Hashim khan that he
assigned us such effective project which gave us a lot of knowledge abo ut the
applications of principal of management in modern world business.

It was a critical decision for our group members to choose a specific topic which
would be beneficial & applicable for our careers. Therefore we choose Express
News & it was good to study the entire contents of principal of management.

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Dedication
Our team (Ingenious) proudly dedicates this project to our Honorable Parents and Teacher, Sir
Hashim.

Who always helped us in solving all of trouble with their love, affections, encouragement, and
inspiration and boosted our morale to fly high to accomplish our goal and every time wished to
see us glittering up on the skies of success.

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Executive summary
This report is targeted toward an academic as well as a practitioner audience on the academic
side it should be appropriate for principal of management students. It should also serve as
suitable reference for both concepts as well as methodology for practitioners in consulting

The repot focus on history of media in Pakistan

The basic theme is principal of management processes of media the pattern we adopted is that we
start from the history of media and than also give the brief touch to the other aspects of
businesses

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Media
In communication, media are the storage and transmission channels or tools used to store and
deliver information or data.

Media is an interdisciplinary journal which welcomes contributions addressing media and

society from the fifteenth century to the present. Its perspective is both historical and
international. It will explore all forms of serial publication in manuscript, print and electronic
media and will encourage work which crosses the boundaries of politics, culture and
communications. The journal includes contributions covering a wide area of Media History, and
welcomes contributions from across the globe. Contributors are encouraged to submit
illustrations where appropriate.

Mass Media
Mass media is the major source of providing news and entertainment to the people who want to
know who is doing what and what is happening.

Mass media denotes a section of the media specifically designed to reach a large audience. The
term was coined in the 1920s with the advent of nationwide radio networks, mass-circulation
newspapers and magazines. However, some forms of mass media such as books and manuscripts
had already been in use for centuries.

Mass media includes Internet media (like blogs, message boards, podcasts, and video sharing)
because individuals now have a means to exposure that is comparable in scale to that previously
restricted to a select group of mass media producers. The communications audience has been
viewed by some commentators as forming a mass society with special characteristics, notably
atomization or lack of social connections, which render it especially susceptible to the influence
of modern mass-media techniques such as advertising and propaganda.

MASS MEDIA IN PAKISTAN

(a) Print Media

(b) Electronic Media

(c) Interactive Media

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Electronic Media

Electronic media are media that use electronics or electromechanical energy for the end-user
(audience) to access the content. This is in contrast to static media (mainly print media), which
are most often created electronically, but don't require electronics to be accessed by the end-user
in the printed form. The primary electronic media sources familiar to the general public are better
known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-
ROM and online content. Most new media are in the form of digital media. However, electronic
media may be in either analog or digital format.

Although the term is usually associated with content recorded on a storage medium, recordings
are not required for live broadcasting and online networking.

Any equipment used in the electronic communication process (e.g. television, radio, telephone,
desktop computer, game console, handheld device) may also be considered electronic media.

Print Media
Newspapers are social / commercial phenomenon because they talk about social issue of concern
and have extensive commercialism attached.

Printing is a process for reproducing text and image, typically with ink on paper using a printing
press. It is often carried out as a large-scale industrial process, and is an essential part of
publishing and transaction printing.

Interactive Media
Normally refers to products and services on digital computer-based systems which respond to the
user’s actions by presenting content such as text, graphics, animation, video, audio etc.

• Interactive media is a media that establish two-way communication.

• Interactive media is discussed along their cultural implications.

• The field of human–computer interaction deals with aspects of interactivity.

Why Govt considered that Freedom of Media is important In Pakistan

• In Kargil war India was able to sell its viewpoint to the world and cashed on its version
while Pak suffered since it had only the state channel PTV.

• Govt policies played vital role and considered that “Media is more powerful then nuclear
devices”

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History of Media
• There was a sudden and dramatic surge in the output of the press in 1640 Civil War in
Kingdom of England. There was a great explosion in pamphlet and other printed
materials, discussing a wide range of political, constitutional, and religious topics.

• Marconi an Italian inventor conducted the first successful transatlantic experiment in

1901 and at last on 17 December 1902, a transmission from the Marconi station in Glace
Bay, Nova Scotia, Canada, became the first radio message to cross the Atlantic from
North America.

• John Logie Baird's demonstration of televised moving images in 1926.

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 PROFILES OF MAJOR MEDIA TYPES
Medium Advantages Limitations

Flexibility; timeliness; good local market Short life; poor reproduction

Newspapers coverage; broad acceptability; high quality; small pass-along
believability audience

Good mass market coverage; low cost per High absolute costs; high clutter;
Television exposure; combines sight, sound, and fleeting exposure; less audience
motion; appealing to the senses selectivity

High audience selectivity; flexibility; no ad

Relatively high cost per
Direct mail competition within the same medium; allows
exposure; “junk mail” image
personalization

Audio only, fleeting exposure;

Good local acceptance; high geographic and
Radio low attention (the half-heard”
demographic selectivity; low cost
medium); fragmented audiences

High and demographic selectivity; credibility

Long ad purchase lead time; high
Magazines and prestige; high-quality reproduction; long
cost; no guarantee of position
life and good pass-along readership

Flexibility; high repeat exposure; low cost;

Little audience selectivity,
Outdoor low message competition; good positional
creative limitations
selectivity

Small, demographically skewed

High selectivity; low cost; immediacy;
Online audience; relatively low impact;
interactive capabilities
audience controls exposure

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The Lakson Group
The Lakson Group, was founded in 1954. Lakson Group is a well-known business group
in Pakistan. The conglomerate is run by the Lakhani brothers among whom Iqbal Ali
Lakhani is Chairman of the Lakson group. His siblings are Amin Lakhani, Sultan Lakhani
and Zulfiqar Lakhani. Its head office is located at Karachi, Sind, Pakistan. The Group's
portfolio consists of detergents and soaps, toothpaste, food products, fast food restaurants,
insurance, internet services, software, paper and board, printing, powdered beverages and tea,
packaging, publications, surgical instruments, and textiles. Express News is an Urdu
language Pakistani television news channel launched on January 1, 2008. It is owned and run
by the country's third largest Urdu daily, Daily Express. The owners of the channel, Lakson
Group, later launched 'Express 24/7', a 24-Hour Pakistani English news channel. Express
24/7 is an English language television news channel based in Pakistan. Its headquarters is in
Lahore, Pakistan. The channel is owned by the Lakson Group which also owns its sister
channel Express News and newspaper Daily Express and The Express Tribune. Express 24/7
was the second English language television channel to be established in Pakistan, with Dawn
News being the first. After Dawn News shifted to Urdu broadcasts in February 2010, Express

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 24/7 is now the only 24 hour English News channel in Pakistan. Fahd Husain is the Director
News and Nadeem Jamal is the Executive Producer of Express 24/7

Lakson Group of companies

Express News, Urdu-language news channel

Express News is an Urdu language Pakistani television news channel launched on

January 1, 2008. It is owned and run by the country's third largest Urdu daily, Daily
Express. The owners of the channel, Lakson Group, later launched 'Express 24/7', a 24-
Hour Pakistani English news channel.

It has become the

second most-watched
news channel after Geo
[.
News

On February 5,
2009 Express
News
launched its
second news
channel in
English called
Express 24/7.

Express Media
Group is
planning to
launch a
complete entertainment channel. It was announced at Express family festival in Lahore
on February 19, 2010

• Express 24/7, English-language 24-hour news channel

Express 24/7 is an English language television news channel based in Pakistan. Its
headquarters is in Lahore, Pakistan. The channel is owned by the Lakson Group which
also owns its sister channel Express News and newspaper Daily Express and The Express
Tribune. Express 24/7 was the second English language television channel to be
established in Pakistan, with Dawn News being the first. After Dawn News shifted to
Urdu broadcasts in February 2010, Express 24/7 is now the only 24 hour English News
channel in Pakistan. Fahd Husain is the Director News and Nadeem Jamal is the
Executive Producer of Express 24/7.

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• The Daily Express, No. 2 Urdu daily in Pakistan
The Daily Express (Urdu: ‫) روزنامہ ایکسپریس‬, founded on 3 September, 1998, is one of
Pakistan’s most widely circulated Urdu language newspapers,[citation needed] published by
Century Publications, a Lakson Group subsidiary. It is published simultaneously from
Islamabad, Karachi, Lahore, Peshawar, Quetta, Multan, Faisalabad, Gujranwala,
Sargodha, Rahim Yar Khan and Sukkar. It claims to have a 24% circulation share

• Express Tribune, English newspaper

The Express Tribune is the first internationally affiliated newspaper in Pakistan.

Partnered with 'The International Herald Tribune' – the global edition of The New York
Times.

The paper's self proclaimed mission is: "to defend the liberal values and egalitarian
traditions we believe in, and which deserve to be upheld in writing that is both
informative and insightful". The newspaper covers a variety of topics ranging from
politics to the economy, foreign policy to investment and sports to culture.

The Express Tribune joins other media brands of the company: the Daily Express – the
only newspaper that is published on a daily basis from 11 cities across Pakistan; Express
News and Express 24/7.

• Century Publications

Century Publications (Pvt) Limited is a well established media organization printing

Daily Express and Insaaf Times newspapers having its offices in all major cities of
Pakistan, where as running EXPRESS NEWS and EXPRESS 24/7 are run by its sister
concern Television Media Network.
As we proceed to build a dynamic media organization, centered on employee creativity
and innovation, Express will build a culture of participation and personal growth,
recognizing people as the "Number One" resource.

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• Other
• Accuray Surgicals Limited

• Century Insurance Company

• Century Paper and Board Mills

• Century Power Generation Limited

• Clover Pakistan

• Colgate-Palmolive Pakistan

• Cybernet Internet Service (Private) Limited

• Lakson Business Solutions Limited ,Software Solution Provider

• Merit Packaging Limited

• Princeton Travels (Private) Limited

• SIZA Foods (Private) Limited (McDonald's)

• Tetley Clover Pakistan (Private) Limited

• Tritex Cotton Mills Limited

• Sybrid (Pvt) Limited

 Lakson Tobacco Company Limited

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Foreign Affiliations
 Colgate-Palmolive Company Incorporation (USA)

 Equity holding in Colgate-Palmolive (Pakistan) Limited

 Kraft General Foods Incorporation (USA)

 Licensing arrangement with Clover Pakistan Limited, with equity participation

option

 McDonald’s Corporation(USA)

 Equity in Siza Foods (Private) Limited

 Philip Morris International Finance Corporation (USA) &

 Rothmans International(UK) Equity in Lakson Tobacco Company Limited

 Tetley Overseas Holdings Limited

 50:50 Joint Venture with Tetley Clover (Private) Limited

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INTRODUCTION TO EXPRESS TELEVISION NETWORK
• Express News is an Urdu language Pakistani television news channel

• Launched on January 1, 2008.

• It is owned and run by the country's third largest Urdu daily, Daily Express.

• The owners of the channel, Lakson Group

• It has become the second most-watched news channel after Geo News.

• On February 5, 2009 Express News launched its second news channel in English called
Express 24/7.

Mission
Our worldwide partnerships with McDonald's, Colgate Palmolive, Kraft and many others speak itself
of our commitment to create positive social change

Vision
“Enlightening the people to create the future they desire”

Core Values
“Enlighten people: to let them express the future they desire, to create positive social
change; through the power of people"

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 Core Discriminating Factors
• People: young, passionate staff;

• Programming composition: an absolute 24/7 LIVE news channel: more news, less views

• Follow-up: inform, examine, interact

• Technology: unprecedented investment in field and studio technology. Largest studio

facilities in South Asia and Middle East.

Programs
• Kal Tak (Political Talk Show)

• Point Blank With Luqman (Political Talk Show)

• Game on hai (Sports)

• 24-Ghantey (News Digest)

• Nazar (News Digest)

• Bhaid (Mystery Investigation)

• Woh kia hai? (Paranormal Investigation)

• E-Tech (Technology Show)

• Front Line With Kamran Shahid (Political Talk Show)

• Banke Mian ki Kawali

• Koi Dekhay na dekhay, Shabbir tou dekhay ga (Real Stories)

• Darling (Comedy programme)

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Competitors

AAJ TV

AAJ TV was initially started on March 23, 2005 by the Business Recorder Group.
The Business Recorder Group is one of the most prominent media conglomerates in
Pakistan.

As Aaj TV is the only Television network to have an Earth Station, it provides

flexibility and control in responding to local and international events. AAJ TV caters
to all tastes by providing four programming features in the form of News, Current
Affairs, Entertainment and Infotainment.

ARY News

ARY News is a Dubai-based Pakistani news channel launched in 26 September 2004.

A bilingual news channel in English and Urdu, it is a part of the ARY Digital
Network, which is a subsidiary of ARY Group. It has a large audience and one main
competitor in Geo News. It was previously known as ARY One World until 2009
when it was re-branded as ARY News.

Current affair programs with prominent Pakistani journalists are the strength of ARY
News. Its program mix covers all the genres of news & infotainment, and most of its
programs are presented by top international anchors such as Farhan Shabbir, Qurat ul
Ain Hassan, Farah Farooq, Sadaf Abdul Jabbar, Kashif Abbasi, Wasim Badami, Iqrar
ul Hassan

Dawn News

Dawn News was Pakistan's first 24-hour English news channel. Based in Karachi, the
station is a subsidiary of Pakistan Herald Publications Limited (PHPL), Pakistan's
largest English-language media group. The test transmission of the station occurred in
May 25 2007, and the channel went live on July 23, 2007. On May 15, 2010, Dawn
News converted into an Urdu news channel after successful test transmission of four

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hours a day. The conversion is mainly due to its financial crisis and thin viewership in
the country. Now Express 24/7 has replaced it as the Pakistan's only English news
channel.

Dawn News' Test Transmission was launched by former President of Pakistan,

Pervez Musharraf. The complete launch of the channel coincided with the result of
the Supreme Court case which cleared the Chief Justice Iftikhar Muhammad
Chaudhry, who had been suspended by General Musharraf. The channel was initially
housed in Haroon House, the head-office of PHPL, but later moved to its current
premises in West Wharf, Karachi.

Din News
Dunya News is an Urdu language news and current affairs television channel from
Pakistan. Dunya in English means "World". Since its launch in 2008, the channel
have been giving strong competition to the other news channels in the country. Dunya
News is now available throughout Pakistan on local cable operators. The headquarters
of the channel are located at Abbot Road, Lahore.

Geo News
Geo News is a Karachi-based Pakistani news channel, fully owned and operated by
Jang Group. The channel started its broadcasting in November 2005 and has millions
of Urdu-language viewers around the world

Indus News
Indus News is a 24-hour Urdu news and infotainment channel which is based in
Pakistan. It is a part of the Indus Media Group. It claims to be informative, unique
and comprehensive in news coverage. It is famous in Karachi. Its programming
covers local news, international news and events, political analysis, entertainment,
infotainment, business news, stock market updates, and sports.

News One
News One is a 24-hours news channel in Pakistan. It is licensed by Air Waves Media
and comes under the umbrella of the largest advertising group in Pakistan, The Inter
flow Group of Companies. The company formally owned NTM, Pakistan's first
private television channel. News One was launched in November 27, 2007.

PTV News

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PTV News (formerly PTV World) is a 24-hour state news channel in Pakistan. It
provides news in English and Urdu to the Pakistani community worldwide. It also
provides News in Arabic/Sindhi/Gujrati/Pashto/Kashmiri.

Samaa News
SAMAA TV (Urdu: ‫ ) سماع‬is a Pakistani news network.

Waqt News
Waqt News is a Pakistani news channel owned by Nawa-i-Waqt media group founded
by Hameed Nizami. It was launched in early 2008 in Pakistan. Nawa-i-Waqt is
considered to be one of the most vocal media groups in Pakistan. [1] This group has a
long history for being critical of the Federal Government. Due to weak management
humble policies towords emloyerss , Waqt News has not been able to gain much
popularity among the Pakistani populace.

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Value Statements
 We are a team.

 We respect each other.

 We encourage self-development.

 We hold high expectations.

 We embrace change.

 We value our Viewers.

 We provide exceptional service that leaves an impression.

 We support our community.

 Consistent entertainment service and production quality.

GOALS
The short term goal of Express is keeping on changing.

The present short-term goal is to launch a Express Entertainment (Express Media Network),
Express Music (Express Media Network) within six months

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References
i. Azfar Nizami,
Director Marketing
5 Expressway, Off Korangi Road,
Karachi, Pakistan
Phone : +92-21-35800051-8 Fax : +92-21-35800050
Email : anizami@express.com.pk

ii. http://www.express.com.pk/epaper/tariff.aspx

iii. www.googe.com.pk

iv. www.wikipe

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Conclusion
From very zero point to the very last point we really enjoyed the whole work which we had done
to accomplish this project, me and my group work thoroughly and give are best the project data
is tooled from net and Quetta market.

At the end we really thanks my teacher sir Hshim and all the group members

Remarks

Coordinator Iqra University

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Deputy registrar
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Project director
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Notes:

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