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Tony Smith

1423 Bank Street Webster City, IA 50595 / 515-832-1753 / E-mail: ts6456d8@westpo


st.net
EXECUTIVE SUMMARY
25 year marketing professional with a proven track record of sales success in ar
eas of publishing, internet, trade show marketing, telephone and in-person sales
.
EXPERIENCE
TWIN RIVERS MEDIA
Director of Sales 2009-June 2010
Responsible for sales, recruitment, training, strategic planning, project manage
ment, and staff management for multiple publications.
* Raised company publication revenues by 5% in first year.
* Implemented and developed multiple Internet revenue streams producing $40,000
in additional revenue within the first four months of implementation.
* Implemented commercial business strategies which increased business-to-busines
s publication revenues.
* Created social media network consisting of Twitter, Facebook, and YouTube and
resulting in increased web traffic and online subscription sales for various pro
ducts.
HEARTLAND COMMUNICATIONS GROUP, INC. 1989-2009
Director of Sales
Responsible for the development and implementation of sales and marketing strate
gies for $17 million dollar publishing and marketing company.
* Recruited and trained sales managers charged with leading the day to day sales
strategies for the entire organization.
* Raised publication revenues by a minimum of 3% each year.
* Implemented digital publishing solutions that lowered production costs by 11%
* Developed and implemented trade show strategies to create new revenue streams.
Publisher, Heartland Agricultural Division
Responsible for re-energizing slumping agricultural sales division. Implemented
daily sales training and marketing strategies that improved sales and motivated
sales staff. Increased revenues by 6.2% within the first year of implementation.
* Implemented comprehensive training program for both management and sales staff
.
* Improved existing advertising process.
* Implemented account retrieval program design to recapture lost accounts.
* Responsible for sales, management, and operational staff of 30.
Sales Manager, Heartland Industrial Division
In charge of strategic planning, development, staffing, management and financia
l performance of a $2 million industrial buy and sell magazine. Trained, directe
d and motivated sales team of ten.
* Started two new nationwide industrial publications.
* Attended and developed trade show strategies which provided return on investme
nt for show attendance.
* Developed and maintain target client sales file.
* Implemented ongoing subscription campaigns to increase departmental revenues.
Corporate Trainer, Heartland Communications
Trained and developed telemarketing desktop publishing sales representatives and
management of thirteen different publishing titles that generated over $13.25 m
illion in sales annually. Implemented team building communication training that
helped to reduce employee turnover and increased sales productivity.
* Developed ongoing training material
* Implemented measurement tools that monitored sales progress
* Worked with sales mangers to develop ongoing sales training.
* Attended career fairs with human resources to help identify sales candidates.
EDUCATION
Attended the University of Northern Iowa
Major: Business Minor: Psychology

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