James E.

Palmer
293 Burwick Road
Highland Heights, OH 44143
440-544-9046 p
954-465-5360 c
jp646c68@westpost.net
Chief Marketing and Strategic Sales Officer
Sales and Marketing Executive with a record of game-changing P&L productivity im
provements driving innovation , and significant web and internet business expans
ion expertise. Demonstrated history of profitably increasing revenues while dri
ving shareholder value through collaborative, results focused leadership. Proven
record in visioning, architecting, and developing customer focused multi-channe
l organizations in both B2B and B2C platforms.
Lead Generation Direct
& Mfg Rep Sales Force Expertise
Start up M
arketing & Sales Force Management
New Business Development Marketing Program Development & Execution
Web Based E Mail Marketing Multiple Agency
Direction
Branding Private Label Execution
Market Share Growth Increased Sales Revenue
National Account Management Venture Capital & L
BO
PROFESSIONAL EXPERIENCE
JPDR Marketing - Highland Heights, OH 2009-Current
Launch of Internet Based Lead Generation Company into the Rental/Event Channel
* CEO - Launched and managed a lead generation system to drive leads in
co-ordination with regional software development firm
Anthony and Sylvan Pools, Mayfield Village, OH 2001 - 200
8
$225M Leisure Consumer Product Company, Marketing and Installing in ground concr
ete swimming pools across the United States. 12 divisions - 40+ locations.
Vice President of Marketing
Key member of Senior Leadership team with direct interface with, Sales, Legal, O
perations, HR, Finance, IT. Reporting to Chairman/CEO.
* Launched and managed numerous industry-leading web-based consumer lead develop
ment and customer acquisition programs that resulted in $ 35M in annual revenue.
* Launched product specific marketing programs that resulted in additional $10M
in revenue.
* Implemented national web-based email marketing system resulting $15M+ in busin
ess with $300K reduction in Direct Marketing costs.
* Established industry leading web-based payment/collection system for consumer
progress payments resulting in the collection of $30M and reduction in collectio
n write offs $300K.
* Established cross marketing referral and merchandising programs between new po
ols and aftermarket divisions resulting in an additional $5M in revenue.
* Introduced electronic customer satisfaction system as a savings of $ 300K and
increasing response rates by over 50%.
* Managed a $5+ million dollar marketing budget.
Zodiac Pool Care, Ft Lauderdale FL 1994 - 2001
Originally Fountainhead Technologies of Providence RI, a start up company that w
as sold to $400M division of $1.2B international conglomerate.
Vice President Sales & Marketing
Vice President National Accounts
Responsible for creation and national launch of a patented alternative technolog
y for swimming pool sanitation, to position company for successful sale. Recogni
tion and establishment of a complete new business category. Key Leadership posi
tion reporting to President/CEO. VC/LBO experience.
* Established and directed North American sales operation consisting of 200+ sal
espeople with multiple channels.
* Launched product and increased account base to 3500 total accounts.
* Established OEM channel segment and developed a 75% GM product line and additi
onal $5M in revenue.
* Created "Intel Inside(R)" branding and private label strategy to penetrate mul
tiple channels of distribution.
* Penetrated 18 of the top 20 pool builders, retailers, service companies in the
trade resulting in $15M+ in revenue at 70% gross margin
* Established an automated replacement system direct to consumer resulting in $3
M in new revenue.
* Achieved over 60% market share of the newly created product segment.

M & F Case, Providence RI 1991 - 1994

Custom Office Products manufacturing company with over 2000+ accounts with 6 off
ices from Boston - Miami FL.
Senior Vice President Sales & Marketing
Vice President of Sales
Directed sales and marketing, reporting to the CEO/Owner.
* Established Executive Marketing & Sales function.
* Increased overall sales revenue from $ 6.5 Million to $11.5M in 2 years.
* Developed Infomercial sales program-resulting in $2M in volume at 55% gross ma
rgin.
* Implemented Quota based statistical measurement program for sales force.
* Directly supervised sales force, marketing, and sales administration: 12 sale
speople,
1 sales manager, 1 national accounts manager, 1 government sales executive, 3 cu
stomer care representatives.
Heinn/Trend, Milwaukee WI 1983 - 1991
Majestic Industries, Teterboro NJ
$ 50 million Custom office products manufacturer, national sales and marketing o
perations, 3 manufacturing plants. LBO of 2 locations from parent in Chapter 11
. Total building of regional, national sales force and marketing operations. 4
000+ accounts. Heavy operational exposure, financial rescue. Labor Union Decert
ification. Fortune 500 account base.
President - CEO
Senior Vice President Sales & Marketing
Vice President Sales

EDUCATION
Bachelor of Science in Business Administration
Major - Marketing
Northern Michigan University
Continuing Education
Wharton Business School
Phillip Crosby Quality College