COMMUNICATION MANAGER / DIRECTOR OF COMMUNICATIONS

Results-focused, enthusiastic communications professional with 20+ years experie

nce spanning the healthcare, real estate,
chemical engineering and manufacturing industries. Networks and builds consensus
across multiple organizational levels-
from CEO to key site management to shop floor-facilitating measurable communicat
ion outcomes. Partners with senior
decision makers in Fortune 500 corporations to strategize, plan and implement bu
siness change initiatives, best practices and
other intellectual property. Proven skills identifying opportunities, setting go
als, prioritizing workload and delivering products on
time and on budget. Effectively leads creative and business teams by empowering
staff and encouraging career development
of direct / indirect reports.
CORE COMPETENCIES
* Communication Methodologies
* Corporate / Product Branding
* Account Management
* Advertising Strategies & Products
* Program Assessment & Analysis
* Business / Process Improvement
* Programmatic Product Development
* Website Content Management
* Public Relations Strategy & Management
* Crisis Planning
* Vendor / Freelance / Client Relations
* Proposal Preparation
Career Track
Marketing Communications Manager 2008-2010
SPRINGPOINT SENIOR LIVING - New Jersey's leading provider of senior housing and
healthcare, offering a continuum of care
Directed an in-house creative agency and external vendors to provide retirement
community advertising. Charged with bottom-up design and installation of sales o
ffices plus marketing collaterals. Managed entire company identity branding, fro
m concept to roll out, including collateral materials and website with nine sate
llite sites.
Results include:
* Saved ~$120k by designing and managing of two premiere property sales offices
.
* Executed internal and external company branding roll outs-on schedule and wit
h very limited budgets.
* Gained 200% capacity increase of internal agency's output within six months.
* Streamlined client billing database, eliminating billing errors and 24+ hours
per month in manual data calculation.
Creative Director, Builders Marketing and Sales Group 2004-2008
PRUDENTIAL FOX ROACH INC. - the #1 real estate firm in the tri-state area, with
~65 offices and 3,600 agents
Transformed a casual marketing services group into a full-service, advertising a
gency for New Construction. Functioned as
creative director, team leader, manager and client liaison. Developed budgets an
d plans and directed vendors and staff to
produce marketing brands and materials. Also created department branding, image
and marketing materials.
Results include:
* Facilitated $12M revenue growth, despite an industry downturn, by evaluating
marketing processes and designing new
strategies to market the firm's products and services.
* Created a profit center that realized 1,000% profit during the first year, th
en 33% and 36% profit in years two and three.
Managing Director of Creative Communication Services 1994-2004
COMMUNICATION DESIGN GROUP - assists Fortune 100/500 companies by creating chang
e through communication techniques
Serviced corporate clients' communication needs from small projects to full-scal
e strategic programs. Functioned as account
manager, strategic and creative team leader and cross-functional leadership team
s facilitator. Actively participated in business
improvement and change leadership initiatives. Hired and managed 15 writers, des
igners and production artists to develop both
print and electronic forms of intellectual property including best practice docu
mentation and program collateral. Clients include:
Alcoa, Exxon, Conoco, DuPont, Rohm and Haas, Rippe-Kingston and Broken Hill Prop
rietary (BHP).
Highlights:
* E.I. DuPont de Nemours Inc.: ten-year initiative to build and facilitate a 47
-person, cross-functional strategic business leadership team. Articulated a team
vision, created an organizational brand, assessed functional communication capa
bilities, built a 6000+ member network, developed strategic and tactical communi
cation tools for DuPont's company-wide Asset Productivity program.
* Rohm and Haas: eight-year initiative to build an asset utilization and reliab
ility communication program for manufacturing. Facilitated a team-based, consens
us-building process to define vision, goals and objectives prior to constructing
a multi-level, strategic communications plan and pioneered a cutting-edge, 1500
+ member productivity network.
* Integrated Software Solutions: A three-year project to create a company brand
, marketing strategy and collateral materials for, a start-up hardware/software
and service company.
Results include:
* Invented the UPtime manufacturing improvement program, now used across corpor
ations world-wide as a standard measure of efficiency. UPtime became one of DuPo
nt's five critical business metrics and is still used as a measure of manufactur
ing excellence today.
* Saved DuPont $250M+ per year for six consecutive years in avoided maintenance
costs by integrating the UPtime Program and UPbase Software business-wide.
* Built and maintained 6000+ member DuPont manufacturing business improvement n
etwork.
* Saved Rohm & Haas $63M over an eight-year period through intellectual propert
y development.
* Gained 500% sales increase for Integrated Software Solutions by planning, cre
ating and implementing sales collaterals and publicity at their industry introdu
ction.
Managing Director 1991-1994
NEFF GRAPHICS - a premier graphics design organization serving the corporate com
munity
Developed communication strategies, branding, design and writing services for Fo
rtune 500/1000 companies. Served as an account executive and consultant to corpo
rate customers. Prepared and implemented communication strategies and budgets. A
rt directed projects and actively participated in the creation and activities as
sociated with each project. Supervised freelance artists and writers. Managed pr
inting and fabrication vendors to ensure on-time, on-budget project completion.
* Developed and facilitated several workshops, including: Communication Basics
Workshop; Team-Based Workshops; Communication Vision Workshop; Communication Aud
ience Definition Workshop; Communication Assessment for New Communication Effort
s; Building an Effective Business Community Using a "People Network".
* Earned a reputation for talents in devising creative original solutions to co
mmon corporate business needs.
Art and Communication Director 1989-1991
E.I. DUPONT DE NEMOURS - a science and technology company with $30B+ in revenue
and operations in 70+ countries
Functioned as an account manager for a variety of business segments. Participate
d in team meetings, then drafted proposals and designs for internal projects. Re
cruited and directed illustrators, writers, photographers and designers to devel
op internal and external marketing collateral. Mentored a team of in-house art d
irectors to enhance their design projects by applying communication principles.
Conducted interviews and on-location shoots, directed a scriptwriter, selected m
usic and stock footage and managed in-suite editing sessions to produce training
and inspirational videos for internal corporate programs.
CREDENTIALS
Accredited Business Communicator (ABC), In progress International Association of
Business Communicators (IABC)
Master's Degree in Public Relations and Communications - Thesis in progress, Row
an University
Bachelor of Arts in Commercial and Graphic Design, Rowan University
AFFILIATIONS
IABC (served on Board of Directors, chaired various committees, award programs a
nd annual dinner)
American Marketing Association for Communications Professionals (AMACP)
Public Relations Society of America (PRSA)
ACCOLADES
2008 International Association of Business Communicators (IABC) Gold Award for
Communication Excellence in Builders Marketing / Branding Brochure and Website
2007 Industry Pyramid Award for Best Collateral Material for Village Green bran
ding and brochure design
2004 International Association of Business Communicators First State Award for
Excellence - Rohm and Haas Reliability Newsletter series design and content
2003 DuPont Total Predictive Maintenance Champion Award for Promoting and Build
ing a TPM Community
2002 President's Award for Programmatic Excellence, UPtime Program
2000 DuPont Maintenance Excellence Champion for communication excellence and pr
ogram innovation