The

6th Annual
DC Loves Dilla
Tribute & Fundraiser
Benefiting the J Dilla and Lupus Foundations

Friday, May 27, 2011

 TheJayDeeOverview
James Dewitt Yancey Jay Dee/J. Dilla as he is affectionately called is a
Grammy Award winning producer from Detroit who has worked with
heavyweights the likes of Common, A Tribe Called Quest, Busta Rhymes, De
La Soul, Erykah Badu, Notorious B.I.G., Janet Jackson, The Pharcyde, his
founding group Slum Village and more.

Dilla achieved a genuine level of respect and greatness reached by a select

few. A cult figure. Legendary trackmasters like DJ Premier (Jay Z to Christina
Aguilera), DJ Pete Rock (Public Enemy to Kanye West) come to mind.
Always creative and crafted without being overproduced or commercialized, his
brand of soulful swing was unique and uncompromising.

J Dilla had suffered for over three years with an incurable blood disease, and
had also been diagnosed with lupus. He passed in February 2006 at the age of
32. His legend lives on and his musical influence still grows to this day.

Friday, May 27, 2011

 Event
When you enter the DC Loves Dilla Tribute, you enter a
space...sacred and revered by music-lovers and hip-hop
aficionados. You enter a space where creativity is king. A space
where respect for the microphone is trumped by only the music
on which the lyrics are laid. A sonic church where the
aggressively aspirated drumbeat is calmly massaged by sweet
melodies in a way that only J Dilla could marry. From the first
horn blair to the last piano key. From the first thump of the kick to
the last sample played. From the first guitar lick to the last word
sung. You realize and know...you are somewhere very special.
Let’s Go!!!

Friday, May 27, 2011

Friday, May 27, 2011
 Event Goodies
Live musical celebration of J Dilla
10 piece band (live and electronic) complete with horn section and
background singers
Top home-grown talent ie Raheem Devaughn (Grammy nominee),
Kokayi (Grammy nominee), Kev Brown, Oddissee, Wayna (Grammy
nominee)
Top imported talent
Talib Kweli (2010)
Phife Dawg (A Tribe Called Quest), Illa J (2009)
Pete Rock (2008)
Dwele (2007)
Slum Village (2006)
Partnered and programmed with the 10th Annual Hip Hop Theater
Festival. Supported by the DC Commission on Arts & Humanities
Benefits The J Dilla Foundation, The Lupus Foundation of Greater
Washington, DC

Friday, May 27, 2011

 Demographic
18-45 Professionals, Blue-Collar
Multicultural Artists, Musicians
Tech-Savvy Taste-Makers
Music-Lovers Fashion-conscious

Friday, May 27, 2011

 Numbers
Attendance Impressions

1100 1000000

825 750000

550 500000

275 250000
NA
0 0
2006 2008 2010 2006 2008 2010
* *
XM Satellite Studios Live
* Broadcast (60 max cap)

Friday, May 27, 2011

 Marketing &
Promotions
The DC Loves Dilla event utilizes traditional and non-
traditional marketing methods. These include
Internet Distribution, List Serves
Print (City Paper, Express), Radio
Social Media & Lifestyle Sites, Blogs
Examples

Lifestyle/Guerilla Marketing
Word of Mouth

Friday, May 27, 2011

 Support
Partnership and Sponsorship Options

Presenting Sponsor $20,000 Gold Sponsor $15,000

- Special recognition as Presenting Sponsor
- Twenty (20) tickets to Benefit Concert (VIP area)
- Listing in event credits, marketing and promotion
- Ten (10) Invitations to pre-events (June/Date TBD)
- Social media campaign sponsor (opportunity)
- Sponsor VIP Reception (opportunity)
- Recognition as a Gold Level Sponsor
- Twenty (20) tickets to Benefit Concert (VIP area)
- Listing in event credits, marketing and promotion
- Ten (10) invitations to pre-events (June/Date TBD)
- Co-sponsor VIP reception (opportunity)

Silver Sponsor $10,000 Bronze Sponsor $5,000

- Recognition as a Silver Level Sponsor - Recognition as a Bronze Level Sponsor
- Two (10) tickets to Benefit Concert - Two (4) tickets to Benefit Concert
- Six (6) Invitation to pre-events (June/Date TBD) - Six (6) Invitation to pre-events (June/Date TBD)
- Co-sponsor event (panel opportunity)

Friends of Jay Dilla Sponsor $1,000

- Recognition as Event Sponsor
- Two (2) tickets to Benefit Concert
- Four (4) Invitations to pre-events (June/Date TBD)

Friday, May 27, 2011

 Partners
The J Dilla Tribute & Fundraiser wouldn’t be a success without
the contributions of these folks.

Friday, May 27, 2011

 Contact
Partnership/Sponsorship
sponsor@heartdilla.com

Press
press@heartdilla.com

Other
whatsup@heardilla.com

www.heartdilla.com

Friday, May 27, 2011