Peter J.

Cobuzzi
639 Hillcrest Avenue sB Westfield, NJ 07090
Phone: (917) 887-6046 pca2a49c@westpost.net
Executive with success in marketing, business/product development,
brand management, Research, PR/corporate/client relations. Positions
companies for dynamic growth by leveraging keen understanding of
consumer-based marketing to gain competitive advantage.
Fueled record increases in sales [+$300 million], profit [+$38
million] and market share [+2%] in 2 years.
Integrated marketing strategies for industry leading growth during
recession for $3 billion food retailer.
Drove $65 million revenue increase with $15 million profit gain in 3
years.
Repositioned company and enhanced competitive advantage across
wholesale, retail and direct markets.

Visionary strategist with innate understanding of what drives

consumers; creates targeted programs that achieve corporate
objectives.
* Identified unique recessionary marketing strategy increasing
customer count 4% and sales $300 million.
* Increased sales $30 million and operating income $7 million in 1
year after launching 1st-of-its-kind superstore.
* Triggered $17+ million growth within 2 highly competitive
segments; optimized product mix, marketing and branding.
* Sparked $14 million 6-month gain (39%+) in private-label credit
card sales while boosting penetration 50%.
Forward-thinking leader who zeros in on key issues, maximizes
resources and delivers exceptional cost/benefit ratio.
* Spearheaded market share growth from 5% to 13%+ and product
position from 5th to 1st for critical business segment.
* Revitalized underperforming segment; increased revenue $8 million,
profit $1.5 million and share 38%+ in 1 year.
* Generated $7 million in incremental sales during key season;
doubled impressions and consumer-indicated product interest.
* Delivered $5 million revenue gain via target marketing -
increasing visits & transaction size at a 7:1 sales/expense ratio.
Growth-oriented achiever adept at combining the art and science of
marketing to strengthen revenue and profit performance.
* Cut expenses 33%+ while dramatically increasing media exposure by
negotiating favorable co-op advertising relationships.
* Increased web site traffic 130% (10^th to 3^rd place industry
wide), through format, content and promotion improvements.
* Launched new social media strategy and doubled size of email
database managing both, increasing consumer connectivity.
* Drove $4.2 million revenue upswing in just 4 days; leveraged
direct mail/viral marketing tactics to promote unique sales event.
 MBA (with distinction), Marketing, Long Island University, 1991. BS,
Communications, Television-Radio, Ithaca College, 1980.
Professional Experience
Golub Corporation, Price Chopper Supermarkets, Schenectady, NY, Vice
President, Marketing 2007 - 2010
* Spearheads brand management, business intelligence, advertising,
PR, internet/traditional/loyalty marketing and strategic planning
for premier supermarket chain with 115+ northeastern locations
generating $3+ billion annual revenue.
* Crafted brand repositioning campaign, introduced new targeted
marketing strategies and relaunched high-margin category to
optimize awareness, generate traffic and revive image; delivered
$300+ million 2 year sales growth and record profits.
Fortunoff, Inc., Uniondale, NY, Senior Vice President, Marketing and
Sales Promotion 2004 - 2007
* Recruited to consolidate marketing strategies for $465 million
privately held, high-end retailer focused on home and jewelry
products. Managed advertising/pr, promotions, agency
relationships, 25 direct reports and $30 million budget.
* Reshaped marketing/promotions; increased average transaction 15%+,
response rates 20%+ and bridal registry value 12%.
Lenox, Inc., Lawrenceville, NJ, Vice President, Brand Development 1998
- 2004
* Directed brand management, market research/strategy,
consumer/bridal/database/online marketing, advertising, promotions
and PR for $600 million firm. Led Internet site content
development; rated as 1 of the top 350 e-commerce sites in the
nation.
* Guided PR efforts resulting in 1 billion positive consumer
impressions valued at $5 million annually through unique media
outreach, charitable affiliations/events and celebrity
endorsements. Supported Lenox, Gorham and Dansk brands.
Tourneau, Inc., New York, NY, Vice President, Advertising 1995 - 1998
* Led brand/advertising strategy development, in-house agency,
production, media management, database marketing, PR and sales
promotions for $120 million watch retailer. Boosted store sales
40% and catalog sales 100% while reducing costs 33%+.
* Designed VIP Customers program that increased sales 17%; improved
client retention 20% and acquisition 100%+.
Phillips-Van Heusen Corporation, Geoffrey Beene Retail, Bridgewater,
NJ, Director, Marketing 1992 - 1994
* Managed marketing for 150+ stores, launched women's line, achieved
55% sales growth in 2 years.
Previous experience: Bally of Switzerland, Inc. (leadership role in
doubling sales and profit of $100 million retail division); Lockwood
Furniture, Inc.; Norjean Organization, Ltd.; Winner Communication,
Inc.; Dancer, Fitzgerald & Sample, Inc.