PATRICK PAQUETTE

Executive Profile
6 Upland Road, Baltimore, MD 21210 ~ Phone: 443.765.6400 ~ ppaec20e@westpost.net

Sales, Marketing, Product Design/Merchandising/Sourcing Management

Branded Apparel, Accessories, Hosiery Products
Senior sales and marketing professional with 20+ years of experience in building
profitable businesses, product development and launch, nurturing strategic rela
tionships, and general management. Expertise in consumer products (CPG) and busi
ness-to-business sectors. Multi-million dollar P&L accountability; team leadersh
ip and supervisory responsibility. Highly successful management of new business
development initiatives. Other achievements include:
* Establishing and nurturing key strategic partnerships within all retail classe
s-of-trade
* Recruiting, hiring, training, mentoring talented in-house sales/brand manageme
nt teams
* Leading hard-hitting brand placement and market expansion initiatives globally
* New business start-up, brand re-positioning and strategic solutions change man
agement
* P&L, budget and division-level general management expertise
Passionate ~ Creative ~ Innovative ~ Highly Analytical ~ Strategic ~ Driven to S
ucceed
CRITICAL LEADERSHIP INITIATIVES
* Directed go-to-market planning, packaging concept and design, product developm
ent, merchandising, sourcing, national sales management and division general man
agement for Hanes Sara Lee Socks (retail & outlets). RESULT: $48+ million/reta
il, $3+ million outlet store sales (L'eggs Hanes Bali) in second year of brand m
arketing; established Hanes Socks as #1 mass market mega-brand in US.
* Redoubled strategic marketing planning and design/merchandising processes for
Manhattan /Dr. Scholl's, among other licensed sock brands. Negotiated two new br
and licenses. RESULT: Sales increased 19%; operating margins grew 60% in three
years by advancing major branded/private label programs with key national accoun
ts.
* Recruited, hired and trained international distribution partners in the EU, UK
, Asia, Australia, Canada and South Africa for patented Thorlo brand sport/outdo
or socks. RESULT: Doubled international sales from $3.1 to $6.5 million in two
years.
* Created unique woman's version of the famous, patented 180s brand cold weather
fashion accessory . . . the "ear warmer". Company was among Fortune Top 50 gro
wth companies. RESULT: Opened 1,500 domestic retail department store doors; ge
nerated $4+ million in sales with nearly $1 million in EBITDA, first year.
* Change management, marketing leadership for $60 million sock division of $300+
million Kayser-Roth Corporation, one of the world's largest hosiery companies.
RESULT: Massively reduced merchandise complexity. Grew division sales by 23% a
nd EBITDA by $6 million to a total of $8 million. Increased division gross marg
in by 5% in one year.
* Consulted with multiple domestic and international clients re: strategic marke
t entry, startup, identification of distribution partners, sales and marketing s
upport. RESULT: Established significant new businesses; consummated internatio
nal marketing agreements; focused creative intelligence/growth initiatives on qu
alified opportunities.
CAREER CHRONOLOGY
Crescent, Inc., Niota, TN,- Dec. 2005 - Mar. 2009
Licensee of Columbia Sportswear for marketing premium performance/active and cas
ual socks
Vice President, International Sales - Canada
* Successfully prospected, opened all key targeted national accounts for Columbi
a brand socks in Canada including Forzani (both corporate and franchise division
s); Sears Canada. Generated $1.3M wholesale sales in Columbia socks in first ful
l year of operations.
180s, LLC, Baltimore, MD, - Feb. 2001 - Aug. 2004
Patented Performance Apparel; Creator of the famous "Ear Warmer"
Division General Manager - Women's Cold Weather Fashion Accessories
* Created unique women's version of patented 180s brand ear warmer. Responsible
for strategic marketing planning, product ideation, global materials sourcing, d
esign and merchandising, collateral materials, packaging/graphics design concept
and execution, promotion, forecasting, budgeting, launch sales management and P
& L performance.
* Resulted in unprecedented first year success. Opened 1,500 department store d
oors, booked and delivered $4+ million in sales and generated $1 million EBITDA.
Lion Brothers Co., Owings, Mills, MD, - Nov. 1997 - Dec. 2000
One of the world's largest embroidered identification vendors to the branded ASI
/PPAI market
Vice President Sales & Marketing
* Headed both in-house and independent "rep" sales forces and inside marketing t
eam of eight persons responsible for planning, budgeting, prospecting, forecasti
ng, developing and presenting proposals, managing sales to key accounts.
* Personally nurtured key branded client relationships increasing sales to Nike
by 5%, Adidas by 15% and Levi's by more than 20% in two years. Established new
customers in luxury apparel brands including Polo Ralph Lauren and Tommy Hilfige
r. Ended company's three year sales stagnation.
* Conceptualized, developed and introduced innovative new product, broadening li
ne offerings and penetrating a new market segment while reinforcing the company'
s industry leadership position and increasing sales with strategic customers. R
estored floundering major account relationships.

Kayser-Roth Corporation, Greensboro, NC, - Sep.1995 - Nov.1997

Major producer and marketer of leading branded hosiery programs
Vice President, Marketing (Sock Division)
* Responsible for P&L management and sock division turnaround, sales and marketi
ng leadership for $60 million strategic business unit. Conceived, developed and
launched many new products, driving major consolidation of line offerings, cutt
ing costs by 36%. Resulted in 23% increase in division sales, $6 million improv
ement in EBITDA. Grew division gross margin by 5%. Directed team of four brand
managers responsible for Timberland, Burlington (men's and women's), Prima Spor
t brands.

International Market Consultancy, (IMC), Hickory, NC, - Aug. 1993 - Aug.1995

Creative strategic planning solutions for domestic and international apparel ind
ustry clientele
Principal Consultant - Multiple Apparel/Hosiery Industry Clients
* Consulted with Sara Lee Socks re: major category marketing issues with Hanes b
rand. Developed three-part plan resulting in important strategic decisions to f
ocus children's branded sock business on Hanes brand in lieu of seeking alternat
ive brand licenses.
* Researched, qualified opportunities and consummated international marketing ag
reements with strategic partners for clients in England, Ireland, Mexico and the
U. S.
Thorlo, Inc., Statesville, NC, Mar. 1991 - Jul. 1993
Marketers of patented, technically fabricated (foot health) performance hosiery
products
Vice President, International Sales and Marketing, Worldwide
* Selected, hired, trained five new international distribution partners in key w
orld markets.
* Established European bonded warehouse and hired international office personnel
in Germany. Significantly reduced order lead-time of 6-8 weeks for delivery to
distributors from the U. S. to 4 days from Maastricht, Holland, sharply cutting
distributor inventory investments while multiplying turns and profit margins.
Neuville Industries, Inc., Hildebran, NC,- Mar. 1988 - Jun. 1991
One of America's leading manufacturers/marketers of licensed brand and private l
abel socks
Vice President, Marketing
* Developed and executed company's first strategic marketing plans for Spalding,
Dickies, Manhattan, NBA by Spalding and Dr. Scholl's brand socks. Advanced and
maintained highly productive and collaborative relationships with licensors. N
egotiated with Schering-Plough Pharmaceuticals for Dr. Scholl's sock brand licen
se.
* Aggressively supported national field sales team. Stimulated revenues by 25%,
raising operating margins by 60% over three years. Introduced significant new
private label products and developed unique fabrications for mass market branded
programs.
Adams-Millis, Corporation, High Point, NC, - Apr. 1985 - Mar. 1988
Licensee of Hanes Knitwear (div Sara Lee) for marketing of Hanes brand socks
Sr. Vice President, Hanes Brand Manager; President, Hanes-Millis Sales Corporati
on
* Responsible for driving annual sales of $60 million in third year of operation
s and establishing Hanes as the #1 mass market mega-brand in socks in the United
States.
* Focused all product design/development, merchandising, sourcing activities as
well as national field sales team in both wholesale and direct-to-retail groups.
Managed P&L.
International Playtex, Canada, Ltd., (Danskin Division), Toronto, ON,- Jul. 1983
- Mar. 1985
World famous dance, activewear and fashion legwear brand
Vice President, Sales
* Managed $6.5 million in leotards, tights, socks and $8 million in Danskin and
private label sheer hosiery. Increased retail doors by 65%. Directed national
field sales team of twenty-seven independent representatives and field merchandi
sers.

E. E. Paquette & Sons, Limited, Woodstock, ON, May 1972 - Jun. 1983
One of Canada's largest family-owned producers and marketers of high value hosie
ry products
Director of Sales & Marketing
* Managed all product design/merchandising/sourcing. Directed national field sa
les team.
* Consummated joint venture with Christian Dior licensee to market and distribut
e luxury women's legwear in Canada to top-line independent and premium departmen
t stores.
EDUCATION
Bachelor of Commerce, University of Toronto, 1972
CITIZENSHIP
Dual Citizen of Canada and the United States of America