Why choose WGSN

Why choose WGSN

• 93% retention rate of the world’s leading brands

• every one of the Fortune 500 apparel brands
• 18 of Business Week's 25 most valuable brands
• 88% of the Fortune 2000 style & fashion retailers
• 7 of Interbrand's 10 most valuable Italian brands
• over 36,000 users across 71 countries worldwide
• a team of over 250 journalists
Why choose WGSN

What does this mean

for you?
Why choose WGSN

• gain consumer insight

• stimulate creative inspiration
• understand the cultural trends to capitalise on
• identify new talent for advertising and PR campaigns
• target specific markets and identify opportunities for growth
• react quickly to market shifts
• formulate long term strategy
• make decisions with confidence
• monitor your market and competition
• save time and money
 WGSN
Delivering creative intelligence
Gain insight to consumer behaviour and attitudes and tap into
up-and-coming stars, trends, ideas, influences and factors that
will inspire future products and marketing campaigns through
our suite of tools including:
WGSN – delivering creative intelligence
 WGSN
Better than our competitors

We believe that WGSN is the market leader for a reason.

It’s our comprehensive, established service that differentiates
WGSN.
We are more than just a website – we are a complete solution.
WGSN – better than our competitors

With 2,700 clients, 200 trend experts on staff and ten years in the business we are the
acknowledged market leader. we have seen several other services emerge around the
world yet we continue to be the undisputed leader and hear are some reasons why:

• we have a serious track record of delivering on our predictions

• you get advice from over 200 trusted, industry experts and a dedicated 'ASK WGSN '
team with a good track record
• receive a stream of daily actionable commercial trend updates
• a '360' degree view including 140 Tradeshows per year, 10 000 street shots, 22,000
catwalk images, 120,000 What's in Store images and trend reporting from 50 the
world’s leading design cities
• access to original, copyright free designs in WW, MW, KW, intimate/swim, interiors and
active sports
• Global coverage with international depth
WGSN – saving you money

quantit unit price total saving

potential savings what is available on WGSN
y (£) (£)

250 experienced professionals based in London and

salary of a trend analyst 1 £8,500 £8,500
around the world updating WGSN content every day.

salary of a free lance graphic designer 1 £8,500 £8,500 download 14000 copyright free graphics.

WGSN is updated 10-12 times per day, while trend

books are updated 2-4 times a year. WGSN works with
trend books - per year 1 £6,300 £6,300 almost all biggest companies in the world providing
confidence for its trend forecasting (98% of companies
renew every year).

wasted samples (£) and avoiding costly WGSN gives you more confidence and less chances
1 £46000 £46,000
mistakes for costly mistakes.

using WGSN you can make very quickly an internal

a presentation of a trend consultant (£) 2 £3,500 £7,000
trend presentation.

WGSN reports regularly from Asia (cities, shops,

business trip to Asia (5 days, per person) 3 £3,000 £9,000
street, arts, trade shows, catwalks etc.)

visit to a trade show (3 days per person) 10 £1,200 £12,000 WGSN visits 140 trade shows per year.

WGSN visits 4 major fashion weeks (Paris, London,

Milan, NY) + pre-collection shows (cruise) + reports
Fashion Week in Europe (5 days per person) 3 £2,500 £7,500
from other Fashion Weeks in such places as Tokyo,
Moscow, Stockholm, LA etc.

daily advice on the following areas: production, design,

buyers, marketing, advertising, VM, strategic
consultant 2 £20,000 £40,000
management and helps companies have better flow of
information between departments.

Income generated from opportunities that would value depends on the size of a company using WGSN
Over £100,000
have been missed without access to WGSN and its total sales

TOTAL COST SAVINGS £264,300

 Thank you
For the interest you have shown in WGSN