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Mark Paggioli

427 Chimneysweep Hill Rd * Glastonbury, CT 06033 * 860.712.4439 (C) * 860.659.16


32 (H) * mpd82c34@westpost.net
SUMMARY
Talented and highly accomplished Senior Executive with a strong background in Ma
rketing, Sales, Business Development, Customer Retention and Change Management.
Over 15 years successful, progressive experience in all phases of strategic pla
nning, personnel management and operations management. Recognized as a hands-on
, proactive troubleshooter who can rapidly identify business problems, formulate
tactical plans, initiate change and implement effective programs in challenging
and diverse environments. Outstanding record of achievement leading to acceler
ated sales, revenue growth, and optimized market presence. Employs analysis and
creativity to form productive systems and strategic business partnerships. Hig
hly effective communication skills include a demonstrated ability to satisfy cli
ent needs through relationship building and creative development. Uses outstand
ing customer relations, negotiation and conflict resolution skills to assess cli
ents' needs and build rewarding business relationships. Holds high personal sta
ndards and consistently leads teams to achieve company objectives.

PROFESSIONAL EXPERIENCE
Dur-A-Flex Inc., East Hartford, CT 01/99 - Present
Director of Sales & Marketing, Member of Senior Management Team
* Directly contribute to company performance by offering expertise, reliability
and continuity in marketing procedures, establishing clear lines of communicatio
n with clients and prospects.
* Manage a complex and comprehensive daily workload with responsibility for a va
st range of functions including but not limited to, strategic planning, program
management, budget administration, personnel management, advertising, operations
management and business development.
* Provide leadership and direction to 10 direct reports in the execution of dail
y responsibilities and foster an atmosphere of teamwork where employees work col
laboratively to achieve common objectives and goals. This includes the National
Sales Manager, the Architectural Channel Manager a Product Manager as well as th
e marketing team.
* Coordinate all marketing activities and spearhead the development and executio
n of over 25 annual tradeshows, successfully establishing market presence and en
hancing the company profile externally.
* Oversee the development of marketing collateral comprising of sales materials,
customer communications, website design and content, press releases and the Tec
hnical Catalog demonstrating product benefits effectively.
* Direct a series of measurable new initiatives including the Customer Contact P
rogram, Survey Programs, Business Development Programs and the implementation of
a Salesforce.com system in addition to Return on Marketing Investment measureme
nts that will maximize investment spend.
* Create and maintain the business plan for the markets served by the product li
ne, articulating the company's distinctive competence and the products unique ad
vantages to increase business growth.
* Develop short and long term strategic marketing plans, create and implement pr
int advertising programs and develop and administer the annual budget in complia
nce with company policy.
* Create innovative processes for the management of sales leads, develop fulfill
ment programs and provide direction to 15 field sales representatives in the ide
ntification, acquisition and retention of new clients.
* Coordinate corporate functions including national sales meetings and company o
utings that enhance company culture and ensure high levels of open communication
between management and staff.
* Responsible for the daily operation of the Sample Department charged with the
manufacture of sample flooring systems and provide direction to the sales force
and over 600 contractors in the development of client proposals, consistently im
proving business growth.
* Manage the resource planning function, identify staffing requirements and ensu
re adequate staffing levels, add or eliminate positions as required to maintain
efficient, cost effective staffing levels.
* Serve as a member of the Senior Management Team working collaboratively with t
he President/Owner, CFO, VP of Operations and Technical Director to establish or
ganizational structure, drive business development and company growth, develop s
trategic operational plans and liaise with external consultants to identify area
s for improvement within the company.
* Worked closely with the customer base to ensure the swift and effective resolu
tion of customer escalated issues and provision of enhanced customer service.
Achievements
* Played a key role in consistent annual growth of 10% over 5 consecutive years
through increased market share and improved brand awareness in the external mark
et through effective leadership and marketing abilities.
Mark Paggioli Page 2
* Implemented a highly effective Customer Relationship Management program that p
rovided a structured approach for the marketing and sales teams and increased cu
stomer satisfaction levels.
* Introduced Territory Analysis methodologies that enhanced territory potential
and consistently secured new clients, generating significant business growth.
* Spearheaded a comprehensive restructure of the marketing department that broug
ht the Creative/Design team in-house and eliminated the need for expensive Ad Ag
ency contracts.
* Managed the introduction of market focused sales materials and segmentation as
opposed to product based sales, enhancing the closure process for sales personn
el.
* Served as the company's 'Change Agent' over a highly successful two-year perio
d, identifying non-value add activities and practices that required improvement
to move the company forward and improve culture, helping all team members to cle
arly understand and achieve company goals.
Cold Spring Commons, Rocky Hill, CT 1998
Manager of Sales and Marketing
* Served in a leading management position over the course of a successful one-ye
ar contract with responsibility for the marketing and sales functions for an ass
isted living community.
* Identified prospect market, area agencies and potential referral sources to ge
nerate interest in the property and attract new business, consistently meeting a
nd exceeding monthly census goals.
* Developed and implemented strategic marketing campaigns and initiatives in com
pliance with budgetary guidelines and monitored results to ensure optimum return
on marketing investments.
* Worked collaboratively with corporate and regional team members to ensure the
consistent achievement of marketing goals and company objectives.
* Developed strong professional relationships with potential clients and nursing
facilities and served as an information resource, communicating effectively the
benefits of assisted living and utilized superior interpersonal skills to close
contracts, consistently improving company growth and profitability.
Achievements
* Increased the number of referrals from nursing facilities by 20%, utilizing su
perior relationship management skills to develop key relationships with medical
professionals.
* Increased tours of the community by 30% through the implementation of effectiv
e marketing initiatives and execution of targeted campaigns based on analysis of
regional demographics.
ADDITIONAL PROFESSIONAL EXPERIENCE
Primestar Marketing Manager, Cox Communications, Manchester, CT 1995 - 1997
* Promoted rapidly to the position of Marketing Manager for Primestar New Englan
d based on an exemplary work ethic, a superior record of results and proven mark
eting expertise.
* Responsible for the successful launch of Satellite Television, achieving profi
ts one year ahead of anticipated plan, secured a national award for sales result
s through retail channels in the most heavily penetrated cable television market
within the company and consistently exceeded established annual sales objective
s.
Primestar Coordinator, Cox Communications, Manchester, CT 1994 - 1995
* Developed and implemented effective policies and operational practices to enha
nce the launch and growth of a new product within a highly competitive industry.
Customer Service Specialist, Cox Communications, Manchester, CT 1993 - 1994
* Consistently recognized by management earning awards that included the employe
e of the month and the annual Cable Skills Challenge contest.
Co-Founder/Business Manager, Pig Iron Bicycle Works, Glastonbury, CT 1991 - 19
93
* Established and grew a successful business, earning recognition as the premier
bicycle retail store within the Greater Hartford area despite strong competitio
n within the area from established retail outlets.
EDUCATION
B.S. Marketing, Central Connecticut State University, New Britain, CT
COMPUTER SKILLS & CERTIFICATIONS
Certified Email Marketing Professional. Certified Landing Page Optimization. Mic
rosoft Office Suite, Lotus Approach Database, Selltis & Salesforcee.com CRM.
AFFILIATIONS
Semi-Professional Cyclist. President of the Capital Velo Club: Greater Hartford'
s Premier Cycling Organization.

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