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Nakesha Kemp-Hirst

4420 14th Street, NE Washington, DC 20017


202.423.7813
nkdce3f0@westpost.net
Profile:
Results-oriented marketing and business professional seeking a challenging role
with a vibrant organization where my knowledge and skills can have an immediate
impact. Possess over 15 years of consulting, marketing, project management, and
financial management experience in a variety of industries. Excellent interper
sonal and leadership skills including the ability to cultivate relationships wit
h diverse stakeholders, influence others, think strategically, and communicate e
ffectively. Skilled problem solver and analytical thinker who can easily assess
organizational needs, identify key issues, and implement effective solutions.
Education:
* MS, Marketing, Johns Hopkins University, Carey Business School (2009)
* BS, Accounting, University of Maryland College Park (1994)
Professional Experience:
PROGRAM MANAGER
10/2009-present
Vangent
Arlington, VA
Program Manager for emerging strategic account - U.S. Postal Service (USPS) and
key resource in shaping strategies for USPS pipeline of approximately $1 billion
. Provide overall leadership and subject matter expertise for USPS opportunitie
s and lead response efforts by serving as capture manager. In addition, serve a
s Program Manager on Commerce department projects providing delivery oversight,
project and program management, client management and team leadership.
* Within first 90 days, worked to secure Vangent as an IT provider on the USPS E
nterprise Technology Services vehicle valued at $12 billion.
* Brought on two former USPS Executives as consultants to assist on various oppo
rtunities and help to increase Vangent's footprint at the US Postal Service.
* Instrumental in helping the Human Capital division secure a blanket purchase a
greement (BPA) from the USPS HR division.
PRODUCT MANAGER
01/2009-10/2009
U.S. Postal Service
Washington, DC
Led new product development efforts for utilizing Direct Mail from initiation to
launch. Oversaw and coordinated the implementation of product strategies relat
ed to marketing mail including product standards and features, pricing, operatio
ns support, advertising, sales and promotions programs.
* Developed a comprehensive strategy for the use of optical media as a form of d
irect mail for use by advertisers - projected revenue stream of $15 million.
* Defined appropriate online strategies for the Saturation, Summer, and First-Cl
ass Mail sales initiatives.
* Explored 'sample mail' as a new product opportunity and evaluated revenue pote
ntial.

PROGRAM MANAGER - usps.com


01/2005-12/2008
U.S. Postal Service
Washington, DC
Managed the U.S. Postal Service's website, usps.com which averaged 1.2 million v
isitors daily and generated revenues of $750 million annually. This entailed le
ading a mixed contractor / government team of 15; leading complex web design and
application development projects; providing strategic leadership and direction
on all projects; assessing findings from customer surveys, focus groups and usab
ility tests to ascertain insights and develop recommendations to improve the use
r experience; managing all online advertising campaigns for the site that focuse
d on building awareness, generating traffic and increasing revenue and managing
program budget of $10 million; and monitoring multiple contracts and approving c
ontract deliverables.
* Successfully managed and launched over 100 micro-sites and applications on usp
s.com.
* Led the development of a mobile version of usps.com.
* Implemented an e-mail marketing initiative focused on cross/up selling to cust
omers conducting information transactions which led to revenue growth of 5.5% SP
LY in 2008 and 20% increase in the use of the Hold Mail service.
* Led and managed a major redesign of site that affected both the front-end and
back-end of the site and included redesigning the user interface, building a new
technical architecture framework; creating single sign-on, building a new set o
f integrated reusable services and various other features.
* Directed the activities of the design agency, AKAQ with a contract worth of $5
5 million.
* Implemented Search Engine Optimization (SEO) in order to improve site's rankin
g in search engines.
* Coordinated the implementation of the largest USPS rate change (2007), ensurin
g that all areas of the site, as well as partner sites like eBay contained the c
orrect price information.
* Introduced A/B split testing to determine which elements worked best on web pa
ges and to better understand visitor behaviors and actions.

SENIOR CONSULTANT/ACCOUNT LEAD


09/2000-01/2005
Aquilent, Inc.
Laurel, MD
Served as a consultant to several federal agencies with a focus on the developme
nt and implementation of web sites, web portals, content management systems and
other web technology solutions. Oversaw and managed project development from de
finition through delivery which involved collecting and documenting requirements
, writing design specifications, managing cross-functional teams, developing sch
edules and budgets, monitoring progress of projects, and performing quality assu
rance. Supervised team of designers, information architects, writers and develop
ers.
* Played integral role in generating over $3M additional revenue for company by
identifying leads and promoting team's value to clients.
* Led the launch of the redesign of gsa.gov and usps.com.
* Developed content migration specifications to ensure seamless transition to ne
w agency portal.
* Established promotion planning program for usps.com.
* Designed content management training program and successfully trained 120 GSA
employees on their content management system.
* Cultivated and maintained relationships with various stakeholders to communica
te key issues and project statuses and engage others when needed to ensure proje
ct success.

Director - Public Sector


3/00-9/00
CivicZone.com

Financial Specialist
11/97-3/00
Accenture (formerly Anderson Consulting)

Coordinator of Finance & Administration - Graduate School


12/95-11/97
University of Maryland University College

Grant/Contract Specialist
8/94-12/95
Smithsonian Institution
Skills & Capabilities
Proficient at Microsoft Office, Microsoft Project & Microsoft Visio; expertise i
n business analysis, strategic analysis, competitive intelligence and market int
elligence; solid knowledge of Interwoven Team Site, HTML, Seibel CRM,TNS Media I
ntelligence, Dow Jones Sales Works and experience with statistical software (SPS
S), quantitative and qualitative research
Professional Associations
* Member, Project Management Institute (PMI)
* Member, Internet Strategy Forum
* Member, DC Web Women
* Member, American Marketing Association

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