Joseph N.

Natoli
601 Hanna Road Home: 410-836-0201
Bel Air, MD 21014 Mobile: 443-619-0740 E-mail:jndef8
ac@westpost.net
PROFESSIONAL SUMMARY
A skilled and successful sales and business development leader. Extensive experi
ence in delivering measurable results, expanding market share and building stro
ng business relationships, having directed sales growth in several channels of r
etail, industrial and institutional industries. Significant professional skill
strengths include:
Analytical Thinker Performance Management
Strategic Planner Talent Development / Mentorship
Expense Management Multitasking
Problem Resolution Sales Training
Motivational Speaker Succession Planning
PROFESSIONAL EXPERIENCE
AVON PRODUCTS, INCORPORATED, New York, NY 2002 - 2010
The global leader in direct selling of beauty and related products. The primary
distribution channel is direct sales through
5.4 million independent Avon Sales Representatives in over 100 countries through
out the world. Avon is a publicly traded global company with $10.3 billion in a
nnual revenues.
Division Sales Manager
Initiated the program development and execution within 16 markets in the Marylan
d/Delaware area for this multinational consumer products company. Led 16 Distri
ct Sales Managers, who in turn manage 8,500+ Independent Sales Representatives i
n a $30 million division.
* Initiate market penetration / customer segmentation strategies for each of the
16 markets, focusing on driving sales, opening new points of distribution and b
uilding active Representative growth.
* Direct and conduct field observations of Prospecting and Appointing new Repres
entatives, providing coaching feedback and recognition for improving sales perfo
rmance.
* Coordinate communication of marketing product introductions and incentives to
the District Sales Managers
and Representatives by planning regional seminars/events, measuring their
execution, and results.
* Achieved prestigious World Sales Leader recognition, nationally ranked in Top
10% of 71 divisions,
for 2004 and 2006 in two separate divisions.
UNITED RECEPTACLE INCORPORATED, Pottsville, PA 2001
Privately owned $40 million waste receptacle manufacturer selling to various cha
nnels of distribution through a national network of independent brokers.
National Sales Manager
Directed, hired and managed the $12 million Janitorial Supply and Food Service b
usiness via the national network of 20 independent brokers.
THE SHERWIN-WILLIAMS COMPANY, Cleveland, OH 1996 -2000
Performance Products Group is a $300 million Industrial, Automotive and Consumer
business unit that markets a wide variety of branded and private label products
via multi-channels of distribution serving the Industrial, Retail, Hospitality,
Education and Health Care markets including the OEM and Building Service Contra
ctor business segments.
National Sales Manager
Responsible for the long-term strategic plan initiative for Cello Professional P
roducts Group; specifically responsible for achieving sales growth and contribut
ion expectations and management of twelve territory managers, marketing and sale
s support personnel. Complete P/L responsibilities reporting directly to the Nat
ional Director of Sales - Industrial.
* Achieved annual incremental sales growth + 9.5%; attained 103.5% gross margin
expectation in a year
of transition and below average customer service levels.
* Reduced freight expense 5% by restating internal service policy that increased
minimum order requirements and eliminated UPS sample orders.
* Improved annual gross margin 3%; incremental sales 12% on state/local bid and
deviated pricing business segment.
* Implemented CSG Mission and Strategic Plan after 90 days; directed marketing s
trategy, territory assessment and realignment including new sales compensation p
lan.

Joseph N. Natoli Page 2

THE WEDGE GROUP, INCORPORATED, Dallas, TX 1996

Hysan Corporation is a $70 million Industrial and Consumer chemical manufacturer
of private label aerosol products serving other national and regional manufactu
rers, retail chains, mass merchandisers and drug wholesalers.
Director of Sales - East
Responsible for achieving sales growth and profitability goals through recruitme
nt, management, and training of a broker sales network and select in house sales
force. Directly responsible for developing specific target accounts including p
rivate label manufacturers. Complete P/L responsibilities reporting directly to
the Vice President - Sales.
* Directed a Broker Performance Review Program focused on specified target accou
nts, territory realignment,
and proactive sales support programs. Result: reduced Broker network by
50%; maximizing Broker effectiveness and customer service.
* Implemented a SKU reduction program and component consolidation initiative, wh
ich reduced finished good inventory by 20% and resulted in a 15% component cost
savings.
RECKITT BENCKISER, INCORPORATED, Parsippany, NJ 1982 -1995
National Laboratories is an $80 million professional and institutional products
division that markets infection control products, cleaners, and floor finishes t
o hospitals, nursing homes and hospitality business segments as well as warehous
e clubs stores.
National Sales Development Manager 19
90-1995
Responsible for national account sales including retail chains, mass merchandise
rs and drug wholesalers. Target markets include medical/surgical and biocide spe
cialty. Managed eleven special account managers and three field sales training s
pecialists. Complete P/L responsibilities for national account sales and trainin
g department reporting directly to Vice President - Sales.
* Attained 116% national accounts sales objective, inducted into 1990 President'
s Club.
* Increased sales 100% in four years by implementing the transfer of biocide sal
es operations to international group.
* Implemented a multi-channel distribution market development plan in 14 US mark
ets and achieved $.8 million annual sales objective in 8 months.
* Directed the health care market development sales team, established a long ter
m strategic plan resulting in incremental business in over 2,000 heath care faci
lities.

UNION CITY BOARD OF EDUCATION, Union City, NJ 1975-1982

Junior High School Teacher

EDUCATION
Jersey City State College
MA Student Personnel Services and Guidance
Secondary Education Certification
BA Economics
PROFESSIONAL DEVELOPMENT
Direct Selling News Subscriber
Leaders leading Leaders - Avon Products, Inc.
What Matters Most - Franklin - Covey
Seven Habits of Highly Successful People - Stephen R. Covey
ACHIEVEMENTS
Avon World Sales Leader; 2004, 2006
President's Club Award - 1990 Reckitt Benckiser, Inc.