Keith A.

Lurie
1340 N. Astor St.
Chicago, IL 60610
315-430-6804
kl1084d9c@westpost.net
SYNOPSIS:
Extensive experience and extraordinary achievement within wholesale, fashion rel
ated, branded consumer products industries, with emphasis on bridal and social o
ccasion apparel. Results driven; ready to hit the ground running, and able to se
e the big picture without losing sight of the details. Significant experience wi
th brand development, creation of new brand channels, trade and consumer marketi
ng programs, turnaround and ground up business development situations. Backgrou
nd includes: sales/marketing management; line building; financial and operations
general management; and P&L responsibility. In depth experience with both moder
ate and luxury brands. Exceptionally adept at defining objectives, identifying
opportunities, and developing and implementing strategies to achieve same. Repu
ted for leadership qualities; highest professional and ethical standards; superi
or intuitive and analytical skills; and the ability to relate and communicate at
all levels.
EMPLOYMENT HISTORY:
Pronovias USA Inc. (February 2005 to Present)
Position: Commercial Director, USA/Canada
FUNCTIONS: P&L responsibility for USA & Canada. Responsible for establishing the
commercial strategy in support of all brands; setting the sales and operating b
udgets; establishment of the sales distribution strategy by segment, brand and p
oints of sale; trade marketing strategy; establishment of media plan requirement
s; recruitment, development and management of corporate and independent sales as
sociates; product development interface; strategic planning; client relationship
equity building; brand building; and revenue/profit growth.
ACCOMPLISHMENTS: Instituted segmented consumer brand marketing strategy; princip
al architect of trade marketing initiatives; re-built sales organization virtual
ly eliminating turnover with resultant costs; instituted program reducing accoun
t attrition rate by 70+%; double digit revenue growth; reduced unallocated inve
ntories in excess of 50%; created new credit/sales tools reducing unshipped ord
er rate by 70+%; contributing architect in Premium Dealer business model project
; created Shop-In-Shop merchandising programs; implemented shipping cycle/fulfil
lment policy changes to produce 20% increase in reorder revenues; developed soci
al occasion brand sales/marketing strategy and business plan; instituted brand r
e-allocation plan to upgrade brand equity, increase sales/reorder ratios, better
align individual brands to point of sale potential, and de-linking of brands to
facilitate expansion of points of sale with resultant increases in sales by dea
lership; successfully introduced new brands and built sales distribution channel
s accordingly.
Self Employed, Keith Lurie & Associates, (August 1985 to Present [National Sales
Manager, Nu Mode Dress, 1977 2000])
Position: Sales Executive
An independent manufacturers representative group specializing in misses and jun
iors social occasion, bridal fashions, footwear and related accessories.
FUNCTIONS: Recruitment of national sales force; training and mentoring sales ass
ociates; introduction and placement of new lines; catalog; national advertising
programs (consumer and trade); development of sales and marketing strategies; li
ne building; and international trade development.
ACCOMPLISHMENTS: Conceptualized and successfully implemented national and region
al sales strategies for various manufacturers; top 3 revenue producer; instrumen
tal in creating sales and marketing tools resulting in increased sales and sell
through; rebuilt several failing territories in some cases doubling store count
with concurrent volume increases.
Reebok International, Ltd., Inc. (October 1984 to August, 1985)
Position: Director Of Operations
FUNCTIONS: Directed customer service, retail, distribution, scheduling and forec
asting, information systems development, engineering and facilities groups in su
pport of an $800mm business experiencing exponential growth.
ACCOMPLISHMENTS: Conceptualized and implemented the infrastructure supporting an
$800mm business, scalable to $1.2 billion.

EDUCATION:
University Of Massachusetts, Amherst. B.A. in Finance
REFERENCES:
Available upon request.