S.No.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45

Respondents Name RENU PATIDAR ISHA BHARDWAJ PRASHANT PATIDAR KHUSHBOO BACHANI MEGHA SONI PRIYANKA SONI RAHUL SONI HEENA SONI ROHAN SONI YOGITA SHARMA MAHIMA SHARMA MAMTA SHARMA SMT. VIJAYA KANTA SHRI. R.K VASHISHTHA SOMYA BHARADWAJ NEETA SAXENA MANPREET KAUR SHIKHA GUPTA RANJANA PAREEKH DIVYA KAHANDELWAL JITENDER SINGH RAHUL NAGAR DEEPAK DHANWANI SHUBHAM SHARMA PRATEEK JAIN POOJA GREWAL BHANUMATI RATHORE SMT. SANJU SHARMA SHRUTI NAYYAR RENUKA THAPPA MONIKA CHATTERJI BHARTI SHARMA ANKUR SHARMA RAJAT TAK NAMAN KHANDELWAL ATUL JHA SIDDHARTH RAWAT MOHIT RANGWANI NAMAN JAIN DIVYANSH KHANDELWAL ANKITA SEN ALKA BAIRWA VIMONISHA SINGH ANKITA MATHUR FAIZ RAJA

Part I Educational Qualification PGDCA ,B.Sc Final 9TH Class B.Com,Computer application 12TH Commerce 8TH Class B.Com 2nd year B.Tech III Year 12TH Commerce 7TH Class 7TH Class B.COM 1st year 9th class B.A M.SC 12TH PGT,B.ed M.A,B.ed M.sc ,B.ed M.com,B.ed 11th Commerce 11th Commerce 11th Commerce 11th Commerce 11th Commerce 11th Commerce M.A,B.ed M.A,B.ed B.A,B.ed M.sc,M.Phil,B.ed M.A,B.P.ed M.com,B.ed,M.A M.A,B.ed 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce 12TH Commerce

Q1. Which brand Age Gender 25 Female 13 Female 31 Male 17 Female 15 Female 20 Female 20 Male 18 Female 13 Male 13 Female 19 Female 15 Female 65 Female 67 Male 17 Female 35 Female 38 Female 27 Female 30 Female 15 Female 16 Male 17 Male 16 Male 16 Male 15 Male 31 Female 34 Female 36 Female 26 Female 26 Female 33 Female 31 Female 16 Male 17 Male 17 Male 18 Male 17 Male 18 Male 17 Male 18 Male 15 Female 17 Female 16 Female 16 Female 17 Male

46 47 48 49 50

VIDISHA AIRAN TARUN SUJANANI K.K SHARMA SAROJ SHARMA RASHU SHARMA

12TH Commerce 12TH Commerce B.com B.A B.B.A IInd Year

17 Female 18 Female 48 Male 40 Female 19 Female

Part II Q1. Which brand comes to your mind when you hear the word "Chocolate" (a) Cadbury (b) Nestle ( c ) Amul (d) Parle (e) Others 4 1 1 1 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

(a) Cadbury (Dairy m 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1

1 1 1 1 1

Q2. Are you aware with the following brands of chocolates? (a) Cadbury (Dairy milk) (b) Nestle ( c ) Amul (d) Parle 1 2 1 3 1 2 1 4 1 2 1 4 1 2 1 3 1 4 1 2 1 3 1 4 1 2 3 4 1 2 3 4 1 3 1 4 1 2 3 4 1 2 3 4 1 2 1 2 1 2 3 4 1 2 3 4 1 2 3 4 1 3 1 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 4 1 1 1 3 1 1 1 1 2 3 1 2 3 4 1 1 1 2 3 4 1

Q3. Have y Yes 1 1

1 1

1 1 1

1 1 1

1 1 1 1 1 1 1 1 1 1

1 1

1 1 1 1 1

2 2 2

3 3 3 3

4 4 4

1 1 1

Yes 1

Q3. Have you seen Cadbury advertising campaigns? No 2 2

Can't say

Q4.Which Cadbury slogan/tagli (a)Kya swad hai zindahi ka

1 2 2 1 2 1 3 3 3 1 1 1 3 2 1 1 3 1 2 2 1 1 1 1 1 1 1 1 1 1 2 2 3 3 3 2 2 1 3 2 1 1 1

1 1 1 2 3

Q4.Which Cadbury slogan/tagline comes to your mind first? (b) Khaane waalon ko khaane ka bahana chahiye (c ) Kuch meetha ho jaaye 3 3 3 3 2

(d) Shubh aarambh

4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

4 4

3 3 3 3 3

(e) others .

Q5. What according to you (a) Emotional appeal (b) Jingles

1 1 2 2 2

1 ###

1 1

### 2

Q5. What according to you is the best feature of any advertisement? (c ) Storyline (d) Visual of chocolates (e) Celebrity appearances (f) Others 3 3 3 5 6 5 5 3 3 3 3 4 4 5

3 5 4 4 4 4 4

5 3 3 5 5 5 4 4 5 3 3 4 5 5 5 4 3

(a) Television 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Q6.What Cadbury advert (b) Print

4 4 3 3 3

1 1 1 1 1

Q6.What Cadbury advertisement is most appealing? ( c) Outdoor(hoardings,billborads) (d) Radio (e) Others

Q7. Do you think the Cadb Yes 1 1 1 1 1 1 1 1 1 1 1 1 1 1

5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1

Q7. Do you think the Cadbury advertising campaigns shown during festival season are better than the ones shown during the rest Yes No 1 1 1 2 1 2 1 1 1 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 2 1 2 1 2 1 1 1 2 1

1 2 2 1 1

nes shown during the rest of the year? No

Q8. Do you feel that Mr. Amitabh Bacchan is the right celebrit Yes 1

2 2

1 1 1

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 1 1 2 1 1 1

1 2 2 1 1 1

acchan is the right celebrity to endorse the brand? No 2 2

2 2 2

2 2

2 2 2

2 2

Q9.If no,then whom according to you would be a better endo (a) Young actor/actress (b) Child artists (c ) Models (d) Sports personality 1 1 1 1 2 1 2 1 4 2 2 2 3 1 2 1 2 2 1 2 3 4 2 2 2 2 3 2 4 2 2 2 3 3 2 2 2 2 2 2 2 2 2 1 2 2 2 2 2

2 2 2 2 2

you would be a better endorser? (d) Sports personality (e) Politician

(f) others

Q10.Which Chocolate by Cadbury,do you feel is advertised the bes (a)Dairy milk range (b)5-star (c ) Temptations range 1 2 1 3 1 2 1 1 1 1 1 2 1 2 1 1 1 1 2 1 2 1 1 2 1 3 1 1 2 1 2 1 2 1 1 2 1 1 2 1 3 1 2 1 2 1 1 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 3 1 2 1 1 1 2 1 1 1 3

1 1 1 1 1

2 2 2 2

ury,do you feel is advertised the best? (d)Bourneville range (e) Perk

(d) Others

4 6 4 5 5 5 5 5 5 5 4

5 5 5 5 5 5 5 5 5 5 5

4 4 4

5 5

5 5 5 5 5 5

Q11.Did you think the cadbury product price is resonable? Yes No 1 1 1 2 1 1 2 2 1 1 1 1 1 1 1 1 1 1 2 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1

5 6 4 4 4 5 5 5

1 1 2 1 2

oduct price is resonable? No

2 2

2 2

Q12. Did you think the Cadbury should launch more varieties in products? Yes No 2 1 1 1 1 1 1 1 1 2 2 2 2 2 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

1 1 1 1 1

varieties in products? No 2

2 2 2 2 2

2 2

Q13.Do you think Cadbury is most preferred product in other celebrations or in festivals? Yes No 1 1 1 1 2 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1

1 2 2 2 2

ns or in festivals? No

2 2

Q14. Does the Cadbury fulfilling the consumer's expectations? Yes No 2 1 2 1 2 1 1 1 2 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2

1 1 1 1 1

Q15.When you think of Cadbury which chocolate comes to your mind? (a) Dairy milk (b) 5-star ( c ) Perk (d) Nutties (e) Others 3 2 1 4 2 5 1 1 3 1 1 1 2 1 2 3 2 1 1 1 3 1 1 4 4 1 1 2 1 1 1 2 2 1 1 1 1 1 4 1 4 1 1 1 1 1 1 4

1 2 3 2 1