Professional Documents
Culture Documents
6:30 – 8:30 p.m.: Dinner Monica’s Aca Y Alla (2914 Main St.,
Deep Ellum)
Dinner and an informal discussion about the homework assignment.
Distribute Groundswell.
Led by Tod Marvin and Connie Reece.
8:45 a.m: Message from Midge Midge LaPorte Epstein, EVP; Ballroom
10 a.m: Break
10:15 a.m. Laying the Foundation: The Conversation PrismConnie Reece; Ballroom
Panel discussion about various aspects of Social Media/Networks
11:15 a.m.: Morning Recap, Introductions & Lunch Tod; Ballroom & Library Bar
11:45 a.m.: Luncheon keynote: Eileen Smith, Blog Editor, Texas Monthly
Eileen Smith (Pink Lady) is a former AHA employee and is now the Editor of
the successful and irreverent political blog, In the Pink Texas. Her work on In the
Pink won her fans and admiration, and a full-time job: she’s also editor of
texasmonthly.com.
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12:45 p.m. Twitter: Why You Want to Know What I Had for Lunch Connie Reece;
Ballroom
Live demo; Q&A
Wednesday, Sept. 17: Social Media in Action & Mini Team Meetings
7 a.m.: Breakfast Library Bar
Don’t be late, as Tod will announce the SCA Social Media Challenge. Find
out how Social Media could but an extra $250 in your pocket.
8:15-9:45 a.m.: Breakout Session HIT VPs; Ballroom, Oak Lawn, Terrace,
Cedar Springs
The team will breakout into department groups to brainstorm local Social
Media strategies including deadlines and deliverables.
10 a.m.: Break
Use this time to check email and/or check out of the hotel.
10:30 a.m.: Mini Team Meetings HIT VPs; Ballroom, Oak Lawn, Terrace, Cedar
Springs
VPs will lead their teams in a mini meeting to discuss issues affecting their
teams.
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Noon: Lunch, It’s a Wrap Tod; Ballroom
Tod will review the information discussed during the various sessions and
discuss expectations for implementation.
1 p.m. ADJOURN