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    MinhThắng Hoàng
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    Download as PDF, TXT or read online from Scribd
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    58 views2 pages

    Van Dap Marketing

    Uploaded by

    MinhThắng Hoàng

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    1. Vng i s n ph m l g? c i m c a giai o n thm nh p? 2. Vng i s n ph m l g? c i m c a giai o n tng tr ng? 3. Vng i s n ph m l g? c i m c a giai o n chn mu i? 4. Vng i s n ph m l g? c i m c a giai o n suy tn? 5. K ho ch ha Marketing?

    rketing? Vai tr c a k ho ch ha Marketing? 6. Mi tr ng Marketing l g? Cc y u t c a mi tr ng Marketing? 7. Phn bi t chnh sch gi h t vng v gi t n cng? L y v d minh h a. 8. Vng i s n ph m? c i m? ngha? 9. M hnh IPAC? 10. Bao b? Ch c nng no l ch c nng thng m i? 11. L a ch n th tr ng m c tiu? 12. Cc lo i mi tr ng trong Marketing qu c t ? (tiu ch phn lo i) 13. So snh khi ni m Marketing c a P. Kotler v c a AMA 14. Nu cc lo i s n ph m m doanh nghi p s n xu t. 15. Phn o n th tr ng? Cc tiu ch phn o n? 16. Quy trnh ra quy t nh mua hng c a c nhn? ngha c a quy trnh? 17. PR l g? M c ch c a chi n l c PR c ph i l b o v doanh nghi p ko? 18. Nhn hi u s n ph m l g? Bao g m nh ng y u t no? 19. Cc b c nghin c u th tr ng? (s b t phn tch 1 trong s cc b c) 20. Phn tch SWOT: khi ni m, phn tch 21. Chi n l c s n ph m hi n h u - th tr ng hi n h u? 22. Ma tr n BCG? 23. Marketing Mix trong d ch v ? 24. Nu cc tiu ch phn lo i Marketing qu c t ? 25. nh gi tm l khch hng? 26. nh v s n ph m? 27. Phn bi t Marketing truy n th ng v Marketing hi n i? 28. Cn c nh gi 29. Marketing ko phn bi t? Chi n l c Marketing ko phn bi t? 30. Phn bi t Wants, Needs, Demand? L y v d 31. Quy trnh k ho ch ha? B c 2 trong quy trnh k ho ch ha? 32. Trao i? i u ki n trao i? 33. c i m c a bn l ? c i m c a ng i phn ph i bn l ? 34. Cc lo i gi trong thng m i qu c t ? 35. Trnh by thp nhu c u c a Maslow?

    36. Phn bi t quan i m Marketing v quan i m Marketing o c x h i 37. Quan i m hon thi n s n ph m? 38. Chi n l c s n ph m m i? 39. Cc b c tham gia h i tr , tri n lm? 40. Cc ki u qu ng co? 41. Chi n l c lin k t s n ph m hi n h u v i th tr ng m i? cho v d . 42. Chi n l c s n ph m m i th tr ng m i? 43. Quan i m Marketing o c l g? Cho v d . 44. Chi n l c Marketing phn bi t? 45. H s co gin c a c u theo gi? ngha. 46. Mi tr ng cn b n c a Marketing. 47. Chi n l c thng i p th tr ng qu c t ? (mnh hi u cu h i J)

    48. Nu nh ngha i m ha v n? Cng th c i m ha v n. 49. Cc lo i s n ph m c a doanh nghi p? S n ph m ku g i c bn c ko? ( hi u =)) 50. Tri t l Marketing i n i? (l i hi u)

    51. Phn ph i ch n l c l g? c i m? Tr ng h p p d ng? 52. Qu trnh bn hng ha c nhn? 53. Marketing t p trung? 54. Cc y u t m doanh nghi p ko th ki m sot c? 55. Cc y u t doanh nghi p c th ki m sot c? 56. c i m c i u ki n p d ng c a phn ph i c quy n? 57. M c tiu c a chnh sch xc ti n? 58. Knh phn ph i? 59. So snh phng th c phn ph i tr c ti p v gin ti p? 60. Cc y u t nh h ng n hnh vi c a t ch c khi mua hng?

    61. c i m c a trung gian bn l ?

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