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8/4/2011
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
About Survey
Survey Goal
With the increase of iPhones and Android-equipped devices in Japan, it is thought that the number of Smartphone users is growing large. In order for us to create smartphone applications and implement a market for advertising, it is imperative that we achieve an understanding of our user demographic. From now on, we here at Nobot Inc. will perform studies such as our latest one at regular intervals, we will be able to constantly continue to offer brand-new data.
Summary
For this study, we put out a survey from March 18th, 2011 to March 24th, 2011 to iPhone/Android users with AdMaker installed. We received a total of 872 responses from iPhone and Android users combined.
Survey Period Survey Method Surveyed Area Target Demographic Valid Responses
: 03/18/2011 ~ 03/24/2011 : A banner displayed inside the application which directed users to the survey page. : All countries : iPhone/Android users using the application : iPhone user surveys: 469, Android user surveys : 403
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
Android Users
10% 10s, 8.2% 20s, 30s, 40s, 11.4% 21.6% 23.8% 20% 30%
Male 68.9%
Male 69.5%
Female 31.1%
Female 30.5%
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
Professions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Employed
Student
Homemaker
Others
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
80% 62.8%
married
14.1%
Corporate housing/dormito
60%
39.7%
33.5%
40%
40%
Rental
20%
43.0%
37.2%
20%
40.1%
43.9%
0%
0%
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
I don't know
80%
11.7%
11.7%
60%
49.7%
60%
55.3%
31.6%
29.8%
40%
Less than 5 million Yens
40%
Less than 5 million Yens
35.0%
20%
35.0%
Less than 1 million Yens
31.6%
26.8%
20%
0%
0%
7.7%
7.2%
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
Other
80%
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
iPhone Users
Android Users
80% 33.7% 34.7% 60% Sometimes 40% 33.3% 34.7% Few times
37.3%
33.5%
Often
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
iPhone Users
Android Users
80% Few times 47.8% 60% 50.3% 43.9% Sometimes 40% Often 37.0% 32.2%
20%
0%
2.2% 3.3%
6.0% 0.9%
3.7% 1.2%
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
Experience downloading apps on a friend's recommendation Q. Have you ever downloaded an app on the recommendation of a friend or acquaintance?
iPhone Users 100% 18.3% 80% 40.0% No Android Users
60%
40%
81.7% 60.0%
Yes
20%
0% Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.
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