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by Nobot Inc.

Japanese iPhone/Android users survey

8/4/2011
Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

About Survey
Survey Goal
With the increase of iPhones and Android-equipped devices in Japan, it is thought that the number of Smartphone users is growing large. In order for us to create smartphone applications and implement a market for advertising, it is imperative that we achieve an understanding of our user demographic. From now on, we here at Nobot Inc. will perform studies such as our latest one at regular intervals, we will be able to constantly continue to offer brand-new data.

Summary
For this study, we put out a survey from March 18th, 2011 to March 24th, 2011 to iPhone/Android users with AdMaker installed. We received a total of 872 responses from iPhone and Android users combined.

Survey Period Survey Method Surveyed Area Target Demographic Valid Responses

: 03/18/2011 ~ 03/24/2011 : A banner displayed inside the application which directed users to the survey page. : All countries : iPhone/Android users using the application : iPhone user surveys: 469, Android user surveys : 403

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

Age and Gender


iPhone Users
30% 20% 10% 10s, 20s, 30s, 23.9% 21.7% 40s, 13.2% 50s, 2.1% 60s, 0.6% 10s, 20s, 13.2% 30s, 8.7% 40s, 4.1% 50s, 1.3% 60s, 0.0% 3.8% 50s, 4.0% 60s, 0.5% 10s, 6.2% 20s, 12.7% 30s, 6.7% 40s, 4.5% 50s, 0.5% 60s, 0.0% 7.2% 0% 0%

Android Users
10% 10s, 8.2% 20s, 30s, 40s, 11.4% 21.6% 23.8% 20% 30%

Male 68.9%

Male 69.5%

Female 31.1%

Female 30.5%

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

Professions
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2010 Survey iPhone Users 76.6% 8.9% 4.6% 9.9%

iPhone Users 70.1% 21.3% 4.3% 4.3%

Android Users 70.7% 20.3% 3.2% 5.7%

Employed

Student

Homemaker

Others

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

Marriage Status, Residence


Q. Are you married now?
100%

Q. Tell us about your residence.


100% 1.9% 3.6% 14.7% 2.2% 6.2%
Other

80% 57.0% 60%


Never

80% 62.8%
married

14.1%
Corporate housing/dormito

60%

39.7%

33.5%

ry Home owned by self

40%

Married (including divorced/wid owed)

40%
Rental

20%

43.0%

37.2%

20%

40.1%

43.9%

Home owned by the family

0%

iPhone Users Android Users

0%

iPhone Users Android Users

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

Individual income, Household income


Q. Tell us about your own annual income.
100% 1.7% 1.3% 15.8% 80%
10 million Yens or more

Q. Tell us about the income of all members of your family.


100% 14.1% 16.4%

2.7% 1.5% 13.6%


I don't know

I don't know

80%

11.7%

11.7%

10 million Yens or more

60%

49.7%

60%

55.3%

Less than 10 million Yens

31.6%

29.8%

Less than 10 million Yens

40%
Less than 5 million Yens

40%
Less than 5 million Yens

35.0%

20%

35.0%
Less than 1 million Yens

31.6%

26.8%

Less than 1 million Yens

20%

0%

iPhone Users Android Users

0%

7.7%

7.2%

iPhone Users Android Users

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

About the tools you use on a daily basis


Q. Tell us which ones you use most, such as for reading news; transit schedules for trains, etc.; finding shops
iPhone Users 100% 0.4% 0.6% 5.5% 24.5% Android Users 0.4% 0.7% 0.7% 18.6% Pay Web sites 60% Pay apps 40% 68.9% 79.9%

Other

80%

Free Web sites

20% Free apps 0%

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

Viewing of ads inside free apps


Q. How much do you look at ads displayed inside free apps?
2010 Survey iPhone Users
100% 13.6% 9.2% 12.2% Never before

iPhone Users

Android Users

80% 33.7% 34.7% 60% Sometimes 40% 33.3% 34.7% Few times

37.3%

33.5%

Often

20% 15.0% 0% 3.3% 17.7% 2.1% 16.1% 3.5% Every time

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

About your clicking the ads in free apps


Q. How often do you click ads on free apps?
2010 Survey iPhone Users
100% 9.8% 10.7% 19.4% Never before

iPhone Users

Android Users

80% Few times 47.8% 60% 50.3% 43.9% Sometimes 40% Often 37.0% 32.2%

20%

31.8% Every time

0%

2.2% 3.3%

6.0% 0.9%

3.7% 1.2%

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

Experience downloading apps on a friend's recommendation Q. Have you ever downloaded an app on the recommendation of a friend or acquaintance?
iPhone Users 100% 18.3% 80% 40.0% No Android Users

60%

40%

81.7% 60.0%

Yes

20%

0% Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

Number of app downloads


Q. About how many free apps do you download each month?

iPhone Users 100% 2.1% 3.6% 9.2% 80% 29.0% 60%

Android Users 2.0% 2.7% 8.4% More than 31

21-30 32.8% 11-20

6-10 40% 54.8% 20% 0 0% 1.3% 1.2% 52.9% 1-5

Nobot Inc.
Copyright 2011 Nobot Inc. All Rights Reserved.

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