Predicting The Ipad Report

Predicting the iPad
17 Predictions about iPad A Report and Presentation by Kisky Netmedia 2nd June 2010
Author: Katie Lips for Kisky Netmedia Licensed under a Creative Commons Attribution Share Alike license. Page 1 of 20 | June 2nd 2010
Predicting the iPad

I was asked to give a talk about iPad at an event at the Contemporary Urban Centre in Liverpool on 2nd June. Whilst were working hard on making Little World Gifts even more gorgeous on iPad than it is on iPhone it isnt nished yet and so Id felt that Id like a fraud just talking about how cool iPad is for anyone creating awesome content. So I attempted to pull together a few iPad predictions, to add a little more value to event, to at least get people thinking about where all of this is going. Theres plenty out there on the blogs, and at other great events, but I wanted to hear different perspectives from outside the mobile industry. What does a content producer think? What are the ideas from the retail sector? How will this change organisations, museums and galleries, the arts and education? One contribution that caught my eye is this: iPad is the real legacy of the One Laptop Per Child project. Designed for the developing world, OLPC unwittingly unlocked the demand for low-power netbooks, culminating in iPad; what began as 'the people's computer' gave us the 'hipster's clipboard'. - Imran Ali So this paper is the result of a short period of research, of canvassing my friends for their opinion, of gathering the odd iPad related tweet, and bringing it together as a list of iPad predictions. Youll have heard some, but hopefully not all, before. Here goes... But rst, lets get over the Device Reviews! Yeah its small, lightweight, portable with great connectivity and a range of apps. Its also easy to use and looks good; of course. And for a decent yet succinct hardware review go here. Size, speed, connectivity, apps and battery life are all covered. If youre talking device features however, you really are missing the point. As does this other iPad as a device review in the Telegraph1 . But were not here because Apple brought out a new device. As with Previous Apple innovations (from their pushing of the Wi Standard, to delivering a simple way to (shock horror) buy music, to creating a new mobile ecosystem, its not just about the device. The iPad conversation is not like a conversation about an even smaller iPod, or a slightly lighter iPhone with a better camera, no, this is the start of a conversation about how yet again Apple will change how we use technology, what we do with it, and as a result will change how we behave. And talking about dramatic shifts in behavior, onto the rst prediction on the list. Lets get to the rst one on the list. Guys, youre all gonna have to join us girls and get yourselves a handbag 2!
1 http://www.telegraph.co.uk/technology/apple/7087088/Apple-iPad-review.html 2 http://www.gottabemobile.com/2010/05/04/are-ipad-man-purses-manly-enough
1. iPad will end the fascination with small.

This is not just about men carrying bags. If the iPad makes it as an uber popular device were going to see an end with the fascination with small. No longer must mobile computers t in your pocket. Well see more tablets, more devices that arent afraid to be the size they need to be to to what they need to do. Why? iPad may prove that no longer must mobile computers t in your pocket. Well see more tablets, more netbooks, more hybrid devices that arent afraid to be the size they need to be to to what they need to do. Instead of making everything smaller, I predict other device manufacturers will experiment with larger devices, larger screens, devices that arent afraid not to t in a pocket.
2. iPads will replace business laptops.

Entrepreneurs already have one. Everyone at SXSWi (2011) will have one. Tech and Creative Business types will get one within 12 months. Others will take a little longer to convince the IT department, but it will happen. Members of the European Parliament are already there!
Why?
A common complaint with company-issued laptops is that theyre incredibly locked-down and restricted, owing to the IT departments concerns about spyware, viruses and similar. However, the iPad operates in a completely different way from the standard computer - its closed ecosystem and app approval process mean that viruses are non-existent and even novice users can be left free to install software without worrying about it causing damage. The availability of a standard business software suite in the form of iWork means that those who need access to basic word processing and spreadsheets, but arent necessarily hugely tech literate, can use these without the maintenance, updates and complications that come with a more traditional laptop. Indeed, its been suggested that Members of European Parliament could all be equipped with iPads in order to allow them to stay better connected while away from the ofce. Although UKIP MEP Marta Andreasen suggested that this was inappropriate given that many of the older MEPs don't even know how to use the internet properly3 , it actually seems like the simplicity and closed nature of the iPad make it a far more appropriate device for non-tech savvy business users than traditional laptops.
3 http://www.theregister.co.uk/2010/05/25/meps_to_get_ipads/
3. iPad will force a decline in single use devices.

Its a chameleon. Now its textbook. Now its a TV. Now its a photo frame. Now its a Newspaper. Now its a film. Now its a novel. Now its a till. Now its a music sequencer.
Why?
iPad is whatever you want it to be (iPads will be used to run single apps) turning them into single purpose devices. We will soon stop thinking of the iPad as slate or tablet in favor of referring to its current use. Whilst some feel that iPad just isnt necessary, or is at least unjustied as a purchase because they already have many devices that do all those things; that perfectly explains why its appeal is so brad. Don McAllister explains: iPad offers better value proposition than dedicated devices although in some instances (for example Kindles battery life and clarity in bright sunlight) dedicated devices offer some advantages. The beauty of iPad is that it's a blank slate and has unlimited potential. Small retail businesses can easily use an iPad plus a specialist app in place of a single-purpose point of sale computer or till. The aforementioned Square is a good example of how the iPad can be used simply as a cash register, although companies such as Lecere are creating far more specialised point of sale software for use in restaurants and similar. Such POS systems typically cost over $20,000 to set up, compared to a cost of around $2000 for the iPad software4. "I think if Apple could develop a lite version of Garage Bandthen it'd be an amazing musical notepad for guitar players. You could take it to a practice room, you could take it on holiday with you
4 http://www.tuaw.com/2010/04/27/company-to-begin-testing-resturant-ipad-pos-system/
and wherever you are you've got a fully featured recording suite." - Chris Vinnicombe, editor of Guitar Magazine Instead of spending thousands of dollars on a devices like the Lemur [multitouch surface for controlling audio, video and lighting software during live performance], musicians and DJs will be able achieve a similar experience with a $499 iPad running third-party audio controller software. Canadian musician Clayton Worbeck Why buy three or four devices when iPad can become any number of them? (And no we havent thought of them all yet!)
4. iPad is new computing: not just casual but social.

You will pass it around and share it. You will use it whilst sat on the couch. You will use it in the kitchen. You will use it with other devices.
Why?
Netbooks are pitched as the computers for casual users: ideal watching television, and maybe writing the occasional document. on an outmoded paradigm originating from a time when everyone primarily for content creation. Desktop publishing or graphic keyboard, and a lesystem. for checking Facebook while However, netbooks are based who used a computer used it design required a mouse, a
Now though, the majority of consumers use their computers for content consumption - reading websites, watching lm clips, possibly playing games. So by abandoning the way weve accepted computers should be, Apple has been able to create a device in the same price bracket as many netbooks, but rather than simply being a cut down desktop offers advantages that are only possible with a complete rethink. This rethink is about where and how you use a computer, and what for. It throws open the notion of a computer being super precious, locked up, device on which your space is secret. I can see iPads being used as both shared devices - Kitchen iPad, Living room iPad as well as personal devices. Everyone in the family with their own personal device congured with their services email, feed reader, etc. - Don McAllister Whilst iPad has the ability to morph seamlessly from one mode of use to another (making it casual), it also breaks the mould of the personal computer, and stops being quite so personal. Instead it is possible that many family members might use it in the home, and that many colleagues may make use of the same device in the workplace. The iPad then enables social computing. Rather than social networking whereby many people get together whilst apart, social computing enabled by iPad will see people participating in computing activities together when theyre in the same place. Scrabble is a great example that allows several players to all play the same game on multiple iPads.
5. TV will become both more solitary and more social.

Well be watching the box less with the family and snacking on our own choice of TV via our iPads. Whilst this takes us away from shared experiences in the living room, we will share more TV experiences more with our friends elsewhere.
Why?
iPads form factor lends itself more to informal watching on your laptop than a laptop computer with keyboard. Will become the rst personal TV device, perhaps moving television from being a social, communal experience in the living room to being more solitary. This is likely to be exacerbated by the fact that the iPad offers more personal choice of programming than traditional television, through on demand movie rentals via the Netix app or iTunes itself to making watching TV on demand services that have previously been consumed via a laptop such as BBC iPlayer more comfortable to use. Further, the ease of getting legal lm content onto the iPad via services like iTunes may mean a decrease in piracy via peer-to-peer services. Its a much simpler and more enjoyable experience to download a lm on the iPad itself via a legal service than to use a P2P service on another device, convert it to an iPad compatible format and move it to iPad via a 3rd party service like Dropbox. While computing freedom advocates may see this as a bad thing, it shows the benets that Apples style of curated computing can have for content businesses, allowing easier monetisation as the App Store did for software. Importantly the iPad has an appeal as a device which can add to your terrestrial TV experience over and above other devices: I can imagine vegging in front of terrestrial tv (ambient) doing a bit of art research or watching ustream at the same time! - Mike Stubbs, CEO at FACT Foundation for Art and Creative Technology. iPads portability lends itself to use while watching television (for example online conversations about what youre watching), but its size allows these interactions to take place in a more comfortable and meaningful way than on a phone. My personal opinion is that Apple is set to revolutionise TV for us all. iPad could soon be delivering what we want, when we want it, and that we are just at the start of a revolution in the consumption and distribution of TV and broadcast content.
6. iPad will let us all feel its ok just to consume.

iPad will prove itself to be about consumption. Not creation.
Why?
99% of activity online is consumption and not creation. Whilst home and personal computers were created to enable us to create, its been pretty clear that recently weve been consuming. iPad recognises that and embraces it. Of course, youll be creating too, but the consumption bit is going to be really really good. iPad will help many of us to stop feeling guilty that we have work to do and will help us to kick back, buy and enjoy some content that someone else worked hard to create. iPad makes using a computer less of a "commitment" - taking the computer out of computing and making bits palpably and tantalisingly tangible. - Imran Ali
7. iPad will be a great Gaming platform.

More people will buy more games. Casual gamers will try new types of games. Non traditional games will become even more popular than they were on iPhone.
Why? In the same way the iPhone turned many people into casual gamers by putting easy access to lots of titles in their pocket, the iPad is likely to create more gamers by bringing a gaming device into the lives of people who would never think of buying an Xbox - by stealth. Alexandra Peters of Firemint, who developed the hugely popular Flight Control on iPhone, says: The App Store ecosystem and in particular the existing billing relationship with customers is a massive advantage for iPad. Buying any content from iTunes is an incredibly smooth discovery and purchasing process. Apple tightly controls both the software and hardware experience to the extent where you don't think about them as separate aspects of the one device, and that will be very difcult to rival in a device where the hardware and software have been developed separately. Simply, for people who arent hardcore gamers and are unlikely to go to a specialist games retailers, or go through the somewhat convoluted process of setting up their credit card and wi on a console the Nintendo Wii, the iPad is the simplest gaming experience. People are likely to be more comfortable using the iPad at home sat on the sofa than they would an iPhone, meaning the touch and accelerometer input mechanisms that have made the iPhone itself such a popular gaming device can be used to their fullest to create console-quality games, as opposed to the casual games that have proven popular on the iPhone. The iPads form factor and touch interface allows for gaming experiences that arent possible on other devices. For example, consoles have long attempted to recreate a board game experience on screen, but the fact that users can gather around the iPad laid at on a table or pass it from person to person makes this a much more natural experience. The fact that games can be run across multiple iDevices simultaneously also allows for exciting new multiplayer experiences imagine racing games with each player using a separate iPad. The Scrabble iPad app lets players use their iPhone as a letter tray with the while the rest of the game takes place on the iPad itself. Its easy to imagine the myriad other gaming opportunities around various device combinations.
8. iPad will be good for the music industry.

iPad is suddenly grabbing the music industry's attention. Could it be a new digital savior?
Why?
While the iPad may not be an ideal music listening device in the way that the iPod and iPhone are, it opens up new opportunities for music in other ways - for example, one of the most popular apps at the iPads release was Tap Tap Radiation, a Guitar Hero-like game featuring music from acts like Lady Gaga and Pink. Darren Hemmings, Digital Marketing Manager for renowned music distributor and publisher PIAS says: For me, the iPad has potential to introduce further opportunities around music as a product ingredient, in much the same manner as the iPhone before it. With iPhone apps, music content owners were able to either licence their work or create new offerings involving them, thereby opening up another potentially very protable revenue stream. Thanks to the iPads larger interface we are already seeing a surge of interest in it as a DJ and music manipulation tool, and provided such apps can be monetised in the same way - content owners will benet from another means to draw revenue from works they control. Despite reservations about the iPad as a day-to-day listening device, Darren also says: However one thing I think the iPad could yet deliver on is a more complete music experience, fusing extensive metadata, liner notes, artwork, biographies and more with the music itself to not just revive that feeling older music fans have of sitting with an LP in their hands, admiring art and reading lyrics etc, but also going beyond that to connect works by producer, engineer and other factors in a manner never possible before. Through making digital music a more desirable product than the devalued stand-alone MP3, the music industry may be able to increase its revenues and bring the idea of ownership to digital product in a way that is normally only applicable to games.
9. iPad could transform the publishing industry.

iPad will offer a revenue stream to quality publications. It will help innovative publishers reach new audiences in new ways. It offers an audience and a platform to new publishers.
Why?
Whether iPad will rescue the publishing industry is a much debated topic. Whether it will rescue publications already in trouble is yet to be seen. But it has the potential to be transformative. The rise of iPad's iBooks and magazine apps will unwittingly make tech companies gatekeepers of mass media. - Imran Ali The Guardian newspaper lost 36.8m in 2008-2009, which many blamed on the fact that, with so much free news available online, including all of The Guardians daily content, there was little need to pay for a printed paper. However, despite the availability of this content for free online, The Guardian iPhone app which came out in December of last year saw over 70,000 people pay 2.39 for the app in its rst month of release. While this alone of course isnt a complete cure for all the papers ills, it does show there is still a willingness to pay for news content if its packaged in the correct way. And the iPad offers more opportunities than ever to do this. The fact that the App Store is a closed platform, unlike the web, means it is possible to control and charge for the distribution of content. And while the web may have been perceived as a poor alternative to a printed daily newspaper, and so is offered for free, it could be argued that the convenience and rich content opportunities offered by the iPad mean that it is a format better than paper for the delivery of news, and so is easily monetisable. Its looking like The Guardian is set to repeat its iPhone success with its iPad-native app, Eyewitness, which has been downloaded over 90,000 times, meaning its installed on 1 in 10 iPads. Again, this is simply the repackaging of content already available elsewhere - in this case photography from The Guardians daily news coverage, but in an expanded and more convenient way thats well suited to its platform and more compelling and interactive than its paper or webbased equivalent. Following a similar formula of offering enhanced content tailored to its platform, Wired magazine sold 24,000 copies of its $4.99 app in the rst day of release, with The Next Web saying its the rst reading experience from paper to screen where the digital version exceeds the traditional one. What is interesting me most about iPad is is that it may have the power to save magazine publishing by cutting printing costs. Had the tablet platform been developed a few years earlier it might have saved publications like the US design publication I.D. Magazine. - Deena DeNaro (Artist and Filmmaker)
10. iPad will change the delivery of healthcare.

Well see iPads where we see people doing a lot of standing up, where we see people delivering front line services in mobile situations, and that includes healthcare.
Why?
Every doctor and nurse needs an iPad - says John Doerr of iFund.
According to VentureBeat: Representatives from Apple have visited executives for Los Angeles Cedars-Sinai Medical Center three or four times to talk about the Apple tablets potential formedical professionals at Cedars-Sinai. I think [the iPad is big news for healthcare providers and patients]. Despite its lack of a camera, the iPad will push healthcare away from the medical ofce and away from the desktop. Ted Eytan, Kaiser Permanente (US health insurance co) 5 There are already iPhone apps that are used in medical contexts - Airstrip 6 monitors patients vital signs and noties doctors if there is something they should be aware of. This shows an appetite for the innovation and ease of use that Apple devices provide, with the larger screen allowing it to be used as an always-up-to-date electronic health care records system instead of paper-based notes 7. That said, there are concerns about the durability and the devices water-resistance (it needs to be disinfected!) compared to purpose-made healthcare computers, but with Apples apparent keenness to get in on this market who knows what may come. Whilst those in the UK will recognise that the NHS or other publicly funded service may be slow to adopt a proprietary technology platform, the NHS is generally known as innovative in its adoption and promotion of new technology 8.
5 http://mobihealthnews.com/6265/apple-ipad-healthcare-industry-weighs-in/ 6 http://www.airstriptech.com/ 7 http://www.readwriteweb.com/archives/the_healthcare_system_an_apple_tablets_biggest_opp.php) 8 http://www.nic.nhs.uk/
11. iPad will revolutionise Teaching and Learning.

iPads will be in a classroom near you soon. Whatever youre learning. Whatever youre teaching.
Seton Hill University in Pennsylvania is giving iPads to its 2100 students and 300 staff starting this Autumn. Mary Ann Gawelek, vice president of academic affairs at the university said: Those big, heavy textbooks that kids go around with in their backpacks are going to be a thing of the past. We think its leading to something thats going to provide a better learning environment for all of our students. Were hoping that faculty will be able to use more of a variety of textbooks because textbooks will be a little bit less expensive.9 Low cost and exibility of the iPad must make a serious impression on the education marketplace even at the basic level of removing the need for text books. Still lots to see in this space now the devices are available - Don McAllister While simply moving from printed to digital textbooks is useful in itself, the real advantage of the iPad is the new types of teacher-learner interaction it allows for in the classroom. Mary Wallace is Head of Product Management Software at Promethean the leading educational technology provider. Mary describes the iPads immediacy as a key agent in how it will affect classroom interactions: We should not look at the iPad for the product itself, but for what it represents; an enabler, an aggregator, a way of passing ideas and data around. Peoples expectations of interacting with devices are different now than what they were 3 or 4 years ago. Instead of several large hunks of plastic and wires on a table, which you probably have to share, people now expect and enjoy a small, personal device in their pocket which is promiscuous it welcomes everything. When I see people using the iPad I see them holding it close to their body almost like a small puppy or a child. Will this change the way that tasks and ideas are worked through? I dont know, but the notion dominant in UK education of personalisation is shooting off now in some challenging and unmapped directions. The education sector has attempted to harness technology in innovative ways - using the web as a new education delivery mechanism, harnessing web technologies to create new learning software. Education however has not benetted from mobile computing (particularly), the personal computer it seems was not the right device for the classroom - constrained by locked down operating systems and restricted connectivity. The iPad however represents something new for the education sector, and something very appealing for the education technology sector. Alan Carpenter, Director of Creative and Consultancy Services at Lightbox Education talks us through it:
For me iPad is the rst device to enter the market that has a real chance of being the truly rst game-
changer and replacement to the currently undisputed master thats stood the test of time in a learning context the pen.
9 http://www.wired.com/gadgetlab/2010/04/ipad-textbooks/
What the iPad does do, and why I think its a game-changer for education, is that it offers a single platform to help people live, play, work and learn in a manner that is versatile to their changing needs. It can be personal when you want it to be, it can facilitate group participation, and it can empower collaboration to name just three. None of this may sound revolutionary, but in an education setting it really is.
The iPad (or slates, tablets, etc.) will be the key device to drive learning in years to come, to the point where every learner will be in possession of one within ve years time. They will replace the laptop or desktop computer, making the idea of ICT suites and sitting at a screen redundant. Education is always slow to adopt new technology. It took ten years for whiteboards to hit a reasonable critical mass in UK schools, and the US is still way behind where we are now. However, I think we will see iPads becoming ubiquitous quickly because they are practical, versatile, affordable and non-threatening. The iPad will help integrate the process and task of learning into young peoples everyday lives. Of course, there will still be the concept of schools and formal learning, but the device will help transform learning as just something you do, rather than something you have to do. The immediacy of the device and weaving learning into it is the key to success here. A single platform for playing, working, living (digitally, socially) and learning can only benet the effectiveness of quality of learning. It becomes more natural and something you do anytime, not just in the classroom. In the short-term, the iPad could help bridge the gaps left by current devices and hardware, helping to make better use of items such as whiteboards and student response systems. For example, current whiteboard usage could be enhanced by introducing the iPad as a response device to interact directly with the board, without the need to ask kids to jump up in teams. It could also be used as a voting system, or better still for competitive multi-play, where teams interact with a game that plays on the whiteboard from their own iPads. Indeed what does the iPad mean for the incumbent classroom technology providers? For those that can move fast it represents a great opportunity to connect devices, to connect learning hardware and software in a way that makes sense for users. In the classroom, the expectations of teachers and students in terms of workow processes is also different instead of typing in text two or three times to achieve something, we expect to be able to touch and click very quickly to work with a highly visual environment. What does this mean for the use of words? Theres a new literacy emerging which we all need to get to grips with. - Mary Wallace, Promethean iPad will encourage (and perhaps enable) classroom technology providers to work quickly to create software and hardware which connects whiteboards, iPads, virtual learning environments, resources, tools and applications. LanSchool Technologies has developed a free iPad application that allows teachers to manage computer activities in the classroom from the devices. Their The Teacher's Assistant app allows teachers to blank screens, limit applications, limit Internet access, and send a message to students. It also includes a built-in classroom response system called Voting 10. These ask the audience-style question responses are the rst in whats sure to be a range of new classroom interactions. Within a very short space of time well see truly innovative apps hitting the App Store, and the classroom, this will be a very quickly adopted change in how technology is used. The key issue for education is not in hardware and software innovation, it will likely be more political - those institutions which can work independently of government departments and lengthy education authority procurement processes will be the ones that get to play with, and benet from iPad rst.
10 http://thejournal.com/articles/2010/04/06/lanschool-offers-free-ipad-app-for-classroom-management.aspx
12. iPad... Coming to a car showroom near you.

Even if you are not planning on buying an iPad, chances are youll be getting your hands on one anyway. Whether you like it or not. iPad will be huge for retail.
Why?
Already we have seen how the iPad may change shopping in the real world - last week MercedesBenz Financial, which provides loans and leases, equipped 40 of its car dealerships with an iPad loaded with its MB Advantage application. Dealers can use the application to see the latest discounts and begin the credit application process rather than dragging customers away from the car theyve fallen in love with and into an ofce. Its easy to imagine how many other showroom-style retailers could adopt a similar strategy, with roving salespeople able to accept payments and take customer details on the move11. Indeed, it wouldnt be surprising if very soon, Apple stores themselves start to make more use of the iPad as a point of sales device rather than the Fujitsu handsets used at the moment.
11 http://blogs.wsj.com/drivers-seat/2010/05/26/mercedes-uses-ipads-to-speed-deals-end-cubicle-culture/
Square12 allows merchants and individuals to take payments via the iPad and iPhone. It comes with a credit card swiper peripheral that lets any store or business person take credit card payments. While this is something of a slightly gimmicky utility on iPhone, the iPad version can be used in place of a custom-built point of sale device. The larger screen allows customers to sign for purchases with their nger, plus the app generates email or SMS receipts, calculates sales tax, and comes with an online accounting dashboard to keep track of sales. The potential for iPad in the retail sector is huge... and very exciting.
13. iPad... Coming to a museum near you.

Youll be handed an iPad when you walk into a museum. You will be able to access far more information about what youre experiencing, your museum journey will be far richer, and more personalised.
Why?
For many years museums have attempted to redene their role as the guardians of historical culture, using the latest technologies to become facilitators of participation. The web has been a driving force, radically changing how museums interact with audiences, locally and globally. Whilst the web has been exploited voraciously by museums as a way to offer information and education, the goal of creating a truly participatory environment is yet to be achieved. There is a disconnect between web based environments and the physical space of the museum. Mobile technologies have sparked enormous interest amongst progressive museum designers as a way to engage audiences but as yet there have been few mobile projects which have made a signicant impact. This has been due to the historical difculty of creating bespoke mobile technology services imposed by the incumbent mobile operators and handset manufacturers. iPhone can fill a void here, but iPad can do even better. Were all used to using an audio tour as we walk around an exhibition but an iPad can offer so much more. We predict therell be specific apps for curating your own tours, for compiling your favourite works of art your own gallery. Therell be a shift how the relationships between gallery and museums and audiences are played out, therell be new ways museums can monetize content and experiences, new ways for us all to get involved in creating not just our own experience of a museum, but everyone elses too.
12 https://squareup.com/
14. iPad will make Design more important.

iPad will make us more discerning about what we consume. And design will become more important than it is on the web right now.
Why?
iPad apps already available in the app Store are really exciting if they use the space, and the touch sensitive input well. Theyre essentially bigger and better. And more valuable. Were predicting that people will pay more for better apps with better content. We will favor publishers who woo us with gorgeous looking stuff. And whilst we may be content with amateur content online, theres something mysterious about the iPad device that means but well pay top dollar for content that makes our iPad look as well as feel amazing.
15. iPad will us make happy to pay more.

We will pay more for better experiences. As we get more used to better, higher quality apps and content on iPad, we will expect other platforms to look and feel that good, and we may even get tired of the advert laden internet as we know it. And on iPad, even the ads will be better.
Why? App developers, content publishers who put more effort in will do better. iPad will play a part in creating a divide between the ad supported blogs and web sites and the content we will come to trust and pay for on iPad. For many this represents something to fear although for others it offers a fabulous opportunity - to prot from delivering high quality content and services.
If iPad can make digital content more valuable it could rejuvenate many industries as it does so. As it does that it also creates new opportunities for developers and publishers. If could take the focus away from free and put the spotlight on quality. As we become happy to pay small amounts for high quality content and services, well expect everything else to be high quality too - even the ads. And thats where iAds comes in. iAds (by Apple) means that the end user experience lives up to the hype across both content and ads, and it means developers of those high quality apps will earn further revenue from getting involved in the iPad platform.
16. iPad could revolutionise TV.

It wont be TV as we know it, but is Apple really up to something else with iPad?
Why?
The ad platform is already underway with iAds - which are interactive & video ads in HTML 5. Ready for mobile, ready for iPhone, now iPad, next TV? Whilst some whove eyed up the IPTV space have failed (Joost.com), there are successes (Hulu.com), and now with Google announcing Google TV - is everything still to play for?
17. iPad will favor fewer, but better developers.

Less apps. Better apps. A better deal for quality developers.
Why?
The App Store is full... of 180,000 apps and counting. A ridiculous amount of choice, or an overloaded amount of unnecessary, low quality, failed attempts to make a fast buck. As the gold rush of iPhone apps has proven to be a rather empty promise, developers with real talent are stepping up to the plate. The App Store, the iPhone and iPad platforms should not be seen as a way to turn old gold; into new money - porting old apps and games from old paradigms will not work here. Instead we need to see new games, new content, new utilities that utilise the iPads form factor and features, make the most of it, and add to it. We cant imagine what the killer apps will be yet. We think therell be a lot of cool uses of iPad, but itll take talent to realise them.
Credits
Predicting iPad has been written by Katie Lips at Kisky Netmedia. Katies a mobile strategist and advisor to brands, agencies, and new platers in the mobile space. Katie is also Founder at Little World Gifts, a startup focussed on revolutionizing virtual goods - on mobile platforms. Thanks to Jonathan Deamer at Kisky Netmedia for collating the research, and writing a good part of this paper. Thanks also to all who participated by sending me predictions, suggestions, comments, hopes and fears. They are: Thanks to: Imran Ali, Alan Carpenter at Lightbox Education, Jonathan Deamer at Kisky Netmedia, Filmmaker Deena Denaro, Andy Goodwin at Liverpool John Moores University, Darren Hemmings at PIAS UK, Helen Keegan at Mobile Monday London, Don McAllister at Screencasts Online, Thibaut Roufneau at Wireless Industry Partnership, Paul Stringer at Little World Gifts, Mike Stubbs at FACT, Mary Wallace at Promethean for contributing.
Image Credits
iPad http://www.apple.com Giant iPad http://www.madeinhollywood.ie/blog/apple-ipad-following-our-trend/ South by Southwest http://news.cnet.com/8301-13772_3-20000406-52.html Design http://www.phaidon.com/phaidondesignclassics Pay more http://www.tgdaily.com/francis-sideco/48367-shock-apple-over-inates-ipad-price-tag Museum http://gizmodo.com/5511678/apple-ipad-review Cars http://www.insideline.com/mercedes-benz/ Pile of books http://www.ickr.com/photos/callumscott2/280532292/sizes/o/ House Last Supper http://davincithegenius.ning.com/proles/blogs/more-hit-series-last-supper Discerning http://commons.wikimedia.org/wiki/File:_.jpg Swiss Army Pocket Knife http://www.slipperybrick.com/2006/10/giant-swiss-army-knife/ Watching TV http://cache.gawkerassets.com/assets/images/13242/2010/04/watching_tv.jpg Social Computing http://www.ickr.com/photos/kevlar/4489078674/ Classroom http://www.wizards-keep.com/ 3D TV http://www.thevine.com.au Steve Jobs on the iPads Origin: http://video.allthingsd.com/

Predicting The Ipad Report

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Predicting the iPad

Predicting the iPad

1. iPad will end the fascination with small.

2. iPads will replace business laptops.

3. iPad will force a decline in single use devices.

4. iPad is new computing: not just casual but social.

5. TV will become both more solitary and more social.

6. iPad will let us all feel its ok just to consume.

7. iPad will be a great Gaming platform.

8. iPad will be good for the music industry.

9. iPad could transform the publishing industry.

10. iPad will change the delivery of healthcare.

5 http://mobihealthnews.com/6265/apple-ipad-healthcare-industry-weighs-in/ 6 http://www.airstriptech.com/ 7 http://www.readwriteweb.com/archives/the_healthcare_system_an_apple_tablets_biggest_opp.php) 8 http://www.nic.nhs.uk/

11. iPad will revolutionise Teaching and Learning.

12. iPad... Coming to a car showroom near you.

13. iPad... Coming to a museum near you.

14. iPad will make Design more important.

15. iPad will us make happy to pay more.

16. iPad could revolutionise TV.

17. iPad will favor fewer, but better developers.

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