Mobile Retail

A Tarang Solution Overview:

The Tarang Mobile Retail Solutions are aimed at revolutionizing the brick-and-mortar retail business, by capitalizing on the Mobile Internet Boom to drive store traffic, in-store experiences and accelerating sales.

According to a recent article by Forbes, Retailers who are still focusing on multi-channel retail experience are in for a surprise, because the multi-channel concept is already obsolete. In fact- it never really existed, at least not in the customers minds.

A 2009 analysis of computing cycles by Morgan Stanley described four historical cycles the mainframe (1960s), the minicomputer (1970s), the PC (1990s), and the desktop Internet (2000s) and the material wealth creation/destruction associated with each cycle. Each cycle since the first has grown to ten times the size of the previous cycle, and the fifth computing cycle is the mobile Internet. The wealth creation/destruction of mobile access to the Internet will be ten times greater than what we experienced in the desktop Internet boom of the early 2000s, based both on the historical growth of these cycles and on the forecast of 10 billion mobile devices in market.

Now, its all about integrated channels and customer lifestyle touch-points, meaning - every transaction has to be seamlessly integrated into the customers lifestyle. These touch-points include channels such as stores, branches, call centers and websites, but also emerging interactions including apps, social media, mobile sites, SMS messages and interactive advertising across smartphones, tablets, cars and even appliances. Enough research exists to prove that as more and more consumers own and interact with these devices, their expectations will change rapidly. Given these rapidly changing consumer expectations and the ever-growing options to provide more and better services, how do you as a store-owner, plan to keep-up and leverage the trends to your advantage, while staying focused on growing you core business activities ?

Source- Mobileslate, Investing in the Mobile Revolution

When organizations leave behind their channel-oriented ways and focus on optimizing their people, processes and technology to serve today's empowered, ever-connected customers across this rapidly evolving set of customer touch points -it is agile commerce. - forbes.com , March 2011

Tarang Mobile Retail Solutions Detailed Description: The Tarang Mobile Center of Excellence offers an entire range of Mobile marketing and technology Solutions: Mobile compatible Portals Multi feature high-end Mobile Apps with Social & Location Targeting features Custom application development Handset compatibility and porting Quality Assurance and testing Security and privacy Games development Mobile advertising & promotions POS applications and integration Mobile couponing & Loyalty Mobile wallets Contactless NFC payments Transaction level applications and certifications The good news is that if channels are disappearing and lifestyle touch-points are getting more important, this means it no longer matters whether you are a small brick-and-mortar single store owner or the head of a multi-channel international Retail Chain. It is now all about reaching the customer at the right time with the right offer and closing the sale. The innovative strategies you use to reach the customer at these touch-points and garner sales, therefore, become all important. Tarang Mobile Retail Solutions allow you to implement your unique strategy and reach your target audience at every possible touch-point resulting in the following benefits:

This is achieved by using a customized mash-up of your enterprise resources with customer devices and internet resources.

The key features of Tarang Mobile Retail Solutions are: Product look-up Product reviews Promotions, Gifting and Couponing Voucher design and distribution Loyalty card management Real-time redemption tracking and management Interface for seamless integration with existing CRM program Customer analytics Out-of-the box and customized reporting Get in touch with us today, to find out more about our Mobile Retail Solutions and how they can add value to your growing Retail Business.

About Tarang Software Technologies: Founded in 2000, Tarang Software Technologies is an SEI-CMM Level 5 certified, Software Solutions and Services Company. With its R&D and Product engineering center in Bangalore (India), Tarang provides Outsourced Software Application Development Services.

Tarang Technologies plays at the nucleus of the Payments, Mobile, and Retail worlds by connecting banks to others banks, building mobile payment platforms, building payment gateways, deploying contactless payment along with loyalty/lead-gen programs, and a host of other value added services. Tarang also has Customer/Merchant support & Multimedia capabilities which it uses to provide an end-to end service model for its customers.

Tarang is an acknowledged technical leader in the Electronic Payments Technologies space and a preferred Business Partner for marquee customers in USA, Canada, UK, Sweden, France and India, Tarangs clients list includes names like - First Data Corp, VeriSign, Hypercom ,Nokia, Hobby Lobby ,Retail Decisions, Retail Logic and many more.

Corporate Office Tarang Towers #400/2, Whitefield Road, Hoody, Bangalore - 560048. India. Telephone: 91-80- 4115 7777 Fax: 91-80-41157870 e-mail: info@tarangtech.com

USA 2062 Walsh Avenue, Suite B1, Santa Clara, CA 95050 e-mail: usawest@tarangtech.com