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    The web is being rebuilt around people 600M users worldwide Wednesday, June 29, 2011 200M users playing games Social Engagement 130 friends 50% return daily Age Diversity 13-17 35+ fastest growing 61%+ are parents Reach 68% of all online moms Text 39% use Facebook more than any other communication device 18-24 64% use it more than email Average of 288 friends sports brands are popular on Facebook 9. Million 5. Million Likes Likes 3. Million Likes 2. Million Likes 9. Million Likes social design enhances fan experiences Drive broadcast tune-in Enrich

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    The web is being rebuilt around people 600M users worldwide Wednesday, June 29, 2011 200M users playing games Social Engagement 130 friends 50% return daily Age Diversity 13-17 35+ fastest growing 61%+ are parents Reach 68% of all online moms Text 39% use Facebook more than any other communication device 18-24 64% use it more than email Average of 288 friends sports brands are popular on Facebook 9. Million 5. Million Likes Likes 3. Million Likes 2. Million Likes 9. Million Likes social design enhances fan experiences Drive broadcast tune-in Enrich

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    398 views36 pages

    Facebook and Fantasy Sports

    Uploaded by

    Facebook
    The web is being rebuilt around people 600M users worldwide Wednesday, June 29, 2011 200M users playing games Social Engagement 130 friends 50% return daily Age Diversity 13-17 35+ fastest growing 61%+ are parents Reach 68% of all online moms Text 39% use Facebook more than any other communication device 18-24 64% use it more than email Average of 288 friends sports brands are popular on Facebook 9. Million 5. Million Likes Likes 3. Million Likes 2. Million Likes 9. Million Likes social design enhances fan experiences Drive broadcast tune-in Enrich

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    of 36

    Facebook & Fantasy Sports

    Nick Grudin | Strategic Partner Development (Media) Danny Conway | Strategic Partner Development (Games)

    Wednesday, June 29, 2011

    The web is being rebuilt around people

    Browse 90s

    Search 00s

    Discover 10s

    Wednesday, June 29, 2011

    Globally, borders are being replaced with connections

    600M users worldwide


    Wednesday, June 29, 2011

    200M users playing games

    Social Engagement

    130
    Friends

    50%
    return daily

    Wednesday, June 29, 2011

    Age Diversity
    13-17 35+ fastest growing
    61%+ are parents Reach 68% of all online moms
    Text

    39% use Facebook more than any other communication device

    18-24
    64% use it more than email
    Average of 288 friends

    25-34

    Wednesday, June 29, 2011

    Photos on Facebook.com: rebuilding photos around people

    Wednesday, June 29, 2011

    News is reorganizing around people


    NY Times Twitter Hufngton Post

    43%
    Wednesday, June 29, 2011

    of news sharing occurs through social media

    Gaming is reorganizing around people


    FarmVille

    Wednesday, June 29, 2011

    80

    pl

    ay

    er

    Sports is about friends

    Sports Experiences Fantasy Sports


    Wednesday, June 29, 2011

    Sports arenas and stadiums are the #2 most checked into places in the U.S. behind airports
    Wednesday, June 29, 2011

    1B+ user-to-sport entity connections

    Million Users

    Like + team or athlete

    Million
    User-to-team connections

    Million Users
    User-to-athlete connections

    Wednesday, June 29, 2011

    Sports brands are popular on Facebook

    9.4 Million 5.7 Million Likes Likes

    3.3 Million 1.6 Million Likes Likes

    465,000 Likes

    Wednesday, June 29, 2011

    Sports brands are popular on Facebook

    8.9 Million Likes

    4.6 Million Likes

    3.1 Million Likes

    2.7 Million Likes

    9.1 Million Likes


    Wednesday, June 29, 2011

    7.2 Million Likes

    3.1 Million Likes

    2.8 Million Likes

    Sports brands in perspective


    Los Angeles 3.8 Million Residents Boston 617,000 Residents

    Lakers 8.9 Million Likes


    Wednesday, June 29, 2011

    Celtics 4.6 Million Likes

    Social design enhances fan experiences



    Wednesday, June 29, 2011

    Create direct a relationship with fans Send trafc to websites and web experiences Drive broadcast tune-in Enrich live experiences Sell tickets Fantasy Sports!

    Enhance live experiences with friends

    Golden State Warriors Check-in Deal


    Wednesday, June 29, 2011

    Driving broadcast tune-in and engagement with social

    Wednesday, June 29, 2011

    Drive traffic to sports content via social discovery


    9X increase in referral
    trafc from Facebook in 2010 #2 referral source

    From <1% of trafc to #1 FB visitors read 92% more articles


    and consumer 85% more videos #2 referral source

    referral source in 5 months

    Average Facebook media partner saw 100% referral trafc growth from May December 2010
    Wednesday, June 29, 2011

    Ticketmaster
    Facebook integration allows users to tell friends when they purchase tickets to an event with a message posted to Facebook Generating an extra $5.00 in ticket sales for every Facebook post

    Source: Forbes.com, 2/18/11

    Wednesday, June 29, 2011

    Facebook helps you make fantasy sports social again

    Wednesday, June 29, 2011

    Fantasy sports opportunity

    Source: InsideSocialGames.com
    Wednesday, June 29, 2011

    Integration Benefits
    Social Context
    Customized fantasy sports experiences

    Distribution

    Credits

    Wednesday, June 29, 2011

    Identity
    Allow users to easily sign up/login to your website using their Facebook account
    Login
    Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site

    Login

    Registration

    Login button & Shows pictures of the users friends who have already signed up for your site

    Allows users to easily sign up for your website with their Facebook account

    Wednesday, June 29, 2011

    Identity

    Wednesday, June 29, 2011

    Identity

    Wednesday, June 29, 2011

    Feed

    Wednesday, June 29, 2011

    Feed

    Wednesday, June 29, 2011

    Requests

    Wednesday, June 29, 2011

    Requests

    Wednesday, June 29, 2011

    Requests

    Wednesday, June 29, 2011

    Requests

    Wednesday, June 29, 2011

    Requests

    Wednesday, June 29, 2011

    Bookmarks

    Wednesday, June 29, 2011

    Credits

    Seamless user experience across all games

    Translated payment ow

    Easy to integrate In-game incentives such as frictionless payments 15 day payment cycles Revenue share to developers is 70%

    Wednesday, June 29, 2011

    Fantasy Sports on Facebook thought starters



    Social games work best utilizing social distribution Closing game to new entries is a bad idea How do you get people to come back daily/weekly?

    Scores & News

    Social context is critical Social leader-board brings friends to experience

    Wednesday, June 29, 2011

    Thank you
    More information available at: http://developers.facebook.com http://www.facebook.com/credits

    Wednesday, June 29, 2011

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